Starting A New SMMA From $0 Using AI (Live Walkthrough)

I've personally made over five million dollars for the agency business model but today I'm going to be starting an agency from scratch to prove to you guys how quickly you can start making money as an agency owner now I'm going to be going at this completely alone getting into the trenches by myself I won't leverage any existing team members or any of the assets I've created over the years we're going to be hitting this with the very Basics so I can show you a realistic journey to going out ther

e starting a company and signing up your first client I'm an attempt to do all of this in just four days so it's going to be very interesting and what's more than this is after I've built the agency after I've signed up a client I'm going to be giving away the entire business to one of you guys who are watching this series check out the comments and look at the pinned one to see how you can enter okay let me show you the plan so I created this figma board which basically goes through every singl

e step that I've got to take in order to launch this brand new agency from scratch reach out to clients sign one up and then deliver results okay in theory and the way I see it agencies are broken down into three core areas when they're first starting we have foundations these are things like your Niche your service offering your logo your website your branding and all of that we then have getting clients so we have lead generation we have Outreach we have actually having meetings and then signi

ng up a client and then we have delivering results so onboarding that client and delivering your service to them so I'm going to give you the whole top down view we are going to be going through this planning chronological order over the next few days I have a limited amount of time I can dedicate to this I've budgeted four days hopefully Max in order to sign up a client and deliver results and I want to show you that entire process okay so you can be empowered to go out there and do this for yo

urself okay I want to show you that this can be straightforward and I'm going to give you the ups and the Downs it's just going to be like this is unplanned obviously so we're going to start off by choosing a niche okay now I am going to reach out to people in the local area I live in Norwich in the UK you always want to start off local regardless of where you are I've got a couple of ideas but I need to validate that by doing some research I need to look into the other agencies in my area I don

't want to go for a niche which is oversaturated so I'm going to do some research I'm going to establish the ICP so the ideal customer that we're going to be reaching out to the ideal client that we want to sign up I'm going to decide on the service okay so what service is going to be perfect for this specific Niche come up the agency name create a logo and create a website and I'm going to attempt to do all these foundational work in this one day today because I want to show you guys that you d

o not need to waste weeks and procrastinate on building out that stuff we're going to do it all today we're going to use AI tools and so on to get it done as quickly as possible okay getting clients next thing I'm gonna have to do is build a lead generation strategy so we're going to build a big lead list and then I'm gonna have to build an Outreach strategy to actually then go and reach out to those individuals and try and sign them up and we'll try and get meetings with them I don't know wheth

er I'm going to do emails call calls or DMS at this stage probably a mix of the three I always follow a multi-platform strategy and hit people from all angles but the goal is going to be getting some sales meetings in I'm going to record those on zoom and then hopefully we can sign up a client so I can then document the process of delivering results so on boarding the client developing an offer establishing their ICP then building a marketing plan for them launching some ads and getting some res

ults for them so this is the plan and this is a Monumental amount of work to put into four days of work I don't think anybody's ever attempted to do this on YouTube I want to show you guys exactly the entire process and you can replicate this for yourself and Empower you to actually go out there do this and finally launch the agency you've been thinking about cool so let's work through this I'm going to be highlighting these green as we're working through them so we know what stage we're at we'r

e going to start off with choosing the niche now obviously there's hours of work to do here so I've got the screen recorder and I'm just going to let it rip I've got a couple of cameras set up and then we'll just Mash together whatever we deem to be the most useful information as we progress through this so choosing a niche first thing I want to do is I'm going to find whatever agencies in my area because I want to just establish if there are any Niche specific marketing agencies I know I will s

tart off with ads probably my service let's just have a look at ad agencies and just see if there's anything anyone competing over just a specific Niche no these guys seem to be pretty generalist again kind of generalist full service generalist so you notice how many agencies are generalists like not enough agencies specialize in one Niche and that's really the secret to large scale specialize in a specific Niche the upside is so much greater and these little guys look like they're branded marke

ting agency and these guys look like they're pretty generalist based on the clients they've worked with no so we don't really have and this is the first page of Google anything other than that I'm not really worried about if it's a smaller agency we know it doesn't really look like we have any agencies that are specializing in a specific Niche especially based on the names what I'm kind of looking at as well is okay are any of these agencies like named after a specific Niche let's say but they'r

e all pretty generic like yawn marketing quick fire method marketing like KH digital coder agency like these are all pretty generic names it's like no Niche specific names here and I want to go for a niche specific Agency for sure like if we want to have an in and we want to sign up a client as quickly as possible within a specific Niche then the goal is going to be really let's let's make it as neat specific as we can when it comes to The Branding okay so let's just go for this so we've establi

shed that there are no major Niche specific competitors in the area so there's no niches to avoid as per se so let me run you through Denise and I'm thinking you're going for in the rationale behind that so Norwich is not actually that far even though it's kind of in the sticks it's not that far away from London it's actually about an hour and a half train which makes it attractive for all the people that are looking for houses outside of London so they can just get a train into London actually

go to work okay so London's extremely expensive for those who don't know real estate wise crazy expensive and so people look to live out in the countryside further afield but where they can still have a direct access to work Norwich is one of those places the real estate market is absolutely booming here there are so many Estates and so many new houses being built up all the time because people want to come and move them so estate agents would be a really good Niche real estate would be really g

ood Niche here for an agency I don't want to do that because I've worked with State agents before and sold to them in previous sales jobs I don't want to go back into that doesn't mean it's not a good Niche for you guys but a complimentary Niche to real estate is Home Improvement when there are new houses being built all over the place people with older houses want to improve them because they feel insecure look at all these new properties so Home Improvements is a really great industry in the a

