Can ChatGPT be used for nonprofit fundraising? Yes! Here are 7 ways. #Fundraising #Nonprofit #chatgpt
In this video, I’ll share 7 ways ChatGPT - an artificial intelligence chatbot - can give your fundraising efforts a boost.
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// CHAPTERS
00:00 Welcome!
02:42 1 - Donor Engagement
06:00 2 - Grants and Donation Requests
08:49 3 - Prospect Research
12:11 4 - Webpage Improvement
14:38 5 - Event Marketing
16:29 6 - Social Media
18:56 7 - Giving Recommendations
// MORE ABOUT ME
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Can ChatGPT be used for non-profit
fundraising? Most definitely! In this video I'm going to share seven ways
that ChatGPT - the increasingly popular art artificial intelligence chat bot - can help
boost your nonprofit fundraising goals. [Music] Welcome or welcome back! If we haven't met before
I'm Amber Melanie Smith and I'm a non-profit founder and social impact YouTuber who makes
these videos all about how to make an impact through different mechanisms, like starting
a non-profit or soci
ally conscious business, or social Enterprise, or being a leader in your
community and more. As always I hope that you find this video useful and helpful! Don't forget
to give it a like and subscribe to my channel for more content like this. Also if you are in the
process or thinking about starting a non-profit I have some online courses at my website
FounderToFullTime.com that you can check out to help guide you through the process. Okay so Chat
GPT has made big news recently for its incre
asing popularity and people thinking about how it can be
potentially applied to both business and personal uses. If you're not familiar your Chat GPT is an
artificial intelligence chat bot that was launched by OpenAI in November 2022, and since then just
that short period of time ago has already grown to over 100 million users worldwide. Social
impact experts have already started to speculate how might we use this new tool to amplify our
own goals whether that's you know increasing the reac
h of a message about a cause or growing a
subscriber base or in the particular case of this video with fundraising ever curious I wanted
to try out Chat GPT myself so um through some tinkering around ChatGPT and I teamed up to come
up with this following list of seven ways that it could potentially help with your fundraising
goals um I had a lot of fun with this there were some delightful surprises along the way and if
you haven't tried it out yet I recommend it just because it's uh it's pr
etty interesting so let's
get into these seven ways chat GPT can boost your non-profit fundraising okay way number one and
this one was recommended by chat GPT itself was that we could use chat GPT to create uh chat
bot for donor engagement so I haven't fully um explored the depths of how this would work so
if you have actually tried this out before comment in the video and um in the video comments and let
us know how this works and how you've been able to use it but basically the idea is y
ou think of your
donors like customers in a sense and sometimes they need some customer support some customer
service and maybe you're not always around to answer them quickly and maybe they'd be able to
find some quick answers through engaging with a chat bot on your site the idea is that you would
set this up and that it would be able to engage with your donors and help answer some of their
questions and even provide some personalized responses now I was curious what it would look
like u
m if I were a donor considering donating to a cause and I wanted to know why should I
donate to this cause what are some of the reasons so I actually asked Chatgpt to list off several
compelling reasons I should donate to a random non-profit that I picked off the internet um which
was one day's wages located in Seattle Washington um I wanted to see what are some reasons I
should donate to one day's wages so I asked chat gpt and within seconds chat gpt was giving
me some pretty compelling re
asons that I should consider making a donation to this organization
you can see here I'll show the results of the The Prompt that I input um but it gave me reasons like
well one day's wages is empowering communities by tackling the systemic issues that contribute to
Poverty it's also regarded as a very transparent organization and it showcases its impacts widely
all over the Internet and has been recognized for these impacts and transparency by um major name
sites like charity Navigator and
guide star so it basically scoured the internet and
compiled these compelling reasons and what I found very remarkable about
this was that it knew what compelling should feel like um it it almost humanized it in
the sense that um it kind of knew what I wanted right it knew that I wanted to hear about how
impactful it was so that was pretty cool so one tip I would have for you as a non-profit leader
or someone who's involved with the non-profit is I think that for a prompt like this to work
for chat
GPT um the information has to be available and um clear and inferable on the internet so if you
don't have an online presence as a non-profit chat GPT is not going to be able to scour the internet
to find and synthesize information like this for you so a tip as a non-profit leader is make
sure your information is out there and that it's out there widely and that you're constantly
updating the online World on all your wonderful impacts and work okay way number two that
chat GPT ca
n help with your fundraising is pretty exciting and it is that it can help you
with grant writing or donation letter writing um basically it can generate the whole letter for
you or a section of a grant proposal if you input some of the important variables or give it like
a website link for it to scour and comb through um I was really intrigued by this once I wanted
