Hello friends! Welcome to WsCube Tech!
I am Virendra Soni. In today's video, we are going to understand how you
can start content writing with zero experience or how you can build your career in content writing by
starting from the zero level. We will understand the whole process step by step, what to do first,
what to do afterwards, what skills you should have, and what matters before
making a career in content writing. And further, what you have to keep in mind, what are the charges
to be
kept, or if you want to do a full time job, then how can you do it. If you want to do freelancing, then how
can you do it. I will discuss the whole roadmap step-by-step process. First point is, what is content writing?
So let's understand. Content writing is a very simple term and its meaning is also very broad, but if I explain in
one line, that whatever you are reading in written form nowadays, whether you are searching for anything on
Google, then many websites will come in front of you,
you opened it, you opened many blogs, many webpages,
the content that you are reading is written by a content writer only. You open the
Amazon app in your mobile, you are browsing the products, their description is written, that too is
content, that too is written by the writer. Suppose, you are opening Cricbuzz, you are watching the score on mobile,
there is content, you are watching commentary, that too is content, some news is happening that India has won the
World Cup, you are reading
about it, you are seeing information about some players, that is all content.
Whatever content you have seen on Wikipedia till date, a content writer has written it. So,
all these things are included in content writing. If you go to our website, there is a separate page for
each course, there is content on that page. There are blogs, there are articles, that too is content. So,
all the work is done by the content writer only. This definition will be clear. What is the best thing
in content
writing? Everyone can do this. It was not so earlier. It was that only those who know English can do it.
Nowadays, content has started running in regional language also, means if your English is not good, you can do
content writing in Hindi also because nowadays Google is giving preference to Hindi content or regional
content along with English content. Why? Suppose, if I make all the videos on
YouTube in English, then half of my audience will be filtered, those who do not know
English will
not read, and there is such a huge population in India who do not know English or will
have difficulty in understanding English properly, will not be able to understand properly. So by this type,
those issues also come in the content which is in written form, that's why Google is currently searching,
for example, Indian audience, if someone's preference is Hindi, then he has to show content in Hindi.
And a website is needed there, the demand has increased there as well. And second thing,
ev
eryone can do it. For example, if your English writing is good, then it is okay, you can also
go to the international level. Whether you want to do it full time, part time, you have to go
ahead with freelancing, you are a housewife, you have to manage work and balance life. if you want
that I should spend four to five hours in my work and do not do it full time, then also you
can manage it. Content writing is a flexible skill. That's why its unique thing is that
everyone can do it, but you
have to work on your skills. It is not that there is a lot
of easy and typing work, it is not. There is a requirement of some skills in you and it is
also very important for you to practice regularly. So further understand how to start your business,
what you should know, what is the requirement of tools and everything else. So the first thing is that
you have to know some skills, tools and important things. So let's talk about the most important
thing first, if you do content writing then
you must have these research skills. What is the meaning
of research skills that if I gave you a topic, Top Ten Content Writing Tools, then you have to find
out which are the top 10 tools. What will you do? You'll research on Google or YouTube, which tools are in demand these days
or are useful. So you will see many articles that which tools are good. You will make them understand what this tool is
for. If you are telling about 10 tools, then which tool is useful in content writing. Do all t
his research.
On the other side, for example, another topic
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is travel, top 10 places to visit in Jaipur.
What will you do now? If you have never visited Jaipur, have never seen it, then you will
research there which are the top 10 places you can write, wrote about Hawa Mahal, Jal Mahal,
Amer Fort. Suppose, you knew 5-6 and if you want to know 10, then you will do research, you will go to different
sites, you will know that they have mentioned these things top 10 pla
ces, in this article. So from there, you made your
own structure, started writing it in your own words. So the first important thing is that according
to what research should be done. The second thing which is more important is plagiarism. If I tell the
meaning of plagiarism in simple words, then it is that you have copied the content, you are writing
like if you are going to write about Nahargarh Fort, it was written in some other website about Nahargarh Fort
and you have copied it in your
content, then what will happen? Plagiarism issues will come. The issue of plagiarism
means that you are not a content writer. If there is plagiarism in the content, it is a duplicate
content, then there may be a copyright issue. If the client for whom you are writing comes to know,
then the project will be taken from you. So it is necessary to have 100% unique content, this thing you have to
keep in mind. So whenever you write content, convey it in your own words. Like if I am telling
you
some 10 things, then my way of speaking, my way of presenting will be different.
