Welcome to the channel, and
today we're talking search engine optimization for beginners. But this could probably apply to a lot of different people regardless
of where your business is at. And SEO to me is simply being
found on the internet early, more often and hopefully forever. And when I was doing research to see one, if I should do this video at all, can I add value in a rather
noisy space where there's a lot of really good value already out there? And then if I should do the
video, how sh
ould I do it? Everything I was finding
is for the most part is 90% of the stuff that I found 10 years ago. All the 2024 updates,
the top 10 or 15 tips and strategies, it's the
same stuff that has existed for the most of the time
I've been in any sort of interest level to the business world. I think there's probably
a good reason for that. These are the tried and true
things that have worked forever and a lot of smart people are still doing them and preaching them. But I also think that we
can't
discount the idea of innovation, especially
that applies to someone that's brand new or you're
just trying to get out of a rut or you in a incredibly saturated space. So I'm gonna take that spin. So I think I can add the most
value potentially in taking a unique way to approach SEO,
not discounting the rest of the things that maybe
you should be doing as well as a foundational base. That's what I'm gonna do here
today. My name is Adam Hancock and you have arrived at Sphere Buddy, which is the sm
artest way to start, run and grow any business
in 2024 and beyond. And - If you enjoyed today's video,
make sure you also grab a completely free download
in the description box below $100,000 in just 100 days using the - Power of YouTube. - This is the most direct route
I would take if I needed six figures of contracts in
just over three months. This could even be just to get out - Of a rut, you know, - Disperse some additional
incremental income here in 2024, or even build an audience potential
ly for a business you haven't
even thought of yet. It's all right here. These are
the exact steps I would take in 2024. Without further ado, let's hop in. - Okay, I have five main
points for you guys. And number one of those points
I'm calling over deliver on lower volume search topics. And when it comes to making
content, you know, you want it to be amazing quality and try to provide obviously as much value as humanly possible. You'd love it to also
be authentic to yourself and be a unique orig
inal idea and pure, and you want all these things. But the issue is that if the
platform which you don't own and control chooses not to
show your content to people, which is gonna be your main
problem when you're brand new because it's a trust thing,
if you own the platform, you wouldn't show, you're
not just giving out free chances as well. It's like a respect is earned situation and then some people get lucky, you know, but it's, you know, how
many bat bats you take, which we're gonna talk abo
ut later. But this is a, this is
a game of impressions. You could have the greatest thumbnail or real cover whatever in the world, but if your content's
not shown, then all of that hard work doesn't really pay off yet. So really we need to focus
on not, you know, not losing that first part I said because if, if people actually find it,
you really want them to stay and that's how you're gonna get actually subscribers and followers. But we really need to
focus on them finding it. And I have a pret
ty specific formula of how I just a hundred
percent personally do this. And it's interesting because I'm doing it on this
channel, which is brand new. So it'll be kind of a
historical archive, which is one of the cool things about
YouTube is you can kind of see someone's journey if
you look at their old videos. But I have done this with many other channels
within the real estate space, which was my first main
business breakthrough space. And I've refined it. And to me,
I think it's the same thin
g. You don't know exactly
how things are gonna work, but it's kind of like preparation is luck. So I wanted to tell you my exact formula and I'm gonna use kind of a split screen that I'm gonna run separately to show you while I'm
doing this simultaneously. But what I really like
to do is you go on Chrome and you get a, a tool
called Keyword Explorer. It's a really, it's a Chrome extension. It's really inexpensive. You basically pay a dollar or $10 or for a hundred thousand
credits basically. And
what this does, and there's
many, there's many tools, there's Moz, there's many tools that do this kind of thing, right? I just personally have used
this one creature of habit, whatever it basically takes where now when you look
up anything within Google, you search anything, it
tells you all the analytics around it, it tells you
basically, you know, in the main box when you
search up top, just for, if I type in like how to start
a business, it'll show me for that individual one, it'll show me
the, the volume of searches per month. It will show me the cost
per click people are paying to advertise on those on
Google and probably YouTube. And then it'll show me what