rea I've seen so many people thriving so many business owners thriving in the area in Home Improvements and that encounters kind of encompasses a whole bunch of different things so let's go through on the basis of that and see how much opportunity there actually is in home improvements in the area so now Home Improvements is also really great for lead generation agencies okay all we need to do is generate leads on platforms like Facebook or Instagram and so on we can send them over to these indi

viduals and by Home Improvements I mean like Renovations I mean extensions I mean Landscaping I mean solar there's so many different angles that you can go down so even just home improvements Norwich we've already got so many different businesses here on this list that we can reach out to okay but home improvements could also be like kitchen and bathroom showrooms see kitchen fitting bricklaying so we've got a lot so there's a lot of opportunity around and actually just to make sure that we don'

t miss anything out and we're going to Chachi between do a new chat I'm starting an smma and my Niche is home improvements what are the keywords should I be searching for to find businesses within this niche remodeling handyman services home repair services renovation interior design it's good flooring Plumbing electrical painting Landscaping home insulation so these all sub niches that I can use and develop a lead list from okay so there's a lot of opportunity there's so many different things t

hat come within home improvements in the same sense that if you went for health and fitness for example it's not just gyms there's personal trainers there's chiropractors there's osteopaths okay it's people that do alternative therapies Chinese medicine and so on there's so many different things so when you pick a niche try and think outside the box look at all the sub niches as well not just be don't just be limited to the obvious don't be so basic to just go for restaurants gyms dentists you k

now there's so many different sub niches Within These larger niches so I'm gonna go for um Home Improvements that's a decision I'm making that's the niche I'm gonna go for so let's establish the ICP and in fact I want to document this as I'm going I think I started an ocean board earlier yeah I want to document this out so we can keep track of this the niche that we're going to be going for is Home Improvements location it's Norwich UK again always start local to you ICP let me just run over to

Google and I'll run you through what my CP is the ICP is basically your customer profile it's your ideal client and you want to get a good understanding of this before you start reaching out to them you want to really get a good idea of okay because not all the businesses within that if you're within your specific Niche are actually going to be suitable for your service so what industry are they in what's their geography we've already established this what kind of company size are they this is i

mportant when we're starting off we don't want to be reaching out to massive companies I've got like 20 plus employees the likelihood of us sign them up for our service as an amateur it's pretty low and now I'm not going to be able to leverage any of the previous case studies that I've got in my other agency right I'm not going to use any of those assets I want this to be a very fair test to you guys and I want you to see that I'm doing this from scratch so I'm going to be going for smaller comp

anies okay anything from one to ten employees is going to be kind of the Max and in fact let's just like let's work through this we'll do a notion board as we're doing it company size it's going to be one to ten employees budget like that doesn't really matter and we're not really going to we can but uh revenue is something that we really kind of more so need to be known so let's say we're starting off we're going for Home Improvements not all you're gonna have a lot of people that are Freelance

rs and those people are probably not going to be making more 10K a month like if they're doing really well so we want to make sure that we're going for people that can afford more than that if we're signing up at 10K a month business they're not going to be able to spend more than 500 a month on our service realistically so in an Ideal World this is going to be like 20K plus per month business now we're not going to be able to establish this necessarily before we actually start reaching out to t

hese clients this is going to be something that we're going to have to try and figure out on a discovery call with them but we can try and do the guesswork based on the size they look at the amount of testimonials they've got the amount of employees that they've got if we can find them on LinkedIn and so on who's a decision maker so decision maker is going to be owner founder MD okay so it's going to be the owner of the business and that's going to be the case with all of you starting off it's a

lways going to be the owner founder MD if you're a larger agency sometimes you go for the marketing direct and so on but you don't want to mess around with that in the initial stages okay what are the pain points that a someone in the Home Improvements industry would have I'm going to do some research on this but my initial in uh thoughts are it's just lead generation and it's actually not just lead generation it's high quality lead flow because we don't just want to generate rate loads of leads

for these people if they're not actually people who are going to be spending money needs to be people with good budget let's do a little bit of research though in fact let's just go back to chat GPT what would you say are some of the biggest pain points in the Home Improvement industry that a agency could solve now usual point of call would be go over to Google but it's crazy now that we can go over some chat gbt and we can just take basically all the information that's on the internet already

and just have it in a concise place you'd be Daft to go over to Google for this information now and go through and spend hours digging through this yourself utilize chat gbt and everything that you do it's like an ingrained Habit in my life and all of my team's life now to use this okay so lead generation as we said many Home Improvements business struggle finding new clients especially in their local area okay yeah we can do that brand awareness branding I can I feel that actually I've got a qu

ote on a getting a wall built outside of my house and I was shocked to see how many of these businesses didn't have websites already didn't have good social media so branding is a good one reputation slash reviews this is a good one communication not going to mess around with that content creation content creation this is quite an interesting one I think the priority for me here looking at this list is good quality lead flow and potentially content creation like I don't have the time to go out a

nd take photos for business but what I can do is I can advise them on how to take good photos they can send them over to us and we can create some good creatives for ads for them content creation is a big play important form because they don't have time and it's the last thing they're thinking about they're thinking about building someone's house they're thinking about fitting someone's kitchen they're not thinking about okay let me take a before and after photo whereas they could get some reall

y good photos to get some great before and after photos what do you think is the most lucrative sub Niche within home improvements kitchen and bathroom remodeling is probably what we really need to be going for is the sub Niche which has the most like desired service so what is the one that's going to be the most commonly used kitchen and bathroom remodeling is probably that probably closely followed by landscapers and gardeners and then extensions and so on but I want it to be high ticket enoug

