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Y, S OM ET HI NG N EW EM ER GE D. IT W AS C AL LE D T AC O . WH AT S TA RT ED A S A S IM PL Y DE LI CI OU S ID EA W E E VO LV ED B EA RD AN D EV OL VE D A PP EA RE D A ND EV OL VE D. AN D E VO LV ED . WH O CO UL D H AV E G UE SS ED T HA T T HE HU MB LE T AC O WO UL D LE AD T O TH IS ? OR T HA T? OR T HA T? AN D D EF IN IT EL Y T HA T. AN D T OG ET HE R W E WI LL C ON TI NU E TA KI NG T AC OS T O N EW P LA CE S. LO OK S LI KE T HI S YE AR I S G OI NG T O BE E PI C. AN D IT 'S A LL F OR Y OU . HE
RE I S A S NE AK P EE K OF W HA T' S TO C OM E . >> A nn ou nc er : WE LC OM E TO "L IV E M Á S LI VE "! ♪ ♪ >> D .J .: G IV E I T U P F OR Y OU R HO ST , AR MA NI W HI TE . ♪ ♪ [C HE ER S AN D A PP LA US E] >> A rm an i: T HA NK Y OU , TH AN K YO U, T HA NK Y OU . GI VE I T UP F OR L P GI OB BI ! WE LC OM E TO T HE I NA UG UR AL "L IV E M Á S LI VE ," A C EL EB RA TI ON NO T OF T AC O BE LL , BU T OF Y OU , AL L TH E PE OP LE W HO M AK E TA CO B EL L WH AT I T IS . MY N AM E IS A RM AN I WH IT
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E , TH E ON LY M AN W IT H A BE TT ER SN EA KE R C OL LE CT IO N I N M IN D, T HE CE O, S EA N TR ES VA NT . TO G IV E I T UP , BO Y! ♪ ♪ [A PP LA US E] >> S ea n: H OW I S EV ER YB OD Y DO IN G? GO OD A FT ER NO ON , E VE RY BO DY ! LE T' S G O! LE T' S G O ! WO W, W OW . FI RS T OF A LL , LE T' S G IV E I T U P AG AI N FO R A RM AN I WH IT E, L AD IE S AN D G EN TL EM EN . OF C OU RS E, L P GI OB BI O N TH E ON ES AN D T WO S. I WA S JU ST B AC KS TA GE T HI NK IN G WH AT G ET S BI GG ER T HA
N T HI S? WH AT G ET S B IG GE R TH AN T HE SU PE R BO WL , VE GA S, A ND , OF C OU RS E, T AC O BE LL . LE T' S GO , EV ER YB OD Y. [C HE ER S AN D AP PL AU SE ] I WA NT T O S TA RT W IT H T HE T WO TH IN GS . I WA NT T O S TA RT W IT H GI VI NG TH AN KS . FI RS T TH AN KS T O Y OU , T HE F AN S. WI TH OU T TH IS , N ON E OF I T W OU LD BE P OS SI BL E. SO W HE TH ER Y OU A RE I N TH E AU DI EN CE L IV E TO DA Y, W HE TH ER Y OU AR E ON T HE S TR EA M, W HE TH ER Y OU AR E W AT CH IN G FR OM S
OM EW HE RE AR OU ND T HE W OR LD C OM E ON B EH AL F OF M YS EL F A ND T AC O BE LL , TH AN K YO U, B EC AU SE A GA IN , WI TH OU T Y OU , NO NE O F T HI S WO UL D BE P OS SI BL E. SE CO ND - - G IV E IT U P FO R YO UR SE LV ES , G IV E IT U P F OR YO UR SE LV ES . [A PP LA US E] SE CO ND , I W AN T T O TH AN K T HE TA CO B EL L TE AM . WE H AV E A SA YI NG A T T AC O BE LL , WE L IK E T O DO T HI NG S O NL Y TA CO B EL L CO UL D DO . WE LL , IF Y OU L OO K AT T HI S, T HE PU RP LE C AR PE T, T
HE 5 0- FO OT SC RE EN S, I T HI NK W E A RE LI TE RA LL Y IN SI DE A C RU NC HW RA P -- [L AU GH TE R] ON LY T AC O BE LL C OU LD D O TH IN GS LI KE T HI S. WE G OT A T EA M WO RK IN G VE RY H AR D, TH E P RO DU CT IO N T EA M, S O JU ST RE AL LY Q UI CK , W E G OT A L OT O F PE OP LE B AC K I N IR VI NE W AT CH IN G TH E SH OW L IV E. JU ST A S HO UT O UT T O TA CO B EL L. [C HE ER S AN D AP PL AU SE ] OK AY , W HO D O WE H AV E IN T HE HO US E TO DA Y? TO DA Y? DA VA NT E AD AM S RI GH T HE
RE . DA VA NT E AD AM S IN T HE H OU SE . GR EA T FR IE ND , MA NA GE R. TH AN K YO U FO R BE IN G PA RT O F TH E BR AN D. BE EK EE PE RS I N TH E H OU SE , WH ER E BE E KE EP ER A T? TH E CH AT I S B LO WI NG U P FO R T ER RY JO E, T ER RY J OE I S IN T HE H OU SE , TH AN K YO U FO R T ER RY J OE F OR BE IN G IN T HE H OU SE . WE H AV E SE RV ER E XT RA OR DI NA IR E KA I LE NN Y I N T HE H OU SE . [A PP LA US E] GI VE I T UP F OR K AI L EN NY . OF C OU RS E, W E' VE G OT Y O QU IE RO TA CO B A
L LA DS I N T HE H OU SE . [A PP LA US E] SO , AB OU T TW O Y EA RS A GO , W HE N I ST AR TE D, I S AW T HI S T WE ET . TW EE T WA S B Y A H AN DL E C AL LE D KR IS TI Y AM AG UC CI MA NE . IT 'S A N IN CR ED IB LE H AN DL E, KR IS TI Y AM AG UC CI MA NE . AN D TH E T WE ET H IT M E B EC AU SE I TH OU GH T IT P ER FE CT LY E MB OD IE S WH AT T AC O BE LL I S AL L AB OU T. SO I F Y OU I ND UL GE M E, I W OU LD LI KE T O RE AD Y OU T HE T WE ET . TH E TW EE T S AY S: "T HE T AC O BE LL D RI VE -T
HR U AT 1 A. M. W IL L HA VE A $ 20 0K ME RC ED ES S 65 W AI TI NG R IG HT BE HI ND A ' 96 C AV AL IE R TH AT 'S NE VE R HA D IT S OI L CH AN GE D, FO LL OW ED B Y A MO PE D RI DD EN B Y TH RE E PE OP LE . AL L CR AV IN G TH E SA ME T HI NG : AL L CR AV IN G TH E SA ME T HI NG : AN D TH AT I S TO L IV E M Á S. [A PP LA US E] TR UL Y TH E L AS T GR EA T ME LT IN G PO T OF C LA SS I N TH IS C OU NT RY ." [L AU GH TE R] TH AT Q UO TE , TH AT T WE ET I NS PI RE D ME B EC AU SE W HE N I L OO K AR OU
