Meet Carol. Carol wants to fundraise for myeloma research,
but she needs a hand. Carol calls Suzanne at the International Myeloma
Foundation. Suzanne says, “Hey Carol, you have friends
who like to run. Ask about 5 of them to join your 5 K Walk/Run
committee.” Next, Carol must scout a location. She looks at nearby parks and college campuses. Then, she contacts her local government office
for a city permit. Carol and her team pick a date for the 5 K
Walk/run. They make sure their event date doesn’
t
conflict with bad weather or holidays. Races have to be timed. So Carol’s team visits their local running
store. The running store provides recommendations
for timing companies. Now Carol reconnects with Suzanne at the International
Myeloma Foundation. Suzanne and the IMF team build a website for
the 5K Walk/Run. The IMF also sends out email blasts and promotes
Carol and her team’s 5K on social media. Carol’s team promotes the same 5K Walk/
Run by writing press releases to their local news out
lets and hanging flyers all over town. Carol would like local businesses to donate. The IMF helps Carol by providing a solicitation
letter for her to present to local businesses, which offers those businesses a tax write-off
for donating. Carol also offers up advertising space at
the 5K itself for local businesses to sponsor. She even gets a local health food store to
donate T-shirts for the 5K. Race day is coming. Carol needs more hands on deck so she visits
her local Key Clubs, Kiwanis groups,
high schools, and other community organizations
to request volunteers to work on event day. The starting gun is about to go off. What is Carol and her team to do now? Well, relax, it’s all done. They can sit back and enjoy the day, or run
and walk their way to the Finish Line. Congratulations Carol! Your team did it.
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