it deems a competition score of like how competitive that space is. Also, you know, when you're typing and it guesses other topics
that you're gonna try to do just like YouTube
does or Amazon does or whatever, it's like the trending stuff or the stuff that's related
that all pops down, it'll tell you those within the the fee
d. So if you wait a second, the the the next five it'll tell you so you can instantly know,
you know, what's the deal. And then to the right of
your screen on Google, it adds a whole chart that didn't exist before that recommends all the other stuff that people are
potentially searching, kind of like the bottom of Google does. If you're looking for
like, what else could I do around a topic? So the big thing here is there's a lot of ideas you could have in your head. So my formula exactly,
basica
lly in essence is I think of an idea originally, like something that I would actually type, not
like no one's typing in SEO, you know, but like this topic
we're doing right here, right? So I, I'm typing in, are they
searching, what would I look for like SEO tips just
starting my business or do I a search engine optimization for beginning a business
or I would try to guess what I would organically type at myself. What this tool would instantly tell you is if anyone is actually typing that the sam
e thing exactly
like that, like pros of like the difference between pros and cons of living in
Austin, Texas versus Austin, Texas pros and cons. It instantly will tell you
like, yeah, they're searching, they're trying to get this
information that you're typing, but maybe they're looking
for it in a different way. Because you don't want to just
be unique for unique sake. You need to find a way to shove
your video into the world of what people are already searching and they only search so many thi
ngs. And then it'll also tell you
what, what is really popular and what is moderately popular. And that's the magic here. So what I like to look for
is I like to find a string of words that the volume score
in this tool is under 500 but above one 50. So one 50 to 500 is, I like to find like a volume sweet spot. Some reason like the three 70
fives of the world on volume of searches have really like
been interesting for me. And then I also, I I kind of
cognizant of cost per click, but I go right t
o the competition. So there's volumes here. Cost
per click, then competition. The competition one, I like
to do a score below 0.50 and preferably like in
the point fours or below. And if that is the exact case, then I feel really good
about that base keyword. So at that stage I say, and what, what's
interesting here is right, you're like saying 350 people
are searching this a month. So you're like, what's the
best case I'm gonna get 20 or 30 searches outta the three 50. Well these are topics tha
t it
says 350 searches per month. These are topics I've
gotten 50,000 views off of because you're basically
what this allows you to do is potentially be the
number one in the search result. So, but nothing I've said
so far talks about the platform you're making content on. I would start every idea I have, regardless if I post on TikTok or YouTube, I am I, I start on Google and especially if you post on
YouTube, Google owns YouTube. So then I take, but all I've done so far is I've taken
a base ke
yword, right? Like that's not a full title
of anything. It's an idea. I then take that and I go
back to using my own mind because this is what really
takes out the commodity. So for instance, if you look at the title of this specific video, again,
this channel's brand new, but the key word I'm
hitting on is most likely, if I remember correctly,
is SEO tips for beginners. That part of my title, that's all, that's the one I'm trying to optimize for. That's the one that probably
ranked in this tool
. You could look it up if
you're, if you're watching this video, you could look it
up in the tool, something around that exact term. I don't all of those
words I believe is what, what got me to what I needed. But if I would've done like SEO tips or best SEO tips, it
probably was way too popular. It's probably a thousand,
3000 searches a month. So I added words and this is the idea of
like a long tail versus a short tail if you've ever seen that. And then I post on YouTube. So I'm not gonna get i
nto all
the additional tools there, but then I then I say, you
know, if I'm scrolling YouTube, what would I click on how
I got to the 2024 brackets, adding the top and the five and then the, right Now how I got to that long string was me basically
scrolling YouTube looking at my own title on my
phone and on my computer and saying like, what
would I instantly click? And a lot of times in the real
estate space, I text a bunch of people, my title, my wife,
other agents on our team and I say, what w
ould you click? So you're kind of playing this
soft skills dynamic of like, you know, how is someone
absorbing the content? And then on top of all of that, what I do is I don't watch
a single video in the space. So then when I go to make content on that, and again, this could be any
