Campaigns. You know. Most companies want to build their brand, and they wanted generate leads they're usually the 2 main areas of marketing that most companies are interested in. So as I build out my business in Australia and the Us. And in Europe. One of the things that really struck me is that I couldn't employ a marketer with 2 years experience, or 20 years experience. And yet in no instance was I able to employ someone who could truly do a marketing strategy in the best interest of the clien
t. What happens with marketers is they tend to be skilled at 2 or 3 different areas of marketing. You're really lucky they'll grab d data from a few different data points, and they'll develop a strategy. You know, a strategy may mean to some people. One page, or it may mean 50 pages. It really depends on what their lenses, from the perspective of marketing, and also what their advertisers for understanding what a true marketing strategy is, and what's its true role within your organization? So o
ne of the key things I learned from that was, no matter what amount of training I did, I really couldn't get every single marketer to have the same skills and be able to authentically provide marketing strategies at the level that they needed to to help the client be as successful as possible so one day I literally threw my hands up in the air, and I thought, something has to change in that particular year. I'd been very profitable, and I decided to give my money away, and I gave it away to regi
onal and rural communities to help build startups in areas that were affected by drought. And as part of that I went out to universities and big corporations and did a lot of public speaking about rule. Australia, and some of the challenges that people face being in rural communities like not having Internet. And I went to a university called Queensland University of Technology, and they were showing me their robotics. Division, and what was really fascinating about that, they were showing me ip
atitis project that won the best project in the world for Amazon, and it was a crop duster. So it it literally sprayed crops with fertilizer, and I went away thinking, Well, I can do other things with that piece of technology, even though it's definitely not my field. And you know I sort of went down that path really sort of really wanted to do something with this piece of technology, because I found it exciting. You know robotics is exciting, and it's it was a physical robot, so you know, when
you can see it as well not just know it exist. It's extremely exciting. And so what I did was I, you know, knocked on the door of my mentor, who I got from Eo. He, his M. Is Jack Cowan. He is an amazing human being. Look him up. Really well worth hearing key stories, and certainly, if you can see some videos, what are his top? 10 points, for entrepreneurs, and you know we were discussing why, K. Let's make this happen. Let's use this to help, you know. Parks and gardens, and councils, and public
places, and you know we follow that through. We got in front of the developers of the technology, and they said, Hey, we developed it for this project. We don't really want to do anything with it, and it made me feel really disappointed. So when I went back to my office I realized well, how would I use robotics? And AI in my business, and it was like this light bulb went off, and I know that we've all felt that at some time in our careers. But that was that moment for me where I realised that t
here's so many areas of marketing which you can automate which you can do better. You can set rules and algorithms around industry. Best practice around knowledge. Yeah. That's acquired over, you know, points of time, and I was able to also draw on the fact that because I had an insecurity about the quality of marketing strategies that were out in the market, I would record every single workshop we ever and we still do workshops in the same way. We did, you know, 20 years ago, which is really gr
eat fortunate for us, because we were able to use that as part of the basis of machine learning. If you are going down that path, or maybe you already have. I used Queensland University of Technology as the developers of the prototype for us just to make sure that my idea works. So I had this great idea. I was gonna automate. The development of strategy. I was going to use data in a meantful way. I was gonna learn from past experiences, from both that company that the industry and other like ind
ustries that may have similar models are similar customer base that would be really powerful for that learning process. So the prototype was finished in 12 months. It was meant to be 6 months, but it was 12 months, so nothing ever works to a schedule. When you're developing software, it's never finished on time. And that's something that we all learn to live with. When they gave us the prototype I got my first marketing strategy that was automated by artifactificial intelligence. In my inbox, an
d I opened it, and it was about 20 pages. At that point. In time, I thought, Wow, this is amazing. It wasn't that great in full transparency, but it just showed me that the process can work. So if you could think of areas of your business, where can you automate it? Whether it's existing technology that's sitting in the market or technology that you may be coming up with to help businesses solve what their problems really are. So we hide a team of people in house. We did the most expensive way p
ossible wages in Australia are not cheap, and we developed robotic market based on the best platforms. The best technologies in the best ways of developing an artificial intelligence software that has machines, learning. And that's really, truly using big data. The technology today is incredible. We have worked with thousands of companies. So there's been a lot of learning within the technology. It really does things that I, as a marketer with 30 years experience, cannot do it. Dig deep into com
