So there's this guy. Yeah - this guy. And
this guy decides to make a better deck shoe. This better deck shoe. With a rubber
sole that looked like waffles and stuck like syrup. And a custom upper made up of
whatever fabric you were feeling. And surfers dug that. So pretty soon these shoes started popping up all along the coastline. Including a little surf shop in Santa Monica. Where some
hoodrat kids had started surfing asphalt. Carving banks, hijacking pools and reinventing skateboarding in the
process. So by
the time they showed up to Del Mar in matching blue '44s, these shoes
was essential as the boards themselves. Then the guys were like "Hey can you make them like this?" So we did. Which lead to this shoe. Which lead to this shoe. Which lead to a stripe down the side. And kids sketching up the uppers. Then this guy took over and got these shoes traveling off the wall and into the ruckus. Sticking to the floor and bouncing around pits before ending up in Hollywood. Blowing up in a m
ovie the lawyers say we can't mention. Whatever. You know the one. From there we took it international. While uniting kids from Sao Paulo to Shanghai
under a checkerboard flag. And bringing the underground to the main stage one show at a time. Creating the House of Vans to give a nation millions of place to come up. Just like those that came before them. So while groupies line up to chase the
next fad, we'll keep rockin our vans. Just like we have the last 50 years. Same as it ever was, only som
etimes a
little different. This is our story and we're sticking to it because we're the
Van Doren Rubber Company but you can call us Vans. these shoes are inspired by surfing
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