THANK YOU. HELLO EVERYONE. IT'S
FANTASTIC TO BE HERE. I COULDN'T AGREE MORE DATA IS KEY. THE
AUTOMOTIVE PRODUCT COMPLEXITY IS STRONGLY INCREASED. KING AND
DEVELOPMENT SPEED IS ESSENTIAL. LET ME SHOW YOU HOW BMW IS
MASTERING DATA ACCELERATING THE DEVELOPMENT PROCESS AND
DELIVERING BEST IN CLASS EXPERIENCE TO OUR CUSTOMER
ANYWHERE. AND ANYTIME ACROSS THE ENTIRE PRODUCT PORTFOLIO FROM
BMW TO MINI AND EVEN ROLLS-ROYCE , BMW IS PROVIDING GAME CHANGING
VEHICLE ENTERTAINMENT AND EXPERIENCE POWERED BY A
WS. WE
OPTIMIZE OUR TECH STACK, IMPROVE OUR WORKFLOW AND USE DATA BY
LEVERAGING AWS CLOUD TECHNOLOGY. LET ME GIVE YOU SOME EXAMPLES.
CLOUD DATA, BMW CENTRAL DATA LAKE BUILT BY BMW AND AWS HOSTED
DATA FROM OUR CONNECTED VEHICLE FLEET AND BY UPLOADING UPHOLDING
THE STRICTEST DATA PRIVACY STANDARDS ON TOP OF IT, TEAMS
CAN BUILD THEIR APPLICATION AND MODEL AS WELL AS DEPLOY UPDATES
AND IMPROVEMENTS TOGETHER. WE ARE EXPLORING INNOVATIVE USE OF
MACHINE LEARNING, INCLUDING AMAZON SAGEMAKER. THIS AUTOMA
TED
DRIVING PLATFORM IS BY BMW IS BUILDING THE NEXT GENERATION OF
DRIVING ASSISTANCE SYSTEM ON AWS. THIS AUTOMATED DRIVING
PLATFORM IS CAPABLE TO HANDLE SEVERAL HUNDRED PETABYTE OF DATA
FROM OUR GLOBAL TEST FLEET. WE ARE ACCELERATE TESTING OUR
DEVELOPMENT, SIMULATING AND VALIDATION PROCESS DRAMATICALLY
FOR OUR PRODUCT LAUNCH IN 2025 WITH OUR ROUTE OPTIMIZED
CHARGING SERVICES, WE ARE PROVIDING REAL TIME TRAFFIC
CALCULATION BASED ON DRIVING STYLE PREFERENCE TRAFFIC OR
AVAILABLE CHARGING STATIONS A
ND MANY MORE. WE ALSO USE AMAZON
TECHNOLOGY LIKE ALEXA FOR OUR INTELLIGENT PERSONAL ASSISTANT
AND FIRE TV TO CREATE UNIQUE CUSTOMER EXPERIENCE, INSIGHT,
THE VEHICLE, OUR CONNECTED VEHICLE AI PLATFORM IS BUILT ON
AWS AND FORMED THE BACKBONE OF THE LARGEST CONNECTED VEHICLE
FLEET WHERE DE FOR SOME MORE EVEN EYE OPENING STATS, LET'S
DIVE IN. 20 YEARS AGO BMW INTRODUCED ITS FIRST VEHICLE
CONNECTED VEHICLE AND WE COME QUITE A LONG WAY SINCE THEN. AND
NOW THE BMW GROUP HAS THE LARGEST CONNECTED FLEET
WITH
MORE THAN 20 MILLION VEHICLES GLOBALLY OVER THE LAST THREE
YEARS. WE MIGRATED THE CONNECTED VEHICLE BACKEND TO AWS BY
UTILIZING THE GLOBAL PRESENCE OF AWS IN MANY REGIONS WORLDWIDE.
WE ARE UPDATE ADDING MORE THAN 6 MILLION VEHICLES OVER THE AIR ON
A REGULAR BASIS. THE THOSE NUMBERS ARE GROWING CONSTANTLY.
IT REQUIRES TO MANAGE MORE THAN 12 BILLION REQUESTS PER DAY WITH
OVER 1000 DIFFERENT MICROSERVICES. ULTIMATELY, WE
ARE PROCESSING MORE THAN 110TB OF DATA TRAFFIC PER DAY WITH A
REMARKABLE
RELIABILITY. LOOK AT THESE NUMBERS. I'M ALWAYS
IMPRESSED, HOWEVER, WITH OUR NEW PRODUCT ARCHITECTURE. THIS
NUMBER WILL TRIPLE IN THE NEXT TWO YEARS. LET'S CHANGE
PERSPECTIVE AND TAKE A LOOK AT A COUPLE OF NUMBERS IN THE
DEVELOPMENT PHASE. MORE THAN 8500 SOFTWARE DEVELOPERS
WORLDWIDE CREATE FIRST CLASS CODE FOR OUR VEHICLE AND
INFRASTRUCTURE. THE BMW SERIES RUN SEVEN SERIES RUNS ON OVER
500 MILLION LINES OF CODE. OUR WORLDWIDE DEV OPS TEAMS EXECUTE
MORE THAN 110 SOFTWARE, BUILDS EVERY DAY BY USIN
G MORE THAN
60,000 VIRTUAL CPUS TO KEEP UP WITH OUR DEMAND. WE USE AWS
SERVICES TO SCALE UP AND ACCELERATE DEVELOPMENT WHENEVER
IT IS NECESSARY. LET'S TAKE A DEEPER LOOK AT THE DEVELOPMENT.