h so we might want to start off with Kitchen and Bar from remodeling we may find in doing Outreach that it's not a high ticket enough okay so here we've got a directory trust the trade let's find one of these businesses so we've got one here Hide kitchen so let's have a look at this so these guys have actually got a really nice website I wonder if they're running any ads just want to see the potential of whether or not these guys are even Marketing in the area so these obviously look like one of

the best not running ads at the moment okay so what I've done there is I've gone on to Facebook on about page transparency they're not running any ads let's go on one of these other these guys I'm guessing then I'm really not going to have a good online presence at all look at that I've got a mobile number straight away so we can we can reach out to them but we've got to be careful we don't just want to be reaching out to an individual it needs to be a company okay so we can see that these peop

le aren't tech savvy and then not running ads even some of the best ones was best reviews on this there's only a couple of businesses on here there's going to be a lot more of them if I'd probably find another directory out here check a trade is a really good one to look at transformed kitchens 95 reviews so these are obviously a much larger business might not even have a website okay so we might have a work cut out for us here because lots of these businesses don't even have websites and so on

so we're just gonna really I imagine we'll come to this when we do lead generation but I imagine the best place for us it's gonna be Google Maps that's where we're going to find the people a little bit more tech savvy so the opportunity is there like the opportunity and the fact that these guys they're not thinking about like okay well I'm gonna run Facebook ads this is almost like a little bit of a blue ocean opportunity because these guys aren't tech savvy at all lots of them are running from

word of mouth and so on and getting referrals so there's a lot of opportunity for us as agency owners so where are we we're doing ICP anyway let's go back to that so their main business goals are delivering a good service and making money isn't it I want to add another potential thing here on this we don't need to worry about Technologies or attributes but I want to do potential bottlenecks because we've encountered here that these guys really aren't tech savvy so they might be techphobic which

can go against us if they're like well I don't need a website why do I need a Facebook page and so on so that's probably going to be something we're going to come into one-man band is something we're gonna have to avoid I think that's probably pretty much going to be the main issues that we're going to face and also understaffed I hear a lot of stuff um about us having a employment issue at the moment like unemployed like a staffing issue Within These trades and so we want to make sure people ca

n actually take on the work and that are not at full capacity already I imagine lots of people speak to will be at full capacity so we're going to make sure that we need to be mindful of that so that is our ICP let's move on service so we've kind of already really established it based on this information based on this information based on the fact that we've looked at a couple of people's websites based on the fact that nobody is running Facebook ads and I will just check this on the Facebook ad

Library as well so if I go and we go on let's see we're gone this is one of my first ever clients Supreme kitchen and bathroom showroom this is this is this is one of the first clients that I ever signed up actually I think it was my third client that I ever signed I've never worked with like that Blast from the Past brilliant okay page transparency not running ads shame on you Supreme shame on you you didn't learn anything did you um okay so let's go and do kitchen Norwich okay here we go what

have we got so these are can we filter this by a certain area no this is just kitchen knowledge these are estate agents these are estate agents these are all like a state agency ads real estate ads but not actually this is Mulberry kitchen studio so this is actually it's one company in Norwich in Norfolk Mulberry kitchens I've seen these guys before nice established business and they are running ads is currently running ads let's see if we can find another one Royal Norwich no that looks like a

person with a developer okay so there is one kitchen and bathroom showroom in Norwich as far as we can see that is running ads right now and they're obviously performing really well they launched these ads in may they launched it on the 10th of May so they've been running for almost a month now obviously getting some decent results this ads been running since the 12th of April you only have an ad running since the 12th of April if it's delivering great results so as far as I'm concerned the low

est hanging fruit for the majority of agencies new style agencies if you don't know what kind of service that you're going to deliver if you don't know uh you don't have a foundational skill ABS is the lowest hanging fruit you could in this instance deliver content creation you could do social media management you could do branding and websites but ad is what's going to make you the most money I'd actually think like probably followed by website creation but if you don't have any experience righ

t creating website is going to be a little bit more complicated for you although we are going to go through building an agency website in a minute I believe that ads is something that you can learn I don't believe I know to add to something that you can learn in a relatively short time especially when it comes to lead generation results if you know somebody that can generate lead generation results with ads and you can just use the strategy that they've taught you then it's very easy to get your

self off the ground running so that's what we're going to do it's going to be Facebook ads let's call it the proper name meta ads seems to change now and that includes Instagram as well of course so that's a service agency name let's continue with some GPT stuff now as far as naming conventions are concerned I see a lot of people waste time with this and ultimately your name doesn't actually really matter so much of your agency like your name is something that I mean it matters to an extent that

if you've got a really name and it's going to go against you in the future then you that's going to hurt you but the majority of people don't have offensive agency names and so for the majority of you it's not worth procrastinating to the extent that you don't actually get started soon most of the time your best option is picking a name which is related to your personal name you know like my original agency was Platinum Enterprises in fact when I first started I didn't even have an agency it wa

s just Jordan Platinum but now I did Platinum Enterprises which isn't really a great name but you might want to do your initials then Media or marketing and so on so you can keep this pretty simple it doesn't need to be too creative so let's say you're getting really stuck for ideas first of all you can use chat TBT to come up with generic agency names like not all of you are going to be going for a specific Niche straight away when you first get started you might want to keep your name more Gen

eral okay into some kind of marketing base name like all of the agencies that you saw in Norwich to get all those different kind of very Broad agency names I want to get the quickest results in the shortest time possible so for the purpose of this video so I'm going to make it Niche specific so when I mention our agency name it's going to show to that Niche that we only work with that industry so I'm gonna ask DBT can you help me come up with an agency name my Niche is Home Improvement give me 2

