Lisa Su in Conversation with Ryan Patel | SXSW 2024

W how y'all doing nope my first time here at South by I didn't even peek out of the thing I need more come on how you all doing if you're going to stay with me I promise you a couple things this is not going to be ordinary keynote session firet conversation you know why why cuz you got stuck with me that's why and I'm so fortunate to have AMD to allow this we're talking about future of AI you don't want to you know when I I want to give you what I see on the future of AI and my lens so you know

how we going to do that not just words but since we're in Austin with Vibes I'm going to show you some videos that I saw that I felt that was important I have a special you know depending how your energy is with me I may have a special guest or so maybe um and some new looks of something but I want you to know technology isn't just about words it's about the product it's about the feel it's I want you to feel this so why I said this conversation is going to be different it's going to be a little

difficult too because we're going to try to show you and talk about things that I saw that was interesting so so I've got the pleasure to welcoming the legend in my eyes Dr Lisa [Applause] Sue so I told you I'm going to give you I'm going to give you what you want our my promise our promise you brought me here Lisa I did is to have you walk away with a couple takeaways give you what you want to see and right now you know what I'm going to give you exactly what you want they want pictures of Dr

Lisa Sue I'm going to give it welcome Lisa thank you this is like a great crowd is this a great crowd wonderful Welcome to Austin thank you for coming yeah I I told Lisa that we were going to sit down immediately that we came up and apparently I I didn't do a good job of doing that just either but you know we're we're going to flow yes we are yes we are so I appreciate you all we appreciate you we're going to start this conversation so typically you know when you know as you can probably tell I'

m pretty comfortable with Lisa we we met before a few times a few times times and she when I think of and and I got to meet a handful of you all from the audience actually you know what I'm going to switch something up see what happens when you give me energy I change things you know I was talking to a couple people yesterday when I was walking around the Expo flow about what AMD is and how has evolved you've been there for 10 years and they were telling me about you actually oh no what did they

say well come it sparked something that you told me a while ago that when you started you run to problems 10 years years ago when you took home as a CEO when I say to run to problems what is that like what does that stand out with you right now in your philosophy well uh first of all I have to say I am absolutely thrilled to be here this afternoon at South by Southwest it's an incredible honor and I've been like super lucky throughout my career you know I'm an engineer by training so semiconduc

tor device physics if you uh really uh want to know and um I've been in the industry for 30 plus years and you know when I used to tell people that I was in semiconductors they would be like what like what's that uh and I would say chips and they're like chips you mean like potato chips and I'm like I know that's what you were thinking so don't even start no no no I mean semiconductor chips okay you need semiconductors to power everything that you do whether you're talking about the largest supe

rcomputers or you're talking about you know PCS or your your car or you know what you have in your house all of that is powered by semiconductors and what is so cool today is everybody knows what semiconductors are I think we've all realized that semiconductors are essential and that allows me to be here to talk to this great audience that's South by Southwest and yeah I believe in running towards problems because the idea is you know we're all like working like night and day on things you might

as well work night and day on something that's really important and uh that's what I'm so fortunate to do is work on things that um you know help uh you know shape the world and make the world a better place so well I think why I showed you the video was it's not millions of people use it's billions of people that's run by on on your service is that right that is right you know I I venture to say everybody in this audience uh goes through an AMD chip um a few times a day and you know if you thi

nk about it if you're uh if you're using Microsoft teams or or office or you're on Zoom or you're on any of the Google services you're probably running through AMD somewhere in your infrastructure um if you're a gamer how many of you are gamers in the audience some Gamers yeah wait wait wait where's the gamers you know you know what they're still sleeping from last night okay all right so if you're Gamers uh you know Microsoft Xbox Sony PlayStation 5 um steam deck well in that though that your p

ortfolio has changed right and that's the that's the to me that's interesting cuz you were talking about the chips right you you mentioned a couple of those names that's right that's right we have just lots of stuff um we're in Tesla so if you're a Tesla fan or Subaru fan um you see AMD everywhere in the ecosystem and uh that's what we want we want to make your experiences better and that's what we do I mean real quickly um she talked about your background graduated from MIT she's one of the few

that I know like actually anyone I know you knew you love semiconductors from the very very beginning in college Am I Wrong uh yes that's true that's true um I was a nerd at heart don't say that yes was I was uh so I went to MIT for my undergrad and you know what do you need to do when you're in college you need to find a job and so my very first job was um freshman year it was a um I would say it was a grunt job for a graduate student in a semiconductor lab uh but I got to make these really ti

ny little chips that were you know the size of a dime or quarter and I was just amazed at everything that you could do with them so yeah so I was in semiconductors when it wasn't sexy and I would say I don't know that it's sexy now but it's sexier no so I would say it is cuz last night I was with your James Knight I was watching an Oscar viewing party at the Soho house and I'm sitting there pretending like I won one um and so why I was there was because you all have done a lot of stuff in Hollyw

