At Render Perfect, we recognize that video
is power, and we strive to help businesses use it to their advantage. But when integrating
video into a marketing strategy, it's important to remember that not all tactics are equally
as effective, and it's important to apply the correct tactic in order to achieve a desirable
result. Let's take a quick look at a video marketing
tactic that serves a dual role to assist you with both enhanced visual communication and
search engine optimization. Enter the
video blog. These are short, topic-based
videos, created to convey specific information to your target audience. As opposed to commercials
and ads, video blogs don't necessarily have to cost a fortune or dazzle with a graphic
spectacle; they simply need to provide valuable information without distracting the viewer. Video blogging also allows you to convey information
with substantially more fluidity than text, and provides you with the ability to showcase
your knowledge, while at same time givi
ng your audience a feel for who and what you're
all about. Additionally, video blogs are viewed by search
engines as rich content. When you take the time to keyword optimize the video blog title,
and include a search-friendly transcript with the post, you're well on your way to search
engine love and organic ranking joy for your video blog content. And, by the way, video
is quite sharable, and works well in mobile browsing environments!
Presenting your thoughts and information as a video blog po
st can go a long way towards
furthering your brand awareness, and help you reach a wider target audience via social
media. There has never been a better time to utilize
video in your marketing strategy. Video blogging is a fundamental step towards developing an
overall video marketing strategy, improving your businesses' organic search, and synthesizing
content for social media. If you're interested in developing your own
video blog, but aren't quite sure how to get the ball rolling- feel free t
o reach out to
us. We're here to help! Message us through social media, send us an email; heck, even
call us on that ancient telephone device. We'd be happy to discuss your ideas, and help
make them happen!
Comments