This is the trailer
for the movie "Yesterday." It came out in 2019, and for the most part, there is nothing unusual about it. Except maybe this one shot in particular because despite being
just a few seconds long, it ended up being the reason for a multimillion dollar lawsuit. Seriously. After it's release, two
people sued Universal Studios because they rented out the
movie based on the belief that Ana de Armas was going to play an important role. But much to their disappointment, she was nowher
e to be
seen in the final film and therefore, they had been deceived. Now, it's easy to call this ridiculous because it kind of is. I mean, it's not even
the first time we've seen a bizarre movie trailer lawsuit as all the way back in 2011, a woman sued the movie "Drive" because based on the trailer, she expected a lot more
exciting car chases. And unsurprisingly,
her case was dismissed. But what makes this one so interesting is that the judge actually agreed. According to the court files, Unive
rsal argued that a movie trailer is an artistic expressive work that is simply conveying
the thought of the movie and it should be considered
a non-commercial speech that is protected by the First Amendment. The judge, however, rejected
that statement saying that at its core, a trailer is
designed to sell more tickets. And although it involves some creativity, at the end of the day, it's an ad, and as such, it should be subject to
false advertising laws. People were promised a
movie with Ana de
Armas and she was indeed supposed to be in it. They actually filmed a lot of her scenes. But according to the screenwriter, the test audiences did not like that particular part of the story and it seemed to hurt the
overall theme of the film. So after a lot of consideration, they decided to cut it out. But then the main question remains. If they knew she wasn't
going to be in the movie, why did they put her in the trailer? - Ladies and gentlemen,
your attention please. - In a world... Now playin
g at a theater near you. See, when it comes to trailers, the movie studios are not
actually the ones who make them. Instead, they assign
this to external agencies and at this point, there is an entire industry around it with companies having their
own specialized editors, composers, and even in-house directors. After all, a really good
trailer can absolutely make a difference for the movie. And what's more, movie trailers are easily one of the most viewed type of video on the entirety of the int
ernet. So with all that in mind, the agency has the difficult task of packaging the movie
in the best way possible. And since it takes a lot of planning, they will start making the trailer way before the movie is completed, and in a lot of cases,
during its production. They'll get the footage
as it is being filmed. And more often than
not, the actual director of the movie has nothing
to do with that process. Which is one of the reasons
why a trailer would sometimes use an alternative take or
fea
ture a deleted scene. And yes, sometimes the final movie could be nothing like the trailer. At the end of the day, it's marketing. They break down the demographics and figure out the best
way to target them. They'll usually make alternative versions that focus on different things. And in some cases, if revealing too much might result in a better box office, they'll do it. Just like what happened with
"Kingsman: The Golden Circle" and countless other examples. It is actually fascinating
how much
power they have. It's an art form in itself that can make anything look exciting. And I mean anything. There is a legend of the Almighty Hand. That takes us to a place
beyond our wildest imagination. - Oh, you think this is a good place? Don't crack me up. I'm telling you something
doesn't feel right. - What? What do you mean? - I don't think the Almighty Hand
is taking us to a good place. - There is no way you can know that. - I'm sorry, but I have to talk to you. What do you know? Hello? Run.
Run! - We have to fight back. What it really boils down to is freedom. - What have you done? - I've hatched a plan. Omelette us go.
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