Donor Advised Funds: What Nonprofits Need to Know | The Giving Block

Donor Advised Funds (DAFs) are one of the fastest growing trends in philanthropy, with a $234B market for nonprofits to tap into. High-net-worth donors are increasingly using DAFs due to the financial benefits and for the opportunity to make a real impact as their charitable funds grow over time. While providing a huge opportunity for nonprofits, donating via DAFs has traditionally been a complicated and lengthy process. However, this is now all changing with The Giving Block + Chariot’s new integration. Watch now to learn more about how your nonprofit can raise more with donor advised funds - giving you an opportunity to gain an additional revenue stream and a large group of new donors! This 45-minute webinar will cover: - What are Donor Advised Funds (DAFs) and how they work - Benefits of DAFs for donors and nonprofits - How to incorporate DAFs into your fundraising strategy - How to accept DAF donations on The Giving Block

The Giving Block

8 months ago

foreign hello everyone welcome to today's webinar we are just going to give it a couple minutes for everyone to come in if you want to go ahead and put in the chat where you're joining us from what organization you're with we would love to see everyone that we have on today's webinar we'll probably just start in a minute or two so if anyone's wrapping up meetings or lunch they have some time to get on awesome hi Mandy Stacy I am also in Minnesota so nice to see another midwesterner awesome and w
e'll just give it maybe one more minute and then we'll just start with intros and some housekeeping items awesome love to see where everyone is from in here okay perfect I thought we can go ahead and get started at least with the housekeeping items and intro I want to keep this at 40 minutes 45 minutes for everyone's time today so thank you again so much for joining us for this webinar on Donor advised funds 101 all about what non-profits need to know my name is Bailey Houston and I am from the
giving block and I'm super excited to be joined here today with Aaron Kahana from Chariot to talk all about what Donor advised funds are the benefits how as a non-profit you can integrate them and some really tangible tips on how to add them to your fundraising strategy so we have about 45 minutes for this webinar from start to finish and so our plan is to have the first 30 minutes about being some content and some really great information for you to take away from today and then save 15 minutes
at the end to answer every and all questions that you might have on Donor advised funds if you have any questions throughout this webinar feel free to drop them in the Q a that is easier for for us to make sure that we hit all of your questions versus the chat and we have some time kind of in the middle of this presentation to work through some of them as well as at the end of it so again any questions feel free to drop directly in the Q a and we will make sure that we get to them um and yes I
see one already this recording will be sent so we are recording this entire webinar and then afterwards we'll send out some follow-ups with some really great resources and a recording of the webinar as well so with that let's get into it with some introductions to start my name is Bailey I am the Integrations manager at the giving block a little bit about the giving block for those of you who might not know we work with non-profits to fundraise cash non-cash assets more effectively with the goal
of really enhancing your fundraising outcomes so our product Suite automates the giving process of crypto stock cards and now Donor advised funds thanks to our really exciting partnership with Chariot and with the non-profits that we work with we really want to help you increase your donors that are giving non-cash assets increase your gift size and really give you a ton of resources so along with our product Suite we also have a ton of resources for non-profits on how you can really take an ac
tive approach to fundraising assets so that's a little about us and the giving block and with that I will pass it over to Aaron for an intro thanks Bailey and uh giving block for hosting um it's great to meet everyone here I'm uh Aaron Kahana one of the co-founders and CEO of Chariot first I just want to say hope everyone um on the east coast is doing well and staying safe um I'm actually Colin here from New York there's red orange Haze and obviously smoke outside hope everyone's doing well um I
've been involved in non-profit space for seven years now I actually started a small non-profit related to food deserts and nutrition and um at Chariot we're trying to get rid of the headaches involved with deaf donations that's everything from a donor's perspective to um the back end and we're really excited about this partnership with giving block and if anyone here after the call wants to learn more about donor advice funds def fundraising or you know the Chariot technology feel free to email
me directly at Aaron give so that's Aaron Aaron at I'd love to chat awesome and with that let's go ahead and jump into things so Aaron's going to kick it off for us of really going through what our Donor advised funds yeah so I guess simply put these are specialized accounts for charitable giving individuals contribute to these accounts with either cash stock uh or even crypto and get a tax deduction up front so they get no capital gains either so these are very tax e
fficient vehicles for giving um kind of like a 401k for charity some people use that analogy when they think of donor advice funds from there donors can recommend grants to 501c3 non-profits that become donations there are no payout rates or time requirements to give though so without reminding donors money can sit idle so in 2021 a record 234 billion dollars were held in donor advice funds um and finally the last thing I'll mention on them is you can't take that money back so once you give the