petitors. It understands who your competitors are, what they're doing, well, from a marketing perspective, what they're not doing. Well, it looks at your customer when you find your customers. What are they most interested in? What type of messages do you need to be connecting with your customer so that they really have an affinity with your business and start nurturing? You know, going to through that nurture stage in your cells funnel and you know, how do you get attention? You know? How do yo
u build your brand? How do you? You know? Say top of mind in your prospects, mindset, and in your customers. How do you resell to customers, that may have dropped off over time? All of these things that we think we need to do. But don't ever get access to doing it in a meaningful way. All. We don't have time, or we don't have resources. It really allows us to use data in the way that it's intended. In my industry being marketing, you know, for the last 5 years. Certainly data driven mounting str
eams have been top of mind, you know, everyone's talking about it. You can. You know you can hear a speech from Forester or Gartner Group, or any of the big agencies about data driven marketing strategies. No one truly does that robotic marketer is the first and only AI-powered marketing strategy technology platform in the market today and there's a lot of reasons why there hasn't been an influx of companies following us really fast. They're certainly companies that raise capital to do so. But i
t is a really hard slog because it if you think about marketing, there's a lot of different variables in marketing, you know how you look at strategy, how you look at your competitors, how you look at your own strengths weaknesses, opportunities, and threats? How use competitor information, whether it's sorting through, whether it's meaningful or not, how you develop a medialist. How do you pitch the media? What's interesting to Media? What's interesting to blog content if you're business to con
sumer or business to business or business, to government, all very different variables. And there's so much there that you need to learn, and and be able to use in some sort of meaningful way. So what we've developed is robotic architecture. It's an AI powered marketing strategy technology platform. It develops your marketing strategy. So if you can imagine a 50 page very intensive marketing strategy with everything you need to be successful in marketing, that's aligned to your business goals, y
our sales forecasts, your marketing objectives and the resources. And you know, ability for you to implement is also taken into accounts, and those factors are really critical to being able to have a strategy that you're actually going to do something with. So we develop strategy. We manage its performance. We have a platform that manyages the performance of the strategy and tells you you know what you need to improve from a marketing perspective. Where you can optimize your marketing. So for em
ail marketing campaigns, doing really well, it's working. And with your social media which is working in with your landing page. Well, how do you use that? And should you put more into that type of campaign because you're getting a high return on investment? Then perhaps Google Ads or other platforms. So it's telling you all the things that we just don't have the time to look into as deeply as we should be, or, in a way, that we're actually going to be able to do something with that information
so the technology does all of that for us it executes, and I sure everyone else is as interested as I have been in Chat Gbt. I was a very early adopter, and I love it. I think Jackasper AI is nowhere near in the ballpark when it comes to content. Hopefully, no one's from Jasper here, but I tried it for a month, and I was like highly disappointed, and and I went back to the drawing board from there. The chat. Gbt is really game changing, but for me it's more more than that for us. When companies
were thinking about AI, powered marketing strategy. They were like, Oh, really, can AI really do that? I'm not sure it sounds like, you know, we need a person to do that. We need a you know manager with 20 years experience to put that together and there's all this doubt about what AI can actually accomplish. But Chat Gbt changed the mindset of the broader mass population. It made people realize that. Yeah, AI has advanced at an extreme level. And we are further ahead than we thought we'd be. As
a you know, as a community when it comes to AI. And the really smart thing, that artificial intelligence is doing today is just mind-blowing. And we get to experience that in marketing and in business, as entrepreneurs, so chat gpt for us, we are building an Api into Chat Gpt. So not only do we have a strategy, and we have an implementation plan as well, but we also have an ability to implement that to at least 50%, if not higher. And that is an incredible leap when it comes to marketing technol
ogies, and if you think about the full circle of of marketing, you need a strategy. You know, you need to implement it. You need to be measuring it once again. You fall back into robotic marketer to measure that, you need to report on the success because you still have many managers or stakeholders within the business that need to know whether your marketing is actually working for you once again, you're still staying in the round of robotic marketer, and then chat. Gpt does all the content line
s, but not just the content lines. If you want to teach your team how to write a blog that's going to be seen by people, how to write social media, how to run a marketing campaign, how to read a you know marketing report, chat, Jp, table teach you all of those things, in a step by step basis, it's just getting those prompts right? And so part of our development within that Api is to provide the prompts for the company that is using robotic marketer, so that we fast-track that process. So they're
not test, and having to spec a lot of time doing that so as seamlessly as we can integrate robotic market into Chat Gbt, it will be better for outcomes for us and for our clients, and it will really help us go to that next level which is really going to be game, changing for our entire industry. Then from there, if you think about you need a or a buffer to post your social media, you still need an email marketing platform and you Crm, but all that information, all can work very seamlessly toget