0 options home bandage tool homemake media Renault reach Renault reach I really like that Renault reach I'd be surprised that wasn't taken so now now the caveat to this is don't get too excited over a name that you find you need to make sure that it's actually available as a domain okay domain is obviously the URL that you've got now I use GoDaddy as a domain host let's see if that is available Renault reach renaoreach.co.uk renaoreach.com look at that that's awesome so we've got home renovation

s got Renault reach I like that Renault Renault meaning is Renault short for Innovation yeah Renault A Renault yeah I had a Renault on a house a renovation okay cool I think we're gonna go for that let's not procrastinate on this I like Renault reach let's go over to Google and make sure there's never no other business we're gonna reach cool let's do it Renault reach okay so what I'm gonna do is just go ahead and buy this domain name nice okay and now we need to create the logo smashing through

this this is the world's quickest agency brand created but this is solid like if one of our one of my students came to me with this they had a plan here this is solid this is this is some great foundations right now let's go over to Google and let's find an AI logo create I want to make this something that you guys can go and do like you could go and use canva.com at this stage to go create a logo you could go over to fiverr.com and go pay a logo designer there's plenty of people on Fiverr that'

ll be more than capable of creating a really good logo for you I personally think that we won't need to do this you can see look at all these people 17 pounds 30 pounds 55 and so on you can go and do that or you can go and play around with canva I'm gonna go and find an AI logo generator logo.com I'm just gonna dig up the options and see what we think looks like the best tool let's see what these dig up let's come up with one see now I I generally broadly speaking like you could argue that you c

ould be a lot more creative in your own personal time to actually come up with this and I would recommend giving this some proper thought in your own time as well and so like let's say you were coming up with a slogan Not all agencies need slogans by the way like it is quite nice to have something attached to it if it's kind of a simple industry but there's something quite enjoyable and pleasurable about having a glass of wine sitting in the evening planning out your business like personally tho

se were some of the best memories of my entire business were those very early stages of hanging out on my own in the evening plotting like planning the chess moves for the brand affluent dot Co I had so much pleasure in planning all of that out and you could argue that using AI tools takes away from that pleasurable side of the business so if you are creative naturally we've got time constraints here but if you're a creative person naturally I would recommend giving yourself the benefit and the

pleasure of going through and building out this brand for yourself but not if it's at the detriment of you actually doing it um in a timely manner do not spend any more than a day doing it or a couple of days max okay your Renault our reach that's nice that's really nice your Renault our reach let's see if that looks cheesy on a logo I don't think slogans always have a good fit colors colors colors let's just see if there's any kind of like typical colors used within home improvements we want th

is to be familiar obviously blue is used blue is a color of trust it's why a lot of people use it I want to see if there are any kind of typical obviously you've got the B and Q which is I don't know if you have this whether you are it's a big department store that's quite an interesting one what are the biggest retailers used in their home improvement industry UK B and Q and Screwfix Screwfix is a good one hmm so we don't want to like rip off someone's branding ever but if you can associate if

there's there can be an association between a color and an industry so it's like almost like recognizable to an extent I think that's like it's always worth exploring that I I really don't like this color this this dark blue you kind of don't want to let your emotions get involved as well but I I really don't like that dark blue color like reminds me of school for some reason like I'm not a I'm not a fan of that um but what about the b q b and Q color code we could definitely take that color oka

y let's see let's go with an orange and let's go with a bold okay and let's do with icons first of all Renault renovation home improvements okay it's like very on brand looks like a tool these are such typical logos used I don't get sucked into using something like that also just like text like text is also just nice like if in doubt when it comes to an emblem just use text like don't get sucked into this is also nice okay I'm gonna give another logo maker an opportunity to do this just do brand

mark see if the word increase makes a difference [Music] foreign I like that but I don't like the font I wonder if we can play on this let's edit this and let's change the font okay what do we got [Music] oh I like that it's very on brand this is difficult we have two completely different brands here this is this is what I would personally gravitate to the most this is the one that if I if it was for me if this brand was built for me and let's let's just make this Fair because we want to make s

ure the colors are actually correct as well so we want let's make the color actually the same so it was if I was if I was creating this logo this is probably like well I am creating a logo but if this was like catering to me I know it was like okay if I was if I started a construction Home Improvement type business um what would I want the logo to look like okay what would I like gravitate to the most and it is this kind of like more kind of modern we have the traffic cone which kind of simulate

s like construction type thing but it's a more modern kind of clean font that being said this There's Something About This which feels a little bit old school um and because of that I like it because they can the Home Improvements industry is very old school in a sense I'm gonna get a second opinion in here and ask I've got two completely different logos this is like very modern but then there's something about me which is gravitating to this because it feels old school in a way [Music] like as

if it comes yeah that's right it is a bit constructiony that to me feels way more yeah I'm gonna change this logo at the bottom here but do you think the cone is still a little bit constructiony Yeah I think in the cool way though yeah but this font is nice isn't it this this this this main font yeah right let's get this bad boy finalized so let's change the slogan font Open Sands get rid of the italics it's nice more crisp and we're not going to be using the orange background we'll be using the

orange four the actual logo so nice there we have it right how do we save this save purchase 25 for a one-time purchase that's decent 25 one-time purchase has taken us under an hour to get this logo like we would pay more than that to someone decent on Fiverr and definitely not have it within an hour so yeah love it right I'm gonna go ahead and purchase that so we're gonna want transparent PNG we're gonna want that white background there as well uh this is actually really nice you can see this

in different color ways this is a good tool awesome okay fine let's add this to our notion board let's add a cover image to the notion okay let's clean nice so that's the logo out of the way let's move on to creating the website all the time not too bad I'm gonna make a tea stretch my legs and then we'll get back to it thank you [Music] okay I just realized we skipped a really crucial step before doing the logo before even thinking about the website we need to plan our offer now an offer is our

way of proposing value to our Niche Home Improvements it's the specific result of our service it's not our service it's a specific result that our Niche can expect to get from our service and it needs to tap into the pain points that they're experiencing now it's important that we plan the offer before we do any of this because the offer is going to dictate a lot of the content that is on our website especially when it comes to the copywriting so let's dive into that first okay so by the way you

