Stock footage, what is it? What are its uses? And how have we at Keywest Video been integrating
it into our larger video offerings? Those are the questions that we want to answer
for you through this week's video blog. Stock footage simply put, is footage that
can be used in multiple videos. When a production company shoots a video for
a client, that footage is most often used for the sole purpose of that video. But sometimes, when the time or money is not
available, producers will utilize foota
ge that was shot previously, not with their specific
project in mind. This footage, is stock footage. Stock footage is therefore mostly of general
things, with no specific branding, so it can be utilized in various productions. Things like nature, landscapes, and general
office settings are very common. Stock footage is beneficial, because it can
save on the resources required to film certain shots. For example, the costs involved in filming
an aerial shot of the CN tower can be quite substantia
l. So you can save on these costs by purchasing
from an online library, where the price would be more affordable. At Keywest, over the past year we have been
actively filming, and building up our own library of stock footage. The reason for this being, it will aid our
clients in cutting down costs for their own video projects. We usually film with a theme in mind, and
have now done several shoots focusing on getting nice shots of downtown Toronto, nature, wildlife,
and even some shots of our fil
m and office equipment. Then, when we see a need in one of our client's
videos, we will be able to utilize footage that we have already shot, thereby saving
time and money for our client. This is just one of the avenues Keywest is
actively pursuing in order to make sure our clients are getting the most for their money!
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