you've probably heard me say this time and time again you need to run your non-profit like a business and we're going to be talking about that on this episode welcome to the non-profit digital success podcast I'm your host David and in this episode I've got Melissa Bennett with me and we're going to be talking about non-profit business style having efficient expenses and maximizing your fundraising results Melissa is the CEO of control F digital marketing Collective based in Hamilton Ontario she
started her career in fundraising and marketing at her local SPCA and over about eight years she learned the importance of Partnerships and communication and the power of improving building processes to lower expenses and maximize fundraising efforts in the shelter and the community today control F is home to diverse range of Canadian clients approximately 40 percent of the roster is in the non-profit sector and those nonprofits range in size and needs Melissa takes great pride in bringing her
non-profit heart and agency brain and passion to her collaborative business focused approach to successful marketing strategies thank you so much for joining Melissa how you doing today I'm great thank you for having me not a problem not a problem I'm looking forward to talking about this every few episodes I mentioned you need to run your non-profit like a business so super excited to have you here and let's you know jump in and really talk about this a little bit and I guess the first thing is
is why are you passionate about a business focused approach when you're working with your non-profits so I think because I came from nonprofit I went straight out of University where transparently I thought I was going to be a psychologist I thought I would take a temporary six-month stint in non-profit of course at the SPCA who doesn't want to work for your SPCA and cuddle puppies and kittens um before I obviously moved on to bigger and better things eightish years later right that first six m
onths I was 22 I was so green and I was so in over my head I came in in the fall season so for fundraisers that's Mayhem and I was essentially handed a stack of paper and said you have four major annual appeals off you go best of luck to you I didn't want to ask questions I didn't want to seem stupid I just I ran and things went reasonably well and I always think about that when I'm working with non-profit clients because I remember how insecure I was but how passionate and how dedicated I was a
nd I swear like a month after coming on board our Ed was was walked out and a new one came in and of course I was sick that day and so I came back to work the next day with my tail between my legs thinking like oh what is this new Ed gonna think about me and she actually ended up being like a fabulous mentor to me over the years she was perhaps not everyone's favorite because she ran that SPCA like a business I think I don't I can't obviously speak to previous leadership but my understanding was
that it was just a different approach where she came in she looked at she looked at the status of their finances and she said well we need to make some changes and so because I was a little green baby and she was very seasoned in leadership she kind of took me under her wig and I I learned so much from her in terms of running a non profit like a business it really should not operate you know at a loss or you shouldn't be holding on to folks that that aren't you know after some consult that aren
't performing or or aren't a good fit for culture um and that goes with volunteers like she she really made some waves and I think that organization was better for it all these years later she's moved on I believe she's retired but that's always stuck with me and I think after my non-profit years going into agency life I worked for a small agency and now I run a small agency Collective whatever you want to call it I really learned that small business is not that different from nonprofit in terms
of how you run your operation there's not you know necessarily buckets of money falling from the sky and you need to manage your resources appropriately so I think a lot of the time when I speak to clients non-profit clients for a first consult a lot of it is well we don't have a lot of money and it's fascinating to me that that's how people open the conversation so I think that combination of where I where I originally come from in my career to where I am now and have those conversations often
start I'm sure you hear something very similar it's uh it's often part of my repertoire are like I get that you're a non-profit I get that you're charitable it's still a business yeah I think you know a lot of non-profits run on a shoestring budget that's just what it is right everybody wants to put their heart and soul into the work and why can't everything be free where do you think important areas for non-profits to maybe make some concessions or really think about investing some some decent
money I mean obviously budgets vary right you've got some nonprofits that are ten thousand dollar a year budget if you have some that are hundreds of millions of dollars a year in budget but if we were to talk to like small medium-sized non-profits where do you think a good place to start with investing uh and spending money on the non-profit would be so it's a good question so I think obviously it is going to vary based on the size of the organization one of the first questions I always ask pe
