How Macy's Technology builds a state-of-the art technology platform to exceed customer expectations

Macy's technology is a core component of the overall Macy's INC business when I think about tech it's really about how do we make that customer experience exceptional and then how do we make it seamless for them no matter where they're shopping with us we chose Google Cloud to help us get to a state-of-the-art technology platform flexibility was important scalability was important security is another important component and Google has a very strong security platform as well as practice Google cl

oud is used across Macy's seeing in a variety of ways so we leverage Google Cloud to streamline our technology footprint and modernize our operations run most of the e-commerce site for our data warehouse and analytics which is through Google bigquery today data and analytics and machine learning are a huge part of almost any business but especially within a business like Macy's where there's so much that's dependent on the future machine machine learning is helping us to improve our forecasting

and we leverage a lot of the Google tools to help us in this Google Cloud retail search is the functionality that powers Macy's and Bloomingdale's internal search capabilities and ensures that our customers get the most contextually relevant search results every time to deliver the absolute best customer shopping experience Google Cloud recommendations AI works by taking all the insights that we have about our customer all the different data that we have and then we're able to deliver the absol

ute best product recommendation of what they are most likely looking to purchase next when you think about the multiple Generations that have shopped at Macy's I want two and three generations to still have Macy's in the future that is what this digital transformation is about and why I'm here at Macy's