In this video, you’ll learn how to find and qualify a niche for your affiliate marketing site.
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Additional Affiliate Marketing Resources
Affiliate Marketing Course [playlist] ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vBOn-szyf73Z3Ll3tCBTRc
Keys to Choosing the Right Affiliate Marketing Niche [2.1] ► https://www.youtube.com/watch?v=nAvXcDnKRdU
Best Affiliate Marketing Programs for Any Niche [2.3] ► https://www.youtube.com/watch?v=XeoPR97AYyw
Keyword Research Pt 1: How to Analyze Searcher Intent - 1.2. SEO Course by Ahrefs ► https://www.youtube.com/watch?v=zXPZ0L2cOw4
SEO Course for Beginners (by Ahrefs) [playlist] ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
Affiliate Marketing Tutorials [playlist] ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2sOqo2q7SzTCizxrMFxZFle
How to Find a Niche for your Online Business ► https://www.youtube.com/watch?v=rUjZ0GRIx6M
Low Competition Niches with High Earnings Potential ► https://www.youtube.com/watch?v=l45QlTFNWaQ
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The process of finding and qualifying niches depends on which stage you are in with the niche selection.
You’ll probably fall into one of two buckets.
Bucket #1: You already have a general idea of the niches that interest you.
Here you can write your niche ideas down and check the potential keywords and websites that you’ll be competing against.
Watch the video to learn how to do it step by step.
Bucket #2: You don’t have a concrete idea yet, but you’re open to any opportunities that may interest you. And here, you can start by checking the websites linking to popular affiliate programs, like Amazon, to see if there’s a good niche opportunity for you.
Want to learn how to research the Amazon affiliate program to find a good niche? Watch the video.
#affiliatemarketing #affiliatemarketingcourse #affiliatemarketingniche
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Hey, it's Sam Oh and in this lesson, I'm going
to show you how to find and qualify a niche for your affiliate marketing site. Now, before we get into the research and
qualification methods, let's quickly recap the four things you should look for in a niche. And these are: The level of SEO competition, which will
tell us who we'll be up against or even if we can compete. Commerciality, which will give us hints
into how much money we can make. Personal interest, which is important
to most people b
ecause you want to to actually enjoy what you're doing. And the breadth of the search market,
which gives us an idea of the size of our addressable market – at least for
the type of traffic we'll be going for. These will help us qualify a niche so we
can make an informed decision when it it comes time to choose one. Now, the process to find and qualify
niches depends on where you are in your niche selection process. And you'll probably fall into one of two buckets. Bucket #1: You already have a
general
idea of the niches that interest you. And bucket #2: you don't have a concrete
idea yet, but you're open to any and all opportunities if they seem interesting. Let's go through the process for bucket #1
first and I'll show you how you can find information to check off items on
your qualification checklist as we go. Alright, so assuming you already have
a general idea of niches that interest you, the first thing you'll want
to do is write them down. So for me that would be topics like
gol
f, clean energy, and personal finance. Now, because these are all things that
I'm interested in, we can add a plus to the "personal interest" qualification factor. Now, for each of these topics, you'll
want to brainstorm some broad topics and products related to that niche. For example, if we were to do this for
the golf niche, I'd jot down ideas like: "golf," "putter," "irons," and "wedge." Now, with our subtopics in hand, the next
thing you'll need to do is about 3 minutes of preliminary keywo
rd research. And you'll need a keyword research tool to do this. So I'm using Ahrefs' Keywords Explorer
and all I'm going to do is paste my list of subtopics and run the search. Next, I'll go to the Matching terms
report to get a list of keyword ideas. Now, not all of these keywords will
be relevant to an affiliate niche. We want to find topics where it's easy to
naturally recommend different products. Fortunately, so-called "affiliate keywords"
are easy to find using keyword modifiers. And thes
e are just add-ons to a base keyword. For example, when a query includes the word
"best," it usually means you need to create a product roundup. Queries that contain the word "vs" or "review"
usually mean you'll need to write a review or comparison article in order to rank in Google. We'll get into the details in a later
module as this is more related to SEO, but we're not quite there yet. But if you can't wait, then you can watch
our video on search intent in our free SEO course for beginners w
hich
I'll link up in the description. Now, because we know we can find "affiliate
keywords" by looking for queries that contain the words "best," "vs,' or 'review,' we can