're the mate team I think that's how you say it highly recommend it's got caffeine in it still curbs the need to have that afternoon coffee uh if you're a bit of a coffee fiend so let's add this to this first of all in fact for now we'll just put it underneath here side service and offer so let's keep doing this on notion and I'll create an offer section underneath the ICP so there are two main components to building an offer first one is nsvp which is Niche specific value proposition and then t

he second is our actual offer these two components make up an offer statement most agencies just get this offer part okay they don't they miss out this nsvp but the nsvp is our emotional buying it's an emotional statement which feeds into the specific desires of our specific Niche and then we're sometimes going to highlight some pain points as well some without statements and so on so this will look something along the lines of we help Niche achieve results without pain so we help this specific

Niche achieve this result without experiencing this pain okay so it's a statement which feeds into their emotion and this is a precursor to the actual offer which is the specific result that we're going to put forward now in our instance this might be something like we help Home Improvement businesses generate qualified leads okay because they want high quality lead flow without doing anything themselves okay this is very primitive but I'm going to pump this into chat gbt in a moment and we'll s

ee what it fires back normally I'd spend an hour or so kind of creating iterations of this reading it out loud until I found something I was happy with but we've got AI on our hands okay offer is the specific tangible result okay so get specific result within time frame or risk reversal so we're going to mention the specific result that they can expect 10 leads 20 leads 30 appointments 50 increase in sales whatever that may be 100 increase in conversion rate okay within this time frame 30 days s

even days 30 days is pretty typical or risk reversal risk reversal or some kind of guarantee or you don't pay or pay on results basis we're taking the risk away from the client so in this instance it might be get actually coming up with a specific result is quite tricky in this instance and it is going to be for any of you who are working with a niche that you haven't worked with before and the really important factor to take in is to always try and under promise and over deliver so many agencie

s make the mistake of over promising and under delivering they promise 50 new qualified leads and even if they generate 45 and the client made even loads of money they're still going to be disappointed because they're not getting what they were actually promised in the first place whereas if the agency just promised 30 leads and still generated 45 they're delivering the exact same result but the perception has completely changed the client happiness has completely changed the likelihood of getti

ng referrals and testimonials has completely changed all because of the ability of that agency to under promise and over deliver and we see this in so many times business all over the place I ordered a Mac a couple of weeks ago from Apple Apple famously under promise never deliver they say oh your delivery is going to be on the 10th of June turns up on the 6th of June they know it's always going to turn up on the sick but they tell you it's going to turn up on the temps you have a better experie

nce and you buy from them again now as a general rule of thumb if you haven't worked with a niche before you can guarantee 10 qualified leads okay that's not going to be many in some Industries and this will vary from place to place I would speculate and I haven't worked for Home Improvement to about four years now that we're going to generate it's going to cost us between 10 and 30 pounds per lead so even if you said 25 pounds per lead if we're spending 500 pounds a month on ads which is probab

ly why I'd start the ad budget nice and Conservative then we're generating 20 leads okay so if I promise 10 I'm going to over deliver we want to factor that in now I could message the iPhone academies hundreds of agency owners in there and ask someone who's worked home improvements to give me a number but it's not fair on you guys for the purpose of this series where I'm just trying to make this as legit as possible so we're going to promise 10 qualified leads within we're gonna do 30 days becau

se it's going to be a monthly revolving contract and we're going to do all you don't pay so we're going to have a guaranteed result today I think it's really important that all agencies have a guarantee of results some kind of a risk reversal these days if you don't have this you're not putting away your money where your mouth is and you're not going to be able to compete with your competitors so with in doubt just under promise and over deliver okay now this offer will evolve over time the minu

te I started working with a home improvement business and I know what specific result I can get for them this is going to be a lot more okay this number is going to increase so I'm going to make this I'm going to increase it moderately I'm not going to bring it to the max if I've got a client and I've generated 60 leads for them I'm not going to sell it at 60. I'm going to set it kind of at like the lower average of the clients the result that I'm getting from my clients so let's get rid of thes

e and let's dive let's go over to this to chat GPT and see what it spits out can you give me five other variations of this nsvp Let's see we Empower home improving businesses by driving qualified leads to them allowing them to focus on what they do best that's nice our services ensure a steady stream of qualified leads for Home Improvement businesses all without lifting a finger we specialize in securing high quality leads from business freeing them from the complexities of lead generation compl

exities of lead generation itself is quite a complex statement so I don't know if they'll fit providing with quality the qualified leads while they focus on their craft okay so these are nice these are these are all nice angles I like this without lifting a finger can you play on without any heavy lifting I like that because it's very Niche specific we're playing on Words With home improvements we bring a consistent flow of qualified leads to Homegrown business to home print business ensuring th

ey secure new contracts without any heavy lifting okay I think we can make this a lot simpler let's play around with this regenerate qualified Home Improvement leads for you no heavy lifting required okay we generate qualified Home Improvement leads for you no heavy lifting required okay I like this so we're talking about the specific desired result the qualified Home Improvement leads for you no heavy lifting required we grow help home Home Improvement companies grow by generating we help home

improvement companies grow by generating qualified leads with no heavy lifting required let me play off that together this is definitely the statement and the reason I like it is I like the use of simplify especially as we've established these businesses are Tech phobic okay they don't have great websites don't have great social media so you want to keep things simple we also are staying away from jargon and marketing terms it's very simple English okay because we want this to be received in the

