Are you interested in creating your own
insurance website or mobile app? Perhaps you have a unique idea something like a
car insurance app, insurance marketplace, construction local insurance service web app,
even AI insurance helper or just a regular Insurance app clone. Well, stay with me because
I’ll give you a step-by-step guide on how to do that, how to run this business, how to use AI
advantage and create an MVP with a tiny budget. I'm Dennis Babych, the Director
of a software develo
pment company, my team and I created more
than 200+ mobile and web apps. My goal today is to guide you through
the framework of how to test your idea, outperform your competitors, hire the
greatest team, and save money along the way. All of this knowledge comes from my
agency's expertise, successful businesses, and top-tier practices combined into
one ultimate system. Let's get started! Now, I'd like to be 100% transparent
here. This video is not about how to code an Insurance app within 5
or 10 hours,
many YouTubers is doing that but it’s just a huge fake. If so many companies out
there hiring software engineers paying them huge salaries to create an app with
a 6 month period then why do you think yet another YouTuber will give a silver
bullet on how to do that in 5 hours? Also, I’m not gonna share a marketing
nonsense regarding no-code tools. Yes, from a marketing point of view its a
great clickbait but in reality it’s just a tool for super simple and super basic apps. Ok
, let's start by identifying the core
components of your Insurance platform. Depending on your business goals
it might include the mobile apps for users a web app for insurance
companies and the super admin zone. The mobile or a web apps for users will
have the functionality such as registration, purchasing insurance, claim filling, telematic
tools, reviews, notifications and so on. The web app for insurance companies will have
functions such as creating the insurance type, setuping the pr
ice, claim management,
documents storage, support and so on. The web-based admin zone will offers
features like users and insurance management, verification processes, analytics,
financial management and more. Now, let’s discuss the price of your custom
insurance platform. It will include basic functions like authorization, purchasing
insurance, user profile, claim and so on. Also, there are several things you have to keep
in mind such as: quality assurance, bug fixing, project management,
maintenance and risks.
Estimating the cost of developing unique features, I mean your core idea, at this stage, can
be quite challenging. But don't worry, I'm here to provide you with pricing for
the basic skeleton MVP functionality. Here's a pro tip for you: if an investor
contract requires an in-house development team, you'll need to allocate a budget
based on US or EU rates. However, you always have the option to outsource your
software development expenditures to Ukraine, which can be
a significant game-changer
when you are seeking value for money. Ukraine is an absolute hidden gem in the software
development world. Many successful startups such as GitLab, Grammarly, and Jooble have already
recognized the huge value of hiring Ukrainian developers to build top-notch software. Ukrainian
developers have excellent English skills, extensive experience in outsourcing development,
strong math background, they have innovative thinking which help them always think outside of
th
e box, on top of that they are hard workers. So, when you start your app development
journey, many beginners fall into these standard traps. First, they often put all their
energy into coding the product, especially if they come from a software development
background, so at the end of the day, they have a software diamond but they do not know
how run a business, how to do sales and marketing, how to manage finance, how to do a market
research, how to build a team from scratch, how to fund t
he project and how to
adapt product to a rapid market changes. Or they get caught up in an endless cycle
of adding features, chasing an illusion of a perfect product. One of my previous clients was
so obsessed with adding more and more features that he has been trying to run and improve his
food delivery service for the past 8 years. He is still dreaming about adding one more
thing. He never launched his product live. The next trap is when people jump into
creating simple clones of existin
g products, which have lack of real value and
industry knowledge which don't address the real needs of their audience.
