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Daddy's Dough: Grand Rapids man's cookie business is family affair

Daddy's Dough: Grand Rapids man's cookie business is family affair

FOX 17 WXMI

4 months ago

you know cookies make a lot of people feel good and they made me feel good baking them smelling them eating them a Grand Rapids dad banking on his love of baking and rising to the top with his family run cookie business we got to meet with the owner of Daddy's dough to hear how the operation got started and what's keeping him going it was it literally I was just making cookies just for fun baking has always been a passion for Marcus Wright one nurtured by his Grand mother and the time they spent
together in the kitchen she really instilled in me you know just be patient you know take your time you know and learn over time losing her led rri to continue baking to cope eventually gaining what's become a pretty sweet business we were just baking in the house playing around and my daughter was like Dad you should sell these at the time Wright was working at gvsu his co-workers and even his siblings served as taste testers giving him the confidence to take a leap of faith was it scary when
you thought about making the jump full time to being an entrepreneur it was it was very scary but it was one of those I had kind of you know I felt really good about it three years after launching the business in his kitchen he went full-time motivated by the push from his daughter and his brother giving him the perfect idea for a name we were going back and forth and my brother just said Daddy's do and I said that's it that's it and it truly is a family affair writes daughter Mariah she will te
ll you she's the CEO of the business and Son Malcolm and Malcolm is like my uh my event helper are handson helping but they love to see that we as a family have created something and they know they're a part of it Daddy's do secured a commercial license and its first big client in the Bridge Street Market we started with a chocolate chip cookie Snicker doodle cookie um peanut butg chocolate but beauty and beast were kind of our early unique creations thanks to customer feedback and their own cre
ativity business is taking off with new delicious offer Rings like the Brookie and that's one of our top sellers now where we have a brownie on the bottom with different ingredients in the middle and a cookie on top and we sell a ton we sell about a 100 of those a week and during the pandemic they were able to not only survive but Thrive everybody wanted snacks it was it was wild where we were getting all types of business for people all over the country great says it's more than he ever imagine
d when you look at where you started in your kitchen to now what do you think I think wow because I didn't I I you know I had an idea where I wanted to be but it was kind of I was open to whatever would happen I just knew if I worked hard um connected with great Partners locally um involved my family I knew that it would you know it would work well I just it's just beyond my wildest dreams where we are right now prioritizing family values and sprinkling love and care into his products Wright say
s he stands by every batch proof is in the pudding we tell and I tell people if you don't like it I'll give you your money back I tell people that every time no doubt yeah are you giving the money back to not been giving money back to anyone no never never never once not at all and looking at his products you can see why uh if you'd like to try them out you can find Daddy's dough in places like horox and brid Street Market also corwell Health locations like Butterworth and blet as well and they
recently rolled out a new subscription service you can check out we've linked all the details about how to get your sweet fix right now in this story online and sorry to say I didn't bring you guys any cookies back they so many great varieties I think I told you they there was just they're so good they smell so delicious but you know you have to you have to go to horo or brid Street Market and uh they've got a turtle Brookie wow does that Brookie and then you had the turtle ler turtle cookie I m
ean come on I mean see those kids yeah of course we know that totally allow all right

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