ND TH E R OO M, W HE N I G O O UT I N T HE MA RK ET PL AC E, W HE N I T AL K T O FA NS , IT T RU LY E MB OD IE S W HA T TH IS B RA ND I S AB OU T. IT A LW AY S H AS A ND A LW AY S WI LL . SO H OW D ID I T S TA RT ? IT S TA RT ED I N 19 S IC K TO D O W IT H TH IS G EN TL EM AN I N TH AT M EA N CO WB OY H AT . TH AT G EN TL EM EN I S G LE N BE LL . GL EN B EL L ST AR TE D T HE B RA ND I N 19 62 . WE H AD A S IM PL E V IS IO N: T O M AK E TA CO S FA MO US B EA RD G LE N BE LL WA NT ED T O M AK E TA
CO S FA MO US B UT HE D ID I T O N TW O W OR DS . IT W AS A BO UT U NC ON VE NT IO NA L A ND CU RI OS IT Y. UN CO NV EN TI ON AL C UR IO SI TY W AS WH AT H E WA S TA LK IN G A BO UT . IT W AS U NC ON VE NT IO NA L B EC AU SE TH IN K AB OU T T HA T T IM E, B UR GE RS DO MI NA TE D. IT W AS A LL A BO UT T HE H AM BU RG ER . HE H AD A V IS IO N, H OW D O W E M AK E TA CO S F AM OU S? AN D C UR IO US O R CU RI OS IT Y IS BE CA US E T HE P EO PL E W IT H TA CO B EL L H AD T O BE C UR IO US , B E UN
CO NV EN TI ON AL T O T RY T AC O BE LL . NO W LE T' S F AS T F OR WA RD 6 2 YE AR S. LE T' S F AS T F OR WA RD 6 2 Y EA RS . TH E DN A OF T HI S B RA ND , WH AT MY SE LF A ND T HE T EA M TR Y T O UP HO LD , IS S TI LL T HA T UN CO NV EN TI ON AL C UR IO SI TY . WE S TI LL W AN T T O B E UN CO NV EN TI ON AL . WE W AN T TO B E U NC ON VE NT IO NA L F OR YO U, T HE F AN S BE AR D A ND W E S TI LL AR E C UR IO US , W E A RE S TI LL PU SH IN G TH E EN VE LO PE E VE RY DA Y. WE A RE S TI LL H OL DI
NG O UR SE LV ES TO A H IG HE R B AR . SO W HA T H AP PE NE D 6 2 YE AR S AG O WI TH A V IS IO N OF M AK IN G TA CO S FA MO US , WE A RE L IV IN G IT T OD AY BE CA US E YO U AR E M AK IN G TA CO S FA MO US E AC H AN D E VE RY D AY . SO T HA NK Y OU . [A PP LA US E] I AL SO W AN T T O T AL K A BO UT LI VE M Á S. LI VE M Á S, F OR U S, I S A TA GL IN E. IT 'S A H EA DL IN E. IT 'S A R AL LY IN G C RY . QU IT E H ON ES TL Y, I T I S A WA Y OF LI FE . BU T W HA T I T AL SO I S, I S A RE MI ND ER . I
T 'S A R EM IN DE R T O EA CH A ND EV ER Y ON E OF U S TO H EL P T O IN SP IR E AN D EN AB LE Y OU G UY S T O LI VE Y OU R M Á S, W HA TE VE R Y OU R M Á S IS . IT I S RE AL LY I MP OR TA NT , A S W E GO FO RW AR D IN T HE F UT UR E TH AT W E AL LO W Y OU A ND I NS PI RE Y OU T O LE AV E YO UR M Á S. A CO UP LE M OR E T HI NG S F RO M M E BE FO RE I G O. FI RS T, W E HA VE A G RE AT S HO W F OR YO U GU YS P LA NS T OD AY . AN I NC RE DI BL E SH OW . WE 'V E GO T A C OU PL E OF T EA M ME MB ER S
CO MI NG U P. FI RS T YO U AR E G OI NG T O M EE T LI Z MA TT HE WS . LI Z MA TT HE WS - - [C HE ER S AN D AP PL AU SE ] CA N' T W AI T FO R YO U TO M EE T HE R. I C AN 'T W AI T U NT IL Y OU M EE T HE R. LI Z MA TT HE WS I S A T AC O BE LL LE GE ND . SH E IS A N IN DU ST RY I CO N. SH E IS A B AD M AM A JI M B OB . SH E LI TE RA LL Y I S CO OK IN G IN T HE KI TC HE N, N O P UN I NT EN DE D. SH E WI LL T AK E YO U TH RO UG H T HE CR EA TI VE , WO ND ER FU L, I NN OV AT IV E FO OD W E A RE C OO K
I NG U P A T TA CO B EL L. AN D T HE N Y OU W IL L ME ET TA YL OR M ON TG OM ER Y. TA YL OR M ON TG OM ER Y IS T HE C MO O F TA CO B EL L CO ME I NC RE DI BL Y CR EA TI VE G UY , SA VA NT , AN D PR ET TY SH AR PL Y DR ES SE D TH IS E VE NI NG . PR ET TY S HA RP LY D RE SS ED T HI S EV EN IN G. BE FO RE I G O, W HE N Y OU G UY S CA ME IN , Y OU G UY S HA D S OM E T -S HI RT S ON Y OU R CH AI RS . TH AT I S A GI FT F RO M T AC O BE LL AN D BO RN X R AI SE D P ER IO DS B OR N X RA IS ED I N TH E HO
US E? BO RN X R AI SE D I S I N TH E H OU SE , TO NE I S IN T HE H OU SE . WE H AV E B EE N W OR KI NG W IT H B OR N X RA IS ED F OR A BO UT T WO Y EA RS . TH AT I S TH E A RT W OR KS F OR T HE T- SH IR TS . TH EY A RE G OI NG T O B E AT T HE ME RG E TE NT L AT ER B UT T HA NK Y OU TO B OR N X R AI SE D BE CA US E T HE MU RC H F OR T HE S HO W IS IN CR ED IB LE . IF Y OU A RE A T HO ME , ST AY T UN ED BE CA US E WE A RE G OI NG T O D RO P IN TH E C HA T H OW Y OU G ET Y OU R BO RN X RA IS ED M
AT ER IA L DU RI NG T HE S HO W. TH AT I S I T F OR M E. AG AI N, W IT HO UT Y OU G UY S, N ON E OF TH IS W OU LD B E P OS SI BL E, S O TH AN K YO U TO T HE F AN S. NO W I' M GO IN G TO T UR N I T B AC K OV ER T O A RM AN I WH IT E. [A PP LA US E] ♪ ♪ >> A rm an i: T HE C RU NC HW RA P. TH E DO RI TO S LO CO S TA CO S. TH E BA JA B LA ST . TH E NA KE D EG G TA CO . DO N' T BR IN G UP T HE N AK ED E GG TA CO ? OK AY , SC RA TC H TH AT . [L AU GH S] IF T HE RE I S ON E TH IN G TA CO B EL L IS K NO