ood right we talking about AAR 2 couple other movie yeah look I mean it's uh it's so great to be working with the best in the industry and that's what we enjoy so when you think about Hollywood when you think about making um you know these uh you know these really feature films when you think of all the special effects that are required um what they require is a tremendous amount of compute and uh you know we were very proud to be you know sort of really associated with some of these Studios and

the idea was how do we give as much compute as possible so that the creators can really um accelerate you know their rendering accelerate all the production that needs to be done and you know some of the things that we've done are like you know it used to be that you know the processors if you wanted to know the processors that were in these uh machines that were used in Creative Studios maybe had like you know 8 to 10 cores or something like that that's that's as technical as I'm going to get

uh and and we said look we're going to change the game and um we uh put tremendous amount of computing power in there so you could really take what used to take you know days to render could now be rendered in hours and that just changes the way you can make movies so uh you know we're super honored to be associated with some of the best um you know Pixar you know Elemental uh was built on um you know AMD uh AMD Hardware um you know what a FX um just uh amazing amazing um you know capabilities u

m if you think about Avatar 2 that was on AMD um so we've had just we just saw planet we just saw planet the AP pop up saw um you know we saw that war is over last night when an Oscar that's what I was celebrating war is over if you don't know one an Oscar yesterday um and so we have a very special guest we decided to bring a special guest for the South by Southwest audience uh David Connelly is here uh with us so shall we bring him out uh no not yet from what I X why you know why I I got to bri

efly talk to him in the back we didn't even know he was going to show up because he showed left 4:30 in the morning yesterday cuz he was at the Oscar party do not better to come on stage after that first look then David Conley executive v v VFX production for fora welcome thank you thank you how's it feel you big big winner feel great I feel awesome first of all it's so exciting to be in front of so many enthusiastic people I'm very excited to be here um fresh off of some exciting news from last

night we won an Oscar for an animated short called War is Over songs inspired by John Lennon and Yoko Lennon and we did it entirely on AMD using real-time Technologies to animate something that has never been done before and [Applause] [Music] somebody I and I don't you know when I think of AI I think of technology I think of industries that are changing David you wanted to be here when I talked to you last week yes absolutely and you thought I was much cooler than Elton John and those folks ri

ght absolutely he's not here for you easier for me man we go Lisa made him come in like we got you got to be here we got to be here no I I we we appreciate this because I think you were at the at the cross-sections of what the future looks like and so out of those out of that real that you just saw is there anything else that you want to add to give it to the audience uh so a lot of the work that you saw uh there's a mixture of Legacy uh film making and a lot of uh new uh Technologies but one of

the things that uh I want to just share very quickly u i met Lisa in January of 2019 and we started talking about the uh intersection of media entertainment technology and and what it means to to create art and what it means to create movies and there is an intrinsic link as Lisa stated in our opening statement between compute power technology and art this uh uh today and so we wanted to really leverage uh the work that AMD is doing to help us create images that are more fantastic than we could

have thought uh that we could do 30 years ago 30 years ago Peter Jackson started a company one computer eight people and did some work on a movie called Heavenly Creatures now we have over 1,800 people and hundreds and thousands of cores and computers and machines all over the world creating movies like Avatar 2 and you saw some sneak peek footage there of kingdom of the Apes I I had to ask I told you were give you something I wanted to We Came Lisa wanted to come with something that we wanted

to share and so we were able to do this so I appreciate you yeah so the thing that I want everybody to understand is that these images are possible because there's a a partnership with the company like AMD that gives us the leverage and the insights and they work with our teams and we work with their teams to help optimize because a lot of this wouldn't be possible uh we would still be rendering Avatar today if it wasn't for a lot of the partners here I know some of you know what I mean I heard

it because I heard the chuckle come oh I see the head knot I see you so uh anyway thank you very much audience this is so great to be here we we love love the partnership David I can't thank you enough I think the the key in our partnership is sort of the two-way feedback that we have and so you know we really appreciate you David tell us a little bit about what's next I mean we're you're using every piece of compute we give you which uh we love um but a little bit about Ai and how do you think

AI is going to change what you do so uh first of all we use every bit of a AMD I mean every bit as soon as it comes off the assembly line we're at the door knocking can we use it secondly um I want I do want to talk about Ai and I'll talk a little bit about the future but I want to acknowledge one thing uh the use of AI in the entertainment industry is still a sensitive subject I think a lot of people misunderstand it and don't really truly understand where AI can help us as a community but I al

so want to make sure that artists understand that AI is a tool and that this is not about replacing artists where I see things and where I'm hoping to go is that uh we as an industry have moved from GPU to CPUs and there's an intrinsic relationship between the types of technology that AMD is is uh uh working on I'm believing that the future of of film making uh is a partnership between passive entertainment and active entertainment and this is where we're going to start seeing the intersection o

