or recording how you doing today Jackie
I'm good how are you I am doing great um minus it being slightly warm in here it's gonna
be okay I think we'll be you'll be fine we'll be fine I'm really appreciative complimentary water
that's okay so thank you yeah I I mean you need something to wet your whistle when you're talking
for an hour a whole hour is that what we're doing I mean that's what I typically do okay do
you think we can go that long I can talk forever it's not a problem with me no
uh you
said you've done podcasts before yeah you do media things all the time I do what is what is
that like yeah no so I'm kind of um one of the many faces of High Caliber karting so we're
just jumping right into High Caliber yeah I mean that's where I'm doing all of those things
at so it's for my job as the marketing director aka the master of Mischief that's what I do a
lot but that's your title yes the official title is Master Of Mischief but for people who don't
know what that is I'm
the marketing director so um but I do a lot I I appear on commercials a
lot I do morning talk shows I do podcasts radio commercials everything like that so what is that
like what is that like yeah I mean what is it like being essentially the face a face of many faces of
many faces yes um has been saying the face I was like no no I just wanted them but um it's great
I absolutely love it uh I've always kind of been um I guess an attention seeker you could call
it but uh this is just part of
the job I mean uh as if you actually view this video or not I
have colorful hair it's kind of died out right now but I've always kind of been a peacock so
I don't mind getting in front of the camera or behind a mic or anything like that and just you
know letting my weirdness come out in all these different shapes and forms so do you typically
prepare for it I mean what is the process like for you going on camera because I mean obviously
you're representing like a company a business um I mea
n for me like when I do the podcast I'm
like I'm just representing myself yeah yeah so it's not like I have to worry about what
I say necessarily I'm kind of filter free um I would have dressed up a little bit more had
I known that there was a camera here today but that's okay but I think people appreciate the like
the Down to Earth yeah maybe who knows I usually so to prep I do usually you know have a full face
of makeup on I curl my hair I make sure I look fun and friendly I'm very intent
ional in all of my
outfits and even like down to the jewelry and everything like that am I accenting correctly all
those other different accenting yeah like with my jewelry like like so high caliber has like you
know our primary brand colors are black and red and white so I do a lot of black and red in my
jewelry and my eye makeup and everything like that to match my media jacket that I usually
wear I think you I think I was wearing it recorded yeah this bright sparkly sparkly excuse
me br
ight sparkly red jacket I call it my media appearance jacket so I do wear it for like all of
our interviews or big events or anything that we wear uh anything that we do there so um but to
get in the mind so that's what I do physically uh and then to get into the Mind space of being
that face and being that almost like a character right but I'm really myself because I'm naturally
fun I think but um uh I uh I usually listen to certain music you know on the drive-in like I had
like one of my
Bops on I was like yeah this gets me in the right headspace and everything like
that it crank up the music I um try to take a nap beforehand if I need to I know that's kind
of weird but if I know I'm having a long night or anything like that I'm gonna take a nap at work
and get up so I can be ready for an award show or um a media appearance or anything like that so
yeah I mean when you're in a position like you you kind of have to get into that space a little
bit yeah I used to when I first
started this podcast I would get so nervous before interviews
I'm like I like I just get anxious super anxious and I would start doing push-ups push-ups push-ups
okay okay yeah it would help me like just clear my mind yeah and I'd feel at ease I feel like that
the music's that for me yeah just like getting into the right playlist making sure I'm like I
was gardening yesterday with my mom and she uh she likes 80s and 90s pop music so I was playing
that on my Bluetooth speaker and everything
and when I went into my car it automatically started
playing what I was playing yesterday and I was like Tina Turner and I was like okay I was
like this is not the jam for me right now so I immediately went into my playlist and I
found something to like get me in the right way what's love yeah I think so yeah I honestly
think so and I was like well like usually I just sang it at karaoke the other day with uh Zach
Bingham our general manager at High Caliber but um we all had only done it be
cause she had
recently passed too so it's not usually my typical type of music but you know it was like okay uh
gotta change this immediately right now one of the funniest moments for me with uh Tina Turner
was uh I was taking I think the trash out and I walked through the garage and I was like I think
I was playing and I was like What's Love Got to Do and uh my neighbor was outside and heard me and
I was like that's something I like came around the corner she's just like staring at me and
I'm
like that's embarrassing yeah embarrassing story like that from when I was like in high school I
was walking my dog around the block and uh I was listening this is back when we had CD-ROMs you
know portable CDs that we would listen to and I was like listening to like a Scooby-Doo soundtrack
and it was just like belting out this song in my own little world and everything like that and um
uh apparently the track team or the cross country team was out like running and I had a crush on
lik
e one of those Maps like one of those runners and I'm just like chilling out I'm doing my own
thing and then all of a sudden he just like whips right past me and I'm like singing and dance and I
was like this is the most embarrassing moment did it ruin your chances uh I uh I'm probably I don't
have the best thing anyways oh that's hilarious that's really funny yeah it's embarrassing but
yeah I was just you know trying not to make sure my my CD would skip you know but do you know