It’s those Uber clones with subscriptions, TikTok clones for clothes, AI SaaS
nonsense with ChatGPT on the background. This approach is driven more by the
founder’s vision than by market demand, which leads to a quick failure: no
clients, financial loss, and bankruptcy. Now, before you start your insurance
project, there are two crucial things. First, shift your focus from
creating an insurance
product to creating a business that solves real problems for your audience. This
means understanding their needs, pains, and desires, and then creating your
insurance app as the solution. Second, remember that your resources – time,
money, and motivation – are limited. Business is a war according to Sun
Tzu. And here is another twist, you have to make one quick strike to break
the reality and market defence and win the war quickly. It's not about just doing
more; it
's about doing what's right and effective. Utilize the proper frameworks,
tools, and strategies to achieve your goals with laser-focused and efficient
actions that we will discuss right now. Also, do you know why investors are right now
investing mostly only in startups that already have paying customers? Because this means that
their founders managed to pass the reality check and use minimum resources to create a business
from scratch. So, they managed to do this war strike properly. When
your business model
is viable, then it’s reasonable to scale it and invest in innovative services that
can be a real game changer in the market. So, what is the first step to achieve that?
Create the MVP. Minimum Viable Product. MVP is not just a buzzword. It's a philosophy
of each and every process in your business, which means that you have to put all
your focus and attention on things that are really important and get rid
of all the unimportant nonsense. Picture this, you're aiming to b
uild some
Insurance platform. You're looking at user mobile apps, web app for insurance companies, maybe
video support chats, multiple payment options and so on. But hold on a minute. Do you truly
need a video chats right now? Could you, perhaps, use a third-party service such as Intercom to
cover all support issues? And that feedback insurance system – is it urgent? Maybe it's one of
those things that can wait until your version 2.0 Take one of my insurance
clients; at the beginning, we m
anaged to create a transformation
of their excel tables into a web app for their insurance agents with a basic
design, basic functions, basic logo, and so on. Only when they got a 20% business
income increase after digitalization we managed to create a mobile apps for their users
where they can choose an insurance and so on. So, features are not solving the problem
of your audience and feature obsession, as I said earlier, can kill your startup.
Let’s be honest, no one expects that you wil
l create the best product from day
one, but people are always looking for a tool that will solve their specific
problem, even if this tool is not perfect. But here is the tricky thing, if you are creating
a clone of an existing solution then you have to find a different angle on how you will present
your solution to the market. Because if you are creating a 15th solution that, let’s say car
insurance without any unique advantages then you will be a commodity in your customers' eyes
and the
y will find just the cheapest solution. Hidden gem: you can check negative comments of your competitors audience to find out
what real problems users are trying to solve and where you have to put your
focus to create a successful clone. Alright, each and every business starts with
the business plan. But I’m sure you already getting bored when you hear these words, that’s
why you should use the MVP approach even in the business plan creation process and for this
Lean Canvas modified tool is
the best tool. It's like a business plan on a napkin that uncovers
all hidden aspects that you need to focus on. This knowledge comes from 3 different sources,
Lean Startup Eric Ries, Ash Maurya and his basic lean canvas and the experience of my 1000+
Lean Canvas workshops with my clients. By the way, if you want learn more about Lean
Canvas, watch this video. Link in the description. So, it starts with understanding your
user groups and their main pain points. What are their struggles? Wha
t issues can your
service address and make their lives easier? Next, explore your competitors and
the solutions they offer. Identify their advantages, disadvantages, and
their strategies that you can adapt. Your goal is to find the space where you
can outshine your competitors by creating a unique solution for your specific
niche without reinventing the wheel. On top of that, look at the industry giants
for inspiration. They've mastered the game, and you can learn from them by studying
th
eir user flows and proven methodologies. However, don't limit your research only to
the big players! Expand your scope and explore startups in smaller niches and different
countries. You never know what you might discover - there could be a hidden gem that gives
you a competitive edge in the market. Trust me, this exploration could be the most beneficial
factor in your startup's success. On top of that, you can learn which startup ideas
was successful and which one fails. Next, your unique
unfair advantage. This
is the most powerful factor that sets you apart from your rivals. It could be
your personal charisma, networking, secret and unfair knowledge,
AI advantage and so on. For example, my friend Carl when he was working
in the corporate sector he found out that many employees order food from different restaurants
and he had access to these corporate companies' contact databases which become his unfair
advantage when he decided to create his own food delivery service for a