her, in you know, almost like a circular motion where it's end-to-end, and it's AI performing for us. AI driving our marketing outcomes. It's helping us scale at a level that absolutely was not possible before. And so you will see over the next 12 months a massive change in the way that companies are marketing, and you'll find a different role for many of your people within your marketing department. So. Yes, you'll still need somebody to finess and personalize content. Don't get me wrong, you k
now. It really only gets it 80% there just probably gets it. 35%. There. So you still need updates, can really personalize it. Really, you know, draw on your brand and that brand personality and your brand attributes, and unique selling proposition. But it will actually help you style at a level that you know it wasn't possible before and so if you want to have a high growth company this really is the only path for you, because it allows that marketing staff to be at trade shows to be front-faci
ng with customers to be doing interviews for case studies. You know all those other things that they can be doing that are more about building that connection, building that relationship with the customer. And I think this is going to be really exciting for that. So I love. How Nicole and her team are doing this course, and these sessions on artificial, and because it has come quantum leaks, and it is changing the game, and it is changing the way that we look at how we interact with technology,
and how much we usualize or rely on technology to power our performance. So looking at your brand well, what can you do from marketing to cut costs, to improve efficiencies, to scale marketing efforts to get more customers, to have better customer relationships, to build better loyalty to be where you're customers are and artificial, intelligent plays. Such a big role in doing that, I'm sure I don't need to tell anyone why you need a marketing strategy. But I know, happy to go through. You know
the reasons why you junior marketing strategy, marketing, strategy, marketing strategy, marketing strategies for many people. You know you're all Eos. So I know that you've seen. You know burn Harnishes strategies. You've looked at the rock fella habits, strategy, and I'm sure there's a lot of other methodologies on. How to better perform as business owners, and as entrepreneurs. So you know, where does marketing fall into that? You need to have a business plan. If you don't have a business plan
, you shouldn't have your doors open, and that can be anything from a you know, 4 five-page business plan all the way through to something that's far more comprehensive. From there you need as part of that business plan you need a marketing strategy and that marketing strategy needs to be talking to the business plan. It needs to understand the business plan. It needs to understand what is it that your sales team need to do to achieve the goals that have been set out? And so a marketing strategy
. If you have it documented. There was a survey last year that came out you're 313% more likely to achieve your business goals with a dollar and marketing strategy. You're a further 326% more likely to achieve your business goals with an implementation plan. So just to give you a picture. What comes out of robotic marker, because it is artificial intelligence, is a document and 50 page marketing strategy. A full 12 month implementation plan. So you know, the implementation plan has every tactic.
How long it will take to do those tactics, and that's the bottom. It tells you each month. How many hours does that mean for your business? So you can allocate resources to that to marketing, or you can play out marketing tasks that really don't fit in with what your team needs to be doing for that month. An executive summary, you know, 2 pager, every senior management team needs a 2 pager. Very important in marketing, you know, budget, and and then at that dashboard the dashboard remaining for
I will actually show you what a dashboard looks like. The is a new version coming out in the next 2 weeks, but in in the interim I will certainly show you that robotic marketer. So, Nicole, would you like me to do it? Just a small demonstration? I would love that I'd love a screen share. Okay for somebody who's developed a software. I'm extremely pour it. Using these these platforms. So I've shared. Can everyone see my screen or not? Yet? Not yet. Hmm, that's not working. Okay, we might just do
that. There we go! Okay, fantastic. So robotics marketer, the entire software is made to be easy to use. I've originally develop robotic marketer fairly. Not for you guys. So really, looking at that small to medium-size business that you know, we were using burn harnish as excel spreadsheet on. You know what our business goals were and what's our next step, what we needed to develop a marketing strategy. So you know it will literally has, you know, form a form there, I're on each page that says
, you know what's the name? You'll company. You know what are the key challenges you're having in marketing. What are your social media handles? What are your websites? What's your website? Address? Yeah, that information is really important. Once you put your website address in the technology starts going crazy. It starts looking at everything from your competitors to your customers, to you know what the traffic look like, which is social media looks like really powerful stuff, and then, as par
t of the process is is deeper understanding. What the goals of the business would your marketing objectives? Just really easy questions, very easy to fill in. Very, you know. We'll have a self service function within the technology. By July, but at the moment we're doing it through agencies. So we're giving agencies access to the technology and they're going through the experience with their customers, which is really wonderful. And Nicole's uses it within her company as well. So the digital das
