[Music] hey Kaylin hi we're back we are back with another lovely episode which I need to get my notes out for there it is all right so this is one of your favorite things this is one of my I'm not featured well as we've established I have a lot of opinions so this was just another a enough for me to Showcase all of the many opinions that I have we're talking stock versus original photography today yeah um which should be really interesting so you're talking with Jesse our chief creative officer
yes and so Caitlyn uh as I think we've talked about maybe we yeah we have twice um I think we got into that not safe for work episode photography you don't do but K is a photographer shoots mostly people um families things like that does a really great job at that really beautiful photos always very impressed and um she also helps with websites well it helps with guides websites runs the show when we're building websites yes so has a bit of an opinion about stock versus original Jesse does too t
here's kind of a time and a place for everything yeah so yes we'll be talking about that today well they will be I will not be talking off somewhere while they were recording this doing doing important things to as yet to be determined I'm sure and one of those is I will not be drinking a whiskey pickleback which is our cocktail for this show why not oh my God makes me just want to vomit that's really um not super surprising I guess is it the whiskey or is it the pickle or is it the combination
of the two so I'm not a huge whiskey person first of all and then just putting pickle juice with it sounds really not like my thing I love pickles so I love that Briny pi yeah salt vinegar yum potato chips good yeah this one's always confused me so did Jesse like these like is that he does yeah I think I mean yeah I think so uh one of the reasons we opted for this as a cocktail was because one of his favorite local beers is the pickle juice pickle juice from Jackson Street Brewing who which is a
lso um has a picture of my friend Rick on it Rick is like a big Beer Drinker and Bru I'm pretty sure it's the pickle juice sour that Rick's because he is like pickle Rick like I think it's from Rick and Morty right we're like really in the rabit hole here but Rick's face is on a can of beer from Jackson Street Brewing I'm pretty sure it's this one okay and we're thinking it's this one so yes either way Rick is one of my nearest and dearest friends and um he deserves his face on a can of beer of
course whether it's this one or any other I think everybody does everybody deserves their face on a can of something a bottle of something um back to like putting my bottle on a face of wine so my friends will know I'm missing like that kind of thing got the milk jug that's not GNA help so we got kind of a TW for we've got the pickle juice pickle juice uh sour from Jackson Street Brewing and you've got a whiskey pickleback do you want to explain to people what a whiskey pickleback is yeah yes um
a whiskey pickle back is really just like a shot of whiskey and then um you chase it with pickle juice and it's it's decent I am with you that I'm not like a super big whiskey drinker so um that part is not appealing to me but I do love a pickle so I also don't love sour beer yeah okay so the pickle back it's like it's legitimately pickle juice yeah okay so I do my shot of whiskey and then a smaller shot of pickle juice and then do I suck on the lime or does the lime go in something oh I've nev
er I don't do them with lime okay well the official recipe has maybe then see here's the other thing is like this recipe calls for three ounces of whiskey and like that's a that's a lot because like a a shot is an ounce and a half so you're really doing like a double yeah I wonder if this this is meant to be yeah I wouldn't do that I mean will somebody let us know will you like um like tweet at us or send us a comment well help us understand how we're supposed to drink whiskey pickle bags I know
when producer Zack posts these we post the recipe and usually it has more than just like the ingredients yeah so um that will probably say whether you throw all this together and shake it or [Music] you you know do this double shot of whiskey which makes you not worry so much you're less concerned about the pickle yeah wow I think this is the first time a cocktail has remotely confused us we usually know what we're doing yeah and we are not drinking this one right now just that's if you couldn'
t tell by my earlier comments like that happen FR refused he he dictated to us that we would not be drinking this which is fine again I don't drink a lot of whiskey so uh that's okay with me yeah we'll save these for Jess so um as you guys getting back to the topic as you're talking stock versus original photography um did it come down to like one is superior than the other or was it more like conditional on a whole lot of things definitely conditional uh yeah that like there's a time I think yo
u kind of mentioned this there's a time and a place for both and um no there are some like hard and fast rules but really it's kind of comes down to like budget and use case more than anything so well I think your source of stock I'm guessing you guys probably talk a little bit about that where you get your stock matters actually I know you do because I think I was in I was either in the room or I was near when you recorded this I don't recall now so that's something yeah so it's not going to be
like a things Jesse hates stock photography don't do stock photography it's GNA be like here's a time and a place for it and some reasons you might and some good tips to make better if you are going to use it but if you can shoot original you know shoot original and sometimes that makes a lot of sense as well yeah we we touch a little bit too on like the licensing of stock and that's one thing that I really caution people to be aware of is making sure that you won't find yourself with a ceas an