what's funn
y I think so many people have uh like they have music that they listen to that they
would be embarrassed to know other people like they'd be embarrassed for other people to hear
them listening to it I don't think I'm like that at all no I'm really yeah no I'm like I'm out I'm
proud you know about whatever it is they listen to um I have been getting into a little bit more
of like country emo sad music what is that I know it's so weird it's all over at Tick Tock like
making fun of like Elder
Emos it's like you know you used to listen to like this this pop punk uh
rock music of like screwing over the man and like all this other stuff and like and now you're just
listening to like really sad country songs about like how life is just disappointed you I'm like
oh man what is an example what's do you have any names um like stick season by Noah something or
another he's like one of my popular guys yeah I don't have services but that's a good one that's
a good sad like kind of country
song it's like folksy I would say it's more folksy than it is
like country but okay yeah what was it called stick season stick season Yeah by Noah Miller
or Noah or something or another and uh I think that one at karaoke pretty often I'm pretty good
at that one I can do the sad country songs but I don't like listening to countries so it's like you
know I I call it more a folk I mean that makes it more palpable for me so do not do not like the
classic country like the old school country or
um when I was younger when I was okay young
right like four or five years old like I would listen to Country you're from the West out
west uh no I was only out west for a couple years oh I'm actually from Ohio originally oh um
I grew up in Ohio went to Kent State University and then my uh first big girl job took me out to
Colorado and I was out there for eight years so I got I got it right here got a
stick season that's a good one oh you got an adverse though yeah Noah Khan
yeah that was t
otally off on that last name uh he's a good one I like him I don't know if
it'll play play volume we're trying here maybe not nope not playing all right
I'm not gonna waste my time okay [Laughter] but yeah I know he's no he's a good one um no I I
don't have any problems with what I listen to or having other people listen to it some I do listen
to work I mean at while I'm at work I have my Spotify playlist and I go through like different
genres every day like depending on what I'm doing but
some of the time it's like a little too party
girl and like somebody will walk in and they'll be like oh my God I'm so sorry yeah like that's
the only time I'm embarrassed is like if it's like this I just remembered and I'm just like uh I
just remember like back when I was in high school everybody hated like everybody not even high
school like high school yeah I didn't want anyone to know if I was like oh Middle School everybody
talk crap about like the Backstreet Boys see I was a backstree
t boy girl forever like yeah and my
best friend what is an insync girl but like okay music and everything but yeah I don't know it was
embarrassing for me though because I was a girl that's true yeah if you're a guy people are like
you like the bag yeah yeah it'd be embarrassing yeah for you but for me it's just but every
guy Every Time I Want It That Way comes on the radio every guy sings oh yeah no no at karaoke
we actually have these regulars who are and I know we keep bringing that up b
ut there's so many good
stories there uh we have these couple of regulars that are between the ages of like 20 and 22 maybe
so they're obviously like over from MSU and they came over they came back to back for a couple
weeks um I think while school was in session and they're out now but um they did I want it that
away by Backstreet Boys and um they introduce themselves as like the opposite of the Backstreet
Boys they said we're the front Avenue fellas we just love them and eventually they c
horeographed
this whole dance for it and everything like that's awesome it was like four to five of them who
always do it because we have this really big stage and it's so much fun and it was just so goofy
to see like these couple of 20 year old dudes like that's really cool it's so funny because
if you I see these young people doing karaoke songs and they're doing songs I listen to while
growing up and it's so strange for me because my favorite karaoke songs are the songs from the 80s
lik
e the 80s and 90s right so those are the ones I love to do so hearing young people we were like
10 years younger than me 10 15 years younger than me listening and doing karaoke the same mindset
I would do it to like Group Love and Other just like Indie pop alternative songs from like the
2000s and 2010s and I'm just like you're hurting me internally like I was doing one song and uh
I was like blink 182. I was gonna do a Blink 182 song and somebody's just like oh yeah that's
like classic roc
k and I was like oh dust you just blow me away right now like it was so mean I was
like it wasn't intentional right like she probably thought I was her age because I do come off as
like very young and everything but I'm just like do I listen to groina classic it's still very
relevant today they're still making music oh that's hilarious that's really funny yeah it's
kind of funny how music changes too and like music like with the younger Generations like I
don't know like like a younger gene
ration like people in the younger Generations like that's
so long ago but yeah it's just mean yeah that's just me but I've always been one of those people
like I worked for a government contractor for a while I was working at the United States uh Air
Force Academy and I'm around I'm 27 at the time maybe and I'm around all of these like young
Cadets and they're trained to call you ma'am right regardless regardless and I'm from the
Midwest right I'm from Ohio and I'm currently in Colorado and
when somebody would call you ma'am
and you clearly did not have children with you it was a slur it was a practically a slur it
was like an insult it was just like no no no like one time I did have like I uh I was wearing
like tennis shoes and like high water G inside had just like walked the dogs or something and
I had to wear my tennis shoes because they're a lot they're a handful and I was at the coffee