hboard. The AIM is to bring your entire strategy into one place, to really understand well what is our marketing strategy? How we performing, and to be able to keep an eye on it, to. I used to go from each social media account to Google analytics. To then. Don't look at my competitors and see how they're performing, and it used to take days. I'm not. I'm not saying hours. It took days. It was an enormous time waste for me but I needed to do it to understand them, and if I look at where, when I'm
most successful as a company is when I know exactly what my competitors are doing, I know where I can position, I know that I'm constantly going in my social media, or in my website performance or my email marketing campaigns that everything's going up. And so from that perspective, going from one platform to another can be really confusing. I used to hand it down in my diary. So really old school stuff, and so, and a lot of people obviously use excel spreadsheet. I'm extremely old school, and
so this dashboard was a lifesaver for me, and this is just an example for you. But it has, you know, more detail than this. But the dashboard allows me to know well how are we performing from a social media perspective how we, forming, performing from a digital perspective how are all of our competitors performing? And you can put as many competitors in there as you want. When you're doing the strategy component, it actually adds a lot more than this, because it tells you competitors that you ha
ve not identified so competitors that are really competing with you for the same customer that may not be top of mind for your company and we find that a lot with the companies. We work with influences. This is great. So all of these influences are people. I should be interacting with to push out my you know, blogs to push out. You know my social media posts to make sure that they get to know me and start talking about my business. I don't know how many of you used influences in your business, b
ut I've been on Twitter for a very long time. In particular, and I have so many people with millions of followers that share my work, and that only happens because I've liked some of their posts. I've made a couple of comments, and I'm interacting with them that you know it's that two-way street. This allows me also to share other information. That's topical in my industry. So add week, for instance, one I want them to know me 2. I want them to share my content. But 3. Sometimes I wanna share th
eir content to, you know. Show that I'm an industry expert that I understand marketing. And I'm passionate about it. This platform also tells you what are the popular hashtags, one of the hashtags that I should be using when I'm making a social media post. It tells me what keywords to use for you know Google ads, or for writing content on my website. It tells me all the different blog headings that I may like to use to get maximum amount of hits that are clickable, that I have the right search e
ngine optimization words. Now, those blog headings you copy and paste it in the what is today an old fashioned way into Chat Gbt. And get chat. You bite the blog for you, and it's got you 80. Or 90% there. I always add, write some statistics as well, or refer to this company, or you know something just a little bit more personalized. It works a treat, it really does. And I actually spent one Saturday when Chat Gpt first came out, and I did 400 blocks, and I did it over a day, and I did that just
as to say how fast I could do it B what's the quality of log so you keep on changing it and adapting it until it's right with the way that we are doing. Our Api. It will be right the first time, so it will be really easy for you to get the right information out of the system. Then, of course, you look at Google analytics, you know, like most people, we go into these platforms and we're looking for. Yeah, what's our performance? Like what you know? Should we be aware of? Yeah. You know? Where co
uld we, you know, find opportunities from our website? Perspective? And this is, and what contents working, and what content is not working all those things that are really important, but to have that. You know, right there in front of you is really amazing, and then, of course, you're email marketing campaigns for this purpose. We've got 2 different platforms. This system integrates into a number of platforms like salesforce, nimble Hubspot. You know a number of different platforms, and it allo
ws us now to red data from those platforms and actually compare it against our Crm system. And understand well. How is that affecting? You know, when we're doing email marketing campaign? How's it affecting our website? How? Is it affecting our social media? Where we're getting our, you know. It leads through. Are we getting leads at all? If we're not, you know. What do we need to change and make recommendations? You know? Given the nature of artificial intelligence as it becomes smarter and sma
rter, it will predict the outcomes on all about campaigns, on all of our marketing activities, and be really able to set the picture of what our performance is going to be like in the short term and in the long term and particularly for those companies, that with them you find themselves in a position where maybe cash flows a problem, and they need to get cash flow really fast. It will help them be able to achieve that, knowing what cans will work for that business, and might be your most profit
able. But it might help with cash flow. We plan to do an Api into accounting software. So, we're able to analyze the data from, you know what we're spending on marketing where our customers are coming from. What are they spending? And how does that influence our Crm system? So when we get to that stage hopefully by the end of the year, that's going to be really cool for the people who like numbers, I love numbers. I love to know where we're actually sitting, and for me, that's extremely importan