to just see what it would do if I gave it another random non-profit so I input um write me a grant
letter request for ten thou
sand dollars for the random nonprofit I chose was called uh Big Cat
Rescue Corp so I input this it's a real non-profit and I put this organization's website in there and
and I asked it to write me the letter requesting ten thousand dollars from a grant maker and the
results were pretty great I'm showing this uh Grant letter on screen here so you can take a look
at it um a couple things to observe here yes it is a short Grant letter so I would actually probably
call this more like a donation
request letter um not a full Grant proposal because it doesn't
include all of the things that you need for a full Grant proposal but it's pretty solid as a basic
donation request letter or as the foundation of a larger or longer Grant request some notable things
about it um it did some of the obvious things I expected like it pulled the mission of the
organization into the text here but a couple of other things that it did was it once again um made
an assumption about what the reader in th
is case a grant maker would want to see in this letter and
it made sure to pull in that information uh some things that I'm talking about include the values
of the organization so it says um you know we operate on the belief that big cats are entitled
to a life free of abuse neglect and exploitation that belief statement is a statement of the
organization's values and it's very powerful because when you include a belief statement
like that you're signaling to the grant maker that you want t
hem to believe the same thing as
you and if they do they should give you the money um they also are very clear about their what
they're asking for they say um you know we're writing to request a grant of ten thousand dollars
and they also say what they're going to spend the money on so it will include support to our animal
care costs like providing food shelter and medical care for the cats um they talk about some of the
recognition they've received as an organization so they're building th
eir credibility and Authority
here as an expert in their issue um pretty solid for a 10 second prompt that I put into the Chat
GPT. The Third Way that chat GPT can help with non-profit fundraising is through some degree of
Prospect research and if you don't know what that means that means finding potential donors out
there the right people who might be interested in your cause and have the capacity to make a
financial contribution I was really intrigued by this because [Music] um you know P
rospect research
is really hard and sometimes you have to be able to know a lot of personal details about people in
order to assess whether they might be a potential um donor of of some capacity um so I was
curious what chat GPT could do with this one um chat gbt actually came up with this idea when
I asked it how are how are some what are some ways that you might help me with fundraising and this
was one of the ideas that it came up with for me um it said that it could help gather
informa
tion on potential donors they're giving preferences their philanthropic history
um and I think to a degree that's true if you um know the name of someone who has a strong
online presence or it's kind of renowned in your community you might be able to give chat
GPT like a bio of that person or a website like a Wikipedia about that person and it could come back
and tell you some of the things they're likely to donate to that's true but I wasn't able to figure
out how I could use this um with
the free version that I was tinkering around with so if you have
a more advanced version or paid version of the chat jpt and you've been able to figure this one
out let me know that said I did wanted to kind of figure out what are the limits of what it could
do on the free version so I asked it to uh come up with a list of the types of businesses that
would be the most likely to sponsor a program um meant to combat human trafficking So based
on that issue area um it did come up with a list
of types of businesses like categories of
businesses or industry types that would be the most likely to donate to combat human trafficking
and from my own experience I took a look at it this list that it generated and I know that it
is a pretty solid list these are the ones that I would probably come up with too if you asked me
as a human to come up with such a list a couple notable ones that you'll see on here technology
companies um because technology can be used to track and identify hum
an trafficking patterns so
that was an interesting fit um yes I could see how they would have a stake in solving or addressing
human trafficking financial institutions Banks and other financial institutions may be interested in
this topic um because financial support is needed to assist with victim recovery so that was pretty
insightful of chat GPT um you know scrolling down the list I'm not going to read all of these but
law firms law firms might be interested because they often need to pr
ovide legal expertise and
support for victims so even though it's not going to literally spit out a list of people's names and
also I kind of feel like that'd be a little creepy um of people who might donate to your cause
you can use it to help you narrow down some of the potential supporters out there based on
similar interests so that is helpful the fourth way that chat GPT can help with fundraising is
by helping improve the content of your website and the fundraising web pages on your si
te so you
could input a donate web page and ask it what are three ways that you would specifically improve
this page in order to encourage more donations and you have to be clear about that goal because
if you just say how would you improve this webpage it might come up with some ways to make it
more aesthetically pleasing or user friendly but it's not going to be thinking of it in the
