now to the latest on the AI front while Nvidia and big Tech get all the headlines there's another high stakes race going on in the travel industry SEMA Modi brings us those stories SEMA Kelly Google once seen as a formidable competitor in the online travel space now seen as a partner helping Priceline reveal a new travel product CEO Priceline Brett Keller says Google's Cloud's generative AI tools will allow travelers to communicate with a chat bot and personalize hotel bookings as well as help a
gents speed up their ability to give actionable advice it comes after Expedia revealed a new chat bot that CEO Peter Curran tells us will increase bookings Airbnb also working on embedding AI with CEO Brian chesky saying the technology will lower cost and level the playing field investors so far like the move btig's Jake Fuller upgrading Expedia to buy while keeping booking and Airbnb at neutral for valuation reasons altimeter capitals Brad gerstner telling me earlier today AI will massively dis
rupt how we plan in Bookshop travel whether current players around Google search optimization will also be the leaders in the Asia personally intelligent assistance remains to be seen he asks Kelly that these companies they have a huge data Advantage but there is a risk as well that they go from top to bottom on the funnel I think that's why they're all moving on a fast pace and SEMA one of SEMA thank you very much we appreciate it Seema Modi
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