t. In the way that I look at marketing, and I look at Marketing's performance. Robotic marketer is really a great tool also for productivity. You know, if you think a marketing professional would spend one month or more developing a strategy, you spend a lot more time than that managing the strategy, looking at reporting to management, doing an implementation plan all those other factors that have to come into play it's certainly you know, is a productivity tool it allows gives them back that ti
me so that they can do more marketing and more. You know, prospect and customer facing activities. It improves personalization. If you know your customers better, if you know where to find those customers, you're really able to talk to them in the language that they wanna hear, you'll understand. You know what their biggest challenges are, what are their pain points, and be able to adapt to that much faster and just that whole automation, the more we can automate in marketing the more personaliz
ed we can be about our marketing efforts. The more we can get our brand across. You know, we all have uniqueness in their brand, and if you haven't found it yet, find it we're not all the same. We all have something that's different. And you know, finding that unique value proposition is really critical but it gives you that time to do that. And I think that in itself is really powerful. The fact that it integrates into different software is, you know, once again, productivity, efficiency. It's
about understanding well how to all our different software marketing tech staff work with each other. You know, what do we need? What don't we need? As we're going forward, because you're going to find in the next 12 months. You probably don't need all the technology that you're using today. You know, you'll be able to really streamline that and have better efficiencies in the way that you are, you know, investing in marketing technology chat Gbt being, you know, free at the moment for many peop
le we pay. But that's because we need it for a different perspective. Is really great because it helps you save a lot of money, and the other platforms that are out there are charging, but it helps you save a lot of money and time and resources, and and really heightens that productivity side of things, you know, if you do have marketing staff that are using a platform like chat cheap. Make sure that you give them the time to learn it. Well, to know what prompts to put in, because if you give th
em the time upfront, they're gonna save a lot more time on the back end, and you're going to get a lot more value out of that team member robotic and Chat Gbt together, is really powerful because it really allows a lot of marketers who get disillusioned with Monday and marketing tasks get dissolution with that constant reporting to management. They? Yeah, they spend a lot of time. They procrastinate a lot of people working from home. Now it's easy to be distracted, distracted, and what technolog
ies life is that we're so well together. Do? Is it allows them to get their work done a lot faster and do things that they really enjoy doing you'll probably find your attrition rates will change by using outificial intelligence in your marketing department and in your organization. And we've seen that already today, you know, people are finding that they love the jobs a lot more, that they're more engaged, that they're doing things that you know, that they're really passionate about. And they c
an be creative. And if they haven't unlocked that creativity side of their brain in their careers, it gives them that opportunity to give it a go. And that's really quite interesting. So that's really robotic marketer in a very short nutshell. I! Certainly open to any questions that anyone may have is that format you're using. Okay. Is that? What? Is that the format you prefer? Yeah, that's good. I just wanted to comment, too, on what you said is, it does make it more fun again. Hmm! And it give
s everybody very clear direction when we have the strategy and the implementation calendar, it's clear for our clients. Hmm! It's clear for our internal team. It's clear for everybody what needs to be done, and at what cadence and so I think that's been a really good thing. And for us, now creating marketing strategies before it could take easily 4 weeks, but like 6 to 8 weeks, usually. Yeah, yeah, yeah. And now we can get them done, and you know, 2, maybe 3 weeks. Yeah. And so we cut our time,
you know, in half, or even in a quarter, depending on the project, and so we can you know, everybody can be more productive and have these really great resources, and it's it's been so good. And then on the input side of it to 100%. If anybody wants the marketing strategy like Melissa's team can do that and ask the right questions, because, as we know, like with Chat Gpt, or anything of the others, the inputs are really important to get the right outputs, as well, we have a couple of questions C
hris asks would you please explain your pricing packages. Awesome. So when we first bought the product to market, we charge quite high, and, as you know, the technology has more customers on the system, it's $1,999, I think, to develop a strategy using our software, so if you think of the time, saving and the you know the resources. That is a enormous cost, saving funny business. It's a 50 page marketing strategy, and I can't express more to how important that is. If you think about all the time
it takes for teams to find events to find what webinar headings we should be using, what blog headings we should be using, what email marketing campaigns we should be running, what yeah, medially should we have. It takes a lot of time what awards should we be nominating? It. It takes a lot of time, a lot of man hours, and it's in that strategy. So you get it the first time. So you do your strategy, and you know you can. You know, it's processes in 38 min we do a proofreading of it because we st
ill wanna make sure that everything is right. That nothing's gone wrong with the technology that will stop in the next few months. But at the moment we're still doing that. So you know the turnaround times extremely fast, and then, you know, you can have different rate reports. And there, you know, 50 or $100 a year. The 12 month implementation report. You can have an executive summary report. The budget comes with the strategy. If you put enough budget into the system. So that's all accessible