platform like these tips could exist on TikTok, on Instagram, statically, they could be video, they could be blogs, they could be whatever. But I don't consume anything. All I do is I don't want to trick people into
watching
a video with this title that I've like, but I spent,
I spent all that time. It's so important to spend
that time doing that. But I'm like now, now
I got a fighting shot, that one they'll rank me because I went for the
right amount of people, less eyeballs, but I wanna
dominate less eyeballs. And two, would they click it? So I try to make my title
better using my own brain. So then no one should have
the exact same title as me 'cause I didn't use other people's videos. My version of it,
I thought
of it or originally. And then three, when I make
all my content, I researched to see do I think it'd be a waste of time because like maybe everything I would say is already out there. And once I check that
and I check mostly blogs and stuff like that, once I check that, then I fully make up the
entire video outta my head. So just when you get top five
best SEO tips for beginners, you can watch a lot of people's version. The cool thing about this is
that my version is gonna be so differ
ent than theirs is that you're still gonna get the delivery of what you're looking for. If you're a beginner, I am
trying to add as much value to beginners as I possibly can. I'm not trying to trick
you in the beginning here and then add space that's over your head or something that's not relevant. Like then you're not gonna watch the video and that crushes the algorithm. Not only need to click it, you
need to watch it for as long as possible, but also when
you click someone else's, that is anyw
here around the, the other 50 results that'll
show up when my video shows up. Hopefully it they'll, they're probably gonna
deliver something completely different because I'm
not speaking to them, they're not speaking
to me and I don't know how they research and they
don't know how I research. So I think that formula is
really, really interesting. But I think it could cascade to any space. But it's a fantastic starting place 'cause you'll see how hard it
is to find something that hits that sweet
spot of those keywords but also be a video that you feel like you
could do you feel like would make sense for you. And you'll see like sometimes you have to make seven word title
before you even get start, before you even get creative
just to get it ranking because it's such a popular term. But doing that work, none of it's in vain. I think it's one of the biggest keys. And that just gets all the
juices flowing in general. And then you could figure out
like, okay, if I click this, what would I w
ant to hear
and where can I add value? Okay, idea number two is the thought of targeting a space that
you can actually win in. You can do all of that
research that I mentioned about volume and all of that in step number one. And I think that's the domino
that, that's the reason that was number one on my list. Nothing moves without it. You need to do that regardless of what you do. Unfortunately though, you can't completely discount
the total business space and the saturation in that in itself. I
t does matter. It's
gonna matter how impactful that first step is, regardless
of how good you get at that. I got a great example of this 'cause I'd mentioned real estate, but I started a real estate
channel called the Florida Relocation Guide in January, 2020 I think. And I'm from southwest Florida. So a really saturated
real estate market itself and net migration, tons
of people moving there. But at that time, the only
thing I could find on YouTube, like I I searched hard,
was mostly home tours
, luxury home tours, like
really 4K footage of people, like basically showing homes like listing focus and that kind of thing. Videographers were a big part of it, but I couldn't find really much
at all about helping people that were relocating. But the cool part there was that the relocation market was huge. So the potential customer was massive, but the application of how
they learned on YouTube instead of blogs, like whatever portion
of the market that was, was, I mean you could virtually
say
it was untapped. So my second video was horrible. It's still on there
somewhere. I was in my garage, I had a young baby, so I was, I work, I work out early in the morning. So I taped a wrinkled green screen that made it look like I was in office. You can see the lines on it. If you go back to that video, I think it was a pros and cons video. And I'm in my garage wearing
gym shorts and a polo and I, I'm working out in
between sets, I'm filming and I, this is when I was trying to learn how to do
all this kinda stuff. I was filming on my phone in a tripod and I was like kind of outta
breath 'cause I would like lift one set and then I'd go back and I'd film like, you know, part one of a video or one bullet point. Well that terrible video that wasn't even that authentic to me. It was just my learning
process got like 30,000 views in like two or three months. Granted, covid hit very soon after and there was a lot of
people on the internet. But the, the fact of
the matter is, is that I didn'
t even have to be
good while I was learning to get popular because the,
