9 Pro Tips to Start Your Podcast in 2024 (FREE Guide)

today I'm going to dig into nine easy tips for starting your own podcasts to grow your business including the equipment you'll need free software to use and even some AI tools to help you out first things first you've got to determine your Niche what specific topic do you want to cover the more specific the better especially if the purpose is to promote or expand your business podcasts range from news to Comedy to True Crime to entertainment but for our purposes we're focusing on business this i

s important because there are 100 50 million people in the US that listen to a podcast at least once a month and there are 100 million people that listen at least once a week that's a huge opportunity for your business to reach New Years and a demographic that statistically has some discretionary income talking some extra cheese for that mono that you got going on you know what I'm saying one of my personal favorite is the official Trader Joe's podcast inside Trader Joe's who doesn't love tjs th

ey got the best snacks I mean except for their parking lots what that's a whole another video in of itself inside Trader Joe's is a deep dive into their company culture that offers transparency to their customers and ultimately humanizes the brand it's honestly quite brilliant tip number two is to identify your ideal listener who are you trying to reach with your sh some things to consider are age income geographic location hobbies and occupation when you're crafting your ideal listener think ab

out what other podcasts they might be listening to and what does that tell you about what they want to hear according to business Insider the typical TJ's customer is between 25 to 44 years old college educated married and earning about 80k a year it's a safe bet their ideal listener falls into the same category research shows their listeners also listen to other food related podcasts about recipes chefs and nutrition now before we get into the next couple tips I want to mention that hubspot's g

ot a great how-to guide for creating podcasts that includes details on everything we're talking about today in one easy reference document something we refer back to all the time making our own podcasts like working against the grain and my first million and I genuinely cannot recommend it enough so check it out it's especially crucial for this next tip tip number three spend some time brainstorming a variety of four to seven content buckets that relate to your Show's theme inside Trader Joe's d

oes this super well there are special looks at seasonal items or new products shopping hacks and tips q&as with TJ Executives and employees and really nitty-gritty inside baseball type stuff on more in-depth topics like why tjs only has a brick and mortar location with no online retail or why they don't offer a loyalty program whatever you land on remember that listeners are people who want to spend time with your brand so keep them engaged with intriguing content that will keep them coming back

for every new episode easy to say sure but how do you make sure that each episode is that engaging that's tip number four use the pass formula that's present ask ask share and sway you want to present information that allows your community to come to their own conclusions even if it's simple you want to ask questions to spark the conversation like are the new Trader Joe's pumpkin Mochi something I want to buy the answer is yes as always what's a product that's never gotten the pumpkin spice tre

atment that you're dying to try always share what the community is saying what do the listeners think read their emails and engage with their voicemails finally sway frequently react to what's going on around you and in the community be dialed in on their needs and interests show them that you're not just broadcasting but you're also listening I was joking earlier about how awful TJ's parking lots are but guess what inside Trader Joe's tackled that subject because they know their Community is ta

lking about it and by addressing it they're building trust with their audience nice by now you should be ready for tip number five maybe it's obvious but name your podcast it can be related to your business like inside Trader Joe's or something clever and new but but make sure you do a thorough search that it's not already taken or trademarked with some things a simple Google search might suffice but if you want to be extra thorough you can visit the United States patent and trademark offices we

bsite and do a search that will tell you if there are any existing trademarks on your name and once you've got it squared away it's time for tip number six my friend creating your podcast artwork typically it's a 3000x 3000 pixel Square image with easy to read branding you don't have to be a graphic design expert either you can use canva to easily create something that looks pretty great inside Trader Joe's is as straightforward as it gets it's literally just the TJ's logo that's instantly recog

nizable to anyone who shops there plus the word inside tip number seven prioritize your sound quality there's nothing worse than queing up a podcast and getting a bunch of popping or tiny microphones but all it really takes is your computer headphones and a decent mic even just your standard earbud microphones are pretty quality these days but you can get a more professional option like the Blue Snowball mic for about 50 bucks and recording software like garage band is included with your Mac or

