JORDAN BARRETT | IT Boy of the mid 2010s Fashion Industry | STAR OF THE WEEK

Jordan Barrett, an Australian model, garnered  attention at the age of 14 when he was discovered by IMG Australia. Following this scouting, he  made a pivotal decision to relocate to New York in 2015, marking the formal beginning of his career  in the fashion industry. This significant move not only underscored his commitment to the world  of modeling but also positioned him in the global fashion hub where he could explore and showcase  his unique looks on an international stage. Prior to his re

location to New York, his  journey in the modeling world began with humble yet promising beginnings. In the summer of  2011, he embarked on a collaborative venture with Norwegian-born photographer Thor Elias  for a feature in Carbon Copy Magazine, marking his initial foray into the industry.  Building upon this early momentum, Barrett's trajectory saw a notable uptick two years later  when he graced the pages of the August 2013 edition of "Fucking Young" magazine, signaling  his emerging presenc

e in the fashion scene. However, it was his pivotal move to New York  in September 2015 that served as a catalyst for his meteoric rise in the fashion world. This  strategic relocation not only opened doors to new opportunities but also propelled his career  to new heights. Jordan’s debut for Moschino's Fall 2015 Ready-to-Wear collection underscored  his arrival on the international fashion stage, solidifying his status as a prominent  figure in the industry and marking the beginning of an illus

trious journey  towards global recognition and acclaim. In the wake of his debut in 2015, Jordan  experienced a meteoric ascent in the fashion industry, rapidly ascending to prominence. His  presence and unique look caught the attention of industry insiders, leading to a flurry  of high-profile opportunities that further solidified his rising status. From gracing  the pages of VMan magazine to starring in Arena Homme+ and SS Magazine, Jordan’s star  continued to soar, captivating audiences and c

ementing his position as the prominent figure in  fashion's elite circles. His charm and undeniable allure earned him the coveted title of  the new "IT boy" of the fashion world. Jordan’s facial features are defined by a  harmonious balance of masculinity and refined elegance, creating a distinctive aesthetic  that transcends conventional norms. With his chiseled jawline, piercing blue eyes, and  tousled blonde locks, Barrett has easily made a name for himself in the fashion world.  His angular

cheekbones and sculpted brows accentuate his striking visage, while his full  lips convey a sense of sensuality and intrigue. Although Barrett has achieved considerable  commercial success in the modeling industry, his presence on the catwalk has not  been as consistent as that of some of his counterparts. Instead, he has predominantly  focused on editorial endeavors and expanding his influence through social media platforms. While  his portfolio boasts stunning editorial spreads and captivating

photographs that showcase his  undeniable charisma and photogenic qualities, his runway appearances have  been relatively infrequent. Despite his remarkable ability to  captivate audiences through still imagery, Barrett's performance on the catwalk  has been met with mixed reviews. While his physical appearance translates seamlessly  into striking photographs, his walk and overall demeanor on the runway have been perceived as  lacking the same level of impact and charisma. With his recent reapp

earance on the catwalk  for BOSS's fall winter 2022 campaign, he unveiled a striking new aesthetic that leaned  towards the androgynous. I can’t help but wonder if he’d be interested into taking catwalk a bit  more seriously, as he does show potential for it. Being a successful model entails much more  than simply posing for pretty pictures. It requires a multifaceted skill set that  goes beyond striking a pose in front of the camera. Central to this skill set is the  ability to master the art o

f runway modeling, which encompasses various elements. Walking on the  runway may seem simple, but it demands precision, balance, and fluidity of movement. Models  must learn to showcase garments effectively, emphasizing their design and silhouette while  maintaining composure and elegance. The way a model carries themselves and interacts with  the clothing can greatly influence how it is perceived by the audience and potential  buyers. Moreover, having a strong runway presence is crucial for le

aving a lasting  impression. Models must exude confidence, charisma, and personality as they strut down the  catwalk, capturing the attention of onlookers and creating a memorable experience. It's not  just about wearing the clothes; it's about embodying the brand's vision and creating  an emotional connection with the audience. While I can acknowledge Jordan’s  editorial presence and understand the weight he holds for younger generations  that are interested in the fashion industry, his overall

presence doesn't resonate with me as  strongly as it does with other models. While his photogenic qualities are undeniable, I find myself  drawn more to models who exude a certain charisma and authenticity on the runway, which I feel may  be lacking in Barrett's performances. The appeal of ultra-refined models with otherworldly faces  that exude perfection is great for an editorial here and there, but the lack of rawness and  edge usually gets boring pretty quickly.