the space was so small. If you said any prayers about
your business doing well in 2024, what you would hope to is if you could stumble
upon something like I just said there, that that would be the dream because that makes everything
that I'm talking about here do so much more for you. And you don't have to be amazing yet because you're gonna be,
you're gonna be in the top five of every result anyone finds. And this could app
ly in
a lot of different ways. You could look at it in
a different ways, right? 'cause it's not like YouTube's new or you know, a pool of contractors new or like all of those businesses in one way or another have a lot of
people in them competing. But our pool contractors, if you go, if you did my first topic
search, find 10 topics that go into the formula that
I created, go on YouTube. It's a great way to do
it. Go on YouTube and, and just search them in there and see are, are you seeing the sa
me two people every single time? Are you barely finding anything or is the stuff they're
showing you is it not really relevant to the topic? So if someone obviously on
Google was looking for something because you, you found that out 'cause that keyword explorer told you that someone is a hundred
percent looking for this term and everything they recommended was like kind of close to it. But it was around the fringes
that if you started pounding that topic, you'll absolutely
get most of the eyebal
ls. And basically that's what I did. I got a feedback loop early and if you find anything like that, I would go incredibly hard at that. I would not wait. This is a
chance you would not wanna wait because it's always hard
to play catch up on YouTube 'cause it values loyalty
and it values history. But if you find something like that, you should go after that hard. However, the space I'm in
now is completely different. Everything works different.
Everything works slower. It's different than anythi
ng
I've experienced doing the same formula that I know right
now I could do over and over and over in the real estate space if I found the right market. Because the business space,
anything you search is, there are trillion
people like that would ha that would have a reason to do the topic I'm doing right now. They, they might be going after
different clusters than me. They might be selling
something different than me. It does not matter. There's a
million people talking about SEO on YouTube. So
it's a lot harder for
YouTube to classify who you are, what you are to that space. And that doesn't even
matter if you're video sucks or not at that point you're
competing with celebrities. It's like when you look at podcasts, this is a great example. When you listen to podcasts
at night, you go back to the same three or four podcasts that you've always listened to and you're just looking for new episodes that you might wanna listen to. How often do you go look to
see if new people are in there
that you wanna discover me? It's 1% maybe of the time I would say
maybe even less than that. But you don't, you don't
give anyone a new chance. It's the same with
business content on YouTube or whatever space that you're in. But it's just a great example
of polarity between the two. If that happens to you though,
it doesn't change the fact that I don't care how niche you get. If you want to get information across and you think you can
add value, you might have to talk about things that a lot of
people are also talking about. So all you have to do is add layers of complexity and you have to be patient. And those are the two big ones
that don't sound that fun. But for me personally, all
of the complexity I added to real estate was, was like even way more
impactful than it needed to be because I didn't need to
have all of these things that were unique to me because
the space was so small. So, but eventually when
people started competing with me when I needed those things, I already had t
hem established
if you go into a space. So I would get all this
right from the beginning and simply to stop
blabbering, what you need to do is basically, you know, an example what I did was my background's
in financial analytics, so I have like a
mathematical background and, and then I went into
the real estate space. So I pointed at a different industry and in, in the company's sphere, buddy or this channel, my business partner, his my best friend from
childhood, hi, his, his background's a
fin
ancial analytics too. So potentially we're talking about topics that the other people talking
about them are marketers or have lifelong backgrounds in something very different than us. So I speak very direct and intense and analytical in everything that when even I'm talking
about a, a specific space, like I'm, I'm, I'm
formulaic about everything. So there's probably a, a
crowd that's gonna appeal to not just how I'm saying stuff, but like how I would
describe the same topic versus how someone e
lse would. And that makes me feel good
about making the video. It's not gonna be a magic
trick this time around 'cause it's a very saturated space. But if people find this video, I think that you could watch this
one and you watch 10 others and I think the value