in the context of what does this webpage need to do in order to increase donations so that
additional com
mand is important now I tried this uh by inputting a couple of different donate
pages on a couple of different websites because I wanted to make sure that it was going to give
me specific customized tips for that web page instead of just generic advice about how to
create a good fundraising web page and to my delight it was specific so I'll show you this
organization that I um played around with here is the Detroit dog rescue um you know I actually
think this donate page is pretty decent it
's got an adorable picture of a dog on it which is
always great it's got some nice icons some nice coloring but I wanted to see how would chat
GPT recommend we improve this webpage even further so I asked it um what are three specific ways
that you would improve the Detroit dog rescue donation webpage to encourage people to
make a donation um so here's some of its recommendations I'll show these on screen one
it recommended using even more visual content it says that the text the web page i
s text heavy
and that is true if you scroll down on the webpage there is a lot of text below the top part so it
recommended more photos or videos of the dogs provide donation suggestions so offering suggested
donation amounts because Chad GPT has searched the internet and found that it is a common best
practice to do this to increase donations so good on it and then showcase the impact of the day
of the donations the web page should highlight the impact of donations and how they contribute
to the
mission so all sound advice that I might perhaps give myself okay so way number five is a Big Time
Saver in my opinion and it is that chat GPT can help you write email Communications and marketing
Communications for your fundraising events um I again wanted to test this out so I found
a random fundraising event happening it's the uh the city parks Foundation gala happening later
in 2023 in New York I found the web page for that event and I dropped it into chat GPT and I said
um writ
e me an email um inviting people to attend this event and here's what it came up with you
got your standard stuff up front it says right away what the email wants from the reader I'm
writing to invite you to join us at this event um it's an event that supports our mission but some
of the notable things about this email were that um it called upon the importance that Parks have
to human beings and I thought that was really cool uh it says I don't know if you can read this on
the screen but i
t says our Parks have always been a place where people can come together to enjoy
nature exercise and connect with their communities the pandemic has highlighted the importance of
our parks and the role they play in our physical and mental well-being um so as we recover and
rebuild your support is more important than ever um that's pretty cool uh I don't know if it took
this language and like synthesized it from another place on this organization's web page or if
it just inferred the import
ance of parks to people and wrote about it here but either way
that's pretty compelling and that's something um that I think would Inspire someone to
attend their event so pretty cool way number six uh that chat GPT can help is through
social media content creation and Outreach um similarly to the email language
development this can be a real Time Saver um and once again I tried it
out to see what it would say um about why people should donate to another
randomly chosen non-profit this one
is dwell with dignity located in Dallas Texas so I said
give me three social media posts that encourage people to donate to this organization and why it's
important here's what it here's what it said okay so Post Number One join us in supporting dwell
with dignity and help provide a comfortable and inspiring interesting choice of words there living
environment of families in need your donation can help us create a positive impact in the lives
of so many individuals and families in our comm
unity that's pretty good but I was actually
more impressed by post two and three post two every person deserves a home
that feels like a sanctuary I just want to pause and think about that for a
minute once again I don't know if chat GPT took the same language off of this organization's
website or somewhere else that it found it but if Chad GPT came up with this language
itself that is pretty uh intriguing because it's very emotional um and we know that the
research shows that people are m
ore likely to make a donation based on emotion than logic so telling
a story and invoking a feeling of sanctuary um and home that's that's like spot
on fundraising stuff of chat GPT um so anyway uh post number three similar
very emotional imagine the joy and relief a family feels when they finally have a
comfortable and inviting place to call home your donation will do this that that Etc
donate today and be a part of changing lives for the better so again pretty good
um pretty well written
in the sense that it just knows how to call upon the emotions of a
human to encourage the donations way number seven chat GPT can help with non-profit fundraising is
a little bit different it's more about the donor than the non-profit itself and it is that it
can provide personalized giving recommendations um so uh what this means is you could tell chat
GPT what you're interested in what your issues and causes that you care about are maybe even
the city that you live in or some things that
are important to you about what you might support
in an organization like um for example uh I only want to support organizations where at least
half of the board of directors is women or you know I'm just making something up um you could
give it parameters like that and it could come back with a list of actual organizations that you
might consider based on this publicly available information I tried this out again and uh what