take these words and paste them into the "include" box in Keywords Explorer. I'll also hit the Any word tab because
we want to see keywords that contain any of these keywords in addition
to one of our searched topics. Hit Apply, hit Show keywords and we now
have a list of mostly commercial topics that would be valuable to a go
lf affiliate site. In fact, the fact that there are nearly two
million monthly searches in Google from just the US alone tells us that the breadth
of the search market is quite large. So we can add a plus to that
factor on our qualification list. Now, some of these are going to be quite
competitive to rank for, but we can actually filter for low-difficulty keywords
using the Keyword difficulty filter. All you have to do is set the maximum
KD value to something low like 20. And right away, you'll
see that there's
still nearly a million monthly searches that happen for these low-competition
keywords each month. So both SEO competition and
search breadth seem good to me. Now, to get an idea of commercial value,
you can scan through the CPC column to see how much advertisers are willing
to pay for a click for a specific query. But these values are only for one query
which isn't that helpful because you want to get a full picture of how valuable your
traffic would be if you were to rank for
a lot of these affiliate type keywords. And the way to do that is to find a competing
affiliate site that's already ranking for queries that you'd want to rank for and are
not mega authorities in your niche because they'll be too tough to compete
with, at least when you're first starting out. So to find these competing websites,
you can use Ahrefs' Content Explorer. Just search for something like "best golf" and
then set the search mode to a Title search. And this will show us pages that
contai
n the words "best" and "golf" in the title of the pages. Basically, it's going to show us other
golf affiliate pages, many that are from dedicated golf affiliate sites. Now, because SEO competition is a big part
of qualifying a niche, especially for beginners, I recommend setting a Domain Rating
filter to have a low maximum value of something like 20. And again, Domain Rating is a metric that
tries to measure a website's authority. Hit Show results, and now you have a list of
pages from low auth
ority websites that are likely posting affiliate content on golf products. But we don't need to see pages at this point. We want to know more about how
websites are performing as a whole. To view the top websites, just
click the Websites tab. And now you can see a list of low-authority
websites, the amount of total organic traffic they get, and their traffic values. Now, traffic value tells us how much it would
cost to pay for this amount of organic traffic if you were to buy it from Google ads.
And the reason why it's a decent proxy
to understanding a site's commercial value is because if advertisers are willing
to pay this much money to get this traffic, then it's likely valuable. Now, it's important to note that when you're
looking at these metrics, you need to make sure that the sites you're analyzing are actually
going to be competing niche affiliate sites. Just scan the domain names and if it sounds like
it might be a niche blog, click it to investigate the types of content they
create. So for this site, it's clear that it's an affiliate
website as the content is primarily based around reviews and product round-ups. Now, going back to Content Explorer,
you'll see that the site gets a ton of monthly search traffic and it has
a traffic value of around $70,000/month, while being a low-authority site. Now, to be clear, it doesn't mean that
this site makes $70,000/month, but it tells us that the topics the site ranks
for have clear commercial value. So let's add a plus to th
at qualification factor. Now, it's important to note that you
shouldn't use traffic value as the only means to understand commercial value. One key component that we didn't talk
about here are the affiliate programs that these sites are using. And I'll show you how to find affiliate
programs for a niche in the next video, so stay tuned for that. Alright, now let's talk about finding and
qualifying niches if you're not quite sure of the topics you want to cover. There are two effective ways to fi
nd niches. The first is to look at the sites that are
linking to a big affiliate program like Amazon. For example, that golf affiliate site we
found earlier is an Amazon affiliate. And if we hover over one of the affiliate
links, you'll see that the link points to a page on the domain amzn.to. This is Amazon's shortened URL. So with that domain in hand, let's go
to Ahrefs' Site Explorer, type in the URL amzn.to, and run the search. Next, head on over to the Backlinks report,
which is going to sh
ow us all pages that link to this website. Now, because SEO competition and breadth of
the search market are important considerations when choosing a niche, we can set some filters
to narrow down the results, seeing as amzn.to has nearly 50 million links. First, I'll choose "One page per domain" because
we're interested in website data and not so much page-level data at this point. And then I'll set the Domain Rating