that my background would provide potentially is different. So I take a very, that's
why it's the smartest way. It's all analytics, it's
all, every topic I look at, I'm trying to break down analytically. So that's just one example
of cont
ext and complexity. And then on top of all of that, the really cool thing here is meritocracy is I speak different than you speak, I look different than
you we're different ages, we're different demographics. So all of that really matters too because people pick people, watch people because of a lot of
different things, not just what they have to say, it's
how they have to say it. You might not like my
stream of consciousness, style speaking I might say. And if way too many times for your liking
, there's a
lot of different reasons. So all but it gives you,
if you can get seen, you might need more
complexity than you think. So add as many things. So YouTube will say, who's
this guy and why would they or girl, why should I show
them versus the other ones? But if they give you a chance to be seen, then it allows now all that time you spent making
your content amazing, you being the one that is the
one saying it, it allows you to find like your little tribe
for lack of better words. And th
at's, I'd say about number two. Okay, the third major area I
wanted to discuss when it comes to SEO for beginners is the idea of using volume as a bandaid. And there are endless examples
on the internet of people that are preaching po
post multiple times a week of content even multiple times a day. You have Gary Vaynerchuk and Casey Neistat was I think one of the first guys I
ever watched on YouTube. Like a, he's like a
Manhattan base of vlogger and he made like 850 days in a row of like a full
movie
basically obviously an anomaly of a guy, but you have tech
tips and equipment reviews and unboxing and mommy
bloggers and on and on and on are these people that
go really high volume content. But I know for me personally,
if you're sitting back and you're like little old
me starting a new YouTube channel, as much as I respect
like all that knowledge and obviously these
people have great success, you do have the level of
like, do I resonate with this? Would this work for me? I'm not them, t
hey're not me, that kind of thing. So I would just simplify this whole thing. And the way I look at
it, it's just another way to hedge your bet because
when you, when you go out with this great plan, you've
done all this analytics, you have topics that you're
like, I'm gonna break through because I I did keyword
explorer in tip number one. Then the thing is, when
your channel's new, it's, it's not gonna go like poof and have that cortisol hit
of an instant reaction. A lot of times it's gonna
be
like steady and slow and maybe 0, 1, 2, 3, it's
gonna be trickling in. So, but the first thing that
happens to a lot of people, it happened to me is you
doubt basically how, like how you got the ideas of the content, you doubt all those first steps. You're like, this doesn't work, I guy doesn't know what
he is talking about. This keyword explorer thing
that's not actually real. You start try, you start,
you look at Google trends, you're going to Moz, you're
going to similar versions, but a lot o
f it's just
'cause your channel's new and what you're missing is
you're missing information is you're guessing at what
you think people wanna know, but you don't really
know why it's not working and you don't know exactly
what they wanna know. You're kind of guessing at it. So if you simply make way more stuff, much more stuff, then you get
potentially a quicker idea, use all the same analytics, but you get a a, a faster feedback loop, you get a quicker idea of what people want and then you poun
ce and then you get more narrow and all that kinda thing. Just like I said, if you find
if you stumble upon a space that not a lot of people are in, that's when you really
wanna take advantage. But now you're no longer guessing and you only refine that idea all. I would suggest that if
you're gonna make a bunch of content regardless of your platform, I wanna do it randomly. So I, I like to do this one thing. Say that you were a real
estate business coach, you're a realtor forever and
now you're
wanna coach people how to be real estate
agents and you're gonna say, I'm gonna, I'm gonna make 3,
4, 5 pieces of content a week, like long form content on
YouTube or something like that. What I would do is I'd,
I'd formulate these things that you could call 'em
content buckets or sections or playlists or whatever, four
areas, three to four areas and say like for example
in that space, right, you could say one area's gonna be about like becoming an agent. People that are
unlicensed, like brand n
ew, becoming an agent, one's gonna
be about building a team, one's gonna be about just making money. Like how do I make money? One's
gonna be out quitting a nine to five and if you're gonna make four or five pieces of content
a week, rotate 'em. So now, so it's gonna look
like John's making four pieces of content a week, but it's
not gonna be random on YouTube. They're gonna look like that, but it's not gonna actually be random because what you're doing
