Introducing Magenta Status: Premium Benefits. Brands You Love. Get Your VIP Vibes | T-Mobile

[Music] so why was my ticket $23 I'm actually a gold pass member uh gold is actually the lowest oh okay hi I think I was supposed to have the special rate do you have your loyalty card it's probably one of those I don't think [Music] so 10,000 more loyalty points and I get that upgrade so close what are you doing hey man uh I actually didn't have time to fill up the tank is that cool totally cool take bucks a gallon fantastic VIP only uh yeah hate to be this guy but uh Marcel Hernandez montv I d

on't know who you are that's your life VIP you know who I am right Marcelo Marcel [Music] Hernandez yeah you're definitely doing it wrong what am I supposed to do come on hey everyone I'm so excited to be here today with a big announcement we're launching a new program that makes every T-Mobile customer a VIP for doing nothing more than being a T-Mobile customer and we're calling it magenta status we've always believed customers should get more just for being customers but it seems like these da

ys companies are putting customer appreciation on the back burner loyalty programs started as a way to thank customers with extras and perks but have evolved into what they are today programs that make you demonstrate your loyalty before any loyalty gets reciprocated back to you and you know what it keeps getting worse companies all over are slashing benefits they're forcing customers to earn rewards jump through hoops or sign up for something that they don't even want all to chase that elusive

status and the the carriers as usual are amongst the worst AT&T just killed its reward program and Verizon which used to include free perks in their plans remov them made a bunch of commercials saying perks and plans are bad but then relaunched the same perks in their plans but customers now have to pay for them people deserve better and as the uncarrier we've always taken a different approach back in 2016 when we launched T-Mobile Tuesdays to thank our customers with discounts and free stuff ev

ery Tuesday we introduced the radical idea that it's our job to show loyalty to customers not the other way around so while everyone else back tracks we're here to double down on T-Mobile Tuesdays and take customer appreciation to a whole other level so today we introduce magenta status while T-Mobile Tuesdays was built to thank customers every week magenta status goes even bigger and broader to give customers the VIP treatment they deserve on Brands and services that they use every day because

it's the right thing to do magenta status gives our customers VIP Vibes with premium one-of-a-kind benefits on the brands that they love and that they can't get anywhere else it's a brand new suite of exclusive perks that customers get every day and all year long and in addition it includes new always on T-Mobile Tuesday deals on top of the benefits customers already get just for being with T-Mobile so look here's what's new first with magenta status T-Mobile customers now get a special discount

ed rate at Hilton's family of brands worldwide that's 15% across all of Hilton's 22 leading Hotel Brands and our customers automatically get upgraded to Hilton Honors silver through March 2025 at over 7500 properties around the world that means allinclusive spa discounts free Wi-Fi and a fifth night free what takes everyone else 10 nights of hotel stays T-Mobile customers get from from day one second we're making that worst part of your vacation you know that part where you have to stress out on

your way to the airport trying to figure out where you're going to fill up your car or charge it before you drop it off well now it's a complete Breeze with magenta status no more stressing out or leaving your vacation early to find a spot to fill up or charge your car now you can just roll up and drop off the keys because T-Mobile customers don't have to top off their tank at dollar or recharge their EV at Hertz when returning a rental car it's on us third T-Mobile customers now get a $5 movie

ticket to one of the best new major Motion Pictures every single month all year long guaranteed magenta status saves you over 50% at the movies 20 bucks for a family of four and these are some of the biggest and best movies of the year starting this week with Bob Marley One Love which by the way looks amazing next we're supercharging Your Entertainment benefits too T-Mobile customers can now get 25% off tickets to some of the hottest shows at Live Nation amphitheaters and their select clubs all

year round our customers can now get incredible deals on millions of tickets across 8,000 shows at over 120 venues Nationwide in total that's over a million discounted tickets to all the best shows up for grabs only for magenta status holders every single year and we have one more we're also adding to our always on not just on Tuesday's deals that customers can get every single week with more deals on the way every Tuesday in addition to our always on shell discount which has been used to fill

up almost a billion gallons of gas since its launch we're adding another customer favorite with Little Caesars this is going to give customers a free crazy combo every single week these oneof aind benefits and experiences treat our customers like the VIPs they are and they reset the bar on what what customers should expect from the companies that they do business with magenta status makes its big screen debut this Sunday at the big game so tune in and get ready for some VIP treatment and all of

these new benefits they'll start rolling out to everybody Tuesday February 13th but magenta status isn't just limited to the programs we announced today it also includes everything that you can get just for being with T-Mobile it's access to Apple TV plus to Hulu to Netflix and free MLB TV all on us it's free inflight Wi-Fi for our customers to stay connected at 30,000 ft it's the billion freebies and discounts our customers have scored with T-Mobile Tuesdays it's the expedited entry at dozens o

f concert venues and sporting events with magenta pass and exclusive access to the best seats in the house with T-Mobile Reserve tickets it's access to VIP lounges at the best sports and entertainment events like the Las Vegas Grand Prix laala paloa stage coach and many more you get the idea it's a whole lot of bragging rights and VIP treatment that you can't get anywhere else and it adds up magenta status gives customers over 1,500 bucks in added value every single year and because being a VIP

means upgrades everywhere we've also made it easier to access all the things magenta status with a new app called T lifee customers can see all their benefits in one place with the goal of eventually merging all things T-Mobile into the t Life app for a simplified experience magenta status is a VIP pass to bigger and better experiences everywhere you go and no other Wireless customer in America gets this level of benefits and we're just getting started magenta status will continue to get better

and better over time as we continue to add more value more benefits and more partners and speaking of Partners any Brands interested in joining magenta status and giving VIP Vibes to everyone give us a ring and we'd love to partner our approach to customer appreciation is always giving our customers more because they deserve the best the best value the best network and the best experiences just for choosing T-Mobile and we won't stop bro thank you for that you hooked me up welcome to magenta sta

tus so what so if I want T-Mobile I just get all this stuff for free yep wow at T-Mobile customers get treated like VIPs introducing magenta status premium benefits Brands you love get your VIP Vibes no Hoops to jump through get status on day one just for being a T-Mobile [Music] customer