ople is like you know how close are you to your budget are you running you know I've run it where your budget runs you know in different time frames first of all like if you're looking at an annual budget sometimes someone from the top down is looking at it once a year sometimes you're looking at it quarterly sometimes you're looking at it monthly I've also been in positions where I really only look at a budget on a campaign basis and not big picture so I think there's variation there but I thin
k the most prominent thing that I see and it's going to sound bias now that I'm in a consultancy role but but I do find that lots of nonprofits will either hold people that that either they have the potential but the organization hasn't invested in their training or their continuing education that was something that was always in my annual review I would ask for more continuing education before I would ask for a salary bump because I thought that was a better long-term investment so I see a lot
of folks that are either in volunteer or paid positions that aren't given the opportunity to grow to continuously invest their skills that are then reinvested in the organization or I see really what I see a lot of is people saying like well how much money do we need for that I think it's a cart before the course thing so that's where potentially a consultant comes in and recently I've learned there's very creative ways to bring consultants in you know outside of your operational budget with gra
nts and and what have you but you know bringing in someone that let's say a common one and people don't that I work with people don't have a dedicated corporate partnership person or a sponsorship person put on the back of the donor development person or the events person and really that's not their skill set so I can tell you at my SPCA I struggled I'm not a sponsorship person I can speak to it I can have wonderful meetings strategically that's not necessarily always going to be my strength are
a but it was you know within my my roles and responsibilities versus bringing in someone that does that day in and day out knows how to strategically structure your offering knows how to help you position your value obviously that investment that initial one-off investment might look like oh we can't do that but think about what the return is going to be so I think sometimes there's just a too many hats of what the existing team looks like and not necessarily an efficiency in do we have the righ
t people and that's not to say anything about the people that dedicate their careers to nonprofit or volunteering in non-profit I think sometimes the roles and responsibilities or the the creep is just sometimes what's stifling that kind of growth because with that might come opportunities for lowered costs through finding grants for like I think I don't know if they still do but back in the day we saved a lot of money on a grant from Microsoft they covered all of our office products for for the
organization just just people that know where to find the efficiencies that you might not when you're in the trenches every single day 100 right and to your point you mentioned creep and part of that that's not like a creepy person right that's right exactly right um you know quite often non-profits and Charities and Community organizations for full-time staff they put a line item in the job description you know other duties as a sign yeah right and like if you're hired to do fundraising does t
hat then mean that you need to know web development so you can update the website to create landing pages for the events right just one example um maybe I'm a little bit biased there because we're a web shop right so right but I think there's something to be said for getting the shortcut not that it's like a cheat or anything like that but efficiency if you know exactly efficiencies so if you can hire again maybe a little bias too to your point here if you can bring a consultant in that has thei
r team with them and their history and their knowledge base to give you the direction and say you need to do this this and this or like you need to do this we'll do it with you or for you right like our team you're getting about 85 000 a month of salary by hiring my team because we've got 18 people in there right just like yourself you don't have to invest two million dollars a year million and a half a year 800 000 whatever it is for that consultant for their time for the entire year you can ju
st bring them in for I don't know 20 hours or 30 hours and have the power of the team that's there to really help uh Empower your team yeah so I think there's a lot to be said for bringing in the expert where you need the expert right and a real expert will tell you whether you need them or not right having a conversation going you know what you don't really need us just do this this and this write a quick half hour call right and then you just know okay here's what we need to do and you know mo
ve on and forward but I think it's something to be to really think about especially in a small non-profit where you might have a handful of people in the team right there's only so far that volunteers can work with we've had uh two organizations come to us in the last month where they had volunteers running the website and they were WordPress sites and there was like Elementor was installed which is a page builder and then they had Beaver Builder installed which is a page builder and then they h
ad Gutenberg installed which is a page builder and then they were running on a version of Wordpress that was like three years old and not updated and there's just so many issues and it was everybody that came had their skill set and whether it was right or wrong you know doesn't really make a difference what matters is getting somebody in that can help and provide the expertise that you're looking for yeah and authentically and transparently you know because obviously there's a there's is a filt