WN F OR , IT 'S PU SH IN G TH E EN VE LO PE O F WH AT FO OD C AN B E. BU T HO W EX AC TL Y DO T HE Y D O IT ? DO T HE Y AL L JU ST A LL G ET TO GE TH ER I N TH E TE ST K IT CH EN , SP AR K ON E UP , LE T TH E ID EA S FL Y? WE LL , LE T' S FI ND O UT . CH EC K OU T TH IS I NS ID ER 'S L OO K BE HI ND T HE C UR TA IN O F TA CO B EL L' S TE ST K IT CH EN . ♪ ♪ >> S O TH IS I S TH E TA CO B EL L TE ST KI TC HE N, H UH ? WH ER E IS E VE RY ON E? IU NN O. TH EY 'R E PR OB AB LY T HI NK IN G A BO UT W
H AT T HE N EX T BI G TH IN G IS G ON NA BE . TH IS I S W HE RE T HE C RU NC HW RA P, NA CH O FR IE S, A ND T HE D OR IT OS LO CO S TA CO S WE RE B OR N. TH E ON LY Q UE ST IO N IS : HO W DO W E DO I T? WE LL , WE F AI L. A LO T. WE S WI NG B IG . WE S TR IK E OU T. WE B RE AK T HI NG S. WE S CR EW U P. MI SS T HE M AR K AN D D RO P TH E BA LL . >> A BO RT , AB OR T. >> Y EA H, B UT W E KE EP G OI NG . WH Y? WE LL , FO R YO U. AN D WE K NO W EV ER Y FA IL UR E IS ON E ST EP C LO SE R TO T HE N E
X T ME XI CA N PI ZZ A. TH E NE XT C HE ES Y GO RD IT A C RU NC H. OR W HA TE VE R WE T HI NK Y OU 'L L LO VE . SO , WH AT 'S N EX T? WH O KN OW S? AS K TH ES E PE OP LE . OR B ET TE R YE T, A SK L IZ . SH E' S A BO UT T O WA LK O N ST AG E. ♪ ♪ >> A nn ou nc er : GI VE I T U P FO R LI Z MA TT HE WS ! [A PP LA US E] >> L iz : AL L RI GH T, H EL LO , "L IV E M Á S LI VE ," IT 'S G RE AT T O BE H ER E! AN D YE S, A RM AN I, M Y T EA M DO ES DA BB LE W IT H ED IB LE S BU T I T HI NK I T IS V ER Y D
IF FE RE NT FR OM W HA T YO U G UY S TA LK A BO UT . I AM S O T HA NK FU L F OR Y OU A LL CO MI NG T OD AY , TH AN K YO U I AM L IZ . FO R ST RE AM IN G IN . AN D I D EF IN IT EL Y H AV E TH E CO OL ES T J OB I N TH E W OR LD B EC AU SE I LE AD T HE T EA M TH AT D EV EL OP S AL L OF T HE A MA ZI NG F OO D FO R TA CO B EL L. AN D IT I S A N AM AZ IN G G RO UP , LO OK AT T HE M. TH EY A RE A G RO UP O F C HE FS , B IG TH IN KE RS , IN NO VA TO RS , A ND A LL O F US A RE D RI VE N B Y RE AL LY O N
E TH IN G: W E H AV E TH IS F ER OC IO US AP PE TI TE T O C RE AT E TH E NE XT B IG TH IN G AT T AC O BE LL . AN D YO U SA W T HA T VI DE O. WE A RE W OR KI NG O N T HI NG S DA Y I N AN D DA Y O UT , AN D HO NE ST LY , WE NE VE R LI TE RA LL Y GE T I T R IG HT O N TH E F IR ST T IM E. BU T WE K EE P C HA SI NG T HE I DE AS UN TI L WE D O SO ME TH IN G A MA ZI NG . NO W, T HE O NE Q UE ST IO N I G ET , I S WH ER E DO W E C OM E UP W IT H AL L OF TH E IN SP IR AT IO N? AN D W EL L, I T AC TU AL LY
C OM ES F RO M EV ER YW HE RE . WE D EF IN IT EL Y E AT A L OT O F F OO D. WE T AL KE D TO A L OT O F PE OP LE . WE S TU DY F OO D A ND F LA VO RS . AN D WE E SP EC IA LL Y GE T O UR IN SP IR AT IO N FR OM A LL O F Y OU GU YS . AN D I AM S O GR AT EF UL F OR Y OU - - YE S, I A M SO G RA TE FU L FO R Y OU GU YS . SO G RA TE FU L. [C HE ER S AN D AP PL AU SE ] BE CA US E YO U GU YS T EL L U S WH AT YO U LO VE , A ND E VE N M OR E IM PO RT AN TL Y, Y OU T EL L U S W HA T YO U DO N OT L OV E. SO K
EE P TH AT F EE DB AC K CO MI NG BE CA US E IT A CT UA LL Y GU ID ES EV ER YT HI NG T HA T W E DO . SO , TO DA Y, L AT ER I N T HE S HO W, W E AR E GO IN G TO A CT UA LL Y R EV EA L A LL OF T HO SE I DE AS T HA T DI D WO RK A ND TH AT W E A RE L AU NC HI NG T HI S Y EA R. SO R EA LL Y E XC IT IN G ST UF F T O CO ME . NO W, I H AV E B EE N W IT H TH E B RA ND FO R 20 Y EA RS , S O L ET M E T EL L YO U -- 2 0 YE AR S. SO I H AV E S EE N A L OT O F TH IN GS . AN D W IT H T HO US AN DS O F I DE AS E
V ER Y S IN GL E Y EA R, H ON ES TL Y, Y OU GU YS , MO ST O F TH EM J US T D ON 'T MA KE I T BE CA US E E VE RY TH IN G CA NN OT B E A DO RI TO S LO CO S T AC OS , RI GH T? I ME AN , E VE N T HA T, Y OU S AW HU ND RE DS O F I TE RA TI ON S. IT A CT UA LL Y ST AR TE D O UT A S A TR IA NG LE , NO T EV EN A T AC O S HE LL . SO I H AV E SE EN A F EW T HI NG S OV ER TH E YE AR S T HA T HA VE G ON E CO MP LE TE LY S ID EW AY S. SO I T HO UG HT I W OU LD S HA RE A F EW WI TH Y OU . TH IS I S TH E B UR
GE RI TO . TH IS I S WH ER E T HE C HE ES EB UR GE R ME T TH E BU RR IT O. WH AT D O Y OU G UY S TH IN K? YE AH , NO , NO , I T DI DN 'T W OR K. TH EN W E DI D S OM E F IR E S AU CE W IT H BO BO . AN YB OD Y IN TE RE ST ED I N T HA T ? NO , N O, N O W OR DS F OR T HA T. IT M IG HT B E A B AD I DE A, R IG HT , I DO N' T KN OW . TH EN T HE RE W AS T HE B AC ON T AC O. LO OK A T TH AT . [L AU GH TE R] LO OK A T T HA T. HE Y N OW . TH E SH EL L W AS E NT IR EL Y MA DE O F BA CO N. I M EA N, T HA T S
