Yangwang U9: BYD Debuts Fully-Electric Luxury Sports Car

Danny, why has he got Ferrari and Lamborghini in its sights? This sounds very ambitious from behind. Yeah, absolutely. They're trying to push heavily into this luxury segment. More expensive cars, particularly expensive EVs. It's bread and butter and it's pushing into areas where it can deliver much higher margins, deliver better profitability, and, of course, being known for affordable cars. So by targeting luxury cars and particularly this time a luxury supercar, they think they can really tak

e on the likes of the European supercars such as Ferrari, such as Lamborghini. And yeah, this is expensive supercar It's most expensive. Yeah, and fascinating. Some of the stats you can get to 0 to 100 kilometres now in 2.3 6 seconds and a top speed of almost 310 kilometres an hour. So it's a pretty good going for a first fully electric sports car. And as you see, the rivals such as Ferrari, Lamborghini, they're still developing of their products. They do have ambitions, but right now some of th

ese cars are in development still concepts or not quite there as a fully electric, only a hybrid. So yeah, if be taking the first blow here on what is a very important market particularly as a start selling out in China. Yeah that that as well as the price tag really stood out to me 0 to 100 and under 2.4 seconds. That is that is quite, that is quite something that's remarkable. This is a company better known it's the biggest TV maker in the world by video build your dreams. But largely that is

the affordable segment. So why push out into into high luxury super and top end and the most expensive autos? What does it matter for Bhiwadi? Yeah. I mean, right now, by pushing into this more expensive segment, it's going through what is a ferocious price for, particularly on the more affordable EVs. Now, many, many players are and there's not so much competition in the high end space, particularly when it comes to electric vehicles. So by delivering better margins and better products that can

sell well, it has the money, that financial firepower to keep cutting its prices in the mass market segment in China. Right now, demand is a little bit weak across the board for consumers when it comes to whether they will buy expensive cars. However, BYD is really pushing and trying to really push out competitors as it remains the leader in EVs and autos in the world's biggest autos market.