If you are telling the same 10 things then you will have a different way. The same thing also matters in content writing
that how do you convey the message or information in your own words in your own way. Tools
also come for that, to check plagiarism, to find out about those tools, plagiarism, research,
related to these, I have made videos in different details inside the content
writing playlist. So you can ch
eck. The third thing is Grammar. Your grammar should be
fine because what happens is that if you do not keep the grammar right, then there can be a disaster of meaning. So the
grammar should be fine. You can use Grammarly for this. If you have basic grammar, you feel that mistakes are made by me,
then Grammarly gives you a lot of suggestions so that you can fix your errors. Fourth thing, you
should have some basic idea about SEO. It is not necessary to be an SEO expert. Basic idea means
wh
at is the full form of SEO? Search Engine Optimization, means the motive of writing content is that
of the company or website so that more and more people come to read it. For example, you are watching this
YouTube video, if you keep the title of this video as 'Video 0001', then you will not know what the video
is about. So that's why make a good title, people who are searching, for example, you must have
searched today by going to YouTube, how to become a content writer or how to start cont
ent writing.
So we have to know the words related to this type that what people are searching to find
our content. We then try to use that word in our title and content. There is some basic idea
that when your content is searched on Google, then your content should appear here first. You should have
some basic knowledge a little bit. One more thing that matters that is content readability, means how easy it is for
the user to read and understand your content. Like, I am telling you this th
ing, how easily should I explain to you
that you will easily understand everything. In the same way, in the content also you have to do this thing that you
have written only top ten places, if you wrote the content without heading, subheading like we used to write
essays in school then what will happen? User will not understand. So what to do? You have to make
headings, subheading, keep sentence short, keep paragraph short so that the reader can understand a little
easier and read that th
ing easily. So readability matters a lot in the content. I have made a
complete tutorial on readability earlier, you can check it. Second point is you have to
choose a niche. What does it mean to choose a niche? In which domain you can write your
contact well. For example, if you like to travel more, then you can write about travel
related things very well. You have interest in sports, for example, cricket, football, badminton,
whatever sports you like, you can write well related to it bec
ause if you have interest in it then you
will be able to write well. Mobile phones, gadgets, if you like all this, then you will be able to write content well. So you have to choose some
niche. Like technology, digital marketing, there are different niches. You cannot become an expert in every niche.
If today you tell me to write content on finance, I have never written, then I will not be able to
give content with my expertise. If I am making this video, I get a new topic that you have
to t
ell about HTML, then I have never used HTML, so I will not be able to tell things properly. After
doing research, after reading a little bit, I will give information but I will not be able to explain at that level from which
you have expectation or the user can understand easily. So it is important to have a niche. What to
do in starting? Choose two-three niches. There is no need to write content on every niche. You can choose
two or three niches. Suppose, you have chosen travel, you have c
hosen technology, you have chosen
education. In education, you have given some parenting tips related to school or you have given
some preparation tips for any competition exam, you have given time management tips for students. So you
can include this thing also inside your niche. You have chosen 2-3 niches or even if you choose one, it's okay. You choose two-three, you
think that I can write content in these two-three niches, have knowledge & I also have interest. What do you have to do? So
me articles
related to niche have to be written for samples. You have to make your portfolio because whenever you apply
for a content writing job or in freelancing, the first question will come to you that what have you written
already, show us the samples so that we can see how your writing skills are. If you apply for a job anywhere,
you are asked for samples first. In the resume and even before the interview, you are asked about the sample, so that
from there you can decide whether the w
riting skills are good, then proceed to the interview process. What do you
have to do? Some topics have to be decided. Suppose, you chose travel, so pick some topics related to travel,
do content writing on those topics. Suppose, You wrote an article of 800-1000 words, by doing
this you write at least 10 articles, to get your portfolio-sample ready. What to do
after the portfolio-sample is ready? You have to prepare resume. Nowadays, fewer people ask for
resume in freelancing because your s
ample and portfolio have started to matter more, but if you are looking for a full
time job and for example, if you are doing freelancing, then some people ask for resume. You must have it. It should not
be that you were asked, you do not have it, now you are making it. Now what? Make a simple resume of yours.