f games I know I heard a loud roar uh from all of you Gamers out here I want to hear another one because gaming visual effects and movie making is all the same and I want to jump from video games to movies I want to go from active entertainment to passive entertainment and I want to go into real-time entertainment and that is where films are going to be in 3 to five years and we're not going to be able to do that without the help of companies like AMD where we get real time processing and real t

ime uh rendering and a lot of AI is going to help us get to that place so I appreciate that because I think what I'm hearing from both of you that the creators out there and those who are artists that you get to spend more time on the actual art so I expect both of you all that means it's only going to get better right the the production the films the the visual effects that's right so part of what we need to do is there's obviously a lot of pressure to create content and create content in in sh

orter deadlines so part of the business of a duress uh duress Deadline Delivery industry like ours um is that we want to maximize the amount of time artists spend at their stations dreaming up fantastic things that none none of us can CU I always look for the young kids the the the the older people everybody to come together and create something Fantastical I don't want them to hit a button that says render and wait for 4 hours or 4 days or in some cases four weeks that doesn't help any of us be

cause you as artists you feed off the creative energies and this is where well I appreciate you I actually tried to get the Oscar so we can take a picture but they told me I couldn't do that I tried we appreciate you coming on David really appreciate man thanks for coming and fly in for us Lisa thank you so much thank you thank thank you very much I mean it's amazing right I mean to be able to talk talk about this and you think about Hollywood and I also think about Creator where's the creators

in the room so on this side you got more followers I would imagine there's a few more creators yes so this side we'll take it Lisa all right but um you know when I think about Hollywood we think about the creators that I hear more of from this side um we we think I think about the things that you are working on you've got a partnership with Adobe I remember talking to shantanu and they were so excited because it is all about that can you talk a little bit more about that yeah absolutely I mean i

f you think about it you know our goal in life is to get the best compute out there whether you're a hollyw Hollywood producer or you're a content creator or even if you're just like an amateur um you know you like playing around with videos um we give you the most compute and the lowest power uh we love the work with Adobe uh frankly U you because they they're always pushing the envelope and the idea is again for us when we optimize hardware and software together uh we get a better product and

you're able to get you know sort of what you want to render out you know much faster now you know generative AI is the thing I mean I know we're going to talk a bit more about AI but when you think about what generative AI can bring to the whole content creation process you know this is the opportunity that we have to take Computing to the next level and as David said this isn't about replacing you know creators this is really about making creators much more productive so that you're able to do

in far less time you know much much higher quality capability and that's what we do with our hardware and as well as our software Partnerships well let's stay there for a second because now I want to be here for you know we here the heart of AI what do you think the evolution of hardware and software right you know is there's going to be a need to go a lot further right and where we where are we at today for those that understand it and where we're going to go in the future yeah so I think the k

ey with uh you know bringing Ai and really now let's think about AI over the next 10 years is that you need different types of Hardware engines so talk about you know CPUs and gpus and you might even hear the term npus the idea of all of these are trying to get more compute in a small footprint as possible so it's cheaper faster better um so that uh you can get more done so when you think um if I said Ai and you had a crystal ball Lisa's crystal ball I think I like that that tagline where do you

think the future is as of right now in in AI what are you making bets I think the best thing to to kind of keep in mind is uh I think AI is the most important technology that has come you know sort of on the scene you know over at least the last 50 years I mean people talk about it as uh you know really comparing it to the Industrial Revolution so as much as the internet was important as much as you know uh PCS are important mobile phones are important you know Ai and especially generative AI h

as become the most important thing and and there's a good reason for that frankly the good reason for that is you know if you think about it you know chat GPT came on board um I don't know 14 months ago something like that and it just captured everyone's imagination like AI has always been around but the ability to make AI so simple that you can just say hey you know I want to know what I should do in Austin Texas this weekend uh for example uh that having that possibility um only comes with a t

remendous amount of computing power so um I do have some Show and Tell can I bring some show I haven't seen this yet so I that's that's I I'm excited so if you think about you know I said chips were like the size of a dime or a quarter but that was like you know 30 years ago they're they're kind of a little bit bigger now um so what this is is um it's actually our latest generation generative AI chip it's called the Mi 300 uh and it actually has um 153 billion transistors jeez uh it has 12 littl

e chiplets you'll see the little chiplets and we actually stack them uh you know side by side sort of in a two and a half d as well as on top of each other to get the most power um in one of these chips and why is this important when you think about chat GPT and how it works it actually works with thousands of these or tens of thousands of these in massive data centers that are there uh to really um you know both train and then when you ask it a question it needs to go back to these data centers

to do that so it just gives you a sense of the power of technology and you know I love stuff like this can I can did you want to look at it if you don't mind all right they don't trust me they're very valuable so why are you laughing it's not I'm going to drop it jeez you're supposed to be on my side too like I'm right here this is pretty cool though I mean I mean one the unique one of its kind uh no no no there are thousands and tens of thousands but more to come but look so the the idea is yo

u need big AI so this is what I call infrastructure AI but you actually if you look over the next 10 years you're going to see AI everywhere you're going to see it in the biggest data centers in the world you're going to see it at the edge you're actually even going to see it in PCS you know maybe on something like what uh what you're carrying there by the way I got a I I got to use this hey Britney I'm keeping this laptop it's got the AMD ryen ship in here um I wanted one and now I'm not giving

it back it's yours it's sure um you know when you said something also AI I I believe a buzz word if many of you haven't heard it yet for you all is aipc who's heard of aipc before have you heard that word two people well they're just not admitting they've heard it yeah they well if you haven't heard it you're going to be hearing it over and over again and this I want to spend some time here on why I think many of why is this is important because that is the evolution of p in the PC game so when