d assist or um lofty attorney fees because you were using something you weren't supposed to that you found on Google yeah or somebody does a dmca takeown on it and suddenly your site has no images because they were broken because those links were broken from you it or you get a nice note from the government that you're um in violation of a federal law yeah because it's like it's not a don't do that like people deserve to be paid for their work and fairly compensated for the work that they're doi
ng so so but I thought that if I found it on Google it was okay I don't think we have time for that right now Kaitlyn's gonna kill me it is not okay to just use something you find on Google which they probably cover as well uh but yeah so why don't we um let's jump in yeah let's get into it so Caitlyn and Jesse talking about stock versus original photography [Music] enjoy welcome back to cocktails tangents and answers I'm here with Jesse our beloved Chief creative officer at antidote 71 how are
you I'm good thanks for having me back uh yes I this is my dream episode I'm so ready I'm pumped uh we're here today because you're going to educate us and I'm going to help the differences and benefits of stock versus original photography I'm very excited yeah it's a good one it is so to start can you tell me and us I guess tell us the audience major differences between stock and original photography um I think the main difference is uh obviously stock is just pre-made uh and they put it out th
ere for all the world to see anybody can purchase it and it as they see fit in original you're paying a professional photographer hopefully hopefully you're paying a professional that also makes a big difference we'll get to that yes uh and you can get it's really custom so most of it is either your space or your actual people uh specific things to to your company and culture that you can really kind of pinpoint with original photography that you can't really get out of stock yes do you find bet
ween the two one being more valuable or important than the other I mean obviously anytime that you can use original I think it's probably better yeah um but not everybody can do that all the time um so there's definitely benefits of both there's good sides to both there's uh downsides to both as well so yeah I think it just depends on kind of your situation and uh you know what you can afford what you can kind of manage at the at the moment is it a quick turnaround thing uh do you have time for
you know a whole photo shoot yeah so that takes me I guess to like ideally when are you using stock photography like what types of situations does that apply uh mostly smaller budget you know if you need to purchase a few images just to get it out there some quick turnaround stuff uh is pretty good for stock because you can literally click like three buttons and you've got a photo downloaded um some of the plans can get a little expensive uh if you're buying like one-offs and they're like you kn
ow yeah hundreds of dollars or something that's that's not a good option but uh also it's just good filler like so if you have close-ups or stuff that doesn't need to be custom stock can work just fine as a as a good second option for that yeah I think this is a good opportunity to cover two the import importance of like appropriate lure and using very important images that you've either purchased or that are that are part of your image library or copyright released like that you have the right
to use and share those images I know small companies and even like larger entities can run into problems when a photographer finds that their images being used inappropriately you can either get like cease and assist letters or you know that can go as far as like monetary damages depending on the use case and like so just encouraging people to be cognizant of absolutely the worst case scenario if you're not using appropriately licensed and the bigger the company kind of the more trouble you can
get in because you have the capital and uh budget at that point to to either purchase it correctly and get your correct license or uh get original photography so that's that's pretty inexcusable when bigger companies are getting uh getting attached for that I think so much of it too is just like a lack of Education around that so like I come at it as the photographer like I I want to be compensated for the work that I'm doing and so I think when you break it down in that way people start to unde
rstand where they're like oh no this is like a product that you have made and I can't just have it for free because it's on the internet like um yeah I really struggled with that like early in my career like especially like in school too it was like oh all this stuff like for student work it's a little bit different because you have like six cents and thousands of dollars of student loan debt which is you're not actually doing anything with your work you're not selling it right it's just for lea
rning purposes at that point but even when I got into like the workforce and was searching for stock photography and would run into one that like I wanted to use for a project but it was only for editorial use yeah and you have to be super conscious of that because it's like oh well that's not going to work so got to find something else so yeah definitely that was a good point if there's one takeaway I want you all to have it's that please license your images properly and that I think takes us t
o a situation for original photography when you're creating your own you kind of have cart blanch license to use those however you'd like depending on the agreement that you have with your photographer obviously yeah but uh most of them are really flexible and super good on that on that side of it but yeah when you need that extra touch and you can get kind of really personal with what you're shooting you can kind of pick and choose your shots um and it really starts to show your personality and