way that we intend it to be so we simplify growth for home improvement companies by delivering quality leads with no heavy lifting required now with the offer statement I want to keep this really simple so get 10 qualified leads within 30 days or you don't pay this basically offers 101 10 new qualified leads in 30 days or you don't pay I'm quite happy with that now if we get rid of these and we look at our overall offer statement now we have we simplify growth for home improvement companies by

delivering quality leads with no heavy lifting required get 10 new qualified leads within 30 days or you don't pay I'm very happy with that we'll play around with the copywriting when it comes to the website but imagine if like most agencies do you just had this offer statement get 10 new qualified leads days or you don't pay how are you going to do that that sounds complicated I'll only have a load of extra work for that okay with all these excuses and objections and so on that this lead might

have well just with this and SVP added to it we simplify growth so you know it's something simple for home improvement companies by delivering delivering quality leads with no heavy lifting required so it is simple and you're not gonna have to do any extra work yourself so we're getting rid of two of the biggest objections that they could have just by adding this nsvp at the start of our offer cool okay so let's move on to the website so we've got a number of options when it comes to building a

website I want to keep this as simple as possible we could use wix.com we can use Squarespace and we can also use a tool called go high level go high level is what we're actually going to use it's an all-in-one agency management tool you can use it as a CRM and also as a web Builder but it's really important that you use a drag and drop web Builder that has templates that you can use because you don't want to spend any more than one day building out your website half a day I'm going to be attemp

ting to do this in literally a couple of hours and you do this because your website is going to evolve over time and there's always limited amount of information that you can put on your website when you're first starting a business so many people have these massive about Pages way too many stock images and all these different services at the listing you don't need it your website is simply just to show that you're a professional company and that you are who you say you are and when someone clic

ks on your domain from your email you've actually got a website up there and you don't just look like some back bedroom business okay what we're going to do is we're going to do this on go high level high level you will have heard of if you've been in the agency space um this isn't going to be a big in-depth tour of high level because we're going to be going through the tool throughout the next couple of episodes I'll put a link in description you can sign up to a 14 day free trial but I don't c

are if you do use high level or not you can use any web Builder as far as I care but high level does have the ability for you to use it as a CRM and the pipeline management tool as well which is why I like it now the caveat is three years ago when I used high level and I hated the talk but actually they got a lot of investment a couple of years ago they're doing a really good job right now and they're pretty much dominating the agency software space so you're going to hit 14 day free trial creat

e an account and I'm going to go ahead and create an account now right so when you've made an account you'll be taken through to the dashboard uh you've got navigation on the left hand side it's where you can look at your calendar any leads that you've got your opportunities as well we're going to come back to this in a future rep but for now we're going to skip down to site you'll also notice that my logo says just close you also say go high level when you have a premium account you're able to

what's called White Label or software so you can change it so it's in your own branding but yours will be exactly the same identical apart from this logo so we have funnels and we have websites they're both pretty much the same thing a website typically is a multi-page site and a funnel typically is a sales optimized single page landing page okay now we'll start off by looking at funnels and we're going to go on template Library typically I imagine these are going to be more optimized for what w

e need them for they're going to be more simple and there's a whole bunch of different templates that we can look at so a couple things to highlight I'm not looking for one which has loads of images like this for example we've got loads of images going on here we're just not going to have this many images as a new style agency and when you start using too many stock images like you can start just look a little bit like it's just basic having all them stock images so avoid it unless you've got lo

ads of content in your content agency generally we want something that's just a lot more simpler okay so I'm looking for something as simple as possible go over and look at websites as well template Library you can even type in agency and see what comes up okay marketing agency these look a little bit primitive looking at those agency landing pages have a look at this so typically the only things that we need in our page will probably get rid of this navigation we just need a hero section which

is a good section at the top where we're going to have our nsvp or our offer we're then going to have either our services or a process in our business might have a little bit of an about us we're going to get rid of this because we won't have like all the results we can talk about and then we'll get rid of pricing typically we just want a contact form so we can add a contact form to the bottom of the page and a call to action button so really they're the main components aren't there the the hero

section we're going to either have our services or our process we're gonna have a tiny about us and then a call to action with uh [Music] so I'm going to go with this template here this is actually why I created for a client ages ago it's really simple you'll be able to replicate it in less than an hour on go high level we just have that hero section up the top we have either who we are or our service we've got a little bit of like testimonials results uh we're going to get rid of that because

we're not going to have any starting off I'll probably replace this revival like our service or maybe our process I'm going to change this to an order form of sort and I'm going to put an address and a phone number and a call to action button maybe some features and benefits at the bottom but again call to action buttons all go into the same place you should open up a form where somebody can submit their details and redeem the offer okay so very simple landing page you do not need anything more

than this when you're first starting out so I hit edit edit page this web Builder will be familiar we've ever built a website before at the top we've got our kind of a navigation for the different sections so we have sections in green then we have um our rows which I think are yeah our rows are in pink okay so that's the actual content areas and then we have our kind of elements and columns in uh orange we can go ahead and just click manage on any of these and highlight over any sections and it

will just take us to the relevant area on the left-hand side we have all of our main navigation so if I click on this title here I can move it around if I go drag it around okay I can change the text I can go down left and change the color there as well in fact let's change that to our brand color Okay add color there you go same again for the buttons get rid of that border there as well so I'm going to do is I'm going to work down this page and fill in the Frameworks and work on the framework f

irst so get all the right things in the right places and then we'll work on the copy and then obviously publish and so on so let's get to it [Music] so you see we've got a this is a two-part um section here there's two columns sorry in this it's overall section I don't want two columns I'm just going to have a single so I've got rid of that column and just have a single column where I'm going to add a form just go down form there you go don't have any forms yet fine I can always add one shortly