O UN DS G RE AT , RI GH T? BU T IT G OT S UP ER A WK WA RD H OL DI NG TH AT M UC H B AC ON I N YO UR H AN D. SO I T D OE S TU RN O UT T HA T Y OU C AN HA VE T OO M UC H B AC ON . TH EN T HE RE W AS T HE C HI TZ A. TH IS W AS A T OS TA DA , A P IE CE O F CH IC KE N F RI ED L IK E A T OS TA DA , TO P LI KE A P IZ ZA . NO , T HA T D ID N' T W OR K. TH IS O NE A LW AY S BO TH ER S ME , HA SH BR OW N T AC O. IT A LW AY S B OT HE RS M E -- I K NO W, I K NO W, I T S UC KS . BU T IT T UR NS O UT I T I S
A LO T HA RD ER T O FO RM P OT AT OE S I NT O A TA CO , S O AN YW AY S. MY P OI NT I S W E H AV E HA D OU R F AI R SH AR E OF M IS SE S. BU T NO W I W AN T T O S HA RE W IT H YO U WH AT I S A CT UA LL Y GO IN G O N BE HI ND TH E D OO RS O F TH E T ES T K IT CH EN TH AT I A M RE AL LY , R EA LL Y E XC IT ED AB OU T. SO L ET 'S H AV E A L OO K, M Y FR IE ND S. AL L RI GH T. I LO VE T HE D OU BL E- DE CK ER T AC O. BU T W HY N OT M AK E T HA T A TR IP LE -D EC KE R TA CO , R IG HT ? YE AH , MA KE
T HA T T HI RD S HO W EN TI RE LY O UT O F JA CK A ND C HE DD AR CH EE SE . I KN OW . WH AT I F T HE RE W ER E E VE N MO RE CH OI CE S OF C OF FE E AT T AC O BE LL IN T HE M OR NI NG . PI CK M E U P, S TA RT M E UP C OM E AF TE RN OO N T RE AT . MA YB E W E CO UL D PA RT NE R WI TH B EE KE EP ER F OR A I CE D HO RC HA TA L AT TE IN T HE M OR NI NG . YE AH ? GY OZ A? HO W A BO UT G YO ZA T AC O BE LL S TY LE ? I ME AN , LO OK A T T HA T, D ID T HA T AN Y SO Y D IA BL O CH IL I SA UC E. LA ST Y EA
R W E D RO PP ED T HE V EG AN TA CO C RU NC HW RA P A ND T HE V EG AN NA CH O FR IE S. I KN OW , I A M S O PA SS IO NA TE A BO UT TH IS S PA CE , TO O. MY V EG AN A ND V EG ET AR IA N F RI EN DS , WA TC H O UT , B EC AU SE T HE RE 'S M OR E TO C OM E IN T HI S S PA CE . YE S, T HA T' S W HA T I 'M S AY IN G. AL L RI GH T, S O D O Y OU G UY S RE ME MB ER T HE C HO CO T AC OS ? WH AT I F WE T OO K T HA T TO T HE N EX T LE VE L ? YE AH , A ND W E PA RT NE RE D WI TH S AL T & ST RA W. TH E MO ST A
MA ZI NG I CE C RE AM S HO P OU T OF P OR TL AN D, A ND T HE Y A RE JU ST S O I NN OV AT IV E W IT H A LL O F TH EI R FL AV OR S. I ME AN , L OO K AT T HA T. LO OK A T TH AT B EE R A LL R IG HT , S O QU ES TI ON F OR Y OU G UY S. TH IS I S A S ER IO US Q UE ST IO N. SH OU LD A C HI MI CH AN GA A ND A CH AL UP A M ER GE ? I L OV E YO U G UY S. BE CA US E OF C OU RS E I T S HO UL D AN D WE S HO UL D CA LL I T TH E C HI MI LU PA . RI GH T ? AB SO LU TE LY . EL OT E O N Q UE SO , TW O P ER FE CT FO
OD S, L ET 'S M ER GE T HO SE TO GE TH ER , LO OK B EH IN D M E, I T I S GE TT IN G SU PE R SE RI OU S, T OR TI LL A, CO RN , CH IL IS A ND C HE ES E. AL L RI GH T, A NO TH ER Q UE ST IO N. I W AS W ON DE R T HI S? WH Y DO N' T WE H AV E S HA KE S ? YE AH . GU YS , TH EY A RE C OM IN G. [C HE ER S AN D AP PL AU SE ] TH ES E AR E -- Y EA H, I 'L L S AY . TH ES E AR E T HE C HU RR O CH IL LE RS . IT I S RI CH V AN IL LA I CE C RE AM , SW IR LE D WI TH C AR AM EL , T OP PE D WI TH C OL D FO AM A ND
T HE N DR IZ ZL ED WI TH C HU R B IT S, Y OU C AN G ET I T IN M EX IC AN C HO CO LA TE , ST RA WB ER RY . WE A RE A LW AY S D RE AM IN G AB OU T BA JA B LA ST B EC AU SE W E L OV E OU R BA JA B LA ST . I LO VE O UR C IN NA MO N T WI ST S, DO N' T GE T ME W RO NG , B UT W HA T IF WE S WI TC H T HE M FO R A T RE AT A ND DU ST ED T HE M W IT H A TR OP IC AL S TO RM O F BA JA B LA ST ? AM EN . BA JA B LA ST P IE . [L AU GH TE R] I KN OW , I K NO W, A ND I 'M T EL LI NG YO U, I T' S HO NE ST LY T HE
B ES T TH IN G I 'V E PR OB AB LY E VE R EA TE N. AN D TH IS C OU LD B RI NG A W HO LE N EW TR AD IT IO N TO T HE H OL ID AY S. SO I 'M E XC IT ED A BO UT T HA T. TH EM A ND M OS T R EC EN TL Y, D ID Y OU GU YS S EE T HE B AJ A BL AS T GE LA TO ? [C HE ER S A ND A PP LA US E] I KN OW , I K NO W. IT 'S P ER FE CT , I T' S B EA UT IF UL , IT 'S G OR GE OU S, I T' S DE LI GH TF UL . I ME AN , I C AN 'T S AY E NO UG H AB OU T IT B E A GO A LL R IG HT , SO T HO SE AR E JU ST A F EW T HI NG S T HA T
W E AR E DR EA MI NG A BO UT I N T HE KI TC HE N. SO UN D G OO D ? SO W HI LE W E A RE W OR KI NG O N A LO T OF I DE AS , T HE RE I S A LW AY S ON E TH IN G TH AT S UP ER B UM S ME O UT . NO M AT TE R HO W HA RD W E WO RK A ND NO M AT TE R H OW M UC H W E DR EA M, W E WI LL A LW AY S B E OU TN UM BE RE D B Y AL L OF T HE A MA ZI NG C UL IN AR Y GE NI US ES O UT T HE RE I N TH E WO RL D. I ME AN , T HI NK A BO UT I T, G UY S, TH IS I S SA D, T HI NK A BO UT H OW MA NY I DE AS T HA T W E AR E AC T