ering sometimes of who those right people are you know the word process is is a perfect example because you know so many people would put their hand up as a volunteer as a well-meaning volunteer even a well-meaning staff person say oh I know words that doesn't mean that they're necessarily the right person to be going into the back end with usually full Advanced sort of access to install any number of plugins and whatever else like I can tell you there's a there's a national level uh organizatio
n that that I contract for on occasion and that's exactly what happens and I can't tell you how many times in Peak event season or Peak campaign season I get a frantic frantic frantic and I'm not even there like they have an agency of record through their web stuff but I just personally have a relationship a frantic like the website is broken it's registration day for thousands of individuals what now and like the loss of Revenue on that single day like the impact of you know that one volunteer
or that one staff person versus you know having informed Consultants that can make you a road map of you know this this and this or efficiently use two hours of time to put the tools you need in place rather than a volunteer or a staff person spending hours of perhaps even paid time on such a task like it just if there was a word it's it's efficiency yeah I think that's a really really key word efficiency efficiency efficiency let's underline that make it bold right and highlight it right like t
hat's that's what it's about is how can you working in a non-profit help save yourself time and effort and make your life easier right there's tons of automation tools and things like that that you can use out there like zapier or IFTTT or I don't know there's a bazillion of them out there we could probably talk Melissa for hours on end about ways that tools like that could be integrated maybe we'll have you know another podcast talking about you know Automation and something like that to improv
e efficiency but something you touched on earlier was and I'm going to call it scarcity mindset where it's like oh we don't have enough money can you talk about scarcity mindset that we know about in non-profits and how you can work with your experience variants to alleviate that kind of barrier yeah for sure and I mean you could call it scarcity mindset you could call it lack mindset I think you know by definition it's a belief that there's not enough of something uh in non-profit it's quite of
ten funds the example that I like to give is time like if there's just a finite amount of something and you know I catch myself doing it as an individual like there's just not enough time in the day or I'm racing against the clock to get X Y and Z done and I think the scarcity mindset is from a growth standpoint the biggest barrier to growth in nonprofits I find if you open with well how much money will cost sometimes that's different than saying you know our goals in 2023 are to have a new webs
ite that has these functionalities which could be to be able to accept online donations to have a an automatic registration for new volunteers maybe to have a peer-to-peer fundraising functionality and having a bit of you know goals in place a road map if you will to say we need these pieces in place you know what money do we need to get there as opposed to saying well what it what does the website cost I think that mindset in general one is there's a finite figure here and there's a there's a l
imit and there's probably a budget line that you know someone's keeping in the back of their head versus these are our goals you know we would love your expertise on how much it would cost us to get there I think that implies more collaboration more conversation I think it's a little bit more and maybe I'm just an idealist but a little bit more inspirational to say like these are our goals like hey like how are we going to get there board of directors staff volunteers this contractor that I've b
rought into my office for a meeting I think I think the way you even just ask the question you know how much does this does this cost this X cost website marketing consultant whatever versus these are our goals and we would love for you to help us get there let's have a conversation I think it's an entirely different outcome for the most part in my experience yeah I think there's two there's two things there one is think of it not as expense as a line item think of it as an investment in your br
and in your organization in helping right and this is just a method this is just what it takes to get there right and yeah planning out and having those goals having those really high level strategic conversations will determine what that final goal is and then the deliverables and the tactics are like overlaid on top of that and yes there are costs associated even if you can do everything in-house there are still costs associated because it's people's time maybe you need a little bit of softwar
e or something like that a license of Adobe for example or whatever it happens to be and that's that's yes you need to think of it as an investment so that's the first thing the second thing is you need to think of it as like walking into a Honda car dealership and saying I need a vehicle yeah right how do you even start that car right do you need a two-door little pickup like poop do you need the the SUV do you need a van do you need a pickup truck do you need like the low end the high end like