[Music] so what I'm looking for here is a feature image so we've got a little image and then we've got some text this is perfect for things like mentioning the service or process I say service or process because more than that is going to get a little bit complicated if you have multiple services that you're offering then it might be worth mentioning that but here all we're really doing is lead generation through Facebook lead formats which are very very simple ads don't require a landing page s

o we're better off going through the process especially as we've established again these shouldn't both tech savvy so we can then explain it if they understand it then they're more likely to want to buy it because it's not it's not a hieroglyphs to them right now in our instance I'm actually thinking I'm going to do this as the process so like for a three-step process of how things work with us we're just doing lead generation for a Facebook lead form so it's a very very simple service it doesn'

t need much explanation so if we go through the process then we can help our Niche understand exactly what it is we're doing for them in simple terms so this is going to be like step one just step two step three cool change the logo up the top foreign so you can see some spacing at the top there as well [Music] okay punch nicely let's change the background image here and first we need to find one of course now it's really important that when you are getting imagery for your website you're not ju

st taking it off Google because you can have all sorts of issues when it comes to copyright you need to make sure you're using a royalty-free uh search engine like pixels for example pixel is used all the time there are other ones out there but pixels I found to be pretty great so if I type in Home Improvement what I'm going to look for really is an image that how many images have I got on here I've got one two okay so I need imagery that is going to cater to the entire Niche you don't want to h

ave imagery like this in Home Improvement for example we've got a construction site we've also got like the kitchen more polished side um solo whatever so we don't want to just do for example these these construction images that cancel out like and or put off the wrestler Market what we really need is a mix of the two so that's what I'm looking for so something like this is really nice I think that would be really nice for the hero section so if I download that let's just find the second image a

s well for near the call to action something more Construction what is this like uh we'll see what it looks like download and we go back to the Builder upload this image use this one for the hero we need to scroll down and do background color just put color overlay on top and then we're gonna do background image opacity heavy fade so now we have this kind of fade over the top so it's much easier to read that looks clean I like that a lot let's just preview it yeah that's clean [Music] [Music] ok

ay so let's move on to the copy framework typically it's better to have your nsvp at the top of the page so we're gonna have nsvp here and then we want to have a call to action towards the bottom of the page with our offer statement so we have a contact form this would be a good one for our offer so we have offer we have our nsvp these are going to be things to complement the nsvp who are we a little bit about us our process benefits I don't know if we're going to be doing the full five benefits

yet things like money back guarantee uh qualified lead guaranteed results or whatever outfit will come up with those shortly but if we have a look at this this should be pretty solid framework for us to go on nice okay I'm overdue some fresh air so I'm gonna go for a quick walk digest on this copy a little bit and think of some ideas and we'll get back to it okay [ __ ] you know thank God I'm not a vlogger anyway look at these views try to get out and Escape digital at least once a day people d

on't realize how cooped up they are in a house it's behind a screen behind your phone and we need to get that vitamin D we need to get breathe the air get in your own head get in your own thoughts I don't even understand how people can think straight if you don't spend at least half hour an hour outside every day let's get Cabin Fever just thinking about this copy on the website and even our office statement and we're using the word lead we get you qualified leads but leads isn't even a term in

the Home Improvements industry is it like I got a quote on getting a wall built outside my house by four different bricklayers within the last six months and every single time it's it's a quote we'll get your quote out I've got quite a lot of quotes going on at the moment and no one's talking about leads I'll do a bit of research when we get back but it might be better for us to use quote instead of lead in our offer statement in our nsvp and especially on our website It's always important that

we speak the language that the niche speaks because if we're promising something that they don't even desire or they don't associate with then we're fighting in that pill Battle Before we've even got started all right [Music] okay let's finish this bad boy off so just want to whilst that's on my mind change some of the copy here on the note of quote instead of leads simplified group home improvement companies by sourcing potential clients ready for quotes with no heavy lifting involved we make i

t easy for Home Improvement businesses to grow by generating leads ready for quote quoting without any heavy lifting required okay this is interesting I like this let's let's write this down because I want to I want to just have this on hand just in case if there's somewhere fitting on the website for us to talk about like quote ready leads oh quote ready leads I like that okay I'm gonna write down some terminology on this page either way write some random quote some copy notes when you're think

ing of copied like you always want to just be like writing things down and it comes to your minds like quote ready leads I like that I feel better about that we simplify growth for home improvement companies by sourcing quote-ready leads with no heavy lifting required if they refer to quotes as leads this works will they referred to leaders quotes whatever it works Home Improvement industry is typically an industry where you go to a kitchen fitter or so on when you need them typically speaking t

hey're not calling you up and therefore it's not a sales driven industry although all businesses are technically sales driven businesses it's not a sales heavy business and therefore a lot of these business owners may not be used to the term leads which is why I don't want to put them off if they're not okay many of them will be working on Word of Mouth especially in my local area Norfolk like people were born in Norfolk don't typically leave Norfolk especially businesses um and therefore I want

to make sure we're covering all grounds so let's go with this so how can we apply this to the website let's just go back to uh high level and then see what we can do so and start off with the nsvp okay that's going to be too long I'm going to get rid of that let's put that here this is too much remember earlier we wrote a simplified version of this let's try it out let's make this bold let's do quite ready leaves for you I like this term quote ready we generate quote ready Home Improvement lead