shop and I went inside for it was a Starbucks I ordered coffee and she's like oh here
's your
order ma'am and she like looked me dead in the face when I said when she said ma'am and I was
like oh hey why I was like I'm wearing my dog mom's shoes leave me alone I don't really have
kids but it was just so frustrating because I was like no it was every day it was like the cadets
were just like ma'am and I was like no no please don't it's so weird that we're like that here in
the Midwest yeah yeah because it's such a I don't know it's almost like yeah like you said it's
almost
like an insult yeah yeah and I know it's supposed to be in like everyone's like Jackie
it's just a sign of respect I was like it's the opposite in Ohio give a young person calls you
ma'am they're calling you old so where in Ohio were you raised where did you go yeah so I grew up
in this tiny little small town called Elmore Ohio um it's near Bowling Green or Sandusky over by
Cedar Point Cedar Point was like about 20 minutes drive away so I had season passes a lot a very
small town um and my
town was so small that it was actually Two Towns combining to make my high
school graduating class so we were Woodmore high school there was 90 of us who graduated so like
that's how small we were and we were two talents combined we couldn't even get that many so it was
a village and then um I went to school at Kent State University over by Cleveland in a little
Kent College Town Kent town which I'm sorry Kent which is a college town just like MSU in Lansing
and you're coming like that it's
not the capital of the state or anything but right very similar
to MSU so very cool and then you went to school for marketing I did so I actually started off
getting um a bachelor's in science for Speech Pathology and Audiology and I would eat at it
what is that what is that it's like uh It's when um uh you can be teaching a lot of it for me was
like as a younger person I couldn't uh speak all that well I couldn't like pronounce certain words
like animal or helicopter if you're playing lik
e all these things yeah what was that what was that
was it like uh I think it was just yeah it was a speech impediment but I think it's also just
undiagnosed ADHD because I was you know rattle things really quickly yeah and then you know
like they weren't really diagnosing women back then in the 90s either really just women I mean
like I mean ADHD and like all of that stuff was like so brand new back then right um so a lot of
people why'd you say women because I was I didn't get diagnosed m
yself I didn't even realize I
had ADHD until I was kind of told by my Tick Tock algorithm like three years ago and then I
spoke to my doctor about it and then I took like this little self-diagnosis text with them and
they're like oh yeah no you have ADHD and I was like that's not just my personality I thought I
was just quirky so like I just don't think that um individuals especially in such a small town um
or doctors I don't think my mom knew to ask about it or anything because I was still
a straight A
student so it's just like oh she she always got she always got labeled in the chat box like
like there was a naughty naughty list on every Elementary School's teacher right like it was like
you were stuck in the Chatterbox or something like that my name was in there every single day but
no like nobody saw that as like necessarily like an ADHD thing right because it shows differently
in women than it does men or young young children and everyone just said like oh she's so smart
but she's just she can't keep her mouth shut so there's no place her next to other people what are
some of the differences between men and women and for ADHD like symptoms I mean for for men they
usually act out like physically right or like they can't sit still they do a lot of like the
knee jiggling or anything like that um they're always like distracting themselves right but for
a woman it's more about or at least young girls um it's more verbal and more mental where it's
just like oh
I'm gonna talk the whole time I don't understand this so I'm going to continue
talking you know like or like I'm bored with this I'm getting bored with this really easily it's
also about sleep I couldn't sleep for the longest time when I was younger I just couldn't shut
off my brain so like I've been taking melatonin practically my entire life is that healthy doesn't
your body stop producing it after a while I mean I take a break on the weekends sometimes I did
I tried taking breaks from it
pretty often but yeah I know so it's just like one of those
things where like my brain would never shut off and I was always interrupting people and I
could never get a good night's sleep or anything like that because it would take forever for
me to fall asleep because my brain was just so overactive and overgoing things in the day or
thinking about said crush or something like that right silly things like that so do you do things
now to help try to keep you focused I tried to I did I've I
've played around with like a lot of
different medications but since I do work at high and they work for the most part they make me
I can't I could never take it on days that I have to be creative I have to be very creative in my
job so if I was going to go be going to something like this or if I was having a brainstorming day
on like future videos with my marketing partner um I would not want to take those right
but on a day where i'm pitching out a press release and I'm sending that out a
nd
it's just like a whole bunch of grunt work or something like that you want to stay focused
I want to stay focused then I would take it um but ironically at High Caliber I've kind
of weaned myself off of it because of all the management I think has some form of ADHD One Way
Or you kind of have to right when you work there you kind of do yeah exactly because it's always
just so much fun and I'm a little bit more coarse or too direct as at least a woman you know to
the point where people a
re just like Jackie you're being me and I'm like no I'm just being
direct like if I was a man you wouldn't say that um uh it's just it's just one of those things
where it's uh you have to you have to figure out the right dosage and where it's going to work and
everything like that like I'm probably going to not take it on Monday but then I would have