there's so many different variables that go into it and it's such a load of hey how much is a car well you know you can get a Maserati or a Lamborghini or you can get a pinto right like yeah right so to your point what is the end outcome and what are those steps that are going to get you to that and I think if anybody listening to this can shift their mindset to think of it as an investment instead of an expense you're going to end up with a better result at the end of the day I agree if effici
ency is word one investment is word two and you can invest in your own efficiency no I'm just you absolutely can't listen I had very dedicated which is very very running with the we won't name names but the the most prominent provider of a donor database in the nonprofit World probably the one that's been around 25 years that does everything but nothing really well yes and nothing really changes or like new developments coming down the pipe you know we're talking about the same way um that is no
t a cheap software to run most maybe I shouldn't say most many organizations at least peer organizations within this this field have a dedicated paid staff member who knows if they're paid well who knows what their training is to run that database to run donor exports theoretically that then can be exported into email marketing pipelines to then Steward those donors hopefully help them become monthly donors you know maybe they leave a bequest at the end of all of this like to me your database is
your donor database in nonprofit is like your heart and your soul and your brain all at once and if you're not leveraging that tool you're automatically stunting your fund development which is more than likely something your growth as an organization in terms of who you can serve curve and how you're executing on your purpose so this organization had a volunteer who was untrained um and who while I loved them personally was not a good culture fit running the database for about 10 years while th
e day-to-day execution in terms of like you know were we able to reconcile with accounting like that box got checked without fail every single day that organization could look and say we have saved x amount of money on a salary by means of having a volunteer run our donor database and complete these accounting functions absolutely correct however there was you know no connection then between that database and marketing or that database and other legs of the organization that that access other in
dividuals in the community meaning I could not take that information and again Steward a donor say thank you for your donation I couldn't tell you how to segment an email list or social media targeted ads or anything to say what our average gift was or if we have I know that we had more female donors but you know who or our people like the the limitation of having that efficiency you know that cost saving in a sense in place the limitation in terms of growth and potential opportunity completely
lost and it's it's usually an example that I give like yeah you're you're saving that salary but what are you losing over here what is the potential of you know fund development of marketing channels reach uh corporate corporate partnership like it to me it's it's not worth the probably minimum wage salary that would have been over here being able to have somebody that can get that data like the this software platform is very widely used and getting somebody with expertise that can run the right
queries and and build those is critical and there are lots of other platforms out there for like CRM so like customer relationship management tools to be able to integrate into platforms or run the queries eat more easily there's a big lift to get out of this platform and into other ones and that's why a lot of company our organization state with with it because look the time and effort and then everybody having to learn a new tool but getting somebody in that knows what they're doing with it t
hat can really take a proactive approach and be strategic about it instead of just you know going through and you know yeah all right here's the query Finance here though go reconcile right run that run this to your financial software right or or connect it or whatnot so you know I think that that's really key is making sure that as a business as well right so if you're not a non-profit if you're a small business and you're listening to this you need to have in your organizational chart all the
seats that you need right and then you need to make sure that you've got the right people the right fit as Melissa was talking about in that seat for that role for your organization and making sure that they're a good culture fit and all that other wonderful stuff well you can think of it like if you're running a small retail business and you have a junior level marketing coordinator I think you're going to ask that person to export you know your customers into some email segments and continue t
o Steward and message them so that's the you know perhaps the non-profit limitation versus that would never I would hope that would never happen and say a retail or a for-profit business it's like a a must-have and if you don't complete these tasks we will find someone else for the role versus the mentality is just sometimes switched on the nonprofit side so in terms of you know switching from money and scarcity into like what I would call like an abundance mindset right what are some like quick