corporate sector and he
received $25M in funding at the end of the day. Ok, once you've identified your unique edge,
it's time to target your early adopters. These individuals will be the pioneers who will
test your service and give you the most valuable feedback at the early stage. Discover
where they spend their time online and create a cool marketing hook to engage them. Give them
something truly unique and powerful. Broadcast your unique offer via social media, Discord,
Telegram, Infl
uencers or just regular ads. By keeping a close eye on how your app's doing and
really diving into the feedback from your users, you can shed light on what needs to
be changed or improved and so on. By the way, if the info that I’m
sharing now resonate with you, please hit that like button and subscribe to stay
updated and gain more business insights. Thanks! But how to save money during the
software development process? Well, you have to identify your product
market fit which is basically
a simple features list that will solve
your users' problems. When you have this list then you can develop only these
features and cut all other nonsense. Which lead us that you have to
offer innovative and disruptive solutions that address the pains and
gains of your target audience? Thus completing your Value Proposition
table is the key to achieving that. Picture this you have an exciting idea
for your insurance app. Before starting the software development phase, it's
important to ide
ntify pains and gains of your users. It could be something
like: claims process frustrations, poor customer service, difficulty in comparing
policies from different providers and so on. Once you have identified all these issues, it's
the perfect time to leverage your platform to tackle them. You can provide solutions such
as: standardised online claim process that have to resolve the problem in 7 days, online
customer chat using even standard WhatsApp, Viber and Telegram to communicate with
the
support and comparing table where customer can choose the best insurance provider on
your platform, where you can do up sell, cross sell and down sell of insurance
services according to their needs. Look, when you prioritize the platform value for your audience on front and keep that
at the core of everything you do, you're setting up your business to become
a money-making machine from day one. Remember, small companies and startups
can easily outperform industry leaders by being agil
e, flexible, and focusing
on unique problems and local niches. You don't have to compete with
everyone in the market. Instead, concentrate on a specific audience and
provide them with the best possible value. And always keep in mind that it's
crucial to fall in love with your customers' problems and not just your solutions. When we are talking about love, one of
the most fundamental things that you have to keep in mind it’s your personal care and
love for your customers. Your customer it’s
your God and you have to serve them, solve
their issues and find a way on how you can disrupt old fashion market by adding small
things but what makes all the difference. Let me illustrate this with an example.
One crypto company funded two software development teams simultaneously to develop two
different crypto wallets. At the end of the day, they had two different but similar products. Both functioned, but only one gained a
huge fan base while the other was really unsuccessful. What mad
e the difference? One
team, during the design and programming stage, fully missed or ignored an issue in one crypto
network where a transaction often required 5 to 10 attempts due to network glitches. Their
solution was just a simple popup with an error notification. It was not the part of their
job description, so they just ignored that. The other team, however, came up with a
system solution where all these repeated attempts happen in the background, showing
the user only a beautiful pro
gress bar. Once a transaction was completed after 5 or 10
attempts, a congratulatory popup appeared. Can you guess which approach brought
user engagement and satisfaction? Look, the love and assistance that your app
provides should always aid your customers in addressing their problems. Offer them unique
care; that can truly make a world of difference. Okay, once you've done a deep dive into your
customers' needs, pinpointed all your customers' problems, finished competitors' research and
come up with a bunch of software solutions, it's a perfect time to properly prioritize your
software features to create your MVP. You have to figure out which features are must-haves,
should have, could have, and won't be developed. This savvy approach not only gives you a
solid game plan for the essential features your app needs without busting the
budget, but it also lets you pivot as necessary without burning through all
your resources. Plus, it helps you with finding the path to your ap
p's core idea and
crystallize your project's main objectives, translating them into the software features
that should be on your development list. Hidden gem: you would have to pivot
a few times until you find a really perfect solution that will
suit all your users' needs, that’s why limiting yourself with the amount
of features for the MVP is so important. And that's where a story map comes into
play. With a well-crafted story map, you can break down the user requirements and map out the
essential features that need
to be developed and launched quickly. But hold on, there's more! To ensure
maximum user engagement and satisfaction, it's important to develop separate
story maps for each user type. Think of it as providing each user
group with their own treasure map, guiding them directly to the features that