the culture of your either your people or your business as a whole or really whatever maybe your product yes I think that's a great call out too is like trying to use stock product photography can be really Mis representative of your brand and then you run into problems where like this is not what I ordered like yeah that's that's terrible I I think we've all probably been part of that where we looking at something online and I got catfished it's really nice when you get it you're like that is
that's not the same thing scale is important as well now I like as it relates to our business I'm really excited to get some new imagery in our new space like it's just to Showcase a little bit more of our personality like that's going to be it's going to be fun I'm looking forward to that um when we talk about sock photography I always think of like the worst case scenario and those are the funnest ones right you're like oh that's an interesting choice there's one um this is not like a worst ca
se scenario but there's one we used uh like a filler ey stock image on a client website mockup and that that woman shows up on like suggested ads for me now like from a completely I was like oh she's an attorney what is she doing on this HR platform but I'm like that's not yeah that actually happens the more that you look at stock photograph you start to pick up on the models like we see this one guy for like the senior living or like retirement stuff and he's everywhere is he he's just like a h
andsome old dude he's just like living his best life he's on a boat he's you know chilling with his grandkids they're different all the time how many grandkids do you have Bob seems like a lot of children very interesting family his life is fascinating but every time I see him it's like oh it's B he's back I think we should do like a stock photography after dark episode where we just like write life stories scrolling throughing through well we have a channel for that and click we do like we thro
w all the really terrible examples what was the creative Direction given to this like there was some like post-apocalyptic like warp paint like automatic weapon like M Max just and we're like how on there right yeah I bet they had a blast making it but is there is there like a worst case or like a like when you think of an inappropriate or bummer use of stock photography like what comes to mind well the first one is just kind of a goofy one that I always think of uh because just sticks in my min
d it's the episode of Friends where Joey is doing like the modeling and he's in a photo shoot and is just completely oblivious to to everything like Joey is and then he sees himself on a poster for VD cuz he's like really excited for like a second where he's like hey that's me and then he's like I don't that's not me that's none of this is true about me I think it actually happens when he's like walking with a girlfriend or like a a date or something too super embarrassing right um so but that t
ies into like real world examples where with stock you don't know who else is using those photos so it could be something you know if you've kind of got kind of like the old man Bob example like if you're using him for like your cool retirement uh you know Financial something or the other uh and he's in you know ads or other businesses for something completely different different you know if people stumble upon that just like we do uh that could that could hurt your brand potentially or be even
just like at the Baseline be confusing for people where they're like wait what what am I looking at Community was yeah I how often are you using like reverse image search when you're like can you find this somewhere else and tell me whether or not it's a bad idea I think we've actually done that a few times got some pretty interesting results was like okay we're going to stay away from that maybe we'll just eliminate that shoot from our from our choices um do you have any like takeaways like a f
inal final thought um I mean like I said put you on the spot one is yeah if we're going to remember one thing about this yeah it's that neither one of them is inherently good or bad they're both uh pretty neutral options and it's just how you use them uh stock can be great it can be super efficient and helpful um it can fill in when you don't have options and then you're in a pinch and original is always great too um but it comes at its own downsides so uh both are really good options we use bot
h of them uh you just have to be careful with how you're using them yeah yeah well as always it was a pleasure yeah thanks for having me back thank you apparently I didn't swear enough one I don't think we had any swear there were no swears take that that you take that e off of our description my mother will be so proud maybe we'll get it back up at some point that's it for another episode of cocktails tangents and answers we hope it was as much fun to listen to as it was to make you can find me
on Twitter or Instagram ATR Macky I try not to make it too difficult it's just my name and you can find our agency at antidote 71 that's a n TI d o t71 on Twitter and Instagram as well and you can find me at home sipping a craft cocktail prepared by my inhome bartender it's my husband we'll be back with another episode every other week and a whole new cocktail recipe plenty more tangents and of course answers to those pressing marketing questions and if you'd like to send us a question you can
go to ctap podcast. live to send us an email or you can call our hotline at 42718 n971 and leave us a voicemail your questions might be used for future episodes of the podcast for now like And subscribe and tune in next [Music] time that
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