money to the deaf it has to go to charity it's not yours you can't use it for another purpose the only thing you can do is recommend grants out of that Donor advised fund to non-profits so really all of that 234 billion is is of charitable giving exactly it's this huge pot of gold for charity it's waiting to be tapped into yeah and I guess related to that um that 234 billion dollar number sometimes I'll say it and it doesn't even like sound real and a big reason for that is they're growing reall
y fast so um you know a few years ago uh for example in 2016 there were a little more than 250 000 accounts last year there were over 1.3 million accounts with a little over 2 million Daft owners um so 2 million Americans used dafs um which is there's really a lot and and I guess when they first came out dafs were mainly used by super wealthy people to give they actually first um were created in the 1930s but it was really in the last five years that they've started to be used by millions of Ame
ricans um and there's a few reasons for this for this really large growth that we've seen in the last couple years the first is no account minimums so in the past it used to cost twenty five thousand dollars just to set up a daf account today um you can open up a daf with many providers with no minimums um the account sizes of these Dash have also decreased and that's part of the democratization of these giving vehicles and I guess just looking at Stats here like um Fidelity charitable the large
st donor advice fund has a median account size of nineteen thousand dollars that that number used to be over a hundred thousand dollars so again these median account sizes are continuing to decrease they're becoming democratized the second reason besides no account minimums is lower fees um some dafs uh they don't charge a lot they used to be very expensive um to have a death but now some deaths like Daffy charge um three dollars a month which is uh uh you know obviously very little uh less than
you know your HBO or Netflix subscription um and then the third thing is they're being offered as employee benefit and that's another really big reason for this growth so 401ks also have become a really popular vehicle um 60 million 401K accounts but it wasn't they weren't always that popular and the big reason for this was they were offered as an employee benefit same with hsas health savings accounts as well and so similarly the donor device funds are starting to follow this trajectory so the
y're really in their infancy um and which is crazy to say because they already make up 15 percent of total charitable giving that happened in 2021 and that number is only going to continue to increase so I guess yeah the the next stat that's really crazy that we kind of spoke about before is like there's 234 billion dollars in these accounts ready to ready to give go to charity like we're mentioning and based on these these kind of stats um of number of accounts so the 234 billion and we also me
ntioned the 1.3 million accounts Daft owners make up um you know one out of every like 40 households in America uses his death which is pretty amazing to see and lots of Americans um are continuing to use these accounts like we're mentioning it's becoming democratized but they're also giving out of this account so even so even with kind of the complex 46 billion dollars were given to non-profits in 2021 out of donor advice funds and just to contextualize that number because that number is obviou
sly so large it's hard to compare it to anything total gift online giving was around 60 billion dollars that year so death giving is almost as large as total online giving Which is a pretty crazy stat to think about and the other thing I'll mention is it's not just older people who are using these daph accounts um it used to be the average age of a Daft owner used to be in 65 70 plus uh the average age now is 55 for opening up a daf account and the fastest growing group is actually 40 and under
so you're getting a lot of Millennials using daf accounts as well and I think a big thing to mention there is you know non-profits looking to fundraise need to start meeting these donors where they are and how they want to give exactly and yeah so I know we didn't talk about this before maybe it should have come up but so who operates these donor advice funds you know I've been mentioning these accounts I've been mentioning donors have them but where do they come from how does the donor set one
up um where are they where are they using it were they holding this money so I'd say there are two main broad categories of Donor advised funds the first are commercial donor advice funds and the second are communal so with commercial donor arrest funds they're basically sponsors uh usually founded or affiliated with by an investment management company or a financial advisor so I know I'm going from the right side of the screen to the left a little bit weird to read but just starting with those
because those are really the usually the largest ones those are Fidelity Vanguard Schwab um you know bny melon some of some of the larger Bank of America Morgan Stanley all these all these financial institutions have donor advice funds and a lot of people who are holding their money let's say in stock or in some other type of asset in these accounts can easily transfer their stock or their uh real estate or crypto or whatever they have in there to a Donor advised fund and and kind of have that n
o capital gains on that and very tax efficient um transaction the other side is community donated bus funds which are sponsors whose name or Mission identifies their goal serving like basically either a defined Geographic religious or cause area um and you know those are like the Jewish communal fund the national Christian Foundation or the Chicago Community uh trust which is like specific to Chicago um and and sometimes donors actually have Das but both of these so a donor might have a Fidelity
