Main

Disrupting the Digital Newsroom | Presented by Chrome Enterprise

Julia Beizer started her career as a journalist—and as a reporter at heart, she looks at the world through a lens of learning: learning about people, about behavior, about connections. Now Chief Digital Officer at Bloomberg Media, she draws on that inspiration to drive constant innovation of the newsroom. Learn how Julia and her team are using Chrome to collaborate and create great user experiences—supporting journalism that helps audiences make better decisions for themselves, for their companies and for their leaders. For more on Chrome Enterprise: https://chromeenterprise.google/browser/for-your-enterprise/?utm_source=bloomberg&utm_medium=video&utm_campaign=2023-H2-chromebrowser-brand-cbebbg&utm_term=bbg-tovid&utm_content=GCEP&brand=GCEP -------- Like this video? Subscribe: https://www.youtube.com/channel/UCEcaRHvEX7lUsM-Ab6rJ6tA?sub_confirmation=1 As the creative studio at the heart of Bloomberg Media, we deliver thought leadership powered by proprietary data. We are dedicated to fueling the ambitions of our global audience, whether they are an upstart entrepreneur or an established market maker. We do this across industries, from offices around the world. For more on Bloomberg Media: http://www.bloombergmedia.com Follow us on LinkedIn: https://www.linkedin.com/company/bloomberg-media Follow us on Twitter: http://www.twitter.com/BBGMedia

Bloomberg Media Studios

6 months ago

- I started my career as a journalist. I do what I do because our societies, our businesses will be better if we understand our world more fully. This is a moment of enormous disruption. The way users consume news is changing. You absolutely have to innovate. (orchestral music) I find inspiration everywhere. I think that comes from my reporting background. Our competition is fierce. It's us versus anything you could do on your phone. The majority of our users come in on an article page, which is
the fundamental building block of journalism. We've been working to improve the speed and responsiveness of our webpages. We use Chrome primarily to test out all the new features we're bringing to market. That's where our users are. And we use it to collaborate. Our teams in Hong Kong, Singapore, and London, we can all work on the same idea in real time. These are the metrics that matter. Okay, performance score, that's the main one. 53% improvement. Improvements have been off the charts. Users
are getting to our journalism faster and can make better decisions for themselves, for their companies, for their leaders, and our work helps create a sustainable model for journalism. Digital is our biggest business, and everyone is excited to work with us on this. The world of digital is constantly changing. We commit every day to continue to innovate, to continue to be creative, to continue to find new solutions. That is the only way forward. (orchestral music)

Comments