to take it on Tuesday but I have to look at my schedule to see if I can take it on Tuesday
because I think I have to go somewhere on Tuesday s
o like if I want to be bright and sunshiny Jackie
that like makes a memory with a person that makes somebody smile right which is all part of
my job too is bringing that joy and being memorable because we don't sell a product we sell
an experience for us as individuals are part of that experience that's a huge responsibility too
it I guess because you have to be vibing quite right right like you have to be on a certain like
frequency you can't I mean drugs don't help with that no that's why
like I've just kind of weaned
myself off at this point I'm like well I'll just be rattled with ADHD so have you so have you tried
like doing any like uh holistic type of things like even just like working out to help yeah I
wish I I'm I'm better I am better at it when I am going to the gym and everything like that but it's
so hard keeping like an actual routine a lot of the time for me so yeah but yeah I mean you just
poke out my little flaws yeah no no I know I need to go to the gym no I'
m just asking because like
that's one thing I'm pretty sure I have like 80d too yeah um and so it's sometimes it's hard for me
to focus but like if I work out or if I go for a long run and I exhaust myself in that aspect then
I can come back to my work or whatever I'm doing and I can focus better yeah so yeah definitely I
mean like my doctor and I I just have a wellness check-in with her and everything like that and
she's I'm like I'm struggling with my energy taking a lot of naps things li
ke that and you
know that was one of the things like uh wake up first thing in the morning drink an entire glass
of water and immediately like take the dogs for a walk or do some sort of exercise exercise twice a
day you know at least for 15 minutes things like that so I think she's trying to help me battle
that by doing the more holistic things since I did like taking the drugs since it like just made
me a little bit more rougher on the edges edges so I remember when I was uh young I was i
n high
school my adopted mom thought I was 80d and I'm like I'm not add it's so hard to accept it really
and it's because it's almost like you're labeled with something yeah and like back when I was in
school being labeled labeled with something was like like it's like you're you're I don't know
like like you're special because you were labeled with ADD or ADHD or whatever like you don't want
to be othered and uh so I I got diagnosed with ADD got uh not um what's what's the drug um Adderall
thank you I was given I was given Adderall and I didn't like the way it made me feel like I stopped
eating I wasn't hungry um I could focus better but I didn't like it at all and so I started dumping
him down the drain yeah and I started doing better in school I just started focusing more because I
knew I didn't want to take the drugs yeah and she was like oh yeah the Adderall is really working
haha jokes on you Mom yeah exactly my grades went up everything went up and then um when I
beca
me an adult I told her I'm like I threw it I was dumping those down the drain you could
have saved her some money geez I didn't care no she deserved it but um yeah that's not a good
relationship but uh uh but yeah so you know for me like I I've always kind of been I don't
know like I I guess I never really wanted to rely on something like that yeah yeah I've always
wanted to find a way to cope yeah it's you know I mean but sometimes like there is the necessity no
absolutely I love that beca
use I mean I've been on um I mean my anxiety has been popping up a lot
lately then too so like that's another reason why my my doctor is working on my mental health
with that since my it's probably I Vape I drink too much coffee she's like you should really
only she's like how much coffee do you drink in a day I was like how how much is too much
and she's like anything more than one eight ounce cup Jackie I was like half a pot okay I
have a problem but there's a guy I work with I was just t
alking to him the other day and he was
like because he has this giant thermos like this big yeah and it's huge and then he has a coffee
cup that's like a Yeti it's at least probably 16 ounces I would think and he drinks both of them
both of them every day every day that cannot be good I'm like I don't see them that bad but like
maybe I am like I don't see you drink anything else do you drink anything else he's like no
I drink pretty much coffee all day long it's technically water that's wha
t I tell myself yeah
but it dehydrates you and he's like he's like yeah well I'm like does it affect you like because
when I drink more than I'd say like 10 ounces um that's what I drink every day is 10 ounces for
the most part um if I drink more than that I feel gross like I just I I can't control yeah I can't
control myself like a jittery I feel like I'm a uh you know how this morning uh morning birds and
night owls right I feel like I'm one of those it's on online a lot I'm a perpetually
exhausted pigeon
that's what I am like I'm not either I'm just always tired just always tired yeah so that's why
she's like maybe you should do more things and I'm like oh she gets that as a tattoo like post Malone
it's just like a pigeon like perpetually exhausted get it somewhere my ankle or something like that
get on your face yeah no thank you that's the OG move right there I don't know face tatts those
are actually becoming a thing I know I know well I mean like as the younger generat
ion um as us you
know like fellow Millennials are moving into those uh HR roles and business rules where it's like we
don't care we don't care yeah if you have a like you're still hirable right skill set come in right
I like seeing that honestly like I think it's I mean I I don't think I would ever get a face
tattoo yeah just because like I never thought I would ever get a neck tattoo but a lot of people
have been like at my old job they're like you look good with one and I was like no I wo
uldn't
and I've been like thinking about it I was like I kind of like it would look good with it you
seem like a person that would have like tattoos everywhere right I'm working on it it doesn't have
two large ones right now but yeah what would you get on your neck no probably something just like
