Ep 83: Get Resource Ready for Giving Tuesday

The Nonprofit Podcast, plus great tutorials, advice from industry experts, tips, and tricks, is available on the Donorbox YouTube channel. ▶️ *Subscribe today and get tips from Fundraising Experts:* Find out more at: Here are some more videos that you will find helpful: In 2023 Giving Tuesday donations could reach up to $5.1 billion. Are you ready to make the most of this wave of worldwide generosity for your organization? Listen to this 15 minute podcast on how to make your Giving Tuesday planning as easy as possible. Covering five critical Must-Do steps for a successful Fundraising strategy, Cara and Lindsey Baker Bower set out a well-paced plan to optimize every element for meeting your fundraising goal on the day and build on that momentum to keep donations rolling in throughout the end of the year. Free resources to help you track your Giving Tuesday planning and hit your fundraising campaign milestone: 📔Your Ultimate Guide to Giving Tuesday 🗓️ 2023 Giving Tuesday Calendar (Downloadable) 💻And for everything you need to give your campaign a boost with an impactful Giving Tuesday Crowdfunding Page, head to our Donorbox Giving Tuesday site: Why Choose Donorbox? Having worked with over 80,000 global organizations and individuals, including non-profits, charities, schools, churches, open-source projects, Donorbox is a one-stop Peer to Peer Fundraising platform. Donorbox Peer-to-Peer feature is easy to activate. Every fundraiser can easily create a personal fundraising page dedicated to your cause and raise donations independently. Got some amazing ideas for a virtual/hybrid Peer to Peer Fundraiser? We’d love to see your comments & answer all your queries at the earliest. *Need to Know More?* 🫶Hungry for Life Testimonial: 🫶For the Love of Alex Testimonial: 🫶22Stars Testimonial: 🫶GSGC Testimonial: 🫶1018 Uganda Testimonial: 🫶Revelation Wellness Testimonial: 📢In the News: Delmethod: 📢In the News: Livemint: 📢In the News: Deccan Chronicles: Find us and Follow Us on Social Media: Facebook: Twitter: LinkedIn: Instagram: TikTok: Donorbox - Helping you help others! Key Chapters: 00:00 Introduction 01:30 What is Giving Tuesday 02:31 Why is Giving Tuesday Important? 04:14 Must Dos for Giving Tuesday 04:38 Look at Fundraising Donation Campaign Data 05:39 Create a Fundraising Campaign Workflow 06:28 Gather Campaign Assets 08:27 Create a Giving Tuesday Landing Page 09:55 Communication Tools 10:41 Email Marketing Platforms 11:56 How to make an Efficient Communication Plan 12:54 Giving Tuesday Resources The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms: 🎙️ Apple Podcasts: 🎙️ Spotify: 🎙️ Buzzsprout: 🎙️ Amazon Music: #Donorbox #GivingTuesday #GivingTuesday2023 #GivingEveryTuesday #nonprofitmarketing #donorcommunication #fundraisingmarketing #fundraisingimpact #donationemail #fundraisingtools #fundraisingplatform #donationreport #fundraisingreport #fundraisingsoftware #onlinedonationplatforms #bestdonationplatforms #donationmanagementsoftware #donation #platformsfornonprofits #donordatabasesoftware


5 months ago

The nonprofit podcast powered by donorbox. It's  that time of year again, when nonprofits around the world gear up for the global generosity  movement of giving Tuesday. Today, we're talking all about giving Tuesday planning and how to make  it a little easier for you. Among all that you've got going on this time of year. Welcome to the  nonprofit podcast. I'm Kara fundraising coach at Donorbox. We're here each week with practical  actions you can use today to take your nonprofit to the next lev
el tomorrow. Today, I'm excited to  be joined by Lindsay Baker Bauer, our marketing content writer here at Donorbox. Lindsay is not  only a skilled writer but also an educator and a seasoned nonprofit professional. Lindsay has been  preparing for giving Tuesday for a few months now. She's been writing blogs, gathering some  good examples and creating some really helpful resources all in time to make things a little  easier for nonprofit leaders, founders and fundraisers. Lindsay recently prepare
d a great  article called Your Ultimate Guide to Giving Tuesday and I knew she'd be just the right person  to talk to, to learn more about how to get ready for this global day of giving Lindsay. It's an  absolute pleasure to have you here. Welcome. Thank you for having me. This is such an important time  for nonprofits and I think that can make it an especially stressful time. So I love that we get  to provide resources and tools to help nonprofits make the most of what is really the kickoff to 
the giving season. Yeah, it is the kickoff to the giving season and we have some helpful tips  to lighten the lift a little bit. But before we jump into that, let's quickly recap. What Giving  Tuesday is for our listeners, would you share a little bit more about how it got started? Of  course. So giving Tuesday was founded back in 2012 as a global day of giving and the goal of the day  is really to inspire generosity and philanthropy ahead of a hectic holiday season. So it falls  on the Tuesday
after Thanksgiving in the US, which this year is November 28th, 2023. It's a  crucial day for nonprofits to raise funds but also raise awareness and make some strong connections  with some new supporters. A lot of people are looking to support organizations on that day and  they're waiting right for giving Tuesday. And I know a lot of organizations look at giving Tuesday  from a couple of different perspectives. So some are really enthusiastic about creating a big  campaign around giving Tuesda
y and others could really take it or leave it? Is it really such a  big deal? Yeah, I can totally see that, giving Tuesday campaigns very widely. It's tricky because  not every nonprofit experiences the same level of engagement or financial support on this day,  for sure. , the level of success often hinges on factors, like how much work they want to put into  it, how well they promote their campaign. And then two, you know, how active their supporter base is.  Some supporters know, their favori
