In this video, we're going to talk about some digital marketing strategies that nonprofits can't afford to ignore to promote and grow a nonprofit's online presence and fundraising.
Nonprofit marketing is becoming more and more important, and there are a lot of benefits to using digital marketing strategies. We'll talk about some of the trendiest nonprofit marketing strategies, and give you some tips on how to put them into action.
If you're looking for tips on how to promote and grow your nonprofit's online presence, then this video is for you! We'll discuss some of the most popular digital marketing strategies, and give you tips on how to put them into action for your nonprofit fundraising and marketing. From social media to online advertising, this video is a great resource for nonprofit marketers!
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MOZ Beginners Guide to SEO: https://moz.com/beginners-guide-to-seo
Google SkillShop: https://skillshop.withgoogle.com/
Canva for Graphics: https://partner.canva.com/x9PeLv
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Jasper AI for writing: https://www.jasper.ai/?source=partner&fpr=joanne72
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📽️ Other videos you might like:
QR Codes: https://youtu.be/Kvic-FMg6V0
TikTok Fundraising: https://youtu.be/3U1-6jLcL_Y
Facebook Tutorial: https://youtu.be/fsKeAWWHeXY
Instagram Growth: https://youtu.be/oPcsSExD_fs
LinkedIn for Nonprofits: https://youtu.be/xGBVmpujGGg
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#nonprofitmarketing #digitalmarketing #nonprofitfundraising nonprofit marketing strategies
As non-profit organizations we are
always looking for ways to do more with less that's why it is vital to ensure we
are using our limited resources in the most effective way possible so in considering
digital marketing there's a few strategies though that we can't afford to ignore so
in this video we're going to cover five of the main digital strategies that we
should not be ignoring as well as some affordable options so that we can take
advantage of them so let's get to it the first is in
vest in SEO one of the most
important digital marketing strategies is search engine optimization SEO is about ensuring
that our non-profit website appears as high up as possible on the search engine results page
would be serps why is this so important because web users rarely look beyond the first page of the
results when searching for something online so if you want your charity to be found online you need
to ensure your website is optimized for search engines fortunately you can use sever
al free
and low-cost tools to help with this including Google's Keyword Planner there's another program
Uber suggests we like and we're also including moz's beginner guide to SEO in the description
below it is so important to even get a basic knowledge of SEO another essential digital
marketing strategy for nonprofits is taking full advantage of social media successful social
media marketing and fundraising includes creating engaging content that speaks to your audience
and drives them to
take action it also includes engaging with your supporters in meaningful
ways now all too often I've seen non-profits fall into the trapages posting on social media
for the sake of posting without engaging With Their audience not engaging with followers can
be counterproductive since social media is all about building relationships now another free
tool is canva it's easy to use it's an online design platform that offers tons of templates for
creating everything from single graphic posts to
complex designs and again it's free so number
three is grow your email marketing if you're like most non-profit professionals you're always
looking for ways to build your donor list and email marketing is a powerful tool in the digital
marketers toolbox email when used correctly can be highly effective for communicating with supporters
and driving them to act now email marketing for non-profits is all about building your list but
it's also about creating great emails not as easy as it soun
ds I mean first you need to find a way
to get people to sign up for your email list like using an email sign up form on your website your
blog your social media or even a QR code at your reception desk you also need to create engaging
and responsive copy for your email so we found three great tools to help reduce your workload and
create outstanding copy and one is Jasper it's an a writing tool that will cut your content creation
time in half there's also HubSpot which can help you manage y
our database and layout your emails
and again canva for creating those Graphics number four is applying for Google ad grants but using
them wisely there's plenty of reasons non-profits should apply for a Google ad Grant I mean for one
it's a great way to get your organization's name and Mission out there with a grant you can create
AdWords campaigns that Target potential donors and other supporters and since Google is one of the
most popular search engines your ads are likely to be seen by
a lot of people now as nonprofits
you know that every dollar counts that's why it's essential to make sure you're using your Google
ad Grant wisely and Google has a free skill shop which is an online training resource that
offers courses on how to use Google ad grants the course covers topics such as setting up your
campaigns choosing your keywords and optimizing your ads and number five is embracing content
marketing content marketing is about creating informative and shareable content lik
e blog posts
infographics white papers that help promote your cause and drive people to take that action content
marketing is also essential for SEO email building social media engagement it ties all of the
other platforms back by providing interesting information about your programs and your campaigns
that link people back to your site or app now if you're looking to learn more about content
marketing there's a free resource us we have our Instagram account we have a podcast we obviously
have our YouTube we have a LinkedIn blog and we have a Blog on our website so we are here to
share in-depth some of these things that we've covered today digital marketing offers non-profits
a number of powerful tools they can use to reach new supporters and promote their causes SEO social
media marketing email marketing Google ads and content marketing are all essential components
of a successful digital marketing strategy so we hope you found this useful and I know it
was a short one toda
y but see you next week foreign [Music] [Applause] [Music]
Comments
great tips. I need to learn more about seo.
Can i use Google grant account for affiliate marketing by using my landing page ??