are most important to them. By doing this, you can identify the specific needs of each group
and prioritize the features accordingly. This way, your MVP will meet their
crucial needs and
provide the best possible value at this stage. Thus, the real power of a story map lies in its
capacity to help you save funds on one side, while simultaneously enabling
you to concentrate on providing the most value to your audience at
the right stage on the other side. Alright, let's talk about the business
logic of your app and the UX design. Please, please keep in mind that this
is the most important part of the design stage. Trust me UI is
worth nothing if the UX is
bad. Picture this, a few years ago many of my clients
came to me with the existing UI design of their services, it was a diamond from a UI point of
view but it was a mess from a business logic and UX point of view. Chats that do not explain
how they work. Can I upload an image or not? What about chatting one-to-one or many-to-many and so
on and so on? It was an endless list of issues. So my clients have 2 options. Option number
one, re-do everything from scratch: business logic and UX of t
heir app and then re-do UI once
again or option number two start the software development and ignore these issues and pay an
arm and a leg during the software development phase when it comes to clarification process of
the business logic of these blocks and modules. Hidden gem: Never ever use those fancy UI agencies
or freelancers that will produce problems and issues for your MVP and business logic, but
yes, it will definitely look nice and cool. So, the UI it’s like a skin and the UX
it’
s like a skeleton. UX design is the blueprint of your app business logic,
where you create every possible user case and scenario. It helps you uncover
all the hidden or unexpected user flows. For example, let's say you're in the process of
creating your insurance app clone. You've covered the basic functions like login, purchasing
insurance, standard claim flow and so on. But what about situations where user need to
upload more documents regarding some case? Have you incorporated a feature
or a
functionality for that? These are the types of issues where mockups and UX design business
logic will help you identify potential gaps. Look, once again, the UX design serves as
the foundation for your app's functionality and user experience, and it's crucial
to make this foundation rock solid. Next, let's discuss UI Design, where
two key aspects are crucial. In the early stages of your journey, UI
design might not be a top priority, unless you are targeting a specific niche or
a com
munity. For an MVP, the UI design should be accessible to users of all age groups. This
means the UI should be modern but not too fancy. Also, your UI design should facilitate users
in solving their problems with the fewest clicks possible. Because each additional click
will cost you a user and their engagement. So, your job here is to incorporate well-known icons,
design intuitive elements, their locations, and a simple color scheme that will help
your users swiftly and effectively navigat
e your app. Forget about branding, fancy logos,
animations and other visual design nonsense. At the early stage, this won't bring value
neither to you nor to your customers. Center your design around your
users' problems, minimizing clicks, accelerating user goal paths, and
simple but modern design esthetics. Consider the example of my friends Tim and Brian, who successfully created a tax SaaS system using
just a basic bootstrap design. Within a few years, they managed to achieve a successf
ul
exit by selling their SaaS to HappyTax. However, branding, logos, and animations
become valuable assets only when your app is operational and you're planning to
attract investors and raise funds. This is precisely what happened with my friend James
and his food delivery app Foodstuff. Initially, the logo was just simple text and the UI design
was basic. Later, we transformed it into a unique design with branding colors and more, in
order to secure funding via crowdfunding. Here's a help
ful pro tip for you - to generate
really cool UI design style and ideas, explore portfolios on websites like Behance
or Dribble. Search for web and mobile apps, and incorporate design elements
that catch your attention. And remember what Picasso said, "good
artists copy, great artists steal." If you found value in these tips, please
show your support by hitting that like button and subscribing to my channel. Your
support will boost this video visibility in the YouTube algorithm and you don
't miss any
valuable business videos from me. Thank you! One of the most fundamental concepts in marketing
is the framework of 'selling dollars with a discount.' It’s a powerful strategy that you must
master and apply to all your offers. Imagine this scenario: if someone were to create a legit
smart contract offering you to buy only one Bitcoin for $500 price, I will repeat legit smart
contract, would you have any doubts and concerns, or would you immediately inform all your
friends and fa
mily to buy as much as possible? So, your marketing offer must
have the same compelling power, which leads us back to a fundamental
thing I want to emphasize again: your web or app service must solve
a real problem of your audience. How does this work in real life? Take 11Labs,
a startup that can emulate your voice. You just upload a 5-minute audio file, and then their
AI can replicate your voice from the text you type. Initially, this innovation was their
unfair advantage. But they are ad
vancing now, offering their audience the ability to transform
their YouTube video's audio track from English to Spanish, German, French, and many other languages.