Templates are available in MS Word, you can create from there. You get templates inside Google Docs,
if you have practiced Canva, you get built-in templates inside Canva as well. You j
ust have
to copy-paste the content inside, your resume is ready within 10-20 minutes. Then, what can you
do to make the samples that you have created more presentable? You can start your own blog.
If you start a blog, you will get the same competitive advantage, that means if 100 people start
today after watching this video and 10 people start their blog, then they are a little one step ahead
of 90 people and starting a blog does not mean that you should buy a hosting, buy a domain.
I am s
aying that if you want to start a free blog then you can do it. Inside WordPress,
you get the option of a free blog. You can simply put your content on this and publish it under
your name. Second, medium.com allows you to publish free. Publish your content there under your
name. What will happen then? After publishing, you will have links to blogs. Your content
will become a publish article, means, then what can you do, when someone needs
a sample, you can send the link that this is my link
to the sample, you can see my content is published here.
So it gives you a quick good competitive advantage in this thing. The next step is that you have to set
up your profile by going to some online platform. Where to do, what is important, what
matters to you, let's discuss them. First is LinkedIn because LinkedIn is a professional
platform where there are companies and employers and everything is available there. So you have to
create your profile. If you already did it, then it has to
be optimized linked to the content writing profile.
What can you do to optimize? Insert your own photo there, where there is an option of headline,
you write content writer there. You can also mention your niche, for example, you are a travel content
writer, sports writer, technical writer, mention it there, put a cover photo. There is a section of skills,
writing, content writing, SEO writing. Add these some skills. Set up Bio, Experience, Education,
everything, that means you should hav
e an optimized profile so that if someone is searching for a content writer,
then your profile should be visible somewhere. Second, on Facebook and Instagram also you can mention in bio
that you are a content writer. Like, when you see the job section of Facebook, you have mention there,
working as a content writer at this company or as a freelancer. What will happen with this is that the connection
you have, friends will have an idea, plus, we are going to see what we will do next. Third th
ing, Quora.
Quora is a very powerful platform where the audience is very good, there is a lot of traffic on
the platform of users. So you create an account there with your name. It is made for free. Look at
some questions there of your niche. For example, you see someone is questioning, what is the latest
review of iPhone 14? You have iPhone 14, you have written a review for it. What will happen if you
keep answering a lot, then you will get views there. Like, There are views on YouTube vid
eos that there is one million
views on this video, there are 10 million views, in the same way, answers on Quora also have views that how many people
have seen your answer. What will happen with this, suppose, everyday you are giving
an answer of 200-300 words and adding value to someone, views will come and
your profile will be built which will lead to authenticity. For example, you got 50,000 views in a month,
and it happens, if you give 10 answers, you will know how many views can come.
You have to pick the questions
properly which you think you can answer correctly. If you build a Quora profile, it will add value to your skills and authenticity.
That is, everything has been set up, now what have you created, you have created a base of your own, the base to start
content writing has started. Nothing has worked for you so far, you have to find out how it will work now. We
have prepared the base, after all this is done, you start. Then what do you have to do? You have to
sta
rt pitching, you have to approach clients there or in the company. Here the strategy of your
reachout starts. What to do for that? Prepare an email template, inside it you will mention what
skills you have and what value you can add for that company or for that client. Then the first thing
you do is from the group on Facebook, which will be related to content writing. You go to the group section
to search for content writers or join some groups related to content writing, India. For example,
join your
5-10 groups and what will happen in them that people share their requirement. Anyone needs a
content writer and puts the requirement that we need a fresher content writer or a content
writer of this niche. There you can message them, comment that I can do this.
Process can start from there. There are also groups on Linkedin. Join such a group on Linkedin where
there is hiring or someone has requirement of Freelancing Content Writer. The next thing is that bloggers,
for example,
there are some blogs where there are a lot of views
or a lot of traffic so find them and look at the ones that belong to your niche. For example, you are writing
about travel, find travel bloggers and write a message to them that you write content, because bloggers
need content writers. So you reach out there, who knows if someone needs you and
hires you. Third is digital marketing agencies. Digital marketing company has many
projects of SEO, digital marketing where content writers are need
ed, then the
demand is very high in digital marketing company. So you reach out there, send your CV there,
send samples, then from there also you can get freelancing or full time opportunity. Next, where else can
you find work? There are some online platforms where
कुछ प्लेटफार्म हैं ऑनलाइन you can get freelancing tasks or pick
up projects. So some other top platforms which are considered best for content writing are fiverr, Upwork,
freelancer.in, Truelancer is also an emerging platform w
here there are good projects. Focus on one or two platforms out of these four
platforms. If you focus on everyone then your focus will be divided & you yourself will get frustrated because when you
start from zero then it is a bit difficult to get work in starting but once you get it, it will create a flow
and you will start getting work easily. What can you do as a beginner in starting?