filter to a maximum of 20 to filter for low-authority websites. Next, I'll set
the Domain Traffic filter
to have a minimum value of 10,000, which will help us understand
breadth to a certain extent. Finally, I'll click on More filters
and choose Language. And I'll set this to English. All looks good, so let's hit Show results. Now it's just a matter of skimming through
the referring page column and using some common sense to infer what
the site may be about. For example, this one is a stock checker,
this one is on headphone reviews, and this one is on knives. The knives on
e is actually pretty interesting
because this website only has a Domain Rating of 6 and gets around 100,000 monthly
search visits from Google each month. So this tells us that SEO competition is
likely weak for this niche and the breadth of the search market, even for
low-difficulty keywords will be decent. So let's add a plus to those factors. Now, to get an understanding of commerciality,
we can look to the traffic value for this site. To do that, I'll just run a new domain search
in Site Expl
orer for nothingbutknives.com. And as you can see, the site has a monthly
traffic value of around $50,000 which is pretty impressive for such a low-authority site. Now, as for personal interest, that's up to you. Alright, the second way to find niches is to
search for "best of" posts in Content Explorer. To do that, just search for "best" in
the search box and set it to a Title search. Next, we'll set a DR filter to have
a maximum value of 20. And just like we did before, I'll
set a website traf
fic filter to have a minimum value of 10,000. We'll set the Language filter to
English and then hit Show results. And this is basically showing us pages
from websites that get a lot of traffic, are low-authority, and are in English. Now, if you want the summarized version,
you can hit the Websites tab to see the top 100 websites in Content Explorer's search
results based on their organic traffic. Then, just skim through the domain names
to see if there are any obvious niche sites that you might
be interested in exploring. For example, this site looks like it's on
work boots, which gets a ton of search traffic, has high traffic value and
has very low website authority. There's a triple plus for our work boots niche. And for good measure, I'll click through
to the site and yes, it is an affiliate site all about work boots. Now, that is a niche I would
have never thought of. Now, if you want a bigger list to skim
through, go back to the pages tab and hit the "One page per domain" filter.
Finally, hit the "Exclude homepages" filter,
and you'll have tons of results you can look through along with their
SEO metrics to help qualify niches. Now, the qualification methods we
went through are just quick checks, especially for the commerciality factor. The affiliate programs that are associated with
the niche will often determine the potential revenue you can generate because different
programs offer different commissions. So in the next lesson, I'm going to show
you the best affiliate
programs to join and how you can find niche affiliate
programs that are worth exploring.
Comments
Wow, this improved my understanding way better than an affiliate marketing course I recently bought! Looking forward to the rest of the series.
I have take many niche research videos but your criteria is just on another level. Very inspired from your method. Thanks
nice basics, He's explaining from scratch to everything...!!!
That's amazing video,Ahrefs!Thank you so much!
Easiest person to understand yet 👍
That's amazing, thank you so much ❤
Enjoying this series very much..
Hi, I saw the whole serie and thank you so much, then I want to choose a good niche, do you think that choose a niche which have any sub-niche quite different but link by one subject could be great ? Thank you for your answer😁
Hi Sam, Thanks a lot for this amazing content! Is there any benchmark to assess commercial value and search market breadth? When you say 1.9M monthly searches is good, what are you comparing against? What's the median and the average of any niche? Besides that, could you elaborate on the difference between commerciality and search market breadth? To me the latter is part of the former. Cheers, Alejandro
Amazing information's, thanks dear
With regards to the portion of your video about high end kitchen knives, what is the minimum domain traffic to make a niche worth pursuing?
This video deserves more likes❤🔥
Thank you so much, SAM.
Hey Sam. This is a great video and I honestly learned a lot from it. My question is, if you have a general blog and want to choose a niche, do I have to dedicate the whole website to the niche? Choosing niche is just for 1 post? Should my entire site and research is to be dedicated to the same niche? For example, say if I choose household electronics products, so do I have to write only about that or can I also choose other categories like Golf in the same website but different post?
Great Info! Thanks!
Good info. Thanks.
Thank you, SAM.
In my account, all the domains have zero traffic. What am I missing?
perfect...Thanks...
Hello ahref🙋, can I get all these stats in free sign up version?