death where you know they they moved all their stock and then they actually might move half of their Fidelity death into um you know the national Christian Foundation if that's if that's important to them so it's interesting to note that sometimes a donor will have uh multiple deaths that happen sometimes um and just knowing that you might get a donor who who's giving to you from multiple means is important to note as well do you know Aaron how many total daf providers are out there I mean it's
got to be yeah so there there's a little over a thousand uh don't ever respond providers we you know we so you know new ones Sprout up every every couple weeks and there are actually a lot of modern ones that have come up in recent years um Daffy Groundswell charity vest um but I think that just to note these there's around a little over a thousand kind of just to answer answer your question before um and I think before we get in time to the benefits of donor advice fund I see that we have one
more question that kind of I think relates to what you just were talking about of has a democratization been Universal or has it really just been specifically for banks and institutions yeah so then the democratization has has been pretty Universal I think on the commercial side you're seeing that a little bit more than the communal side um but even on the communal side you're seeing people open up desks uh younger there's also a lot of Legacy planning so for example um you know a parent might h
ave a Jewish communal fund app and then give their their child um who's maybe like 30 or 40 a little bit younger have them open up an account as well like underneath that account yeah so you're kind of seeing both um in that type of given and with the charitable Legacy it's almost like it's an easier route than forming a Family Foundation right it's like you can create the deaf account you can have beneficiaries rather than going the whole route of of a foundation exactly awesome this is another
good question that goes along with that so is there a certain amount that have to be spent each year from a daf no so that's a great question um and I think that that's kind of the wild stat of 234 billion um donors don't need to spend any amount of money out of their daf at any point and I think that uh you know part of that is reminding donors that they have this staff and they have this vehicle and soliciting them and being proactive without it as opposed to just waiting for them to give bec
ause I think without reminding them sometimes the donor can forget or they might just you know not go to their their portal very frequently or check it often and I think that like in solicitation it's very important to be able to kind of engage donors where they are and where they're being inspired um not just having to go back to their portal to give which will get to remind them that there's there's an option to give to non-profits and I think this goes along with it as well of how long can th
em is there really there's really no regulations around that right yeah so there's currently no regulations around it it's a good question because there's actually a lot of um there's a few regulations actually I think in the house uh the accelerating charitable efforts act um and there's another one um in the executive branch I forgot the name of it off the top of my head but there's a few things going on right now um in legislature to push to have some type of payoff rate I mean you know with
foundations we're mentioning foundations before that they do have a pale rate um a small one but they do have a pail right and it's interesting it'll be interesting to see if donor advise funds um kind of have a similar pail rate or type of restriction around that because currently they don't um yeah that's really great I'm seeing a lot of questions come in so maybe we'll do one more and then kind of save the rest for our next section but um this is a really good one kind of about the donor setu
p of what happens to the money in a daf if the donor dies before granting it out yeah that's also a great question um and it depends on the donor advice fund provider some providers um will actually just give that money to whatever the nonprofit they see fit some of them have a specific um if a donor had a succession plan of where they want that money to go do like a legacy plan whether that's um specific non-profits or even other daf holders they can do that whether that's their kids or family
members and then the third option is some some communal foundations have like these are the 10 Charities we give to um you know defaulted every year and that's usually another reason why someone might have a communal Foundation if they care about the mission specific of that of that Foundation of that death yeah love it I think this is such a great overview of just really knowing how daphs work at the most space sure there's so many more complexities to it as well of really just knowing that the
basics are the donor opens a deaf account they give to the daf account and they can write it off immediately and then they advise the DAT provider of where to give so with that let's go into some of the great benefits that there are not only for donors but for non-profits as well so I will pass it back to you Aaron yeah so I think I think starting I think it's really important for nonprofits actually to understand more about how deaf donors think because once you understand once you further und
erstand their psychology you'll be better at finding and soliciting from them so I guess to start why would a donor open up a donor advice fund and I think there are a few reasons um the first tier that I think of is really the um kind of tax-free growth so unlike a tax donation um unlike sorry cash donation contribution to donor advise funds have the potential to grow and you can invest your daf and the balance can grow tax-free and this can be beneficial if you're thinking long term with your