floral or a Galaxy or something like that just like you know something that can like fill up
the space a lot or just like a single like Vine of flowers or something I don't know I feel like
when s
omebody has a neck tattoo that's like a sign of like I'm not gonna I'm not gonna [ __ ] with
that person like there's a guy at work that has a neck tattoo it was like an owl and didn't look it
didn't look like aggressive or anything yeah just an owl but I'm like he's somebody I would not
mess with yeah if you're willing to get a neck test it's like having a face tattoo I know right
I would never do anything on my face I mean like I have my nose piercing but like that's about
it but like I f
eel like it would be something just like small and delicate it wouldn't be like a
full piece it would just be like an accent yeah so yeah I know I love tattoos yeah yeah they're good
they're fun I've been my husband the other day it was my birthday he was like what do you want I
was like money for a tattoo I'm ready for my next one take me so that's funny so how long have
you been in Lansing I know we talked a little bit about this when I interviewed you at High
Caliber but let's kind of li
ke go through that a little bit when did you come to Lansing yeah
how did you get to Lansing how did I get here what brought you here uh I drove here you didn't
take a horse and carriage I did not take a horse and carriage or or an airplane you know I mean
it's a long drive a 24-hour Drive I had to come out here with my babies now I have two dogs um
so I moved here in March of last year so 2022 um and I was living down in Brooklyn with my
brother for a couple of months before we could find
a house in Lansing so I started working
at High Caliber in April I've been there for a little over a year now and then um I feel like
I had my second coming at work and to the Lansing area after I did finally get my home and that was
like over the Fourth of July weekend last year so I've been there for almost a year now um and after
I got here you know I was just able to like really integrate more with Lansing and be able to start
going to all the networking events you see me at and like ev
erything like that so I was just able
to really get my hands and feet into the dirty ground of Lansing so not that Lansing history I
I just that came out wrong you're gonna use that as a sound clip don't do that I should totally
use it as a science that's that's a good one um now coming from like a small town a town where
obviously there's not many people there's probably not much to do other than Cedar Point uh you
would you would think that as a teenager yes 100 so Elmore my dad was actua
lly the mayor of
Elmore um for my entire life until he passed away when I was 23 and in school wow so pretty much he
like um the previous mayor was like stepping down and he stepped up and I was like literally just
out of the womb when that happened so then he um he like ran for mayor when I was like two
and used me and like all of his propaganda as a baby uh things that you wouldn't be able to
so you've always been a pup you've always been a public figure yeah without without even like
re
alizing it too which is wild because oh we were talking about school originally we really
went off track there um Speech Pathology right this kind of goes into it though I went in for
Speech Pathology I absolutely hated it and then I um got a master's degree a master of arts in
public relations and marketing PR was really like my sweet spot that's what I really enjoyed
marketing was more about products and math and sales stats and it was just boring for me
I'm a creative individual so I pre
fer the marketing campaigns that go behind those things
so um I am let's see I'm my in my junior year of Speech Pathology and that's when you really get
into your like dirty coursework for that before that it's all electives and everything like that
and you start realizing like wow this is what I'm gonna do for the rest of my life and it was I
was 20 and I was like I hate this I don't want to do this at all like no so my best friend of
my entire life she was like yeah why don't you look int
o public relations I was like what is
that even like I had never heard of it it was 2020 or sorry 10. it was 2010 and uh I came from
a small town I didn't really know anything about marketing or PR or that it was a job or anything
like that and she's like oh like in 2008 that's when I graduated high school it was the bubble
bursting of print media print media was about to die but the internet was really starting to take
off at this time so I wanted to go to school for journalism or Media or
film or something like
that my mom didn't want me to didn't want to pay for me to go to school for that so that's why
she forced me into Speech Pathology and I hated it but we didn't realize that you know media was just
transitioning to online like newspapers were dying out magazines were dying out but everything was
moving online and we had no idea that's how it was transition or anything like that so one of my best
friends said like oh you would be like a personal writer for a brand I wa
s like oh I could get
on that because my mom always wanted me to have job stability jokes on her have been all over the
place it's um uh so I decided to get a degree in public relations which of course I had never heard
of beforehand but that's how she described it to me and I was like I'd be a personal writer for a
brand I was like yeah dope um and that's how I got into PR and then as I developed and was in college
and doing my internships and gone throughout years you know I realized I ha
d actually already been
doing public relations and marketing since I was a child because of my dad like so small town
but my dad put on the biggest small town events all the time and I was always at them I was like
little Goldilocks just like I was like literally an accent piece for him I was like it was like a
prop you know like but I also really enjoy doing it you know at the age of four he had me working
at um Town festivals where I was like there was a giant tub of freezing ice water wi
th all the sodas
in there and I I would be the person getting the sodas out for like people like and stuff like that
so at the age of four I've been volunteering my entire life for this town and um you know I would