For just a few hundred dollars, you can do what Mr. Beast does when he adds different languages
to his videos, thereby gaining more views, subscribers, advertisements, and promotions.
This is a prime example of how simple text-to-audio conversion can be leveraged
into a 'dollars with discount' framework. So, when creating your sta
ndout marketing offer,
it's essential to explore different angles and ideas for presenting it. Test these offers
using platforms like Facebook or Google Ads, and then proceed with the most effective one.
Remember, always make data-driven decisions. Also, consider that it's generally easier to sell
100 subscriptions at a $10 price point than 10 subscriptions at $100. People are more likely
subscribe to your service if it's priced like a cup of coffee. However, this doesn’t mean you
should b
e cheaper than your competitors. No no no, you should be more expensive, and to achieve this,
two simultaneous actions are required. First, increase the value of your services and
effectively communicate this using the 'dollar with discounts' methodology.
Second, provide options for your users to purchase additional services within your
software, similar to what AWS or SemRush do, where customers can buy subscriptions
within their existing subscription. So, are you interested in delving
de
eper into the world of startups, AI and businesses? Do you want to
connect with business-minded founders and entrepreneurs where I share tons
of insights and host live chats? If so, click the link in the video description and
join me on my Telegram channel right now. Now, let's delve into the tech stack. This is one
of the most critical aspects when creating your online insurance platform. Therefore, choosing
the right tech stack is vital to avoid challenges such as slow user interfaces, no
n-scalable and
non-maintainable cloud infrastructure, high costs, payment and subscription issues, and the risk
of your app going offline during traffic spikes. So, if you're planning to create insurance
web or mobile app, it's essential to select the appropriate tech stack that enables rapid
development of your minimum viable product. Flutter or React Native are excellent choices
for the mobile app. For back-end development, Python, Django, Node.js plus Amazon Web
Services are perfect opt
ions. Web app can be created using frameworks
like Angular, React or Vue.js. But if your app will require many
different functions such as video chat, streaming, online chat gps and so
on then it’s reasonable use native languages and frameworks such as Swift
and Kotlin for iOS and Android. Also, keep in mind that you will need to scale your
app after you launch your MVP so choosing the right tech stack is like receiving an
accurate diagnosis after a blood test. Ok, when you already jumped
into this journey
you have to choose the right framework to follow. I recommend you utilize for your MVP
the Agile process, one of the most powerful methodologies out there that can significantly
speed up your development process. However, did you know that in some situations, it can
actually slow down your project by up to 30%? Picture this: you have a team of 5 developers who
understand their roles, communicate effectively, and have made significant progress in coding the
product, they c
ould use simple tools like Trello, Notion, Miro, Asana, Monday, Google
Docs, and quick Zoom meetings. However, as your team expands to 15 or more
people, you may face some challenges such as: losing your key developers, complex and
time-consuming onboarding processes, reduced team productivity, communication issues, missed deadlines, and a decline
in code quality and architecture. To avoid these problems, it's important to:
* Hire a tech lead to oversee the team and code architecture.
* Find
a project manager with a tech background * Implement SCRUM, Sprints, Backlog,
and Retrospective processes. * Conduct daily standups to keep
everyone updated on pending tasks. * Utilize advanced tools like Jira to
manage tasks and track your team's velocity. Choosing the right tools at the appropriate
stage can accelerate your progress toward achieving your Minimum Viable Product.