s for you so much less effortless effortless business growth effortless business growth we generate quote-ready Home Improvement leads for you no heavy lifting required love it get more leads nice simple call to action we always want to keep this simple I hate seeing like these really long click funnels-esque call to actions right let's go down the page in fact whilst we're on nsvp let's go where we're putting the offer I want to put the offer here get 10 qualified leads within 30 days or you do

n't pay and see what this looks like too long can we put some a subtext underneath this sub headline change that color so typically we want to have a time frame um but this looks so much cleaner on the website we could have it here get 10 new qualified leads within 30 days or you don't pay nice clean get 10 new quote ready leads okay who are we help me write a who are we section for Renault reach make it no longer than this that's longer that's definitely longer make it shorter mention we're bas

ed in Orange okay I want to mention the location it's going to go in our favor cool this is clean we're a knowledge based agency that helps home improvement companies by delivering top tier quote ready leads through strategic advertising on popular social media sites our targeted approach not only frees frees you up to concentrate on your work but also ensures your growth is driven by genuinely interested clients making your business expansion smooth and efficient your business growth smooth and

efficient nice like it like it like it um again like we can revisit this at any time and just change this copy but for now we just want a base so our process step one step two and step three just plan this on here first step one I'm going to gather content I don't want to do content creation so step two launch ads step three generate leads gather content launch ads generate leads now for the sections underneath [Music] okay gather content in the initial step we collect visuals that highlight yo

ur craftsmanship these form the foundation of our strategy serving to attract a greater number of potential clients to your business next we launch ad space on the content we've collected these ads are strategically designed and placed on popular social media platforms to capture clients attention finally we collect information from individuals who are genuinely interested in your services prioritizing quote ready leads and eliminating tire kickers cool tie kickers is a term for someone who's ye

ah not interested it's kicking the tire looking at the car right let's get an icon for each of these so we want a number of some sorts so let's do this on flat icon so flat icon is a free icon directory and there are premium ones on there as well but actually that Free Library is pretty amazing happy with this we can also make this the orange color we will then hit edit icon we can choose a new color I'm going to do a custom palette let's get the color of our brand okay download [Music] now if w

e go back over change the image [Music] what are some of the big pains so results guarantee coat ready leads thank you Okay so we've got these benefits at the bottom this is not necessary for just from a design perspective it looks quite clean industry specialist guaranteed results qualified leads what else we need to change on here so we're pretty much there right the only thing that we need to do now is create this pop-up and update this form this button as well just to want to submit that for

m so let's go ahead and edit the pop-up and then we'll go and create the form to edit a pop-up and click that button there and if we go on pop-up settings we want to change the background the Border color there you go and then we can do get 10 a quote ready leads and then we'll do the sub headline and then 30 days or you don't pay so we're reaffirming that offer okay I'm gonna make this text a bit smaller intend quite ready leads in 30 days or you don't pay to change some spacing on that a littl

e bit okay cool this looks clean so now I just need to update this form so if we make sure the website is saved can we come off this here so we're going forms Builder ad form and we want to take full name we're going to take email address and let's take phone number and let's take some information can we take like a bit of text let's make that smaller for sure tell us about your project okay can I Center that left perfect so we need to change the on submit message [Music] thank you [Music] forei

gn [Music] [Music] [Music] [Music] thank you okay here we go so this is our finished website we've got our hero section with our nsvp press get more leads it takes you through to the application form which you can submit um we've got a who are we our process and then we've got our application form again with our offer directly on page we've got simple kind of benefits which isn't necessary and then just a footer so a very clean simple one-page landing page you do not need any more information th

an this when you're first starting your agency final thing we need to do is actually get this launched on the domain so it's when I reach.com and we also need to change the meta data at the top to do that we go SEO metadata Renault reach upstairs final task for the day nice Renault reach fueling Home Improvement growth like that let's go with effortless Home Improvement growth and then reach we'd simplify grow phone print businesses we've had high quality leads for in you from the heavy lifting

let's build your success together and then we can also add the keywords and so on this is for Google so when people search for us so we do Home Improvement leads Norwich Home Improvement knowledge home Renault invasions author Renault reach social image this is basically what people see if they share the link okay update metadata hit save but then also want to get a Facebook pixel set up on here as well which we can input into this tracking code and now the final thing we need to do is set up th

e domain in fact I'm going to do on tagline your Renault are reach okay so or you want to go settings I'm going to change this to go this is home okay and no settings and then go add domains add new domain now we need to add these DNS settings as a record to our domain so I'm going to go Daddy I'll log in go DNS add new record a record the values here and actually let's do a c name c name will be better so we don't do cname so there we go and it's going to be www leave that default and hit save

get rid of this one here first of all you can't have a conflicting C name save cool this will take a little while to go it's going to validate okay that was quick okay now we go back go on sites select the domain hit save and change this to go okay cool www dot run out ofreach.com normally it takes up to 24 hours yeah so it hasn't loaded yet but this will do within 24 hours run outreach.com will be live cool so guys let's go back to the plan today in one day I'm exhausted we have managed to choo

se a niche establish the ICP decide the service the offer the NV and nsvp our agency name we've created a logo and we have created a website meanwhile you've been pissing about for the last two weeks trying to pick a niche I need to go chill next up we have lead generation and Outreach I still get to meetings cheers thank you morning could you put me through to Gareth please morning could you put me through to Market please hi how can I speak to Andy please morning can I speak to Jonathan please

back in the middle okay no worries hi Andy my name is Jordan I know you're busy so I'll be really quick I just wonder whether you guys could handle another five or so quotes at the minute um no afternoon can I speak to Rob please I know that's all right it's a little bit of a complex of a topic like you should pop me through to are you doing please say it again [Music] oh oh okay that was awkward back again next week and then I'll have time to have a chat with you okay I'm always interested in

there so yeah no give me a phone call back next week when I've got more time