I say aipc since there was only two people who raised their hand um what does that mean what is aipc first and where I mean how fast is it coming yeah so uh absolutely so aip's you know I I talked about the data centers and going into this big Iron infrastructure that sits somewhere in the cloud but when you think about aips it's actually the idea that everyone everybody in this room can have your own AI capability and you know I'm sure that you've noticed you know if there are lots of people o

n chat GPT when you ask it a question it might actually take a while uh and now if you're thinking about going from you know text to image or text to video again that's relying on a lot of stuff out there in the cloud you know the goal of aipc is to make sure that every one of us has our own AI capability you don't have to go and uh go out into the cloud you can actually operate on your own data you can actually ask it questions it'll answer for you it'll answer it for you faster it'll answer it

for you in a private manner CU maybe you don't want your data going um everywhere and it's just the beginning of what I think is um the ability to make all of us much much more productive whether you're just doing you know sort of your regular email like you want to ask your uh you know when is the last time I saw Ryan Patel and what did we talk about uh that's something that you can ask your aipc um or you can actually ask it to create um you know new things for you if you're a Creator so um I

actually have um another little example maybe I can show that Ryan if that's all right um you this is an example of our latest uh ryzen 8000 we call it our um you know Hawk Point uh system and we thought we would have a little bit of fun with it because um some of you may have heard of this thing called stable diffusion uh what it does is it allows you to you know write something and say you know uh you know write something in text and it'll make it an image we decided to have fun with Austin s

o if you guys have seen Congress Avenue you might have also heard that we have bats in Austin and you might have also heard that you know tacos are good in Austin so we decided to render an image we asked um it to render uh an image on an aipc of a a very cute bat having tacos in Austin they're going to just run it one more time so you can just see how fast it is um in terms of rendering this is on a local PC okay you don't have to pay anybody anything um to run this uh and um and we were missin

g the salsa to begin with so we asked it to add salsa oh my goodness the end uh when I had tacos yesterday on at South Congress I didn't see the you didn't see the bats forun you know B season uh is um it's probably in a few weeks so you might want to come back come see the bats you know some of that you know but how you know when you're were saying this I think for the audience too like we're I mean we're close to AIP like we like people you think we're we're here we're here think about you kno

w aip's uh you can go buy an aipc today like for example we just rendered on a hawk point you can buy these systems today but more importantly um this technology is just going to get so much better and it's it's not about just you know what we do it's about what we do together with our partners um you know to unlock this capability so we have a little bit more than half uh time to go but I I'm going to tell you put questions and comments I will read them we're going to take some um comments mean

ing if it's something funny but put it in there I'll read it if it's good enough it gets upvoted I I'll look at it so I'll put your questions in now that we have it you know when we think about um what do you when you think think of AI right I want to stay there for just one more second right um what excite you know you talk about your excitement what are things that we need to do as an ecosystem right because I think you have been one of the few like I've talked to other leaders in your space u

h with your partners and it comes back to you that you bringing no matter who it is together to make sure that we as a community are moving toward the right spots well first of all when you look at AI it is um it does take a village uh you know frankly to put these things together um we love our Partnerships we love our partnership with Microsoft for example you know Microsoft has been leading the way with you know co-pilot and you know that's running um in Azure and the cloud uh we're partnerin

g very deeply on aipc as well uh we're spending a lot of time with some of our OEM Partners like you know HP and Lenovo to really put together the entire ecosystem there and then it's about the software Partners as well so our goal is to make this super easy for all of you guys to use and um you know that's the promise of AI ipcs but more importantly that's the promise of you know AI you know going forward um now see I have this question I and I don't I haven't heard the response to this just I'

ve seen in your interviews just yet and we're in Austin amd's headquarter here in Austin so this is almost like for me seeing her it's like a homecoming I I love the boots if you not seen the boots they're pretty pretty cool um yeah uh I I what are you doing AI internally right when we talk about this stuff can you share a couple tips things that you do that maybe others can kind of go and maybe take it back to their organization yeah absolutely now small correction uh AMD is actually headquarte

red in Silicon Valley but you based you're based here it's headquartered in Silicon Valley but we consider Austin The Unofficial headquarters um I live in Austin I love living that's I meant uh so the um look you know one of the things about AI that I like to say is you know people are worried about you know AI is going to replace people's jobs and and stuff like that that's not the way I think about it I think companies that learn how to leverage AI are going to win over companies that are not