I'll show you first is um that it I just asked it a broad questi
on I said I want to support
animals especially dogs and the environment and I came back with these five non-profits
that I might consider making a donation to um some of these you might have heard of now the downside is these suggestions are
pretty large well-known non-profits um which is fine there's nothing wrong with
supporting those larger organizations but let's say I really wanted to support something
that was specific to my local community or that I really wanted to support a smaller
organization
so I tried it one more time and I asked it okay I want to support animals and dogs but specifically
I want to focus on smaller non-profits with a budget of no more than five hundred thousand
dollars per year so here's what it came up with oh and I also specified that my local community
in this particular example was Denver Colorado so came back with these three organizations
pause Co the big bones Canine Rescue and Harley's dream ah um specific organizations with
this budget
size and you know your organization's financial and budget sizes are basically public
information because you're filing you know your annual tax forms with the IRS so people can find
that information if they want so that's how I was able to know what the budget sizes were it talks
about their mission it talked about um how funds could be used so again it's like responding to
what I want as a potential donor I want to know these things the mission the size the impact Etc
so pretty cool and f
or us as non-profit leaders this goes back to the importance of making sure
that your information is robustly on the internet and that it is accurate and thorough and regularly
updated I'd love to hear what you think now um do you think you're gonna try out Chad gbt and
use it for non-profit fundraising or something else or have you already tried it out share a
little bit more in the comments below about what you've been doing or what you think you might
do with this um as I mentioned befor
e if you are thinking of starting a non-profit and need a
little help to get started check out my website FounderToFulltime.com where I have those online
courses that you can take to guide you through the process of starting a non-profit and also
creating a sustainable fundraising plan um I also have a newsletter for change makers and non-profit
leaders you can get the link and subscribe to that below the video as well. And finally I have
a group on Facebook called change the world or bust
we've got 4,000 people in there from all
over the world making an impact come on and join us it's a great community and I hope that we'll
see you there I hope that this video was helpful or at least interesting and once again I'm Amber
Melanie Smith and I hope to see you next time bye!
Comments
Join my newsletter to receive updates and resources for changemakers and nonprofit leaders: https://tinyurl.com/nonprofitsandchangemakers
Great content Amber! It’s nice to see other social impact content creators sharing their expertise!
ChatGPT is helpful in submitting grant applications on websites that have particular character limits. It will edit the writing so that it meets the specified character count - a huge timesaver!
I use it all the time. I have one "conversation" decoted to my non profit. That way, every question I ask gives gpt all the previous information as a resource. So, even things that I have written for the non profit and used gpt to rephrase and rewrite, gives it insight into the non profit. It can now write using my writing style.
Thank you for sharing your expertise and insights...you are a valuable resource.
Yes. Chatgpt is something I would be very interested in. Thanks
😂😂😂 the way you laughed, wow, enjoyed!
Thanks for the insights!
Hi Amber, Perfect timing, I was just starting to experiment with chat gpt. I asked: "blog post about why children's museums are critical for child development" What I got was a nice high school type essay that would need to be edited. Clearly it can give out something good but just as we've learned over the years that you have to ask a search engine in certain ways to get the results we want, now we have to learn how to talk to AI to get what we need. It's a whole new learning curve. How about offering your subscribers a good list of questions we can use and plug in our organizations name? 😋 Now here's my question of the day: We have the name of our organization "Children's Museum of the Galilee" but we also have the name of our US non-profit for fundraising "Friends of Children's Museum of the Galilee". (I'm wondering how confusing that might be to AI.) So my question is, do you think we should have another whole website that's "Friends of" that's just devoted to fundraising? What do you think? As always, thank you SOOOOO much. xo
Now everybody and their grandma's uncle can use chat gpt to come up with emotionally compelling content. Do you already have an interactive bot running on your site already?What sort of prompts would you find most useful for non profit organization owners like yourself?I subscribed and joined your newsletter.I'm a novice prompt engineer.I dabble in chat gpt prompts.I've always wanted to start a non profit.I just never thought about hovel or when.
How are you getting ChatGPT to look at websites for you? When I put it a specific site for it to look at like you said it tells me it’s unable to browse the Internet or look at specific website.
Hi Amber Please help me to raiser fund for our non profit school.
Bing AI is now in beta. This might be the answer to a few of your questions. Appreciate you. Reach out if I can be of any more help.
I am loving chat gpt!!!
Can you help me I am a student I need your help for my education I want to help those students who can't get their education I need your side
Please Help Madam
Why are you laughing at the beginning?