philanthropy and want to maximize the impact of your funds over time and I think the second thing related to that is really around the flexibility to give right some donors have a problem and this problem needs what I like to say is a time machine right the times at which you gain access to money um you know which which you want to earn uh and use that money like for tax purposes are not necessarily the times where you want to give to charity so for you know they could be months apart they could
be years apart you may come to a windfall of cash but not sure where you want to give that money and this complicates receiving the tax benefit obviously because income taxes are assessed on an annual basis so for donors who want to give and give flexibly um this is that's a great way for them to put that money let's say they come into winfall of cash let's put that money into a daf and then decide over time for this month's whether that's a year two years where they want to give those funds an
d then I'd say the the last reason is really organization of your philanthropy simplified right if you give to multiple Charities it can be really difficult number one to keep track of your receipts number two to make sure you're giving to the places you want to be giving to and with a daf you make one contribution and then recommend the grants to Charities of your choice and what's great is you receive that one Consolidated tax receipt no matter how many organizations you support and that makes
things a lot simpler come tax time obviously but it also is a big reason actually why younger donors are opening up these daffs right they'll have a principle let's say to donate a certain percent of their income to charity and they want to be able to stay true to that goal and the best way to do that is have or all your charitable uh giving organized in one place right you could set a giving goal of the year and kind of give throughout the year with that daf but you'll know that once you put t
hat money in that daf you can't have it back it's charitable you know giving money and it can only go to one place no more trying to search for all of your receipts at the end of the year trying to find all of them to collect either exactly and I see by the way there's one more here which is charitable Legacy we spoke about that a little bit but it's kind of that you know mini Foundation almost that you can establish and an easy way for you to make sure that your children your grandchildren whoe
ver is in your family um can continue to uh give to charitable causes as well and make that a part of um what their values and what they do yeah and I think this is a really good question that ties into that as well of when a donor puts their money in a daf do they still have full control of where the funds are allocated or does it depend on the daf provider yeah so once you put money in adapt you have I would say close to full control of where it's allocated um every daf obviously is only allow
ed to give money to a 501c3 so no 501c4s no um you know 501c9 there are lots of other obviously charitable organizations you can only go to a 501c3 that's the first thing to note the second thing to note is some Camino foundations may have specific restrictions on where they are comfortable with donor's granting like if it doesn't align with their mission as a communal Foundation but the commercial uh Daft basically just allow you to get to any 501c3 awesome that's super helpful and this kind of
goes with that too can a daf make donations to Charities outside the U.S slash an organization who aren't a 501c3 so again adaf can only make it to a U.S 501c3 but there are ways like obviously fiscal sponsors for example where you can give that money to um you know I know Global giving is a large non-profit that gives a lot internationally obviously you can give your donor advice fund gift to them and explain kind of where you want that allocated and they can they can as a fiscal sponsor send
that money to where it needs to go some that's great so along with the benefits for donors there's also some great benefits for non-profits so let's get into that if you want to go through these and I think you might not know any of these or you know many of these donors because they don't have a way to give online um right we mentioned there's like two million people in America using them and I think that like the first thing I'll mention is these are major donors these are really important peo
ple to solicit from um you know the the average account size is 182 000 median account size like twenty thousand dollars and they tend to be a lot more intentional where they're giving as well right they give to many organizations um they usually give much larger gifts the average deaf gift was 40 I think 800 from Fidelity charitable in 2021 and um I think you know I mentioned this as well but these these givers when you when you put that money aside you tend to think more critically about where
you're giving and also um you care more about the specific causes because you kind of start to identify as a giver you're not just someone who gives to charity when you're asked but you're someone who has a deaf who has that giving account um and I think that you know going back to this point there's so many um there's you know when you think about where you're pulling when you're soliciting a donor you know it's great that you're pulling from credit card Google pay Apple PayPal venmo the optio
nality is great but they're all kind of pulling from the same place the donor's checking account um but ironically there's no way to pay with your account specific for charitable giving um and I think something I'll also mention is these donors you know we've we've interviewed hundreds of Daft owners and I think every single one of them said they give with their credit card online whether that's a peer-to-peer campaign whether that's a donate form because it's easier or whether that's just becau
se they forgot they had a death um or forgot in that moment that they could give with adapt to that non-profit campaign and I think being you know we haven't gone into this yet but I think kind of a good a good segue is like this this issue around giving with the donor advice fund being quite arduous which kind of gets to this point which is you know the current death process is very disconnected all right if a donor gets elicited they have to go back to their Dash portal find the non-profit by