U AL LY MI SS IN G. SO W E GO T T O T HI NK IN G A BO UT TH IS , A ND W HA T IF W E T AP PE D IN TO TH IS G EN IU S? WH AT I F W E C OC RE AT ED T HE F UT UR E FO R T AC O BE LL W IT H S OM E O F TH E BE ST E ME RG IN G C HE FS I N T HE CO UN TR Y? WE O PE NE D UP O UR D OO RS - - Y EA H, OP EN ED U P OU R D OO RS T O D IF FE RE NT VO IC ES , PE RS PE CT IV ES , I DE AS , FL AV OR S. I ME AN , OU R I DE AS C OU LD B E EV EN BE TT ER . SO T OD AY , W E AR E EX CI TE D TO AN NO UN CE A N EW P RO G
R AM T HA T DO ES EX AC TL Y TH AT . SO T AK E A LO OK A T I T. ♪ ♪ ♪ I T' S SO D EL IC IO US ♪ ♪ C RU NC H CR UN CH C RU NC H ♪ ♪ T AC O SH EL L ♪ ♪ C OM E TA ST E TH E DI FF ER EN T ST YL E ♪ ♪ T AC O TA CO T AC O ♪ ♪ T -T -T ♪ ♪ T AC O TA CO T AC O ♪ >> 6 2 YE AR S AG O, W E HI T TH E SC EN E, P UT TI NG O UR S PI N ON TH IN GS . AN D WE H AV EN 'T S TO PP ED S IN CE . BU T NE W ID EA S DO N' T JU ST H AP PE N HE RE . TH EY H AP PE N OU T HE RE . AN D HE RE . AN D HE RE . IN TR OD UC IN G T B
X . A CO LL AB OR AT IO N WI TH E ME RG IN G CH EF S. NE W FL AV OR S, N EW P ER SP EC TI VE S, NE W ID EA S. TA KI NG U S AL L TO N EW P LA CE S. OU R TH IN G PL US T HE IR T HI NG EQ UA LS A W HO LE N EW K IN D OF TH IN G. OU R BA CK O F HO US E IS A BO UT T O GE T A WH OL E LO T BI GG ER . ♪ T AC O SH EL L ♪ ♪ C OM E TA ST E A DI FF ER EN T ST YL E ♪ ♪ T AC O TA CO T AC O ♪ CH EF S, A PP LY A T Ta co Be ll .c om /T BX . ♪ ♪ >> L iz : A LL R IG HT ! AL L RI GH T, S O T BX I S A LL A BO UT SU P
P OR TI NG T HE B ES T E ME RG IN G TA LE NT I N T HI S CO UN TR Y A ND CO CR EA TI NG T HE N EX T TH IN G F OR TA CO B EL L. SO S TA RT IN G T OD AY , C HE FS , YO U CA N AP PL Y, T HA T IT 'S O UT T HE RE , SO D O TH AT . WH AT I W AN T TO D O T OD AY A S I WA NT ED T O I NT RO DU CE Y OU T O O UR FI RS T CL AS S OF T BX C HE FS . I W AN T T O B RI NG T HE M OU T O N ST AG E. [A PP LA US E] ♪ ♪ AL L RI GH T. TH ES E AR E O UR F IR ST C LA SS O F TB X CH EF S. I A M S UP ER E XC IT ED T O IN VI
TE Y OU GU YS T O TH E F AM IL Y. AN D WE A RE S O EX CI TE D T O WO RK WI TH Y OU . SO W HA T I T HO UG HT W E W OU LD D O I S WE W OU LD P RE SE NT Y OU W IT H Y OU R TA CO B EL L A PR ON . I KN OW , R IG HT ? TH IS I S V ER Y E XC IT IN G. OK AY , SO J EN N, T HE W AY Y OU B LE ND CL AS SI C AM ER IC AN F LA VO RS W IT H YO UR T AI WA NE SE R OO TS I S IN CR ED IB LE A ND I T L AN DE D Y OU A JA ME S BE AR D FO UN DA TI ON NO MI NA TI ON F OR B ES T C HE F OF TE XA S. BI G DE AL . CO NG RA T
U LA TI ON S. [A PP LA US E] [L AU GH S] OK AY , CH EF R UB IN . OF P HI LL Y. YO U AR E K NO WN A S T HE W IL LY W ON KA OF T AC OS . YO UR M EX IC AN A SI AN F US IO N W IT H SO M UC H B EA UT IF UL C OL OR A ND S O MU CH A MA ZI NG F LA VO R I S W HY Y OU R PO P- UP S S EL L OU T IN S EC ON DS . >> T HA NK Y OU . [A PP LA US E] >> L iz : A LL R IG HT , AN D LA WR EN CE , GO OD T O S EE Y OU . YO UR D EE P U ND ER ST AN DI NG O F ME XI CA N FL AV OR S A ND S TR EE T FO OD HA VE P UT Y OU A T T
H E TO P O F TH E LI ST F OR B ES T N EW R ES TA UR AN T B Y "E SQ UI RE " MA GA ZI NE A ND B ON AP PE TI T. WE LC OM E TO T HE F AM IL Y. GI VE I T UP . AL L RI GH T, G UY S, A RE W E R EA DY FO R O UR F IR ST P RO JE CT ? YE AH ? LE T' S TA LK A BO UT I T. OU R FI RS T P RO JE CT I S OU R IC ON , TH E C RU NC HW RA P . OK AY ? TH IS I S O UR M OS T L OV ED A ND O UR MO ST H AC KE D PR OD UC TS . AN D TH IS I S Y OU R C AM PU S. YO U GU YS C AN C HA NG E IT . YO U CA N TW EA K I T. YO U CA N R
EI NV EN T I T. IT 'S G OT S IX S ID ES A ND I T' S G OT IN FI NI TE P OS SI BI LI TI ES . SO C HE FS , I W AN T Y OU T O H AV E AT IT . I WA NT Y OU T O D RE AM B IG . AN D WE A RE S O E XC IT ED T O I MA GI NE TH E F UT UR E OF T AC O BE LL W IT H YO U, A ND I C AN 'T W AI T TO S EE WH AT Y OU G UY S AR E G OI NG T O DO . AL L RI GH T, L ET 'S G IV E IT U P FO R TH EM . [C HE ER S AN D AP PL AU SE ] AL L RI GH T, G UY S, W E A RE O UT O F HE RE . TH AN K YO U SO M UC H FO R C OM IN G. I AM G O
I NG T O T UR N IT B AC K TO AR MA NI . [A PP LA US E] ME M US IC AL >> A rm an i: G ET TI NG Y OU R MU SI C CA RE ER O FF T HE G RO UN D CA N BE A ST RU GG LE . YO U' RE O N TH E RO AD , BA RE LY SC RA PI NG B Y, S UB SI ST IN G ON PA SS IO N AL ON E. SO G ET TI NG S UP PO RT F RO M AN UN EX PE CT ED P LA CE C AN M AK E AL L TH E DI FF ER EN CE . TA CO B EL L' S FE ED T HE B EA T PR OG RA M DO ES E XA CT LY T HA T. FO R OV ER 1 7 YE AR S, O VE R 2, 00 0 AR TI ST S HA VE G ON E TH RO UG H TH E P
R OG RA M, F RO M PO RT UG AL . T HE M AN TO H AL SE Y TO - - OH , AR MA NI W HI TE . AS A P RO UD M EM BE R O F FE ED T HE B EA T MY SE LF , I SH OU LD KN OW . WE LL , TA CO B EL L HA S BI G N EW S. TH IS Y EA R, T HE P RO GR AM T HA T HA S FE D AN D HE LP ED B RE AK T HO US AN DS OF E ME RG IN G AR TI ST S AN D BA ND S IS GO IN G GL OB AL . BU T EN OU GH T AL KI NG ! IT M Y PL EA SU RE T O IN TR OD UC E AN OT HE R FE ED T HE B EA T AR TI ST W HO JU ST S O HA PP EN S TO H AV E A TA CO B EL L ME