be doing the things like taking uh just like steak yard signs you know putting those around town
for like uh things with him you know I I would just accompany him everywhere and all these
little things were advertising and marketing I just never realized it and as a kid you know
those old catalogs he would get these catalogs of just like promo material you know like pens
or like business cards you know things like that um and for fun I would flip through those and I
would like Circle things with like this is cool like like it was it was like a toy catalog and I
was like 12. I was like oh I would get these These are really cool you know stuff like that and it's
so like I've kind of been a part of marketing and ER in my entire life without even realizing it
I've alw
ays wanted to be a writer I get to do that all the time I get to be creative all the time um
and I guess Destiny just kind of like pushed me that way without even realizing it I've been kind
of pre-programmed for it wow that's really cool that yeah that's so wild yeah because you were
kind of like yeah that's like your Life Path yeah so and I never realized it yeah like until like
until I got into it and I was like I've been doing this my whole life and it kind of became my pitch
for myself
when I would be interviewing I was like oh yeah I know I've been doing this stuff like my
entire life without realizing it so and you love it I do yeah I do it has its ups and downs but
yeah I definitely love it it's fun it's one of um I I couldn't be a pencil Pusher I couldn't be
doing math or anything like that all day and you know I get to use my brain and I get to be bright
and sunny for the most part and do really cool things like this yeah absolutely and be creative
on top of it beca
use that's something that I think a lot of people lack in their in their jobs and
that's why they don't like what they do yeah is the fact that they can't be creative exactly don't
get to create something and including me like I I work at General Motors yeah and so once I started
doing this podcast I felt like I had like purpose and meaning because I'm doing something I'm doing
something for myself and I'm doing something for others and I'm creating something whereas like
working at GM I'm
not really doing anything but helping the company out yeah so you're just
doing the grind yeah just the grind yeah um what I really love so I've worked all
over the place I've worked for a non-profit um I've worked for a medical group um the government and let's see what was oh
retail as well too so selling products and everything like that I've been all over the place
but what I really love about high caliber is that I'm not selling products I'm not selling anything
like that I am selling
an experience I'm giving people the opportunity to have a lifelong memory
with their family friends or co-workers you know and that just means so much more to me than any of
my other jobs have because I'm literally deliver helping deliver and curating joy and bringing
that to anyone who walked through our doors or even just like does peruse our social media
or watches one of our videos or commercials or something like that like if it can make somebody
smile like I did my job and I think tha
t's really wonderful well and I think it shows too because
when you go there you have a blast yeah I mean how can you not have yeah that's when you're
throwing axes you're drinking yeah doing the throw ball throw balls yeah I was going to ask is
that is that what it's called uh it's technically called fooling but that's trademarks so we call it
throw bowling okay so and then the go-karts yeah and the the jelly Blaster jelly ball blasters yeah
very good at calling it a blaster a lot of peopl
e say gun and I'm like no it's a blaster and that's
what we call it get out of here well you feel like you get blasted by those yeah exactly they hurt
yeah uh if you're 10 feet away they do not hurt if you're using them correctly okay if you're not
using them correctly then yes they would hurt they should hurt because you're not following the
rules yes exactly yeah you will leave home with you will leave and go home with like welts on
you and everything like that we've opened fired on each
other like multiple times and it's just
yeah no we will leave marks on each other but um if you're using them appropriate like we
dictate you will you will be safe and wear a mask well I think it I think like going to High
Caliber like you said it is an experience yeah and whenever I've gone I've only gone a couple
times yeah um but when when I go I have so much fun exactly how do you not have fun when you do
that and then also when you're waiting in line for the go-karts and you're watchin
g the videos
of the owners yeah screwing around like that the fun like in them comes out and it does people are
laughing yeah you're enjoying it you're about to go ride go-karts and you yeah I think that's all
part of the experience I mean even even just down to the the video that you're talking about like um
the the I forget what we call it but it's like you know the rules and regulations of recording but
we still made it just so much so fun yeah uh and engaging it makes you pay attention
to the rules
it does yeah you're slowly learning by laughing right right so now I know you guys do the open
mic um do you do you guys do karaoke or I'm sorry yeah karaoke do you guys do um uh like open mics
for like comedy or anything I know so literally our ECS those uh those are the people who work
on the floor we call them experience creators um they have been begging me to do an open mic
night and I'm just like I'm not the one who makes all these decisions do I help with the decisions
yes I do do I help Market these decisions yes I do but like I'm not like they keep coming to me
about it and I'm like I cannot say yes or no but they do want to open my uh open mic night wow
what a tongue twister uh we've been thinking about it we'll give it under some consideration right
now we're focusing a lot on karaoke and removing it from Wednesdays to Fridays for the summer
um and that'll be seven to eleven we're going to extend the hours then too uh and then we have
what else do we
have we have trivia every Thursday night right and then we're actually we're bringing
on a new item as well too which is just for the summer so I don't want to like overload with