their name or Ein many non-profits for example have um I know my one of my co-founders Drew was trying to give to Dartmouth and Dartmouth has I think like 30 or 40 eins depending on which class and it was an absolute mess trying to figure out for him you know how to give with adapt to the organization he had to email them call them up and um submit a few forms and finally you could click submit and obviously in payments like the added steps is unneeded friction and gives donors many points to dr
op off um and furthermore like none of this giving is done at the point of what I like to say is like the point of inspiration right if you get that link from a friend or you're seeing an ad on you know your Instagram or something like that for a non-profit or you're at an in-person event and they say hey we're you know raising for this event you have to go back to your dashboard or fill out all these steps um and and finally def giving is missing out on one of the most popular forms of philanth
ropy which is social giving right whether that's a peer-to-peer campaign or 24-hour giving day you can't give with your deaf to these campaigns currently um and it's it's it's it's causing a lot of like we were mentioning unneeded friction obviously donor drop off and that's a big reason why there's 234 billion dollars I'll say that number again just because it's really crazy to say sitting in dafs that pot of gold ready to go to nonprofits yeah I think you kind of covered that with this well an
d I think like you know there's there's tens of billions of dollars each year that could be going to nonprofits that aren't uh we call this the friction Gap and like over the next 10 years this represents almost 400 billion dollars um worth of dollars that could be going in on profits and I think that like obviously they're you know daf donors are kind of being blamed for this billions of dollars remaining stagnant each year um and this we've spoken to many Daft owners and it's not like they wan
t to hoard that money it's not their money anymore it's not like they want to do something else with it and I think there's obviously several contributing factors to this idea of of kind of these unrealized donations but one primary cause is the difficulty of making a donation with your deaf um I I guess the the last analogy I'll use is like imagine if you had to make a bank wire every time you wanted to buy a pair of um Nike shoes um and that's kind of what it's like to get with your deaf you h
ave to go back to your you know don't arrest fund portal um and go through that and billions of dollars are trapped Behind These like login portals emails or even phone calls to make a donation and even when you are able to submit those funds you can't even partake in all the types of charitable giving that exist online well but I think we talked about most of these as well but again while there's some really great benefits to Donor advised funds there are some downsides as well when it comes to
the process and I think what's great about this slide it talks about not only the downsides for the donors but some of the downsides for non-profits as well like waiting to get a check in the mail the delay is lack of donor information I'm not sure if there's anything kind of more specific we want to get into with this as well yeah no I think that's great I think you know you hit that hit the nail right on the head there's there's the we didn't speak about the nonprofit side as much but obvious
ly you're getting a physical mail uh sometimes they'll say the fun name sometimes they'll just be anonymous to Anonymous two to four weeks after they said make the donation and thanking the donors is obviously a mess you know they're getting one month or more after they send the gift yeah exactly so uh now kind of figuring out some ways to address those downsides let's talk a little bit about the giving block integration with Chariot because this has really solved a lot of those downsides that w
e talked about not only for donor owners but for non-profits as well so we are super excited to have an integration with Chariot that now makes this daf donation process absolutely seamless so what's really exciting about our integration is now nonprofits can actually accept Donor advised funds gifts directly on their website with the giving blocks donation forms it just takes three clicks and what's really great is as Aaron was kind of talking about this rather than a donor having to go to thei
r deaf provider submit all the information they can actually donate on that moment of inspiration directly on your non-profits website so it's such a great way to really capture those donors when they're there already on your website inspired by the work that you're doing and ready to give so a couple really exciting highlights about this integration and then we'll show you how it works and how you get all the data back to your information the first highlight is really just that you can now acce
pt daf donations directly on your non-profits website so when you go ahead and embed the giving blocks donation form form you can accept crypto stock cards and now Donor advised funds all in the same place donors are no longer having to leave your website and go through all the complicated steps they can do everything in one single place without ever leaving your site the other really exciting thing is that you can now actually collect and track Donor advised fund information so when a donor is
making their information and making their gift if they choose to share their information with you you actually get access to that in real time you can see it when a donor has submitted a grant request versus just them maybe telling you and waiting two to four weeks to get a check in the mail you can actually see in real time when a grant request has been submitted and know what provider it's coming from the amount and kind of when to expect it and the other great thing is that you can actually t