tangible ways that a non-profit could you know work through and think through that barrier of switching so in terms of quick ways I would say you know I may have already mentioned this but um ask the right questions right like you know ask the right questions with your with your business hat on what are your goals as an organization everybody can tell you what their what their mission statement is or or who they're looking to serve but ask that question before you ask how much money do I need t
o raise this year like look at look at your goals look at your purpose look at you know is there a part of our purpose or our mission that we're actually not meeting and consider those pieces before you consider how much money do I need to raise I think second I would remind non-profits to consider their value always this came up very recently on a corporate partnership conversation it's you know it's it was a fairly interesting article that I that I read about how so often nonprofits will go in
to a you know a negotiation or a conversation with a prospective corporate partner and they almost have their tail between their legs they're thinking oh what does Canadian Tire want to sponsor us for or your local Walmart or your local small business to basically cover the cost of this one item that you need we used to run this like photos with Santa event and I would schlep across the city making sure that you know this organization covered the cost of my my ink and this organization covered t
he cost of my paper and like that doesn't speak to the value of the organization that doesn't say you know with your help we're going to raise this much money and that's going to mean this much for people pets you know initiative X so I think understanding your value and what you bring to the table or to your community changes the narrative and it changes your mindset from a lack of we're just a non-profit and you're a corporation and and we need you it changes your mindset and it changes how yo
u approach that conversation so knowing your value I think is incredibly important for your confidence in your conversations and your approach in collaboration or partnership or you know any sort of growth 101 in terms of running your your business like a non-profit and I don't think this doesn't happen but knowing your costs knowing your staff costs I am a stickler about knowing what your off costs might look like like lots of organizations will brag oh we have 400 volunteers okay what's the va
lue of those hours if those volunteers were paid let's say minimum wage what is the value of of your volunteers time like know your costs know your big budget know how that breaks down into your small initiative so that you know that you're spending your time where you're spending your staff's time on the right things that are valuable that are going to see a return again if you're working retail or you're working Something Corporate again I'm hoping you're not like you don't have people that ar
e are not in the right roles and then I think the last piece we've already talked about but it's just finding and investing in the right people whether that's your existing team and making sure that they have you know at least the opportunity for continuing education and that can look like a lot of things that can be highlighting some free webinars that are coming up that might look like a conference it might be you know in Hamilton we have a ton of you know women in business networking groups u
m but making sure that the people that you have in place are that have opportunities to grow their knowledge which then bring invest in the organization ideally pay them competitively so that they they have confidence in themselves and what they bring to the table they're less likely to burn out and then other ways that you can be investing in the right people is again if you're asking the right questions and you you're you're following a bit of a road map you might know what your gaps are you m
ight say I'm you know I have such a strong administrative team but no one really has web skills you know do I want Sarah spending 10 hours a week trying her best with the best of intentions to update our WordPress site oh but it you know keeps going down or do you want to pay someone that you know you know understands your website understands your goals understands your needs spending half or you know a third of that time on demand when you need it to make sure that the job is done right and tha
t you're not then burdening you know your staff's already probably limited resources so I think whether it's Consultants or you know whatever I feel a little icky being like hey guys you should hire Consultants but sometimes it's an efficiency question of do my staff have time A if they do great is this their skill set will it take them four hours to complete this when a consultant could do it in one you know there's just those are the kind of big questions in terms of who are the right people a
nd that applies to volunteers as well yeah I made a couple of notes as you were talking there there's two things that I'd like to touch on a little bit is to your point about approaching corporate sponsors you need to really understand what the impact is that you're having whether it's in the community or for specific people whether they're local or Global or in another country on the other half of the planet it doesn't really matter knowing what your intent and your purpose is and really making
that your core value as a person as the organization and throughout your staff and your volunteers is really going to have a bigger impact for your brand so when you go and you talk to a corporation like one of the ones you may have mentioned or a small business you know next door you're looking to do I don't know rummage sale or barbecue or whatever it happens to be right having those kind of conversations and explain to them look the money we get from this and this is this is how much money w