to you for the digital dashboard, it's $79 a month. But what that actually does for you. Not only does it pure right, all of those technologies, and bringing into one place, so you would save $79 just in time and wages. It also now has a feature that will be launched. Hopefully this week or next week, which will provide you with a report, and it will tell you you know what's performing and what's not performing, and that will really help you have that clarity. You need that you're unable to get
just from looking at. Your, you know, social media performance or your website. It will give you, you know, clarity, that I think is really necessary to make informed decisions and to know where to further invest in marketing and where to pull. Yeah, and then there's a question of this robotic marketer work for B Twoc Ecom, and a 100%. Absolutely. Yes, we've done a lot of B Twoc. On there, and there was a bigger question. Can you use robotic marketer to create blogs and content? You will be able
to very shortly. It gives you. It creates the headings. Our technology has been built, on a different lots of different platforms. One of them is Gpt. 3. Which is what Chat Jbt. Has been built on. So there's some elements of that that's already existing in the technology. When we complete the Api into Chat Gpt, it'll allow you to not only develop a strategy, but it will allow you and have those headings or the lines that you need to be following from an email marketing perspective for campaigns
, etc. Etera, it will actually provide you with an ability to put the right prompts into an integrated chat. Gbt, so in the one system where it will then spit out, you're blogs. Your email, marketing campaigns, your nominations for awards. You know how to. Yeah, yeah. Get the most out of your social media that you might give to a junior staff member. So really, it's taking away that senior element that we've always not. Yeah, no one is highly expensive, hard to find within your company. You know
that the wages that today for a senior marketing manager are astronomical, and you know, from our agency perspective and go well, that's really hard to match right now. So this technology with Chat Gpt, and certainly after we've done, that, integration will be really instrumental in reducing the costs that companies have in marketing and allow you to spend more money on marketing that works so whether it's advertising or whether it's you know tried shows whatever it is that that really helps yo
u get the most out of your marketing, which is really important. Okay, we have a couple more questions that are similar. So I'm gonna do these both. Yeah. At one time it says, How is robotic marketer different other social listening training tools to find influencers, competitors, etc.? And then can you show us how we would use robotic marketer in the groundwork, like finding influencers that have a following that are targeting. Yeah, sure. So you know, there's influence of technology out there.
There's, you know, technology that looks at your competitors. What robotic market it does. That's different, is, it's not that deepness in your influences, it's telling you as a marketing manager or marketing team. These are the 20 influences you need to be communicating with this week and next week there'll be another 20. And then the phone. We can another 20. So it will actually stop building that out in a doable manner, according to what your team is is able to accommodate. The second thing
would be so. It will find those, you know, influences the one the people that have the highest influence in those areas with competitors. What happens is, you know, I think all these platforms, you know. If I look at sc and rush when I go into that, and I, you know, look at my competitors. It's very limited in its Scott. Our algorithm is working on in some cases very different power. DM, to a lot of these other platforms. So yes, it's finding those primary competitors. But it's finding other com
petitors as well, and I think that is really good for some companies like for company like mine. It's really important, you know. Maybe if there's only a couple of players in your market, it's not as important, but for a company like mine. It's extremely important to be more across that. But the competitors, really understanding it, gives you not just that website performance or not just the social media. It brings it all in together, which I think makes it. It makes it very different. Yeah, and
we've got a comment question here. It says it seems like robotic marketer. Really takes out the middle manager in marketing. Is that a key point that you use to sell? Well, we don't use it to sell, but we probably should. I don't wanna get attacked online. But I actually think you know, certainly you don't need as many senior people. If you've got robotic marketer, and you have a chat, you know, even without robotic market, are being integrated into Chat Gpt, you using Chat Gpt, for instance. I
t's making sure your grammar is right. It's making sure. Yeah, you're using the right language. It's doing all this work for you that it's really what your manager would be proofreading. So I feel like you don't. We don't need the skill level that we may. 12 months ago? Definitely not. And we work with much younger people than we've ever worked with. It really brings down that salaries cost which is really important. Like most businesses, you know, I had a particular one of my companies that got
hit really hard during Covid. So, you know, that was really important to us. So I think in a lot of ways robotic market was a lifesaver. And you know, when chat cheap fell in my lap, I was like, Wow, this, this is gonna change everything. This is gonna change the way that everyone looks at marketing departments. It's gonna change what our needs are from a resource perspective. You know more agencies will probably benefit a lot, because maybe you only need someone one or 2 days a week where you