te organizations have a big giving Tuesday campaign and they'll  wait to give on that day. So the involvement of their supporters is almost as big of a factor as  their campaign strategy. You know, giving Tuesday might not guarantee massive results for every  nonprofit. It, but it has become a meaningful day for philanthropy and it's an opportunity to  connect with your donors in a way that really inspires urgency. I often encourage organizations  I work with to kick off their year end fundraisi
ng campaign on giving Tuesday and then take that  fundraising momentum into the end of the year, right through December 30 first. Definitely.  Yeah, that's the beauty of creating a really solid giving Tuesday campaign as even if you don't  quite meet your fundraising goal on that one day, you can build on that momentum to keep donations  rolling in throughout the end of the year. Yeah. I've seen a lot of organizations just kind of  post something on giving Tuesday and they're really missing out
on the generosity that comes  especially those last few days of the year. So I like that approach of using it as a kickoff as a  milestone in your year end fundraising planning. So thank you Lindsay. Thanks for kind of giving  the background of why giving Tuesday is a big deal. And I know you have some must dos queued  up for us about giving Tuesday. Yeah. So with any major task, I think it's really important to  break it down into more digestible parts. And the strategy really helps nonprofits
tackle something  big without getting that sort of burnout that can come at the end of the year. Ok. Let's get started  with our first essential must do. What's the first thing you recommend our listeners do? Well, the  first essential step is going to be to review your data from last year if you ran a Giving Tuesday  campaign before this data is really gold as you're planning your campaign this year. Look at your  overall donations, donations by source and the total number of donors. Why is tha
t important?  Well, this kind of helps you set realistic goals for this year. So your goals, it's all about  being ambitious but still attainable. And here's the good news. If you use a donor box for  your campaign last year, it's really easy to pull this data. We have some reporting templates so you  can make your reports, pull that data in a really easy, quick way. Yeah, sometimes digging into  your donor data can eat up a lot of your campaign planning time. So it's really great to streamline 
your processes with a reporting template. And then that data helps you figure out which platforms to  focus on too as far as where your revenue came in last year and where your donors might feel more  inclined to give than others. So what's the next step in this planning stage? Then after data?  Yeah, the next step is stocking your toolbox with everything you need to help make your campaign run  smoothly. So these are usually online tools that will streamline your work flow and make donor  expe
rience really flawless. So as a minimum, you should plan on having a donation  platform, something like donor box, a design tool like can email marketing solution,  like mailchimp and a social media scheduling app, something like Hot Sweep. And these are just  examples, but each of these tools offers great functionality for a nonprofit launching their  Giving Tuesday campaign. I love that toolbox analogy. It's a really an easy way to remember  all that you need. Ok, let's move on to our third me
ss to Lindsay. What do you have next for us?  What's the third thing we need to make sure we tackle with giving Tuesday planning. So to me,  this is the really fun part of a giving Tuesday campaign. It's time to craft a campaign that will  compel your donors to give or share your page or sign up to volunteer. You want to build assets  that encourage this kind of engagement. So what in your opinion are some of these key elements or  asset that makes people want to move? Well, first you want to co
llect materials that demonstrate  the impact of your mission. So you gather really captivating images of your mission and action and  do that early on. So you can secure permissions and get some feedback from your team to see what  works best if pictures are worth 1000 words and they can translate into thousands of dollars of  donations. For sure. Exactly. Yeah. And so once you have your pictures in place next, you want  to tell a story and we talk about storytelling all the time. But we do so b
ecause it really  is the key to connecting with your audience's emotions and demonstrating the impact of your  mission. And don't forget about videos, you know, since giving Tuesday campaigns really thrive  on social media, you have to think about what's popular on social media and right now with tiktok  and Instagram reels, it's short form videos. So they're a great way to share your mission's value.  And you know, most of us have phones with built in cameras that are really powerful. So you do
n't  need to be a professional to capture high quality video. And if you need to inspiration of great  fundraising videos, we share some examples on the blog too. Yeah. And those more informal videos  are really resonating with donors more than the polished and produced version. So that is really  great. And that blog that you mentioned, let's be sure to link that into today's show notes too so  our listeners can take a look at that as well. OK. So we've got our data. Hopefully, we've used that 
to set a goal for our giving Tuesday campaign. And then we put our tool blocks together, we put all  our tools together and we've worked on our copy. We've used some techniques to enhance it, like  good visual images, maybe telling some compelling stories and using some simple video and those can  make a big difference. So now let's talk about your giving Tuesday landing page. This is where  it all comes together, right? So you can motivate your donors and then where do you send them to  actual
ly show their support? That is the landing page, your Giving Tuesday landing page. It's where  your campaign lives and it's where donors will, you know, land, they're ready to give love it.  So it should be a kind of one stop shop for your entire campaign. You'll include all your messaging  those fundraising videos and of course, an easy attractive way for people to donate without  having to navigate to another page. So it's all about that convenience for your donors and  creating that excellent