too many things uh we're doing big hit Bingo which is kind of my little brainchild that I
brought from Colorado that I'm very excited about uh we're partnering with a radio station uh
Whittle uh number one in country lansing's number one in country there we go for like 16 years or
something like that yeah yeah so 1
00.7 listen in um uh and uh so they're providing us these big
kid uh top tier prizes which are Detroit ticket uh Detroit Tiger tickets uh pairs of those pairs
of tickets to Russell Dickerson and Jameis and some other country last name that I can't remember
and then Steve Miller Band so every one of these bingos somebody's going to be leaving with a
pair of tickets of one of those events and then we have all of these other rounds that we'll
be building up too that feature prizes from around
Lansing I just picked up um some gift cards
from the Lansing Brewing Company and then Midtown um we also have awaken the haunt attraction down
in Leslie we partner with them a lot so we have all these other prizes in between for all these
rounds that people get to win we're doing it for a stent for six weeks um we're gonna see how that
goes and then we might continue it um depending on how well it goes I hope it's really well received
we're putting a lot of radio ads behind it and everythin
g like that but uh so we're we're trying
that out right now maybe open mic night during the winter who knows we'll see I've been busy yeah it
sounds like it yeah now I had a uh a guy on last week he was running for uh he's running for city
council nice and he wants to change like kind of the the language around not only the talk about
Lansing because Lansing is a capital city but like there's he's like there's we're not really
known for much like people don't really come here um people eith
er see that recent article I did
we actually pulled it up on the podcast yeah the one where it says Lansing is like the
most number 97 out of 100. we made the list yeah but he he want he's like you know people
always go to Detroit they go to Grand Rapids like when they go out for a day yeah and uh
what's High Caliber doing to like make Lansing a sought-out place well I think everything
that High Caliber does kind of kind of does that we definitely it's a travel location we
are an attractio
n yeah um I try to do a lot I mean I work with a Greater Lansing Visitors and
Convention Bureau such a lot they just debuted in um oh man what's it called it is a uh travel
tourist app almost it's a passport right oh yeah I heard about that on the radio yes well good
I'm glad to hear that um were you um did you do that we are part of it yeah we're so we're not
part of the drinking one like the the cocktails um one but we are part of the experience
pass okay which is about all of the differe
nt um different types of experience like from the
zoo to the museums and everything like that and to help them kind of blister this app a little bit
more too instead of just doing like a 10 like a three dollar off coupon or something like that
like a lot of other brands are doing I'm doing um I think I'm doing a BOGO on it I think I'm
doing like a buy one get one free go-kart race or accidentally I can't remember which one it
is but I mean whenever you come to High Caliber you're not coming
by yourself a you're always
going to be coming with someone else uh because High calibers for friends you know um I mean
you can I was gonna say what if you want to go by yourself I mean you can like I the first time
I went there I did go by myself it was during my interview process but it was because I was so
like all my friends were far away and Jordan my future boss and the CEO is just like oh do you
want to like he's like I'll give you my credit card so you can experience everything ki
nd of like
as a mystery shopper do you want to invite anyone I was like they're all working oh my God it's
like it was like a Thursday I was like I can't ask them to come up so just stick around with me
in my future job but um so I mean yeah you can definitely come and of course you can experience
High Caliber and like probably ask some of the ECS or the managers like hey you want to go out
like we would more than oblige come like join you on a go-kart race or something like that but
um so
we are trying with the visitor bureaus and everything like that you know I'm really excited
for them to do that I've been pushing that since I got here I was like Hey High Caliber will like
if you'd go to print on this we will sponsor it like we will be like one of the sponsors if you
put us at the front and everything like that I would definitely toss money behind that because
um that's another thing that was big in Colorado was it wasn't the experience pass but it was like
a cocktail uh
passport you know where like if you go to this bar you get a stamp and a like like a
discount off of this drink or try this like bar favorite and all these other different things so
that's really cool yeah I know that when I went to Chicago you can buy like City passes yeah and
so you when you buy the city pass you get access to like the sheds aquarium the um Willis Tower
well that's so cool to everything to pretty much everything and then on top of it you get to skip
the lines oh so like l
ike a fast pass yeah it's a fast pass cool yeah so like my wife and I went
to the Willis Tower and it was like literally like an eight hour wait and we skipped past
every we jumped on an elevator went straight to the top within 15 minutes we were in and out
that's awesome it was that the tallest building I think so okay or it's at least like attraction
why would there be an eight hour wait for it it's like it's an attraction I think they've changed
it to you know where like the windows on i
t like tilt out oh yeah I know I've seen that on Tick
Tock and stuff like that yeah it looks very scary yeah no I mean it is frustrating though I feel
like I found a couple of niches since I've been out here a couple of like uh my husband and I are
really big on we're kind of food snobs we don't like to admit that we're foods and I was kind of
are yeah no like like we can go out and like if we don't get good food or like shitty service uh
he's he's immediately put into a bad mood and he's l
ike why did I ever move here I've actually tried
to convince him to like start a podcast that says like uh the title would be like really long and