leveraging AI so at AMD we want to be at the bleeding edge uh we're using AI through every aspect um of our business we're using it to design chips we're using to design faster chips make them more reliable uh build better software make sure that we're able to um you know really it's it's a productivity tool and my goal is I'm telling my engineering team I'd like to like you know increase the number of products we can get out every year with the use of AI um we're using it you know throughout um

our HR processes our financial processes um our customer service processes and again this is a way of let's call it uh moving up the food chain because we we're allowing our team to get some of the you know less fun things done by AI so that we can really get um you know higher value added for um our employees and and you know really have it more be more fun well I wanted to share that because for many people you know who are leaders in their companies or just they don't know where to start rig

ht even to have this conversation you feel like everyone has to have a kind of an AI strategy or just an AI ability just to be able to talk about it right I I think it's an AI strategy I think the other thing to remember is uh it's not like it's perfect okay AI is not perfect uh it is uh we're all learning along the way uh I would say that I'm personally learning so every day I'm learning new things about what the technology can do and how do we need to shape um our uh entire ecosystem and our w

ork in our our next Generation products as well so that that's what makes it fun well you told me something when I saw you in uh September um that you're using it for your organizational personal count can if you don't mind that so I I'm I'm absolutely using um co-pilot and it's one of the things that we use when you think about you know very um easy things to do you know summarize meetings um track action items uh you know make sure that we're it doesn't write my emails that well I have to say

uh there are I is that is that why I got to respond no I I don't use it for that but look we're all experimenting uh with with AI for sure um and then we talked about software a little bit but you know I also think that there can be some obstacles you know when you are in these Partnerships in there like what do you think about the software what what what are some things on the what you think about the industry the proprietary approach you know also it is very competitive in what you do yeah so

certainly for right now people are trying to get product to Market as fast as possible I mean that's the thing about AI this industry is changing at a pace that I've never seen before in terms of just how fast things are going and and as a result you know you want to be as productive as possible um there are various ways to do that um you know amd's approach our approach is to have an open ecosystem uh we are huge huge supporters of the open source uh we believe that you know there's no one comp

any who has the answer to everything we actually have to collaborate so you know things like uh you know pie torch you know that that's an you know excellent example of how we can make uh machine learning and AI programmers much more efficient because you can program at one level and you can use sort of any hardware systems you know out there um things like hugging face that have a set of Open Source models um as well these are very important partners for us um you know open AIS Triton you know

Jacks these are all examples of a software ecosystem that is open that's me to really give people uh the power of once you you know write software at some level you can actually use in multiple Hardware environments the fact that she I mean how do you stay up with all this stuff you person like you you are I mean well I'm going to answer the question I'm ask her CU I know she loves product building new products you are she's so passionate about it when you see her speak about it is that how you

keep up with all these things that's going on well I spend a lot of time with the engineers but frankly um I we're we're living in a place in a time where everyone's learning every day so I I've never learned so much as what I've learned over the last year in terms of uh where technology is going and that does help you know in in our world uh you know for our next Generation hardware systems we're actually making big bets right so the things that we're working on today you're going to see you kn

ow three or four years from now and so we have to kind of decide you know what's next but that's that's our job what's next well that's I was going to say that's a secret but no it's not a secret look you're going to see AI everywhere I mean that's uh you know we we are constantly trying to make it uh faster easier to use more accessible um I'd like to see everybody have an aipc you know that's not going to happen this year but there's this whole opportunity over uh it'll start this year over th

e next couple of years I think you'll see it throughout uh product portfolios I'd like to see everyone have access to all the knowledge that you can get uh you know from AI that comes from making our chips uh more capable you know over time and and deeper partnership so yeah those are the types of things and that's what I wanted you to hear I wanted you to hear that this change is actually not going to take actually that long it's coming and everyone's going to have access to it you mentioned I

didn't really understand it until last year that this was here and that we will be in this time next year but this time next year you all at South by many people will have this capability of of having it and it's only going to get more so the change is coming and hopefully you got that sense and that it is here I also want to thank um so your 10y year anniversaries of this of being at the helm is coming up right uh that's right that's right um I'm just about into my 10 years as CEO of AMD so you

think about you know what I'm glad that you all clap because that's not an easy task you think about well hold on you think about you trying to get rid of me or I was trying to keep you I trying to keep you here right you got 4 billion an Revenue to more than 20 billion last year and I can't I mean to be that long and to continue to push that's why I called you a legend I know you're so humble that she won't admit it uh to that degree but like there isn't people there's there's levels to this a

nd she's got that and so for me I would love to hear some of your and we're going to take some questions now but leadership strategies like I want to dive into you as Lisa Sue who's done this there isn't there's only one there's only one and I'm just I I just hope that people can see what you've done and I I want them to under hear kind of some of your insights and tips when you think about leadership strategy yeah well look I have to be honest I mean being CEO of AMD was absolutely my dream job