rack that information as well so in the giving blocks dashboard well you'll see all your other non-cash assets or donations that you're getting through us you can now also see Donor advised funds the donor information all of that good stuff in one place and the last is you're saving your donors a ton of time with all the really awesome daf Integrations that Chariot has so Jerry has direct Integrations with over 60 percent of the market which means when a donor is in our donation flow they can ac
tually directly log in to their dad see their amount and choose to give which means you're also most likely probably getting a larger gift because they can see all that information right within your page so with that it's going to show you how it looks I think it's really helpful to see kind of the flow of what a donor would go through so again just three simple clicks so this first image on the left hand side this is what the giving blocks donation form looks like so as you can see there's cryp
to stock cards and now Donor advised funds as an option so the first thing the donor will do is go ahead and input their information they can choose to be anonymous if that's one reason why they like to go the daf route but if they share their information you as the nonprofit profit do get access to all of that which is really great The Next Step that they'll do once they click donate with Donor advised funds is they will see a pop-up again they're still on your non-profits page they've never le
ft and they'll select their DAC provider so they can type in here whatever daf provider that they're using it'll pop up let's say for example I'm using Fidelity charitable I would click on that and it has me actually log in directly to my fidelity charitable account again this is all within the pop-up they're never leaving your non-profits website to do that then the third step what's really cool is it'll actually pull up in real time what their daf account balance is so you can see on the botto
m of this example here it says ten thousand dollars that donor can see in real time how much they have in their Donor advised fund account and what's really cool about what Chariot has created is there's machine learning that will actually recommend an amount to them based on how much they have in their Dash so you as a nonprofit also have an opportunity to receive a larger gift without encouragement from the machine learning they can boost Their donation and then the last step is they just hit
continue and it's done so kind of what it does on the back end is it then sends that information to the daf provider and the daf provider will send you as a non-profit a check sometimes you can get that in anywhere from one to three weeks but again a super simple straightforward process that's all happening directly on your non-profits website and then the last thing from there of kind of covering another great benefit of this integration is that you then get that donation data directly in your
dashboard So within the giving blocks dashboard you can see in real time when a grant request has been submitted through this integration and you can see the donor's information so on the left hand side of the screen is a sample transaction detail of some of the great information that you can get everyone from the donor's name email you can see what daf provider they gave through you can see a chariot ID number this is the same ID that will be on the check that you get in the mail so it's all su
per easy to track you can see the amount and then you'll see what you receive after fees so again really great to be able to have all that information in one place and this also works with all of our CRM Integrations so at the giving block we have Integrations with Salesforce blackbaud neon zapier so you can actually have this information then seamlessly flow into your CRM so you can see see all of your fundraising data in one place so I see one question on here that kind of relates to it from K
athleen so this is all through the giving block our integration is powered by Chariot but if you want to use this platform you would sign up as a client to use the giving blocks donation form great question anything else with this era or should we get into some of these awesome fundraising tips that we have no I think you did a great job at showing the the product so let's do it all right so last but not least let's get some fundraising strategies for our non-profits of how to really incorporate
dafs into your strategy yeah so I think even you know before we get deep on it from a high level we see this like in three broad buckets soliciting converting and engaging our first round soliciting um there's really kind of four things we think about there which is you know one of them is that ways to give Paige another is the main donate form another is the peer-to-peer and then Live Events and you really want to be making sure you're hitting donors on all these different areas um and making
sure you're soliciting from dapps everywhere because you know you might have a specific page donors might be pushed to or you know they may just want to give it a credit card because it's so much easier and they'll make a smaller gift so you want to hit them there the next is around converting those donors once you get in front of them and that's really around the speed of donating from a few minutes down to less than 10 seconds which is what we spoke about and then the last is the better donor
donor experience and engagement right your three clicks directly at the point of inspiration and they're now you're able to get all that information that contact information that Bailey was talking about so that you can continue to Steward those relationships foreign fundraising strategies I think the first is really around educating your supporters that this is an option um you may not know like exactly I don't you know some organizations do segment their donors based on their debt on daf data