is you got four at bats, four different sh
ots that one of those things could be more interesting to people than not. And what I would do is
I would take step one with the keyword explorer and I would not, I would
pick my entire areas that I chose off of the
same exact analytic. So you're, you're basically attacking
narrow buckets over and over and over and over. So it's a niche within
a niche within a niche and then just make a lot of crap. And, but the minute what's
gonna happen, one of those or people are gonna lean
into, they're gonn
a relate to work life balance, they're
gonna relate to something out of there that you probably won't predict. And then you can take that and you can capitalize,
you can either say like two of these work, two don't, or
you take the one that works and turn the one into
four even narrower lanes and now you can be in the
search results over and over and over and over at the top all the time. So I would do volume but I
wouldn't do volume randomly. And if you take the keyword
idea, cognitive space, m
ake your content in buckets and round robin it, then I
think if you're gonna have success and you're gonna get a shot, you could feel good
about waking up every day and going about it in this route. 'cause all you can ask for is a chance, but when it starts to work
now you're gonna be able to really capitalize on it and not flounder potentially
a great opportunity. Okay, number four is, I'd really suggest you look at
focusing on one main platform live and breathe that one and
then I'm gonna shot
gun spray to the rest of them because
you could be as ambitious as possible, wanna run really fast, get this thing off the ground,
all those kind of things. But if you spread yourself
too thin in this area, not to mention you're probably
operating a business and if you have a small business, you might be working every job position in that business simultaneously. You're simply not gonna
have the physical time, you might have a family,
all these kind of things, but your quality's gonna suffer. Yo
ur context is gonna
suffer and burnout's real and you know, some content's better than
no content on the internet. Let all that work in the background. And I don't think starting and stopping is worse than never starting, but it's probably right
in that conversation. So you just gotta find your rhythm of how this is all gonna work. And if you, if you're
really excited about it and you wanna get it going, you gotta find a way that you can be consistent. You can always make more, but you need to f
ind some
sort of schedule to stick to. One of the best things we have going for us in 2024 is it was so much harder to do this in 2018, 19, all the AI tools and all of this, what they can
do with one piece of content for multiple pieces of content
now that people used to have to do with full teams of people. It's, it's totally possible
for a single person to be on every single platform that exists by making one piece of content. And it's important.
'cause again, it's just, you're gonna have a ba
g of
hedges for lack of better words by the end of this video. 'cause that's really my
ethos is that I'm not looking for a guarantee, I just
wanna give myself more shots 'cause I don't wanna wait a
long time for stuff to happen. So there's a lot of ways to do it, but what I really believe
in is making one pillar, whatever you would consider like long form foundational content, one, two times a week potentially. You're making a long form video
kind of like I'm making now. I really think if you ha
d to
pick one platform to start at and push to the rest, I'd really try to be in like a Google environment. I try to, would make content somewhere where people are searching,
whether that's a blog or that's a YouTube video
or something like that. I understand that people search and have individual, that's
why like there's a lot of ways to do it and there's a lot of people's opinions that are different than mine. But I understand tiktoks a search engine and there's a lot of ways to go about it, b
ut I do believe it's much easier to push from Google and company alphabet header company down to social versus the other way around. And also most social media, think about the mindset you are
when you're on social media. A lot of people are passive, voyeurs, escapism, all those kind of things. And when they're presented
with information, it's because it, it passed by them. They might have stopped but they weren't necessarily seeking it out. So if you had to pick an order to go in, that's all I'
m saying about that. And then once that's
created, then give yourself as many bats as possible. And I have some tools
that I, that I just wanted to call out here that you could look into. But, but now these things are amazing. They'll guess what could
take a viral moment? They'll guess on a 60 minute video, what 10 clips should be one
minute they'll even title 'em for you, give you captions, tell you, I'd say this on TikTok versus
this on Instagram reels. It's crazy stuff. So repurposing long fo
rm to short form content like
a YouTube video to Instagram to TikTok, et cetera. repurpose.io is something I'd look at and we'll kinda show some stuff here. Cap cut. Cap cut is one