so if you can say that you're doing your dream job that that is uh that is actually what I'm doing and uh what I really U enjoy about it is you get to you really work on products that matter and so when I first took over a CEO you know like any company that you know doesn't have quite enough resources uh we were probably doing too many things and it was very important for us to decide what we were going to be good at yeah and what we're good at is building the highest performing um you know Com

puting uh you know capability out there so we're a high performance uh Processing Company uh that's what we spend our time on and it turns out that um that was not a Bad Bet because uh frankly everyone needs uh you know high performance Computing these days I mean not a bad bet I mean people laughing know what I'm what I'm talking about the market likes you um and you be rightfully so what's one word to describe okay I'm going to put you in a little bit of a fast not fast fire but I just thought

about something you said how would you describe in one word your leadership style I think I'm a doer a doer I like to do things I I I was I know you are that's why that's that's that's the I I most you know most leaders wouldn't say that that they are doer well you know my my view on this world is um we get lucky enough uh you know first of all I'm so thankful for the team that I have the uh the you know we have 25,000 people they're fantastic uh and our goal my goal is to set very ambitious go

als um and then help the team get it done so that's why I call myself a doer I love it um I you are and I love going into the labs I love seeing uh what's the latest and greatest um going on and I love spending time with our customers and partners and I I called her I asked her I'm going to come when I come to Austin go see the the office and I did and she allowed that to happen um but while you're just talking about your employees and hopefully I think the crowd will allow me for a minute to I

know you you didn't ask me to do this or you didn't ask me that this this opportunity but you know I posted something AMD is streaming this live streaming for all their employees globally if you had a message for them watching hopefully it's okay if you had a message for them right now what would it be well first of all I was walking out of my office at noon and there was there was a there was a thing of popcorn that was at the front door and I walked out and I said what's the popcorn for and th

ey said it's for you cuz they were all getting popcorn to watch this keynote so for so look I am I am so blessed to have the team that we have and as uh we say we're only as good as our last product so let's get the next one done that's good I like but where's my popcorn like you you could have brought popcorn we could have been here together we're watching it together live um so I got I got some some questions up here that I'm seeing um let's car I'm going to read it um thanks Garrett I'm give

you a shout out uh Curious to understand how semiconductor technology intersects with energy use and our climate crisis what topics in this space are a priority Focus for you that's a great question yeah Garrett that's a great great question so it turns out that to build more powerful machines uh more powerful compute you actually use a ton of power and uh we're actually at a place where there's an intersection of not just you know can we get more performance but frankly can we cool these system

s I mean these systems are massive they require um a whole bunch of energy um our goal in life is to build the most energy efficient systems out there and um that is a huge Focus for us uh we have um you know pledges to reduce you know sort of the the amount of power that we take in our uh Computing technology by you know 30X over the next five years and and it's a big Focus for us um man these a lot of questions coming up here I don't know how I want to get through all of them there's some AI p

eople in the audience for sure I can see that what percentage of AI interference do you anticipate will happen on the Edge versus in the cloud Stef I think it's Stefan great yeah look I I think so just for the the audience you know when you think about inference inference is uh basically when you ask a question uh you you get um you get a response and a lot of that almost all of that happens in the cloud today and frankly that's uh that's some of the latency that I talked about it takes a few se

conds for it to answer um I do think um significant percentage is going to happen um at the edge whether in clients or in You Know Places closer uh you know closer to um your person and it's just going to be a a matter of um you're going to see AI in all of these different places um we do think that you know inference will uh surpass training as we go through the next um you know year or two so that's where we see the the AI uh Trends going this next question I'm going to move just a little bit

to the right let me see what is Lisa's workout regime we want to know that that's a little uh that that's a little personal U uhhuh well you got stuck with me this is I told you I'm giving you what you want I would say that I maybe walked out a little bit slower today I I had a I I have a great person who comes to my house every day or every few days anyways and it's it's boxing and strength training that's why I keep distance keep the distance through it I'm just telling you she doesn't share t

hat by the way I knew that and I'm you told somebody to put it in the prompter though it said Anonymous so yeah I did actually no I didn't um let's see what's um you want to that next one's good true all of them are good yeah H how are you I mean there's a man there's so many thank you I really appreciate youall we're here for you all how are you dealing with nvidia's dominance can AMD catch up and I'm rooting for you I'm not saying that it says that right there philli I see you we can answer an

ything well look U what I would say is you know AI is um really the most important technology over the next 10 plus years we're so early in uh the current cycle I think you're going to find that there's no one-size fits-all uh for Tech there's never a one-size fits-all um we feel uh you know we have a lot of respect for NVIDIA a lot of respect they've done tremendously in their from a road map standpoint um but we also have um a lot of confidence in where we're going I think you know you uh we a