You can also write some free samples or reviews, there are reviews on these platforms, ratings,
what feed
back did you get from the clients of the projects you have done. Out of 5 stars
you have got four stars, 1 stars, 5 stars. So what can you do in the starting that
you can write in the exchange of reviews. When other people will see in your profile that
you get five star ratings, then you will start getting work easily. So from here also you
can pick up a good project which is a high paying project. An important point, which we are
going to discuss next, everyone has mixed opinion on it, man
y writers, including those who are business
professionals, that you should not write free samples. But I think that I have applied for work as a writer,
on the other hand, now my part is also done in the interview process, so you need
free samples. For example, today I have received resumes of 50 people.
I have to select three people out of 50. He is hired on the basis of sample and interview
process. So the first thing is the sample. Samples are more important than interviews for a content
writer,
how are the writing skills, that practical thing has to be seen. I gave everyone the topic, now
I can't pay everyone. Having free samples becomes an important part there because I
have paid 50 people, out of them I have been able to finalize two people and I am not able
to use the rest of the content, there is a loss of money. But as a content writer, you will feel it is
your loss as well. I have also written a sample for you for free, it is of no use to me, my
time has also been
wasted. What can you do? The free sample you wrote, if it is not approved, then publish it on your blog.
Your one more sample is ready. Value added in your terms. Second thing, if someone is asking you to write a free sample,
what can you do? You wrote an article on the topic you got, publish it on your blog and send the publish link as a sample
to him that here is my article, written by me. What happened to this that there are some
companies or bloggers who asked you to write for free and
keep using it. So you
will avoid that thing because you have published earlier, you have written the content first,
then the chances of re-publishing the published article are reduced. You can do this thing.
Have done all this, and you feel that nothing can be done in this too or it is difficult then the smoothest
path is that you are looking for full time job or want to do anything, what is the smoothest path
is that you do a course of content writing in which you get to learn everything s
tep by
step because your skill is completely ready within two-three months of the course. Or what
can you do, do an internship. Do an internship for three to four months, in which you will work
under someone, you will get feedback, opinion, grammatical mistakes or other issues, you will
come to know, you will also have an idea of SEO or you can start a full time job.
Start full time job in any company. If you have done a job for 6 months-year, then
you have come to know how content writin
g works, what are the expectations from the company
or if you are working as a freelancer, then what is the expectation of the client from you. You'll
going to understant this process well. You work with other team as well, if there is cordination
then everything works for you. If you follow this strategy, then you can make a very good career in
content writing or if you are looking for part time job, full time, freelancing, whatever you are thinking,
you can pick it for every reason. And T
he most important thing that I told you is that
you should know what happens in plagiarism, how are the tools, your grammar should be
fine, you do not have to enter in every niche. Don't say that any niche is there, give me a topic,
I will write it, because I say this every time that the one who writes everything, does not know how to
write anything well. You pick two-three niches. If you said that I can write well about sports and no one can write
better than me, then if you want to reach
the best level, then you have to pick the niche. If I had also said
from the beginning that you ask me to write anything, I will write it, No. I picked two or three goals,
for example, software development, digital marketing or technology, I can write related to it. So I
will be able to perform well in them. If I am asked to write on finance, I have not worked on
finance till date, then if I do research on finance, I will not be able to write well, the person whose niche is finance,
he has
knowledge of everything, I will not be able to write better than him. So choosing a niche is
very important. You make samples, create them well, take them seriously, don't make them as
if just making samples is a part of a process. Don't see it as a task completion, make it seriously.
Give your best in sample. Check plagiarism, check the grammatical mistake so that if you
send the sample, then the person checks how many grammatical mistakes are there in your
content, whether it is unique
or not. Take care of all these things. Make a portfolio.
If you start a free blog, you will get a competitive advantage. All these things are
a bit important to you. Have to take care. Thank you.
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