[Music] Kathleen Kelly Janice social startup success how the best nonprofits launch scale up and make a difference in Social startup success how the best nonprofits launch scale up and make a difference Kathleen Kelly Janice reveals the techniques and strategies that successful nonprofits use to maximize their reach and make a tangible impact the book highlights the importance of strategically developing prototypes embracing failure evaluating Success Through measurable outcomes and utilizing da
ta for growth for nonprofits to scale up they must cleverly navigate funding while keeping their core values in Focus Janice also explores necessary processes for building a strong organizational structure Workforce and board to attain and hold on to success maximizing funding for nonprofits nonprofits can't access Angel Investors and must rely on stakeholders to expand they must use human- centered design a methodology that involves researching prototyping and testing Aspire public schools use
this approach to create a lowcost prototype for its preschool bus project using only a carpet some tape and cheap Ikea furniture embracing failure in nonprofits innovation in nonprofits requires taking risks admitting failures and trying again however when nonprofit leaders are too committed to their ideas and fear losing funding their organizations suffer and beneficiaries are ultimately harmed learning from failures is crucial for nonprofit success silicon valleys Embrace a failure offers a mo
del for nonprofits testing services in the field and openly sharing missteps within the organization can spark Innovation and growth organizations like givewell share their failures to help others learn from their mistakes to achieve success nonprofits must be willing to take risks and learn from their failures datadriven approach to nonprofit success nonprofits should focus on smart indicators outcomes and hard data metrics combined with qualitative assessments to determine their impact on bene
ficiaries the theory of Change Model sets goals and defines metrics to track progress strong data is essential to prove impact for funders with the increasing demand for nonprofit transparency funders expect organizations to gather sound data to prove their impact Roi models are not appropriate for nonprofit instead they should develop smart success indicators that focus on solving problems determining impact requires using a combination of hard data metrics and qualitative assessments such as s
urveys nonprofits should rely on outcomes such as how many beneficiaries got better paying jobs rather than outputs such as the number of attendees at a training program the theory of Change Model sets goals and tracks progress over time on a dashboard a case in point is the Coalition for Queens c4q aimed at creating a more robust Tech ecosystem in Queens New York by helping underserved people gain access to training to become programmers with sound metrics in place c4q could claim that 85% of i
ts participants will graduate and 70% will earn a minimum of $85,000 per year in Tech strong data is vital to prove the impact of the nonprofits efforts and support the Journey of of social change improving social impact through beneficiary feedback nonprofit organizations can improve their social impact by incorporating feedback from beneficiaries Braven a nonprofit surveyed nonparticipant students to identify the best intervention strategy maintaining relationships with beneficiaries through m
entoring events and ongoing Services is critical to tracking outcomes creating a plan for senior lead ership and using a dashboard with key metrics can streamline data and provide meaningful comparisons room to read has a literacy dashboard with only eight metrics that it distributes to funders Google Sheets and salesforce.com offer free versions of dashboards for nonprofit organizations earned income strategy developing an earned income strategy can help overcome the biggest barrier to scaling
up funding earnings can make up to 30% of the budget budget but philanthropic funding should be the main source of income for at least 2 years A diversity of income sources is pivotal and nonprofits should look for natural matches among potential funders with an earned income strategy not all nonprofits may find business ventures suitable as their core funding stream nonprofits in human rights criminal justice and Environmental Protection have less access to earned income for ethical reasons the
strongest sectors for testing earned income strategies are education Global development and Youth Development to prevent exhaustion and allow staff to take more ownership over the mission of the organization leading from behind is important why CEOs recognize the need to share power to have a greater impact the Sierra Club for example charges membership fees while the hotbread kitchen incorporated 35% of funding from philanthropic sources a b balance between philanthropic and earned income is c
ritical for long-term sustainability the hybrid model for nonprofits nonprofits can create a 501c3 organization with a for-profit element to receive investment capital and tax exemptions this hybrid model allows for unlimited income potential while still supporting the social impact Mission however managing the legal aspects can be challenging and focusing too much on profit can detract from the core Mission the ideal hybrid model links the business venture directly to the mission such as hot br
ead kitchen nonprofit strategies nonprofits can sell their expertise to the private sector charging for advice and services this can lead to increased brand recognition and Partnerships additionally implementing moderate beneficiary fees or selling products can Empower those served organizations should develop measures to track outcomes to assess true impact case studies from code 2040 in companies such as Twitter Pandora and Airbnb show the successful application of this strategy as demonstrate
d by 1 acre fund and Living Goods micr financing and product sales can also be effective fundraising methods maximizing fundraising efforts one of the biggest challenges facing small nonprofits is accessing funds from Grant foundations to overcome this it's recommended that nonprofits create a multi-year strategy and Target funders whose values align with their goals as organizations grow funders demand proof of impact making it essential to collect and analyze data regularly collaborating with
similar organizations can also optimize fundraising efforts but each organization should maintain its unique public identity the Center for Youth Wellness in San Francisco is a model of collaboration that optimizes resources and combines expertise additionally creating an effective dashboard to analyze data helps nonprofits stay in control of information and use it to improve their work lastly nonprofits should not be afraid to ask for money and instead Center their relationship with donors arou
nd the worthwhile work they do some nonprofits even utilize the 100% model where a major donor covers all operating expenses allowing other donors to contribute solely to the mission the power of inverted pyramid in nonprofits nonprofit Founders must learn to work with others and Implement a horizontal accountability system for their staff to succeed this model has proven effective in organizations such as Kaa and Nordstrom nonprofits cannot rely solely on a market-based approach and must focus
on investing in employee development and recognition the freedom to fail is essential for producing creative ideas and transformative products and services investing in the right senior leaders creating a supportive board and establishing a governance structure are also vital for nonprofit success a good founder understands their weaknesses and hires talented people to fill gaps in expertise or capability the power of nonprofit storytelling nonprofits can create a compelling narrative by using U
niversal themes and connecting to their community's cultural narrative the nonprofit should be the protagonist with the problem as the antagonist stories should speak to the head and heart and employees should share stories to create institutional memory without exploiting beneficiary Stories the story is an important bridge between the data and people's hearts to inspire action Kathleen Kelly Janice's social startup success provides invaluable insight for nonprofit organizations equipping them
with the knowledge and tools required to launch scale up and make a real difference this guide emphasizes the importance of human- centered design datadriven decision-making focusing on outcomes and maintaining a strong organizational structure effective Financial strategies include finding synergies with suitable funders and considering earned income moreover building and managing a sustainable and supportive Workforce requires investing in employees and empowering staff maintaining accountabil
ity and optimizing board governance ultimately nonprofits that apply these strategies will increase their likelihood of success and create lasting positive [Music] change
Comments