e're hoping to raise from this barbecue that we're gonna host and this is what we're going to do with the money right and you can be a part of that you can help affect change and you can be something bigger than Melissa's hat shop next door right like you can go and have a bigger impact than just what you're you're doing right now and it's very easy to do so that's the first uh thing I want to mention the second thing was about the staff you want to obviously make sure that the really awesome st
aff that you have the people that care about your mission and your vision and what you're doing and the impact you're having that you keep them right there's a lot of time that goes into building institutional knowledge right and it can take years to recoup that when they walk out the door so if it's you know maybe you can't offer them more money but maybe you can offer them another vacation day or two over the course of the year or you can let them I don't know like covet has certainly put this
in the Forefront but maybe you can let them work from home if you're getting everybody to come back to the office maybe they can work from home once or twice a week instead of being in office every day kind of thing so there there are these other perks that can be offered that aren't exactly money but it still helps make a good vibe and and feel like you are a community as an organization absolutely and and you know continuing education is is one of those pieces as well which it's a perk or an
incentive but if you think about it it's also an investment in your organization as well yeah like before you were talking about Sarah do you want her spending 10 hours a week working on the website right um maybe you can hire consultant to work with her and train her as they're working and kind of level up the experience in an informal educational way that makes them feel more confident about the work that they're doing and provides them support and growth absolutely this is a especially throug
h the pandemic compassion fatigue has always been a component of the nonprofit world and and I think burnout culture is real and it's prominent in all of us non-profit and for-profit and I think anything you can do pastity internally build confidence in your team members uh whether that's continuing education or like you know my big thing is collaboration so you know maybe you don't always want to have a consultant on your roster you want to build internal capacity then bring the right consultan
t in to work together to collaborate so that when your team is executing on you know WordPress updates when they're definitely not a developer at least they're confident doing so is taking them less time which means they can dedicate their time and their resources and their brain space you know to whatever it is that they actually do best and want to be doing 100 okay so if you were to go back in time right we've got the DeLorean charged ready to go 88 miles an hour if you were to go back in tim
e right and tell your younger fundraising self a piece of advice based on all of your experience that you've had to date what would that be it's a tricky one you know not to not to be lame but I think I would tell myself to really just go for it like I you you know very early on in our conversation I said I was you know it was travel by fire I didn't want to admit to anyone that I really had no idea what I was doing but I figured it out but I think that that early experience of being handed the
stack of paper I think it didn't do a lot to build initial confidence and so I think I would go back to 22 year old Junior fundraiser Melissa or 27 year old director of development Melissa and say you know what like don't ask for permission don't hesitate you know what you're doing just go for it and don't worry about your age I was so concerned with the the age gap between myself and everybody else that I worked with not even in the development department because it was usually a party of one m
aybe a party of two um but just organized organizationally I was so aware of my age and I thought that it in my world I thought people thought less of me and maybe they did but who cares because I can tell you it was it was in the age of Instagram where I was the one pounding down the Ed's door and saying we need Instagram we need Instagram we're an SPCA we have like visual eye candy like nothing else like we are meant to be here and I remember having a chat with the board and having a chat with
leadership to you know make my case for why this next social media platform was worth everyone's time when everyone is working on you know limited budgets you know limited salaries limited time you know I I made that handle I set that up um and so I think it's hard for the nonprofit to get young invigorated talented blood in the door because I think as the generations coming younger and younger they are expecting you know work-life balance and better salaries and all of those things so I think
it's already hard enough for them to get those younger folks in the door um and I would hope that now when they're coming in the door they are feeling like they have something to add and something to to bring to the table that's new and and I wish I wish I knew that back then awesome yeah imposter syndrome yeah very very very real and you know overcoming that takes a lot of uh of courage to be honest right and just you know being honest with yourself and you know knowing what your limitations ar