ctually launched our Mi 300 line back um a few months ago and we had tremendous support um throughout the ecosystem and you'll continue to see us uh with AI in every aspect of our products uh going forward love it um I here's another one from Megan I manage aws's is that you Megan hey Megan how you doing hi see oober taking questions so Megan's question is I manag the AWS Global's demand plan for GPU products one of our big bottlenecks is Chip Supply Lisa do you see ways to increase future Suppl

y and unblock this absolutely I can help you out Megan I promise uh but he's smiling by the way in front big grin that's yes but uh look you know in the chip industry we do go through these Cycles where uh you know demand is higher than Supply uh one thing I can say for sure is we're really good at ramping up Supply so uh you will see uh you know the the uh the supply for gpus increase significantly um every quarter you know going forward and that's our job our job is to build capacity there the

re are factories being built all over the world to increase um increase Supply going forward and it is true I've now been with a number of you know research institutes and companies where they say that they're being bottlenecked because they don't have enough compute and every time I hear that I'm like that's what I'm working on I'm working on making sure that we have enough compute uh to to Really unlock all this creativity uh that's out there great question um this is a comment but I have to r

ead it because I'm just I just have to do it sorry sorry Lisa Dr Lisa I have a summer internship interview with AMD on Thursday to be an AI application developer developer you're you're already why not funny yet let me finish um can you recommend me did I put you on the spot I didn't mean to do that no no no hey look we want the best and brightest at AMD so all of you who want uh summer internships we're always open for AI app developers and uh my team will uh definitely be uh reaching out so th

ank you yeah bear that's what I'm talking about bear nice hey you know what I like your I like your confidence that's you got to do it you got that's I I love it I told you I read your comments I said I was um okay wait I have now one because you know we think about the start of internships what is one thing that you in your career that you think you you've accomplished that you're most proud of wow let's see so probably the thing that I'm most proud of and there's so many you know sort of good

uh you know good products and great stories that I have to work on but I'll tell you one uh which was you know I became CEO in 2014 in in about 2015 or so you know my CTO you know Mark papermaster uh who's been my you know partner um all of these years came to me and said you know Lisa you know I think we can compete to build the most powerful supercomputer in the world uh and now you have to understand we hadn't really you know gotten our new Zen product line or our new epic processors out yet

and so that was a bold thing for Mark to say um he said look it's going to take us you know at least five years and we're going to work on it and I said sure okay uh great great let's uh I I'm not going to put it into the revenue plan just yet but please uh please work on it um I'm I'm very happy to say that today's world's fastest supercomputer is um sitting at Oakridge National Labs um and it's called Frontier and it's powered by AMD uh AMD uh epic CPUs and um and gpus and uh you know one of m

y most fun things is to represent the company and so for the opening of uh the uh the supercomputing center it's actually one exop flop of supercomputing I got to go see the computer and sign our name on behalf of AMD so that was that was a very proud moment for me that's a great story um here's another one question AMD gives a lot of influence um I'm going Neils thanks for the question I'll maybe reward it a little bit AMD has a lot of influence or has going to have more influence influence com

es with responsibility in your opinion what is amd's responsibility when it comes to AI yeah so for sure I think all of us as you know large companies in the you know AI ecosystem have a responsibility uh we actually have a responsible AI uh team at AMD it's actually led by um our president uh you know Victor Pang um I think the idea is to make sure that you know as we bring out Hardware that it is in fact secure um as we work in the ecosystem um ensuring that you know when you think about the t

hings about AI that we have to be careful about it's how you train models making sure that the data that you're using isn't biased in some way it's not giving you you know right now I think this there's all this conversation about you know are the are the models giving you the right answer uh I think what we want to do is we want to make sure that the models are giving you the best answer they can and so we do have a responsibility in in how we Implement um you know sort of the data that goes in

and some of the models that are there and you know how we use the data uh making sure that we're very uh protective of people's privacy um and um intellectual property so those are absolutely uh things that we take very seriously but what I will say though is the answer of those who are a little bit um worried about what AI will do it's not the answer is not go slower okay that is definitely not the answer the answer is to be very cognizant of some of the risks and so you know we think about th

at but uh this technology is so powerful and so transformational we must go faster we must experiment and just do it with a watchful eye um yes I I see you I see you working um real quick before we get I want to answer this last question how is AMD pushing the limit of Moors law from a design and Manufacturing standpoint Max ailon I know you know your stuff that's a good good question yeah so for everyone Moors law is the idea that you can um you know increase performance reduce the cost of semi

conductors every two years uh it's really governed the industry for the last 30 or 40 years uh it is slowing down uh without a doubt mors law is uh slowing down but you know one thing that I found U super interesting in uh you know sort of the the world of technology is um Engineers are super smart when you give them a problem and so when you say that hey More's LW slowing down okay that just means that you're not going to get everything from traditional device physics and scaling um what you ha