thought you needed them. 5 days a week. So if I think about yeah, I was working with a junior Australia universities marketer this morning, and you know, within 2 h we did 26 pages. Of content. And it's omni-channel approach to a marketing campaign for a client. And it was that fast. Now she will go and spend maybe 3 h more personalizing it, but she knows what to personalize it with now and that's just a huge cost savings, you know, to do that would take weeks. Weeks. It don't amount, or maybe m
ore. And so for us that cost savings is just. I can't believe it's happening, and it's happening at the right time, because a lot of our companies have being really pushed to the limit with Covid. If we weren't a company, that where our products or services were in high demand during that period of time. So you know, it's really kind of a good time. It's A's allowed us to go. Okay, let's start from Scratch. Let's rethink what marketing looks like. Let's rethink what marketing departments look li
ke. Let's rethink what marketing departments look like, and hey, we can now start trusting our artificial intelligence, and we know what's not. Gonna get us 100% there. But it's certainly gonna get us 80%. There! Sorry. Yeah. Yeah, and I can say it saved us so much time, and we're able to do a lot more work, because it's there, you know, we can double or triple quadruple what we can take on as an agency with the same stuff. Yeah, it's crazy. Yeah, so there's another question here. Can you work w
ith companies during the lunch phase? Yeah. This is something that we're actually we're discussing right now, since I have no historical data. But there are. There's industry, information out there, and is that enough? To use robotic marketer. I would say well, Nicole, you had a question for me. Can we do a strategy without a website? We can. But it you. Yeah. It's just not as deep, because you need to compare what your performance is against other companies. We, I would say, if you have no soci
al media and no website, no Linkedin account, no, nothing. Then probably robotic master, you might wait a moment, and I say that. Yes, we are building algorithms around situations like that. But it wasn't our priority. Our priority was more. You've got to website. You may have one social media. You may have all social media, so trust. That was our priority, and you know, as a developer, we have to look at well, where do we put our resources? Where are we gonna get the best bank for our? But so t
hat for me, that was really important. Yeah. And then we had some questions in there about it. This is gonna be recorded, and people can see it later. And we've got we've got a document that will put a link and notes in, and I think Andrea posted that so Andrea, will you post the doc again? I just laughed because I read something to the right. Let's say where entrepreneurs we do not mind getting rid of expensive salaries. I hear you! Yeah. Okay. Oh! Well, and I think for the people that's stay o
n, it's more fun like the things that we can do now with AI. Yeah. It makes their jobs a lot more fun and interesting and it's not like the boring cause. I feel like robotic marketer, and some of the other ais. Take the boring work that's repetitive, and they that. Hmm, yeah, I love marketing. I'm super passionate. Yeah. I, wake up in the middle of the night, and then I have an idea, and I, which least start working on it so I'm one of those people, but I have to tell you I procrastinate when I
develop a strategy when I was doing it. Manually all the time. It would. I'd always do it at the last minute. I would never put the effort that I needed to put into it, and I think and that goes with, you know. If you ask one of your team members to write a blog if you tell them they've got 1 h or 2 h to ride it. That's how long it will take. But if you don't give them a timeframe, if you asked me to write a blog, and you said, didn't give me a timeframe, it could take me all day but if you told
me it had to be finished in 40 min, it'll be Yeah. finished in 40 min. And so I think, you know, having a blueprint knowing what your strategy is, knowing what timeframes around delivering that strategy, what expectations! What's the predictive outcomes all of those things really? Aid into. How do we increase the performances of our businesses? How do we become more successful? Faster? How do we reduce our costs? You know all those factors that as entrepreneurs you're really Mike is still alive
. Yeah. Absolutely agreed. Mister Pink is looking forward to exploring rootic marketer, and sent a message that he hopes to connect to. Fantastic. I like Mr. Pink. I, we are all yeah. My favorite color. Hey! Hey! Hey! Oh! There's Mister Pink. Hi! There! And Hi! Chris had asked a question earlier than I think you answered it. I just wanted to make sure that it was answered. Yeah, no, it was. I'm I guess there's there's an agency level of this for pricing as well. Yeah, yes, definitely. Do you hav
e an agency? I could say yes, so I don't have a marketing agency, but it's certainly extremely useful in my role. In my business to be helping my clients. Yeah, what type of business do you have? We provide the as. Yeah. And so what I see in our, in our world, in our space is that everyone's gonna dive into a 1,000 AI products and typeages and services. Yeah. Yeah. But they really need that fundamental got a plan. They need a plan to implement this. Otherwise they're just gonna have bright, sunn
y objects every second day. Yeah, I certainly know what that feels like. Yeah. Yeah. And so if I can say, Hey, he's how about we give you the plan first, and then we'll show you not just the not just the AI tools to use them to implement. But also the vias that come with it, who are already trying to use those. Yeah, yeah, I, I truly, think over the next 20 months. You most probably don't need to be a marketer to run marketing I think it's just changing so much now. I could be totally wrong, and