donor experience. I know Jenna talked about this a little last week. But  lots of organizations use donor box crowdfunding pages as they're giving Tuesday landing pages.  You can share compelling text and video, inspire some solid social proof with a donor  wall. Show off your goal with a goal thermometer and your supporters can easily share your page  on social media. We have built in social media, share buttons that make it really easy for them.  Crowdfunding pages just really worked so hard
during these campaigns and they really offer all  the features you need. They do. Yeah. And I've seen some really good ones or some really good  examples out there to use for some inspiration. So now that we've set the stage for giving Tuesday,  let's talk about the big day itself. What thoughts do you have that could help organizations have  a really great day of giving on giving Tuesday. So preparation really is key, especially when  it comes to social media posts and your emails so you can bu
ild your social posts ahead of time  using your post scheduling app and that's going to save you a lot of time and stress on the day of.  And so that that was like Hootsuite you mentioned earlier. So that's your post scheduling app,  right? Yes. Yeah, something like Hootsuite later. there are a lot out there and some offer discounts  for nonprofits. So definitely look into that, but they're great because not only can you schedule  your post ahead of time, you can build one post for multiple plat
forms. So they really will  save you some time. Yeah, that is helpful. Yeah, that leaves you more time to accomplish those  important in the moment tasks, things like donor phone calls and you don't have to worry about  your communications going out on time. There are also a ton of really excellent email marketing  platforms that also offer nonprofit discounts. I know mail chimp does active campaign is another  example of a email marketing platform. So almost all email platforms provide the capa
bility to go  ahead and load your copy and branding elements ahead of time so that you can schedule your  emails in advance. This means you're writing, you're designing and you're segmenting your email  list ahead of time starting as early as possible. And then you can schedule a date for those  emails to go out. So take the time, you know, to really find the email platform that works for  your organization. A ton offer free trial periods. Do you want to test them out for sure? You know  that sc
heduling gives a little peace of mind when you think through a busy day, like giving Tuesday.  But I really like it too when I see something exciting happen in real time, like a large  donation came through or maybe a challenge from one donor to another group of donors or something  information that is shared right on the spot, those midday progress goals. I think it's really  a good idea to keep your supporters updated on your progress throughout the day. But those things  need to be a little s
pontaneous. You can't really plan those out and schedule them. Right. Right.  Yeah, absolutely. you can mix it up a little bit. You can pre write the core copy and then plug in  your progress to goal. So you're not starting from scratch in the middle of the day, but you preserve  some of that, spontaneity because I can really go far in getting your donors excited and interested.  Oh, and when it comes to emails, especially on the day of giving Tuesday, you know, keep them  short and sweet. Your
list will be getting a lot of outreach that day. So don't bog them down with  too much content. Yeah, that is a good point. They will be tired as well and just really, I noticed  last year in my inbox, almost every subject line of every email I received had the words giving  Tuesday in it. So I don't know if maybe you want to stand out a little bit and just shake up your  subject line. Copy a little bit too on giving Tuesday. Thank you for walking me through. These  must do for giving Tuesday pl
anning, Lindsay. You really did put a lot of work into this. Thank you.  Thanks. Yeah, I just want nonprofits to know that this time of year it's going to be hectic, but  it doesn't have to be stressful. We put together a page on our website listing all of our Giving  Tuesday resources. So I would encourage anyone that's gearing up for the big day to check that  out and use those resources to help you plan. I had a look at the donorbox giving Tuesday site  and it is so helpful to anyone planning
a giving Tuesday campaign. There are a lot of good  resources and you can get that crowdfunding page up and ready to go so quickly, you know,  preparation and the right tools really do make all the difference. And so if you want some extra  support to help guide you through giving Tuesday, be sure to check out today's show note to that  landing page Lindsay mentioned and a good blog resource for you. You can get all you need to  make your own giving Tuesday crowdfunding page plus some bonus res
ources that will really come  in handy. And as we wrap up this week's episode, we want to sincerely thank you. Thank you  for spending a little of your time during this busy season with the nonprofit podcast. I  hope you've left with the confidence to take a small step today that will make a big difference  tomorrow. Be sure to click the download button on your podcast player, then leave the nonprofit  podcast a review or give it a thumbs up. If you're listening to the nonprofit podcast on youtu
be,  your review really is a great way to help others find us you're here to help others and we're here  to help you. So until next time, stay inspired, that warm feeling when you help someone, it's not  just happiness, it's fulfillment. And we believe it should be available to everyone from frontline  heroes to first time fundraisers. Our tools empower you to help others. This is our mission.  This is Donorbox, helping you help others.