ve to do is um come up with new things and so for example we're stacking chips um like I said we're stacking chips side by side and on top of each other uh we're putting uh much more you know design capability and design software uh design um Hardware software interactions and all of those are meant to extend uh you know mors law and extend um sort of the performance curves that we have so this is my favorite portion she kind of knows it's coming but she doesn't really know the question so it's

called Ryan is curious which means I'm just looking for one word or a sentence you ready okay okay I may even take one from from the audience too from there um F1 or golf golf f1's okay she she's a great golfer by the way I'm not a great golfer I enjoy golf I seen you putt we had the putter in the gr you you're up there uh what does a weekend look like for you outside of work I like doing pretty much nothing this is where we get along this is where we get that's okay but actually for for those o

f you who are visiting Austin um you know my husband and I will often you know go out on a Saturday night there's some great restaurants in Austin so hope hopefully you've gotten a chance to experience some of them you have a favorite Cuisine uh right now it's Japanese you know I I love Soo I love Uchi I love you know the right now it's Japanese um I'm want to use this I'm going to use this one as of Ryan's curious thanks I think it's t who asked if you could give one piece of advice so I'm goin

g to ask you to do it in the sentence if you don't mind yeah um if you could give one piece of advice to Lisa in her 20s who will be living in the AI era what would it be that sounds like a job that's a job question of a career question I think so can you do that in a sentence I would say and by the way this is the advice I give to people I would say uh you know all education is about learning to think it's about learning to problem solve and whether that was 30 years ago now or 30 years from no

w I think it's the same I think you know the technology changes over time but if you can learn how to solve problems you're going to do great things so I'm going to interrupt this because I think we've got some people who are Aspire entrepreneurs in the room who want to make a difference in in in the space any other tips that you think if not just giving yourself advice but what would where should they start what should they be looking at right now well I you know I think there are um so many in

teresting things you know whether you're uh you're you have a hardware background or a software background or um you know other areas I I think that the key is to have lots of different experiences um I think AI allows us to have a lot of different experiences experiment um I actually like to tell people you know learn from your failures like I've learned the most when I have completely screwed up there were a few products that haven't hav't gone so well that you haven't seen we've learned a ton

from them and uh you know just just keep learning that's that's my best advice so this is where I'm dangerous um there is a story you told me where you was one of one of your lessons that you learned early in your career do you remember that what you told me oh you're going to have to I'm dating myself you're going to have to remind me yeah it was the one with the with the p with the p&l oh yes yes I do remember sorry I think it's a good one I think it's a good one if you don't mind briefly tal

king about that cuz I think it's a great lesson learned I learned from two well I'll give you I'll give you two can I give you two you give CU you know I'll give you one if you're an engineer and one if you're a business person um if you're an engineer I can say for sure the first very very first product I worked on I was working at uh at IBM at the time uh we announced the product that day and I can tell you nothing was working like nothing was working like the CHP wouldn't turn on um those are

scary times when that happens and uh what it allows you to do is just rally the team around uh like I said Engineers are are super um are super Innovative and creative when where there's a will there's a way yeah so uh and then the one that you're talking about I told Ryan the story this this wasn't supposed to be a public thing I know I told him I'm going to bring him something new you told me I could do whatever I want to do up here yeah okay so the very first business I managed um I was uh l

ike I was an engineer turn business person and uh no offense but I thought it was going to be relatively easy I didn't think there was going to be a big transition between engineering and business so for the very first business I managed uh I literally missed my first annual operating plan by 50% like 50% and I was devastated like my boss told me Lisa you're terrible you're awful how could you do that and I said you know what he was right I could have done better and so uh I learned from that I

learned I I learned had to ask more questions next time uh but more importantly um every one of these are learning experiences and I appreciate you sharing that cuz I think people don't see that side of that you you know we've all made mistakes we've always how do you learn from it and how do you get better and obviously you still recall it right it's still oh yes remember those those words for sure to to get better um we got two minutes left so here's my thing the future of AI is blank I'll giv

e you a second to think about it the future of AI is mind-blowing mind-blowing what we're going to be able to do with AI you heard David Connelly say that he has been able to create things that he hadn't expected with Computing itself but Computing plus AI will take that to an entirely new level so you know and you also mentioned you know yeah you're an engineer and and you've you know there hasn't been too many people who transitioned to be a great leader and I will she's so humble she won't le

t me say kind words in the back but I'll say kind words up here because she can't do anything so I'm still here um you wanted this conversation when we talked when you asked me to be here you you wanted to give something back to the audience you wanted it to be different you wanted people to feel how Technology Innovation is is not just the future but how we need to come together so I give kudos to you and your team allowing me to roam around amds everything that I could get my hands on the ente

rtainment industry which is really huge that I think you all are changing the game but also for you again I'll repeat this Lisa and AMD at least for me the ecosystem that you built that we are together we're building together and staying ahead of the curve is just inspiring um I think for all of us and just as entrepreneurs and folks in the room so I appreciate Lisa I can't I can't thank you enough people Dr Lisa Sue thank you thank you thank [Music] you [Music]