we've got to really see how this all rolls out. But you know something like a Va. The questions, yes, you do need to do a training course. You do need to understand what the different areas of marketing are to. You know garbage out for the wrong information in you. Only get garbage out right, and we all know that. And it's something that when you're dealing with any type of technology, whether it's Crm, whether it's your email marketing, any of the technologies that we use if we're not putting
good data in you're not gonna get something good out so you know really important, that you know our post training. I think people can be trained on how to use robotic marketer. It was built for entrepreneurs, primarily, not necessarily an architect, and from there it's like, Well, how do we implement it? Well, if they have the right prompts, and they know what to put into Chat Gpt, they can certainly get it to 80% for your clients, and then the client can take it over from there. That is really
game changing. If your virtual assistant can do that for you. Wow, you know, but it's certainly positive, you know. Possible to do. But it takes training, it, you know, and I I speak to Nicole about this all the time, just with, you know, anyone that's working with robotic market or A Crm software. You need training. You can't just expect to go in. And and yeah, fly through it. One of the things that when I first came up with the idea of robotic market was that it was voice activated. Hmm! And
so the you know, the robot asks you the question. You gave an answer, and it actually challenged you to get the right, you know, like I would in in a workshop. That is, I need a lot more money to get that working at the level that I need it to be working. So if you know anyone who wants to give me the money to do that, please let me know. Okay. But was a really great idea. Because if you think about it, you we wanna be challenged. We really want our businesses to get to. You know, the levels tha
t are fulfill our goals and our dreams. And AI can do that for us. They it can challenge us in a way that if I was delivering the same challenging points, sometimes people get really pissed off and think that I'm being condescending, or you know I'm not understanding and it's you know your accent. It's yeah, you're trying to voice. It's all these different variables. But with AI you can. You can adjust it. You can make that flexible and make it to your own. Hearing you know. What? What, how do y
ou like to hear a voice? How do you like to experience a conversation, and that you know for me? I think that was my dream. It just was a lot harder to reach. Yeah, you'll get there, I'm sure you'll get there. I think that would be so cool to have that conversation. And then Dan asked a question. I'm I'm sure you can answer this pretty easily. I run a fractional Cmo business. What role could robotic marketer play within fractional? At the Cmo. Yeah, so as a productivity tool for your Cmos. So as
they work with each one of their clients, and using robotic marker to develop strategy, to manage that strategies performance to report. You know the reports that they have to give their customers, making sure that that you know that becomes all automated so you can freeze up more time for them. Maybe this time you still charge for I don't know what your model is, but it certainly, if it's on outcomes rather than Alley writes what you'll probably find is that'll be higher performing your custom
er will be happy as and the transparency will always be there! Yeah, I can say, from my own experience as a fractional Cmo, that is how I start. Every engagement is with a marketing strategy, and I don't just charge the 2,000, because we do. There's a lot of work that we put into it, too, and. Yeah, branding, unique value proposition. All that sort of stuff is really important. Yeah, because if you have a fractional Cmo, the way that you look at your calendar for the implementation calendar kind
a changes, too. So, Dan, I'm we. I'm sure we'll have more conversations about this, but it's it's been. It's so nice, because if you like, systems and process, this really makes it so much more clear and easy. And it productizes a service that you provide even more, so that it's just like this repeatable process every time. Yeah. Yeah, and just helps the standard of what you're providing your customer to stay high, you know, from one Cmo to another. You can't be guaranteed, particularly if you'r
e looking at scaling. You can't be guaranteed. One person is going to be as good as the person sitting next to them. And in my experience of hiring, yeah, hundreds of marketing, if not hundreds of marketing managers, they could have what on their Cv. Something that looks really impressive. But in real life you get them to do marketing. And you realize that perhaps they just ordered people around. Yeah. So or didn't, or sat in the corner. I don't know but that the quality control aspect it allows
you to always have a high, you know, quality of output. Yeah, agreed alright. We are just past the hour. So I want to have a little conclusion here. Oh! Yeah. So Amy asks, I, typically get frustrated when it comes to learning, a new skill well, salty or robotic marketer hold my hand while I learn this new skill. I was. Say, yes, yes, we will. Yeah, we've got you, Amy. And there's some links above that. You can check out. But you, I mean, you have my cell phone. You can DM, me text me. Anything
else? Melissa? No, that's everything. If anyone wants more information, please feel free to reach out. I don't know Nicole Shark in my email address in nothing but. Sure. But you don't mind a bunch of emails. Oh, that could be. Yeah. Good point, Nicole also is a great point of contact. She has my ear all the time. 7 days a week! So. Yes, certainly. Anything that you need to be happy with. Okay, thank you so much for this session, Melissa. Pleasure. Thanks everybody for attending, and those who a
re gonna watch it later, because you're sleeping right now. Thanks for watching, and we'll see you I will see you back on. I'll send our topic for the next one. Thank you. Thank you, everyone. Thank you. Melissa. Pleasure.
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