that people have used for a long time, but they've
upgraded like the desktop computer version of like
what you could do as far as creation and scheduling
on your desktop computer, which I find very, really advantageous because I shoot from a 4K camera, so I'm dumping large files from a card. And I'm not starting, sorr
y,
on my, my phone already. YouTube videos turned into blogs. There's a tool called video to blog.ai that's really interesting. You can also use rev.com and take transcriptions from
videos, captions for videos and use chat GBT and one called claw.ai and also have it say create
like if you have a 30 minute video, you can say create me a blog that is a five minute read or a LinkedIn article
or something like that. And there's an all in one website for repurposing content called Lumen five. And it'
s all AI powered, but it basically blog articles,
text to video content, social media, all the platforms. So those are just a few different examples and tools of how to go about this. But just going pillar
content pushing down for me, this makes it a, it gives it
a purpose of what this is all for, how it relates, how
the internet can view you and like how they can
start to make sense of you and categorize you and log you and that's how you rank versus a why not. We've done a lot of things
where
we're like, it can't hurt, but can't hurt, can take
a lot of time and money. And if if you're intentional about it and you're, you're realistic
about how much time you have to spend on it, then we're in one of the greatest times in history to take either one assistant or yourself and push to technology and it equals what 12
employees used to be. All right, the fifth and
final thought I wanted to share in this particular
video is on the topic of trends, like how do you use trending topics, but I
like to use them
in unique ways, you know, it's just another way, another
something in your arsenal to equip you with a way
to not be a commodity. And the relevance of trends is
obviously right in its name, it's just top of mind. It's not a terrible idea if
you're making content to try to talk about at least occasionally what people are talking about. I definitely don't do this. Like I, I don't like live current events or do anything of this
content exclusively. I probably don't even do it
near
as much as I should, but especially if you're beginning again, it just gives you like another
shot where you just have the, a lot of like my
subscribership on anything that I've built meaningfully,
whether that's like through email lists or through like actual subscribers on YouTube or something, a lot of it was sparked by just a couple videos that
went kind of gangbusters. That's how a lot of people get big like on TikTok or whatever. They're just churning along,
giving themselves a bunch of ba
ts and one pops off. Well, the trends just give
you like another feasible way where maybe if TikTok cares about it or YouTube's promoting shorts, maybe it's not a bad idea
that you get in the game. But the difference between
like how I like to look at it and how I would recommend
that you look at it if you, if you believe in this is, you know, on TikTok there's like
a trending dance, right? Well, you'll see people in
industries, law, real estate that you have a, you have this
6-year-old guy in t
here like, and I mean God bless
'em with the confidence, but they're like dancing
their asses off with stuff that has zero relevance to me with anything they do humanizes
them for sure, which I like. And you know, maybe that's the goal is to like make themselves look less formal and those kind of things. But it feels like a lot
of people do stuff just because they, they feel like
people are telling 'em to do it and it's gonna, it's
gonna somehow circle back and benefit their
business in a lot of
ways. I don't think you have to get that crazy. I think you can be yourself and, and I don't think you have
to do that kind of thing. I don't think you have to
put trending sounds on there and turn the music all the way muted and try to find these like
sneaky ways and tactics to win. I think, I think it's simpler. I think you, but what you could
do is I think you could use the idea of what people are talking about to spark inspiration for you to create something
that's unique on your own. Like,
so one way that I like
to look at this is if you went to like Google News, not
Google trends, but Google news and looked at like all the articles that were like five days old or less in whatever space you're in and just something, just reading, you're just headline reading. Anything that kind of strikes your fancy, like, that'd be interesting. Then instead of reading that
whole article, consuming all that stuff, trying to find
out more information on it, learning all this kind of thing, and the
n saying like, you know, they wrote a blog, I can make a video. I would, I I literally take the title and, and then I, I just, I'd try
to be introspective, try to think of something and then,
you know, I'll take an idea that was written on Google
News that potentially has no particular relevance until