if they have specific Daft owners if they don't some organizations don't but regardless telling your donors that they can make these gifts um really seamlessly in like 10 seconds directly on your website is is the first step um and related to that also is kind of telling the donors that this will help you track their gift right otherwise you're you're just getting a blank check in the mail or something Anonymous or maybe you'll get some information on their giving fun name but again it's very di
sconnected the second is around communicating with your team so making sure everyone on the team you know from development to you know donor experience to really everyone making sure that they're aligned on first of all what dafs are but you know how do we how do we raise more from them and making sure that they're all touch points you know plan giving side the direct marketing side are all using this tool as best as they can and then I I think the third is kind of crafting that Communications p
lan um to engage those Daft donors um and related to that is sending those targeted emails whether that's specifically the Daft owners or whether you know you're sending a general email and it it says donate with your Donor advised funding here every time you know you have the donate it has the donor advice fund um donation it links them directly to that page where they can make that deaf gift yeah I think these are really great tangible ideas for non-profits and a lot of the overlap we see with
this is very similar with other non-cash assets right like crypto or stock you have to let your donors know how these kind of gifts can really impact your non-profit and ways to give them because if they don't know that they might just continue giving in their traditional way versus some of these non-cash assets that really have the power for them to give an even larger gift to your non-profit there awesome and very last one tips for finding and engaging deaf donors yeah so we get the question
a lot like where do I find app donors um and I think they're not hiding under a rock or anything um they are your donors probably most likely and you know it's it's really just about making it as easy to give as possible for these for these donors and also making it clear to them um that you you know you accept owner advice funds some of these donors might even forget that they had a donor responder may have put you know a ton of cash or stock or something in those funds two years ago three year
s ago and they might not have used it for a little bit and that's part of the reason why there's so much money sitting in them so I think the first thing is really around just again educating the donors that they can give through this easy means and also um making sure that they know that they have this fund you know donor advise funds these are some fun example names you could even say um and I think the second is reaching out to Daft donors in a variety of ways so that could be anything from l
ike I was mentioning before there's really like four main buckets there that could be the you know the main donate form that can be peer-to-peer campaigns um we've actually seen a lot of success there because historically daf givers were unable to participate in any peer-to-peer events and Live Events too right you could have a live event and you could have a QR code on the page that links them directly to their you know giving block uh ways to get page where they can give with their dad right a
way so I think it's really it's finding them every you know everywhere and also you know you may have a plan giving officer who who knows donors one-on-one personally and those donors may have a daf and they may say I want to give 10 000 you know out of my deaf and you could say use this link um and I think the last thing is um soliciting for immediate needs so again this money's sitting aside side it's that pot of gold on the sidelines how do you get donors excited about using that money and I
think a big piece of that is like you know going through something specific right now we're launching a campaign this week where you know we have a 24-hour giving day or we have some type of thing you know going on you know giving Tuesday is obviously coming up in the fall but you know there's lots of opportunity there to solicit daf donations for media needs and that really has shown a lot of success in terms of kind of getting those daf donors to start participating and engaging and using thos
e funds this 234 billion dollars of funds sitting sitting on the sidelines yeah and now with now when they get excited I didn't actually do it directly on your page versus all the other steps that it used to take which is awesome exactly perfect well that is all that we had for the content so much great content so I think with this last couple minutes that we have we can get through the rest of these q and A's how does that sound perfect okay so I'll go with this one maybe next Aaron um do you w
ant to talk a little bit about um are dafts taking the place of conventional workplace skipping I know we talked a little bit about it being a benefit for workplace giving but I don't know if you want to take that one yeah I think they're they're in their infancy for sure in that they I wouldn't say like it's it's become a huge part yet but you're starting to see that a little bit um with certain funds there's a there's a donor advice fund called Groundswell who is only going after workplace giv
ing actually that's their main way that they um get specific Daft donors and I think you're seeing more and more of that as a way to encourage people to give and also as an employee benefit that you know companies can say we give this to our our employees we you know we value philanthropy and all that yeah great one um I see another one I can take this about integrating with Salesforce so at the giving block we do have a native integration with Salesforce with zapier neon blackbaud so if you are