you can download Audacity for free if you're a PC user and if you want some assistance from AI you can take advantage of lowcost tools like Adobe podcast AI or audio enhancer AI to clean up your audio with ease super powerful tools the point is you don't have to invest a lot of money to get a great sounding podcast these days and once you're set up with equipment you want to make sure you're recording in a quiet room with headphones on and speaking directly into your mic sounds obvious but you'd

be surprised how easy it is to forget to turn off fans or close windows tip number eight Distributing your podcast there are a lot of services that will create your podcast feed for you if you're not an expert in RSS coding platforms like Trent libson and podbean will distribute your show across major podcast platforms like Spotify and apple podcast there's typically a small hosting fee but it's worth the money you'll save on Tylenol without any of those headaches but don't forget creating shor

tclip versions for social platforms like Tik Tok and Instagram reals it's a great way to promote your show and never underestimate the value of putting the whole thing on YouTube even if it's just audio looking at inside Trader Joe's stats on Raonic they've got over 26,000 subscribers on YouTube alone and over 80 million views that's a lot of Shoppers and potentially YouTube ad revenue and finally tip number nine if there's anything you take away from this video let it be this cuz this is the mo

st important consistency nothing kills a podcast's momentum faster than an inconsistent schedule whether it's daily weekly or quarterly your listeners are relying on your show to deliver at the Cadence you promised publishing at least once a week increases the chances of listeners making you a part of their listening routine so keep that in mind as you build your schedule plan in advance and make sure you have multiple episodes ready to go before you even launch okay you've got a solid idea and

are ready to launch what are some common mistakes Tak when you're just starting out in the world of podcasting number one not setting reasonable expectations before you hit publish you've got to remember that chances are you're not going to be an overnight success and that's okay if your brand isn't as ubiquitous as something like Trader Joe's it might be a slow climb for your subscriber numbers so make sure your performance goals are in line with the reality of your situation as with most thing

s in business growth takes time number two not repurposing your content you've done the leg work of writing a great episode or interviewing on an interesting sub subject so take advantage turn it into a long form blog on your website or parse Snippets out as a snackable social post there are even available AI tools to help you do this vizard flen or Cho will all simplify the clipping process for you mistake number three not marketing your podcast use SEO best practices to create episodes on topi

cs that people are interested in and use your company's blog or social accounts to promote the podcast consider cross promotion with other podcasts or related blogs bring the listeners to to you and don't just rely on organic Discovery mistake number four not tracking your metrics as you publish episodes you should be keeping your eye on two primary metrics monthly downloads and downloads per episode These numbers will help you when it comes time to land high-profile guests or to court sponsors

which leads me to mistake number five not monetizing your podcast whether it's sponsorship or affiliate marketing podcasts are a popular platform for advertising and a great way to make some extra income for your business while you may may not get a sponsor to pay you for a mention right off the bat a lot of affiliate Links at places like audible stamps.com or Blue Apron are typically commission based and widely available to use even if you're just starting out so as you can probably tell creati

ng a podcast is a lot of work but is it actually worth starting a podcast for your business short answer absolutely here are some Rapid Fire Reasons Why one it is a lot of work but it's accessible it's fun and it's very budget friendly two two it's an additional Evergreen income system for your business if you monetize correctly three it allows you to generate leads for your primary business even if you're not explicitly plugging in after all the Trader Joe's podcast isn't necessarily selling me

individual products every week yet I'm still stocking up on their dark chocolate peanut butter cups every day four it's a great way to connect with your customers and show them that you're listening and five it's a valuable method of establishing your business as an expert in your field customers will spend more time with companies they trust so genuinely what are you waiting for podcasts are a powerful marketing tool with global reach that is within your grasp my friend all you've got to do is

get started don't forget to check out hubspot's free podcast guide for all the resources you'll need to take your show from concept to launch I'd love to hear about your experience creating a podcast in the comments below and don't forget to like And subscribe to HubSpot for more marketing tips and tricks now if you'll excuse me I got to make a Trader Joe's run I think we both know what I'm going to be getting there and until then I'll see you next time I can find this client info have you hear

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