NU C OL LA B CO MI NG O UT LA TE R TH IS Y EA R. GI VE I T UP F OR T HE O NE A ND O NL Y OM AR A PO LL O! [A PP LA US E] ♪ ♪ >> H EL LO . HO W IS E VE RY BO DY D OI NG ? [C HE ER S AN D AP PL AU SE ] I' M GO IN G T O SI NG A Q UI CK S ON G . ♪ ♪ ♪ EV ER GR EE N, H E CO NT RO LS M E ♪ ♪ W AS T HE RE S OM ET HI NG W RO NG W IT H MY B OD Y? ♪ ♪ A M I NO T WH AT Y OU W AN TE D, BA BE ? ♪ ♪ I F I EV ER T RI ED , I F I EV ER TR IE D, I W OU LD ♪ ♪ E VE RG RE EN ♪ ♪ H E TE AR S ME T O PI EC ES ♪ ♪ Y E
S ♪ ♪ H E DO ES N' T EV EN H AV E TO T RY ♪ ♪ S HE D ON 'T K NO W YO U LI KE M E ♪ ♪ S HE C OU LD N EV ER L OV E YO U M OR E, MO RE T HA N ME ♪ AL L ♪ B UT S OM ET IM ES I P RA Y TH AT Y OU FA LL I N LO VE ♪ ♪ I 'V E CR IE D, I 'V E CR IE D SO M UC H FO R YO U, B AB Y ♪ ♪ E VE RG RE EN ♪ ♪ H E TE AR S ME T O PI EC ES ♪ ♪ H E DO ES N' T EV EN H AV E TO T RY ♪ ♪ Y OU K NO W YO U RE AL LY M AD E ME HA TE M YS EL F ♪ ♪ H AD T O ST OP B EF OR E I BR EA K MY SE LF ♪ ♪ S HO UL D' VE B RO KE I T OF F TO
D AT E MY SE LF ♪ ♪ Y OU D ID N' T DE SE RV E ME A T A LL , AT A LL , AT A LL ♪ ♪ O NE L AS T TI ME ♪ ♪ I S EE ♪ ♪ E VE R, E VE RG RE EN ♪ ♪ P LE AS E DO N' T CO ME H OM E TO M E, OH ♪ ♪ O H, S WE ET E VE RG RE EN ♪ ♪ H E DO N' T LO VE M E NO M OR E ♪ ♪ H E DO N' T L OV E ME N O MO RE ♪ ♪ H E DO N' T LO VE M E NO M OR E ♪ TH AN K YO U. [A PP LA US E] AP PR EC IA TE I T. TH AN K YO U, T HA NK Y OU , TH AN K YO U . ♪ ♪ >> W HA T DO Y OU D O W HE N YO U H AV E TH E B ES T, M OS T E NG AG ED , A ND
SO ME TI ME S AL MO ST T OO P AS SI ON AT E FA NS I N TH E WH OL E W ID E W OR LD ? YO U CR EA TE A WA RD S TO R EC OG NI ZE TH EI R G RE AT NE SS . IN TR OD UC IN G T HE B EL L AW AR DS . TH E MO ST P RE ST IG IO US A WA RD S I N TH E HI ST OR Y O F B RA ND -N EW A WA RD S TH AT C EL EB RA TE T AC O BE LL F AN DO M. OH , DI D WE M EN TI ON , EV ER Y B EL L AW AR D C OM ES W IT H A Y EA R O F TA CO S? BE CA US E EV ER Y BE LL A WA RD C OM ES WI TH A Y EA R OF T AC OS ! TH E 2 02 4 B EL L A WA R
D S, P RE SE NT ED BY T AC O BE LL . ♪ ♪ ♪ ♪ >> A rm an i: W EL CO ME T O T HE 2 02 4 BE LL A WA RD S. I' LL B E HO NE ST : I DI D NO T HA VE A TA CO B EL L AW AR DS S HO W ON M Y 20 24 BI NG O C AR D. BU T HE RE W E AR E. AN D HE Y, I G OT A N EX CU SE T O DR ES S UP . I DO N' T W EA R S UI TS . BU T EN OU GH A BO UT M E. TH E 2 02 4 BE LL A WA RD S AR E AL L AB OU T YO U, T HE F AN S, W HO P US HE D TA CO B EL L TO I NN OV AT E EV ER Y DA Y. AN D WI TH T HA T, I 'D L IK E TO WE LC OM E D AV IS
B UR LE SO N! [A PP LA US E] ♪ ♪ >> D av is : H EL LO , H EL LO . CA N WE H AV E A R OU ND O F A PP LA US E FO R AR MA NI ? CO ME O N. I LO VE T HA T G UY . OK AY , GO OD J OB , TA CO B EL L. WE LC OM E TO T HE 2 02 4 BE LL A WA RD S, TA CO B EL L' S CE LE BR AT IO N OF Y OU , TH E FA NS . TO NI GH T, W E HA VE A WA RD S TO GI VE O UT T O TA CO B EL L FA NS , EA CH AN D EV ER Y ON E OF W HO M TR UL Y LO VE T HE B RA ND . I ME AN , TH ES E PE OP LE B LE ED PU RP LE , AN D TH EY A RE N' T AF RA I
D TO S HO W IT . SO , LE T' S GE T IN TO I T. AW AR D NU MB ER O NE . TH E ME NU H AC K O F TH E YE AR . PI CA SS O HA D CA NV AS . MI CH EL AN GE LO H AD M AR BL E. AN D TA CO B EL L FA NS H AV E TH E TA CO B EL L ME NU , A WH IT ES PA CE O F IN FI NI TE P OS SI BI LI TY - - AS L ON G AS I T IN VO LV ES M EA T, C HE ES E, A ND A TO RT IL LA . AN D WO W, D ID T AC O BE LL F AN S CO ME UP W IT H SO ME A MA ZI NG H AC KS . TH IS Y EA R' S WI NN ER B LE W OU R MI ND S WI TH T RU LY I NG EN IO US M
EN U ME NU H AC K' S A ND W IN E PA IR IN GS TH AT E LE VA TE T HE T AC O BE LL M EN U IN W AY S W E NE VE R DR EA ME D OF . TH E ME NU H AC K OF T HE Y EA R AW AR D GO ES T O. .. SO E XC IT IN G CO ME O UT O F A TA CO B EL L BA G. ♪ ♪ TA RU N SI NH A! [C HE ER S AN D AP PL AU SE ] HE RE Y OU G O, A B EL L, T AC O BE LL AW AR D FO R Y OU . CO NG RA TU LA TI ON S. CO NG RA TU LA TI ON S. ♪ ♪ [L AU GH S] OH , MY G OS H. NE XT U P, T HE T AC O BE LL W ED DI NG OF T HE Y EA R AW AR D. YE S, Y OU H E
A RD T HA T RI GH T. WE DD IN G OF T HE Y EA R. SO ME P EO PL E DR EA M OF G ET TI NG MA RR IE D IN A T US CA N VI LL A. OT HE RS D RE AM O F AN I NT IM AT E CE RE MO NY I N T HE IR B AC KY AR DS . BU T RE AL LY , ON E WE DD IN G VE NU E OU TS HI NE S TH EM A LL . EV ER YO NE I S GO IN G TO L IK E TH E FO OD , TH E PA RK IN G IS E AS Y, A ND TH E PR IC E IS R IG HT . LA ST Y EA R, O NE V ER Y SP EC IA L WE DD IN G WA S OU T OF T HI S WO RL D. AN D I M EA N LI TE RA LL Y. TH EY G OT M AR RI ED A