I turn it into something. I take that to all the ways that I said in this video
about how to explore keywords. I'll make a long form video
that I made up out of my head to answer a question that pe
ople potentially
weren't even asking. And, but it's just one example of where it falls four degrees down from how I found the information. There's no real, there's no recipe of how someone could copy
that or any of that. 'cause it's not copyable. You
could take one thing you saw on TikTok, what would that look like? Not you doing your version of it, but what would that look
like in a a one minute and 32nd reel on Instagram
or a static post carousel or a one minute if someone's
crushing one minut
e long videos on TikTok and you're like,
this is really helpful. Could that be 30 minute
long videos on YouTube in a completely different way that
that serves the same party? So I, I'm gonna share
some ways you can find trends, but I would really look at that. I really like the, the
combination for me in a world of automation, and you'll see
when you go look at those AI tools, how scary that may feel to you about what they can do. I don't think they can replace the like introspective
thought by
a human necessarily and the way it's applied uniquely to a certain space based on
that person's own opinion. So if you can combine those
two layers, if there's a lot of ways to find trends, I would
try to purposely apply 'em to stuff that like is at least
on a different platform than you found it, but is in a
completely different way. And I would use it to spark
an idea and I would not, and I would completely remove myself and consuming any content,
sit in a dark room and try to think of somethi
ng
uniquely on your own or just have this idea
float around your head. And when you're talking to
people and you're talking to customers, you're like, yeah, this is what I can do with it. And that, that to me is the magic. So the combination of
your own soft skills, your own personality and
utilizing automation to make the, the research process quicker. So couple couple things to look at. Instagram's professional dashboard, tips and resources section
filled, this has trends, this has audio, all
that kind of thing. So that's one way to look at it. And again, not just Instagram, but if you found trends there,
you could use 'em elsewhere. Trending sounds with reels and TikTok, all that kind of thing. See if you can really
find a way where it's, it is like an i an idea you make up that a sound would have
relevance to your business. If it doesn't, I'm someone that I don't know if I would
just push through anyway. I'd find a way where it made sense. If it makes sense to you, my
viewers on re
al estate hate any sound, hate it, it's distracting when I watch videos, I kind of hate it. So if you feel that way, don't make content that
you wouldn't watch. Engaging with content,
just simply consuming it. Like this is a really interesting one. Like if you're a lawyer
like, and you're 40 and you're watching TikTok at night and maybe you don't do
TikTok for content yourself, what are you looking at and why? And what's it served for you? Is it like just to give your mind a break? All that kind
of thing. So
if you go make content for, for your business and you run a law firm and you use it for escapism and you're making deep
informational content about the law, maybe that's not what you'd wanna see. However, if you're on there and you're following crime dramas or you're like the, the
kid in Nashville Riley, like when I'm making this video that's like the stink is
still an active search, people are real invested in that. If, if you'd watch that kind
of stuff, then boom, maybe that's yo
ur entire TikTok
channel right there. So just think about
what you would consume, like if really honest in a
room where no one else knew. If you're using 'em for reasons that you wouldn't make content on, then I wouldn't just push through. Again, expert blogs are interesting. So there's PE people that
are preaching it all the time that most people that preach like what you should make
benefit monetarily from it. It's not out the goodness
of their heart necessarily. However, there is people that
their entire business
is about aggregating trends because they want to be popular. So one great way is like just to have a couple people on
your feed, Gary Vanerchuk, a couple people like what they're, what they care about is they're
probably just four steps ahead of all than all of us because that's their entire,
entire business model. So listen to them for the fact of like just simplifying the process of knowing what's popular and then YouTube trends
native YouTube itself has it, but also you
have two
buddy, you have Vid iq. There's a lot of stuff like that. So anyway, I not get too crazy, but that's how I'd use trends. Just take a unique content spin on that and gimme just a second, we'll wrap up. Okay, that is a wrap
for today's video on the sphere Buddy YouTube channel. I hope you enjoyed the content. If you did, please consider subscribing to the channel before you head out. Best way to see what's coming next. This - Is a place to be if you're
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