However, keep in mind that even the best tools can lead to failure without
the necessary knowledge or expertis
e. Ok, when your project is up and running
you have to collect valuable data. So, collecting user analytics is a
crucial practice in the tech industry, allowing you to uncover essential
metrics like unique visitors, user behavior, and session frequency. Using
powerful tools such as Google Analytics, Sessionstack, Firebase, and Mixpanel
will enable you to gather valuable data. I remember, around 7 or 8 years ago, we created
an app for an Austrian multimillionaire that focused on online cour
ses about real estate.
The app included features like a forum, video courses, events, map, and more. Imagine
our surprise when, after integrating analytics, we discovered that 95% of the time, users
were only using the video and audio listening functions. We then moved his unique webinar
offers to this page, and as a result, his revenue increased from $1.5 million to $3 million
in just 4 months. This experience underscores the importance of creating an MVP (Minimum Viable
Product) and maki
ng data-driven decisions. By consistently tracking your app's
performance and analyzing your users' feedback, churn rate and conversion rate you
can pinpoint areas that require improvements to ensure your users' engagement,
satisfaction and your app's profits. Now, let's talk about a real game-changer
that you must leverage in your business: the Uberization philosophy and
framework. Consider this: 10 years ago, Uber revolutionized traditional taxi services.
Similarly, Airbnb and Booking.co
m transformed the hotel and booking industries. Your goal
is to identify a real problem and apply this framework in the classic Uberization manner.
However, if your niche is highly competitive, you should consider the new wave of Uberization,
which involves AI and called AI-isation. But please, please, do not be charmed with
these “genius” ideas about AI utilization with ChatGPT API in the background or
yet another Chrome extension using only OpenAI API or any other AI API as
the main sour
ce. Let’s be honest, it’s not a business it’s a parasite that
will die during the next year or so. When I mention AI, I'm referring to tools like
LangChain, Hugging Face, Agents and other tools, which can be utilized to develop, for
example, your app for the corporate sector. Imagine a SaaS platform that enables companies
to upload their support guidelines into your database. Then, their support staff can use
your chatbot assistant to ask questions about their job or client-related issues.
This is
a true game-changer that can help companies reduce spending on staff and training.
This means you can create a powerful, unique offer, and not just yet
another useless MidJourney clone. Alright, if you wanna build your insurance app
and you need my support just shoot me a message via Calendly, and we can have a 30-minute call
about your problem and how we can transform it into a money-making machine. Yes, my software
development services will cost you a dollar, but at the end of th
e day, you will have your
mobile or a web app with the right set of features to disrupt the market and maybe even utilize the
power of AI opportunity before it's too late. So, what are you waiting for? Schedule a
meeting; let's make it happen. See you!
Comments
Interested in how to create an Insurance website or app? I'd love to invite you to my Telegram Business Club. Join my community by clicking here: https://t.me/dennisbabych. Also, feel free to drop any questions in the comments below. I'm here to help and happy to answer your questions!
I'm saving this video to show all my developers! Finally, someone shows how it's supposed to be done!
Love your video and presentation it is gorgeous!
Your deep dive into UX & Marketing is phenomenal. Thanks for leading the way!
This is exactly right! It's all about users and their problems and how we are solving them!
UI & fewer clicks are great points. Keep going!
Figuring out what users need before you start coding is key. Appreciate you sharing this!
Love how you're making things easy to use! So much value! You have +1 new subscriber just from ONE video. To be honest you are the first guy
Thanks for the content!
Hugging Face, LangChain and Agents :) Cool stuff
Your ideas on AI and how to use AI tools are awesome. Thanks! But we need more. Especially more local examples.
Thanks for the insight!
Where are you finding all these great ideas?
I wish more developers thought like you do. You're onto something great!
Huge fan over here! Great job Dennis!
Amazing!
Incredible video!!!
Heard a cautionary tale about a guy who ran multiple businesses, including an app development venture, which suffered due to spreading too thin. It ended up delivering a subpar product. A stark reminder in the insurance tech space—focus is key. Can you share more losses so we can learn from them because success stories are mostly pure marketing?
Fascinated by the potential of AI in reshaping insurance, especially in personalizing car insurance rates. How are you all incorporating AI? Any concerns or successes particularly with AI in predicting risks or improving customer experience?
Wow, love your content!