T A TA CO B EL L IN T HE M ET AV ER SE ! TH E TA CO B EL L WE DD IN G OF T HE YE AR A WA RD G OE S TO .. . ♪ ♪ SH EE L MO HN OT A ND A MR UT A GO DB OL E! [C HE ER S AN D AP PL AU SE ] YE S! MY G OS H. >> T HA NK Y OU . >> D av is : I D ON 'T K NO W IF W E AR E IN R EA L LI FE O R IN T HE ME TA VE RS E RI GH T NO W, B UT T HE RE IS T HE A WA RD . CO NG RA TU LA TI ON S! [A PP LA US E] ♪ ♪ OH , MY G OS H. I W AN T TO G ET M AR RI ED I N T HE ME TA VE RS E. I GO T T O FI GU RE O UT H OW T HA T EV
EN W OR KS , T HO UG H. TH IS N EX T ON E I S A PE RS ON AL FA VO RI TE . IT 'S T IM E TO R EC OG NI ZE T HE DR IV E- TH RU R ID E OF T HE Y EA R. YO U KN OW W HO L OV ES T AC O BE LL ? EV ER YO NE . JU ST L OO K AT T HE D RI VE T HR OU GH . FR OM B RA ND -N EW S PO RT S CA RS T O 15 -Y EA R- OL D BE AT ER S, T HE TA CO B EL L DR IV E- TH RO UG H IS AM ER IC A' S GR EA T UN IF IE R. TH E DR IV E- TH RU R ID E OF T HE Y EA R AW AR D GO ES T O. .. WH AT K IN D OF C AR I S I T, W HA T KI ND O F DR
IV E- TH RO UG H? CU TT ER B ER K AN D HI S TA CO B EL L MO TO RC YC LE ! [A PP LA US E] ♪ ♪ HE RE Y OU G O. MY G OS H. CO NG RA TU LA TI ON S. ♪ ♪ TH E BE ST L IV E M Á S M OM EN T A WA RD . WH AT I S A LI VE M Á S MO ME NT , YO U AS K? WE LL , IT 'S L IV IN G BY Y OU R R UL ES . IT 'S D OI NG Y OU R TH IN G. YO UR W AY . IN S HO RT : IT 'S B EI NG E PI C AN D TR UL Y LI VI NG L IF E TO T HE M Á SE ST . YO U SE E WH AT I D ID T HE RE ? [L AU GH S] AN D TH E BE ST L IV E M Á S MO ME NT GO ES T O
. .. ♪ ♪ KA I L EN NY ! KA I L EN NY ! GE T UP H ER E, K AI ! [L AU GH S] ♪ ♪ TH ER E YO U GO . CO NG RA TU LA TI ON S ! WE C OU LD G O O N AN D O N AB OU T JU ST HO W EP IC K AI I S, B UT I T HI NK TH IS C LI P SA YS I T AL L. >> W HA T' S G OI NG O N I NS ID E Y OU R BE LL Y? WH AT A RE Y OU F EE DI NG T HI S MA CH IN E TO DA Y? >> I J US T HA D A P RE TT Y G OO D B EA N BU RR IT O B EF OR E I W EN T OU T. MA N, B EI NG B UR RI TO S F RO M TA CO B EL L H IT T HE S PO T. I JU ST F EE L SO C ON
TE NT . RI GH T A FT ER I A M G OI NG T O H AV E AN OT HE R ON E. [C HE ER S A ND A PP LA US E] ♪ ♪ >> D av is : NO TH IN G LI KE TA CO B EL L WH IL E Y OU A RE S UR FI NG , OK AY ? TO H EL P PR ES EN T TO NI GH T' S LA ST , AN D SO ME W OU LD S AY B IG GE ST , AW AR D, P LE AS E JO IN M E IN WE LC OM IN G TH RE E- TI ME AL L- PR O WI DE R EC EI VE R A ND TA CO B EL L SU PE R FA N, DA VA NT E AD AM S! [A PP LA US E] ♪ ♪ I' M G OO D, H OW A RE Y OU ? >> D av an te : TH AN KS , DA VI S. IT 'S A CT
UA LL Y C RA ZY T HA T W E AR E DO IN G TH IS B EC AU SE I W AS J US T SI TT IN G TH ER E A S EC ON D TO G O TH IN KI NG T HA T TH ER E' S NO P LA CE IN T HE W OR LD I 'D R AT HE R BE T HE N HE RE R ES EN TI NG T HI S A WA RD O F T HE TA CO B EL L SU PE R FA N OF T HE Y EA R. RE AL LY E XC IT ED T O DO T HA T. >> D av is : T HE RE I S N O P LA CE YO U' D RA TH ER B E? >> D av an te : NO . >> D av is : YO U A RE A F OO TB AL L PL AY ER , I T' S SU PE R BO WL W EE KE ND , YO U W OU LD W AN T TO >
> D av an te : I DO N' T EV EN K NO W BE A NY WH ER E EL SE ? WH AT Y OU 'R E TA LK IN G AB OU T. >> D av is : OK AY , WE 'L L CO NT IN UE . TA CO B EL L HA S T HE M OS T PA SS IO NA TE , OV ER -T HE -T OP F AN S IN TH E WO RL D, A ND I T' S AB OU T T IM E TH EY W ER E GI VE N TH EI R D UE . >> D av an te : YE AH . TH E SU PE R F AN O F TH E YE AR A WA RD GO ES T O. .. TH E LI VI NG M Á S CO MM UN IT Y! [C HE ER S AN D AP PL AU SE ] ♪ ♪ TH AT 'S A WE SO ME . TH AT 'S A WE SO ME . TH E LI VI NG M
Á S CO MM UN IT Y HA S TI ME A ND T IM E AG AI N SC OO PE D TA CO B EL L' S BI GG ES T AN NO UN CE ME NT S. IT 'S A LM OS T LI KE T HE Y KN OW W HA T IS G OI NG T O BE R EL EA SE D BE FO RE TA CO B EL L DO ES . >> D av is : T HE Y' RE S MA RT . HE RE T O AC CE PT T HE A WA RD O N BE HA LF O F TH E CO MM UN IT Y IS T HE F OU ND ER : BL AK E HU ND LE Y, A. K. A. T AC O BE LL B LA KE ! [C HE ER S AN D A PP LA US E] ♪ ♪ GE T UP H ER E, B LA KE . ♪ ♪ CO NG RA TU LA TI ON S. CO NG RA TU LA TI ON S. [
C HE ER S AN D A PP LA US E] >> D av an te : TH AN K YO U, EV ER YB OD Y. >> D av is : WE LL , TH AT 'S A W RA P ON O UR GI VE I T UP F OR O UR W IN NE RS ! 20 24 B EL L A WA RD S. YE S! AL L RI GH T. CO NG RA TU LA TI ON S, E VE RY ON E PE ER ED BA CK T O YO U, A RM AN I. BY E! ♪ ♪ >> A rm an i: I A PO LO GI ZE , I W AS BA CK T HE RE T RY IN G TO F IG UR E OU T WH ER E MY A WA RD W AS . I' M UP Y OU R H OS TI NG A LL O F T HI S, WH ER E IS M Y -- Y OU K NO W W HA T I 'M SA YI NG ? WH AT EV ER .