e or what your perceived limitations are those shouldn't necessarily stop you you can be nervous right but you also need to trust your gut and if you're like you know what yeah we need Instagram why aren't we doing this go and set it up and like if it's not going to hurt the organization set it up post some stuff and then show hey you know a little pet project I did this this is is kind of you know where things went with it do you want me to continue with it right and if you've been able to show
some kind of success with it why would they say no right absolutely um Melissa let's talk about control F for a second so what kind of work do you focus on uh in terms of digital marketing related to non-profits oh that's a good question so I do a lot of marketing strategy so I might go into an art and say these are your major events or these are your major campaigns this is your key messaging map it out in a very detailed Google Sheets and help people kind of organize at a high level but also
at a very granular level like hear all your deliverables and help them kind of not only see see how their strategy comes to life but also help them manage their time if you're writing an email it's not just the person who has to write the email it's the person that perhaps has to make the graphics or source of photos it's the person that has to review that email make edits get it back to the person that makes it like there's a lot to it there's probably a dad hopefully a data coordinator that's
like making sure your email segments are you know up to date so I do a lot of high level marketing strategy and also really kind of granular work around you know what is this actually look like for your team and do you have the folks that are in the right places to do that sometimes that trickles into to fundraising uh I try I really do try my best to stay out of fundraising these days it's just it creeps up on me so I can tell you why I'm working on a giving Tuesday campaign for a client right
now and I'm working on a 2023 marketing strategy as it relates to fundraising deliverables for another client so I can't say I've put my hands clean a bit but I do try I do a lot of social media I can't say I do a lot of day-to-day execution anymore but I will set up social media toolkits again I want to empower non-profit teams to have the tools or good brand representation really to be able to to execute things internally while meeting their budget line so I might set up some templates in canv
a or adobe that they can then always work with and kind of build on their brand I might do some advising on how to set up a reel and give them a template so that all they have to do is kind of drag and drop their content you know great growth opportunity there that I don't do a lot of work in is automation so no there's a good automation company that that you would recommend that's always a good tie to have I do a lot of paid advertising and I do a fair amount of SEO and SEO copywriting work whi
ch I can tell you SEO you probably know this is for non-profits they're like do I need this what's the return um that I wish more organizations would kind of tap into that only only since people have been getting the emails from Google saying we're sunsetting Google analytics we're moving over to ga4 do I even have clients saying what is Google analytics do I need this which hurts my heart so um uh that's definitely something that I do a fair amount of is is kind of bringing people's data to the
Forefront and whatever that looks like but you know that's uh that's mostly it in a nutshell that is awesome Melissa thank you so much some amazing and fantastic insights I hope people that are listening to this uh whether listening to it now or at some point in the future that they've been able to get some advice and some pointers from our conversation today and what I want to do is challenge everybody that's listening to this or watching this if you if you're catching this on YouTube hi I wan
t to challenge you to meet with somebody that you work with whether they're a volunteer or an employee or your executive director or VP or whoever doesn't really matter and talk to them about this scarcity mindset and how you might be able to shift it to a mindset of enablement and empowerment because I think that's really what's going to help drive your organization forward more so that's your challenge within the next seven days of listening to this that you have that conversation so Melissa i
f anybody wants to get in touch with you or control F what do they need to do you can find us so control F we think we're real clever so if you were to look on your your PC keyboard certainly not your Mac keyboard because I'm staring at my Mac keyboard right now you would see the control key like Ctrl uh it's Ctrl F because if you hit Ctrl f it helps you find things so if you're a web developer or a marketing person that becomes incredibly important so we like to think we're clever so control ap
p.ca is the website and the Instagram account is we are control F so check us out we're still we're still finding our own language in terms of how we want to tell our stories but uh but that's uh that's where we are awesome uh thanks again so much Melissa it's been great having you here on the non-profit digital success podcast okay everybody listening if you want the link that Melissa just provided or you want to see any of the other details we've got the full transcription on our website just
head over to nonprofitdigitalsuccess.com click on this episode for all the details and until next time keep on being successful foreign foreign
Comments