using the giving blocks donation form and using the Chariot daf donation tool you can have all of those gifts seamlessly integrate into your CRM that you're using which is really nice and you're not having to do any of those manual Imports mapping things like that it can all be done automatically um I see every action as well every action I believe is available on zapier so since we have an integration there you can go ahead and set up basically a way for the giving blocks donation data to seam
lessly stream into every action I believe salsa is also on there Bloomerang every Green Light there's a ton of really great options but again this is really nice because you're not having to do that manual import you can just have everything streamlessly sync automatically copy of the recording yes we will send out a copy of the recording after this um how about this one Erin um what are daf funds invested do the interest payments get paid into the daf accounts yeah so anytime uh funds in donor
advice funds like are invested um that goes directly into the account so it's just more charitable dollars to give that's also tax free so donor doesn't need to pay any capital gains if they um you know their assets appreciate within the account um but it all has to go to charity yeah great one um what about this one um what is the current status on donors using dafs to pay down a pledged commitment so basically can Das be used to pay off a pledge I see a couple questions about that yeah that's
a great question um it's don't they cannot be used for personal benefit so you can't use donor restaurants for tuition and like that um but if a donor says you know I wanna I plan to give you ten thousand dollars they're able to use that don't invest fund to make that gift awesome yeah I see a lot of questions about that so that's really helpful um this is a good one so I see a couple questions about where can we find information about dafs and how to apply so if you are joining as a non-profit
you wouldn't need to apply for any adaf provider um but maybe that question is more about if you want to have a daf on your own foreign do you think happy happy to answer that though yeah sure um yeah there's many donor device funds um to open up the apps with uh it's super simple it's like basically um you can open up but one up today with a lot of providers for nothing um in your account like a zero dollar account minimum and um to do it all you need to do is just provide your like personal in
formation and um your account set up like Fidelity Fidelity is an easy one to set up with another one is Daffy or charity vest yeah and if you're a non-profit there's nothing that you have to do to apply to accept Donor advised funds the the DAP provider is basically go on your EIN number send you those checks but there's nothing that you have to do as a non-profit in order to apply to accept Donor advised funds great um okay I think this is a really good one how can we educate daf uter users th
at they cannot use their funds for sponsorships tickets Etc do you get that question at all yeah we definitely do um it's a good question I don't think there's like a a simple I mean a simple answer I guess is just um maybe putting something on the website on the ticketing event saying something like you cannot use your data funds for this purpose um and if they do give to you with that with the with those funds you know you can ask them can we you know we're gonna planning on use this for an un
restricted gift hope that's okay you still have to pay for your ticket with a separate card whether that's a credit card or you know some other type I mean yeah awesome and I see uh maybe we just want to touch on this one more time I see three or four questions about um countries worldwide so do dafs apply to all countries or is it categorized in specific areas do you know if daf funds exist in other countries Canada et cetera so dafts do exist in Canada UK I think Australia as well um they are
not as popular there yet although they're starting to be to grow a little bit um but American Donor advised funds which is currently what charity is focusing on um can only pay again American 501c threes I was mentioning before kind of the fiscal sponsorship allows you know some International organizations to get paid if they're part of a fiscal sponsorship that has a 501c3 arm in America but otherwise you know donor restaurants in America can only pay non-profits 503 American nonprofits awesome
that's great and I know that we are at time here I'm just kind of going through to see if we have any others I'm gonna throw a poll up if you are interested in getting in touch with someone from our teams to learn a little bit more about dafs and how you can incorporate it into your fundraising goal go ahead and just press yes on here and we will have someone from one of our teams reach out to you with some more information on how you can get started what options are available for your nonprofi
ts as a follow-up we will be sending out this recording as well as some additional resources from both the giving block and charity on Donor advised funds and how you can incorporate them into your fundraising strategy so stay tuned for those um anything else Erin before we go ahead and wrap this up at 2 45 on the dot no I I was you know thank you so much for having me again if anyone here after this call wants to learn more I know there's a few questions whether that's about the apps daf fundra
ising or uh you know the Chariot technology feel free to email me directly always uh just one email away Aaron give so share it our name and give before Aaron and I'd love to chat perfect well thank you again so much for everyone for joining this webinar again if you want us to follow up with you you can go ahead and press yes to this poll and we will but if not expect a follow-up email from us in the next 48 hours with the recording and some other really great information t
hat you can use moving forward so with that I'm going to go ahead and end this and I hope everyone has a great rest of your Thursday