[L AU GH S] AR E YO U G UY S R EA DY F OR T HE B IG RE VE AL ? [C HE ER S AN D AP PL AU SE ] I DO N' T K NO W, D OE SN 'T S OU ND L IK E YO U GU YS A RE . AR E YO U R EA DY F OR T HE B IG RE VE AL ? TH E MO ME NT T HA T W E H AV E A LL B EE N WA IT IN G F OR ? SO ME TH IN G TH AT I S TR UL Y UN PR EC ED EN TE D? WE LL , TH E TI ME I S NO W. HE RE F OR T HE G RA ND F IN AL E, I T' S MY G RE AT P LE AS UR E TO I NT RO DU CE MY D AW G, M Y DA WG , TH E C HI EF MA RK ET IN G OF FI CE R OF T AC O BE
LL , TA YL OR M ON TG OM ER Y! [C HE ER S AN D AP PL AU SE ] >> T ay lo r: " LI VE M Á S LI VE ," HO W WE F EE LI NG ? [A PP LA US E] TH IS I S T HE F IN AL E. "L IV E M Á S LI VE ," H OW A RE W E FE EL IN G? [C HE ER S A ND A PP LA US E] TH AT 'S M OR E LI KE I T, T HA T' S MO RE LI KE I T. I H OP E E VE RY ON E H AS H AD A N AM AZ IN G TI ME T OD AY , B UT B UC KL ED UP . IT I S TI ME R IG HT N OW F OR T HE FI NA LE . MY N AM E IS T AY LO R, AN D I HA VE T HE H ON OR O F BE IN G TA CO B EL L'
S CH IE F MA RK ET IN G OF FI CE R. ON B EH AL F OF M Y AM AZ IN G TE AM - - IS T HE M AR KE TI NG T EA M IN T HE HO US E? AN D TH E T AC O BE LL T EA M, I K IN D OF G ET T HE C OO LE ST J OB T OD AY BE CA US E I' M GO IN G T O R EV EA L A LL , AL L O F OU R P RO DU CT A ND IN NO VA TI ON F OR 2 02 4. AR E Y OU E XC IT ED A BO UT T HA T? [A PP LA US E] OK AY , TH ER E WE G O . TA CO B EL L IS E XC IT ED A BO UT T HA T. SO W E HA VE G OT TE N T HI S Q UE ST IO N A LO T: D UD E, W HY A RE Y OU D
OI NG TH IS ? AN D WE H ON ES TL Y B EL IE VE A T TA CO B EL L T HA T TH IS B RA ND DO ES N' T BE LO NG T O US . HE D OE SN 'T B EL ON G T O ME . IT B EL ON GS T O YO U. IT B EL ON GS T O Y OU . IT B EL ON GS T O E VE RY S IN GL E F AN OF T HE B RA ND . SO W E N EE D TO S HA RE W IT H YO U T HE TH IN GS T HA T M AT TE R MO ST T O Y OU , WH IC H I S W HA T W E A RE T HI NK IN G AB OU T. WH AT A RE W E DR EA MI NG A BO UT ? SO Y OU G UY S AR E GO IN G TO G ET A FI RS T -- F IR ST P EO PL E TO S EE
I T. AN D DO N' T TE LL S EA N, B UT I HO NE ST LY T HI NK Y OU G UY S AR E TH E RE AL B OS S OF A LL O F U S, S O TH AN K YO U V ER Y M UC H. BU T I A M MO ST LY - - W HE RE I S RE AD IT B LA KE ? I LO VE Y OU G UY S S O MU CH O N RE DD IT B UT E VE RY T IM E W E H AV E A SE CR ET Y OU G UY S A L EA K I T B EF OR E WE C AN . TO NI GH T, W E G ET T O B E T HE L EA K. TH AT I S T HE R EA L RE AS ON . OK AY , AN D I KN OW E VE RY BO DY O UT TH ER E IN T HE W OR LD H AS N' T QU ES TI ON S ON T HE
A MA , Y OU H AD QU ES TI ON S, W E WE RE L IS TE NI NG A ND WE H AV E A NS WE RS . OK AY , NO W I H AV E TO D O A L EG AL DI SC LA IM ER . TA CO B EL L L EG AL T EA M, I K NO W Y OU AR E IN T HE H OU SE . EV ER YT HI NG W E A RE G OI NG T O SH AR E, L ET M E MA KE S UR E I A M RE AD IN G IT R IG HT , IS S UB JE CT T O CH AN GE . LE GA L, A RE W E G OO D? OK AY , HE RE W E GO P EE RE D BU CK LE UP . TH IS I S TH E B IG R EV EA L. LE T' S GE T I NT O I T. [A PP LA US E] LE T' S S TA RT W IT H A V
AL UE . HE Y, T HI S IS N' T A N EW L AU NC H BU T TH IS I S O UT R IG HT N OW , W E A RE A VA LU E B RA ND . WE P RI DE O UR SE LV ES O N BE IN G TH AT BR AN D TH AT H AS B EE N TH ER E FO R YO U. WH EN Y OU W AN T SO ME TH IN G DE LI CI OU S AN D C RA VA BL E, B UT MA YB E D ON 'T H AV E A L OT O F M ON EY IN T HE B AN K. TH IS Y EA R, W E LA UN CH ED A N EW VA LU E M EN U , TE N IT EM S F OR $ 3 OR LE SS . GO T RY I T. TH AT I S M Y FA VO RI TE P RO DU CT S, TH E CH IC KE N E NC HI LA DA B U
R RI TO . NO W, I 'M G OI NG T O GI VE A L IT TL E IN NO VA TI ON S EC RE T. I CL EA RE D T HI S W IT H LI Z E AR LI ER , SO ME TI ME S W E J US T PU T A L IT TL E TW IS T ON S OM ET HI NG T HA T YO U G UY S LO VE A ND I T JU ST B LO WS Y OU R MI ND , I T B LO WS O UR M IN DS , T OO , SO T HI S IS T HE F IR ST O NE . DI D A NY BO DY T RY T HE G RI LL ED CH EE SE D IP PI NG T AC O L AS T Y EA R? [A PP LA US E] SO ME P EO PL E D ID . HO W A BO UT A C HI CK EN A ND S TE AK EN CH IL AD A? GR IL LE D
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Comments
Dang, I was hoping silksong would be announced this year…
Name another fast food joint that can have an E3 level conference.... I'll wait....
That battlepass lookin sick.
This is pushing Demolition Man levels of Taco Bell cuisine. Let the Franchise Wars Begin!
56:45 the new items coming as soon as next week
Put the Chipotle Ranch Chicken Burrito back on the menu permanently
This the funniest conference I ever seen in my life 😂😂😂
No, I'm telling you I would go to a taco bell convention in a heartbeat!!! I would be screaming in the front row!!!!!!
I actually fucking cheered for the Secret Aardvark reveal. Far and away one of the best sauces. So good, you guys will love it
No Volcano Taco? Come on y'all. At least release the lava sauce.
I remember my Taco Bell in Napa California in 1980, the old style building with brick, and loved my encherito with olives. Please, pretty please bring them back permanently. Lots of memories of eating encheritos with my parents. Great memories! Live Mas!!!
I started eating at Taco Bell in 1972 in Southern California. Taco Bell was an open air, order at counter, eat outside at a table with a plastic umbrella next to a fire pit. The classic menu was great. The classic tostada was my favorite, and now it is gone. The $1 menu is gone. The fiesta veggie burrito became my favorite, and now is gone. As a vegan I loved eating at Taco Bell, and it was affordable. You need to go back to the classics, and listen to the old time fans that loved Taco Bell. You are chasing us away.
Am I the only one who wants the Taco Salad back 🤔????????
1:04:10 wow, that crowd is going crazy…
There’s no way that the fries are more requested than the beefy crunch burrito… That group is 20 to 30,000 strong and has petitioning Taco Bell for like over a decade. Jeezzeeee
This was better than last week’s State of Play
Bring back the mini shredded chicken quesadillas in foil!
Always appreciate Taco Bell’s Marketing team lol they always think differently than most other fast food companies
You need to bring back the bellbeefer…it was a hit in Riverside, CA! I worked for Taco Bell for 8 years and customers were upset when they were no longer available. I also think Nachos made with Nacho Cheese Doritos would be a hit. And last but not least, the enchirito should be brought back permanently!