TRADITIONALLY, BMW'S COMES FROM A HARDWARE DRIVEN DEVELOPMENT
AND EVERY DEVELOPER HAD TO DO THE DEVELOPMENT WORK ON A
PHYSICAL TEST TRACK. TODAY WE ARE USING INNOVATIVE TECHNOLOGY
TO STREAMLINE OUR INFOTAINMENT DEVELOPMENT PROCESS. THE NEW
APPROACH ALLOWS US TO PROVIDE TEST FUNCTIONALITIES REMOTELY TO
OUR GLO
BAL DEVELOPER TEAMS. AN EXAMPLE IS USING AMAZON EC2 FOR
VIRTUAL DEVELOPMENT AND TESTING IN ORDER TO IMPROVE
CROSS-FUNCTIONAL COLLABORATION. OUR NEXT STEP IS TO EXTEND THIS
APPROACH TO BUILD A FULLY VIRTUAL DIGITAL TWIN. NOW LET'S
TALK ABOUT THE PRODUCT AND SOME EXCITING FEATURES WE CREATED FOR
OUR MINI CUSTOMERS. ON THE PICTURE, YOU CAN SEE THE MINI
INTERIOR. IT'S OUR WAY TO EMPHASIZE BRAND TYPICAL DESIGN.
TAKE THE IMPRESSIVE ROUND ALI DISPLAY IN OUR NEW MINI FAMILY.
AS A PERFECT EXAMPLE, OUR SP
EECH IS RAPIDLY BECOMING THE DOMINANT
MODALITY FOR INTERACTING WITH VEHICLES. WE HAVE A LONG HISTORY
INTEGRATING ALEXA VOICE ASSISTANT. HOWEVER, THIS YEAR WE
ARE RAISING THE BAR. WE WILL USE ALEXA TECHNOLOGY TO BRING OUR
INTELLIGENT PERSONAL ASSISTANT TO THE NEXT LEVEL. NOW LET'S
TAKE A SEAT IN THE BACK OF OUR SEVEN SERIES. ONE OF OUR MOST
EXCITING FEATURE IS THE BMW THEATER SCREEN. IT'S THE 30 INCH
SCREEN WITH AN EIGHT K RESOLUTION. IT IS SPECTACULAR,
INTEGRATED IN THE CAR. IT GIVES YOU A REAL
CINEMATIC EXPERIENCE
WITH FIRE TV. OUR CUSTOMERS CAN SEAMLESSLY ENJOY THEIR FAVORITE
SERIES AND MOVIES. IT'S OUR STRONG COLLABORATION WITH AWS
AND AMAZON THAT UNLOCKS NEW POSSIBILITIES, ENABLE US TO
THINK ABOUT THE CAR IN A NEW DIMENSION. SO ONE LAST THING TO
GIVE YOU A GLIMPSE INTO THE FUTURE. THIS IS THE BMW NEW
CLASS. THIS WILL LAUNCH IN 2025. BMW HAS BEEN ALWAYS ON THE
FOREFRONT OF AUTOMOTIVE INNOVATION. THE NEW CLASS WILL
BE A QUANTUM LEAP IN CUSTOMER EXPERIENCE. IT WILL TAKE THE
DRIVING EX
PERIENCE TO A NEW LEVEL AS YOU CAN SEE, THE NEW
CLASS INTRODUCED A COMPLETELY NEW INTERIOR WITH THE BMW
PANORAMIC VISION. WE DEVELOPED A NEW HEAD UP DISPLAY TO PROJECT
INFORMATION PILLAR TO PILLAR, AND FOR THE PERFECT DRIVER
ORIENTATION AND USER EXPERIENCE. ALL OF THIS EMPHASIZES IMPROVE.
BMW IS MASTERING DATA ACCELERATING THE DEVELOPMENT
PROCESS AND DELIVERING THE BEST IN CLASS EXPERIENCE TO THE
CUSTOMER ANYWHERE AND ANYTIME THIS IS ABSOLUTELY EXCITING AND
ALL OF THIS IS HAPPENING RIGHT NOW. AW
S AND THE BMW GROUP ARE
WORKING CLOSELY TOGETHER TO SHAPE THIS FUTURE. THANK YOU
ALL. GOODBYE AND I'LL SEE YOU SOON. FOR AN INCREDIBLE DATA
PLATFORM YOU'VE BUILT AND THE INCREDIBLE EXPERIENCE IT'S
CREATING FOR YOUR CONSUMERS. JUST AMAZING. THANK YOU, STEFAN.
IT'S A PLEASURE TO SEE YOU, AS ALWAYS. THANK YOU. THANK YOU.
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