just obnoxious be like my bread-winning wife made me move all the way to Michigan and the poop here
is terrible like here hear me rant and review all these different places I think it's like that
would actually be a good podcast I think so too and I've tried convincing him so many times I was
like you could just be reviewing all the different pla
ces that we've gone to and it'd be great for
like traveling people than it would be you know I've tried maybe I'll give you his phone number
because I he needs to do it I think it'd be the funniest podcast in the world like oh I went on
this date with my wife the appetizer was great but then the main because he does he just he gets so
very into it like when we first moved out here and we were like still um we hadn't moved to Lansing
yet so we were still like we were traveling to Ann Arbor D
etroit for like Day dates during the
weekend and stuff like that and we'd go we try to go to nice restaurants and all this other stuff
and like one of them was just terrible it was um the Black Pearl I think an Ann Arbor and he
hated it it was not very good he absolutely just scathed it though and I was like Ian like all
of the things you're saying to me right now would be hilarious to the Right audience not to
me because you're ruining our date right now and I'm not happy about it but like
there are people
out here who would love to listen to you just like rant and Rave about like the quality of this like
dish so I was like start a podcast no I think it's super important too and honestly it might keep the
restaurants in check a little bit because I think so too I think that's something that my wife and
I complain about a lot too is like we if we go to a restaurant we actually like the restaurant but
the service is bad we're like that's terrible yeah service today is terrible
yeah almost everywhere
you go I mean I just recently with our air conditioner going out um I'm not going to
say the company because you have a podcast um but I was friends with the guy right like not
friends friends but like social medias like yeah knew the guy acquaintance acquaintance I called
him to uh come repair it he's like I can't come till Friday and I'm like okay fine I scheduled
with him uh called another company because I'm like well I should probably like get other quotes
and
then also it's really hot I want it fixed yeah so I call another company they can come out the
next day they came out they're like yeah you need to replace it I'm like okay so I call this other
guy the guy that I scheduled with yeah and he got mad that I called another company and pretty much
hung up actually he did hang up on me and told me to uh just go with them they're cheaper and hung
up on me blocked me on social media yeah wow and then I sent him a text I sent him a text message
I'm
like hey man like that was extremely like rude and unprofessional to hang up on me and
no response he blocked my number too wow I was like wow that's messed up yeah it's kind of the
world we live in but I'm like like that you're a business owner like you why why would you do
that yeah you know I don't have to understand like multiple people too when it comes to your
home like you're gonna always have multiple quotes for things right so unless you're lazy
like me you know I'm just like okay
cool well the thing is like I was telling my wife um I
would have got probably gone with them without getting other quotes yeah but it's just I wanted
it fixed yeah yeah it's time it's 90 it's been 90 degrees this week it's been ridiculous super
hot pets kids oh yeah exactly you got to keep them cool but the thing is like even going to
restaurants is it's the same way like this the experience that I think that's what people lack
they're lacking The Experience like yeah when you go to a rest
aurant like one of our favorite
restaurants in Lansing is bodies I haven't been to bodies you need to go what is bodies it's
a it's a steakhouse Chop House downtown yeah um but it's super intimate like the room only I
think only seats like maybe 15 people yeah but when you go you don't the food is amazing but
you don't just get the food that's amazing the service and the experience is everything is it
like a tasting menu by any chance or no no okay I've been to other places that are really
small
like only 15 people and it's like usually like a tasting menu or something but yeah no you get
like uh so you order a steak it's a giant steak that you can share and then you everything's
shareable oh okay so yeah it's everything's big portions so one of the restaurants that I
like so I like crayolis downtown okay Old Town I like them I'm probably not saying their name
correctly so I'm sorry if they're listening but um uh the first restaurant I really ended
it was the most embarrassi
ng story too um I had gotten we were supposed to go do this
lunch um with some Partners at Capital Prime as over I don't know on what side of town but it's
good yeah yeah we're by the movie theater and everything like that and I was still relatively
new and um it turns out it wasn't there so it was actually in their Studio they just got their
dates mixed up so but to like apologize for that they gave us like a 50 gift card and I had gotten
it right around um my marketing partner's birthday
TK and he's um he's a younger dude we get along
really well and uh he um I was like hey do you have any plans for your birthday since we have
this we kind of earned this gift card together do you want to go there together and he's like
yeah sure and I was like okay cool so we go and we were gonna see a movie afterwards because we're
both like really big movie Buffs and um I this is right after stranger things like season four came
out and I was wearing like a Hellfire t-shirt like um do you
watch I have not seen okay well
anyways it's it's just like this little DND shirt is this graphic tee obviously and I walk in
um to meet him there after work and this place is so ranty like so nice and I was like oh my God
I had no white and I'm like it looks that we're practically on a date right like I'm like this
is the most awkward thing that I've ever done I was like I was just trying to treat him on his
birthday we had gotten a gift card it was like and I just feel so underdressed th
ere but like I
eventually went back so that's one of the places I really like but it was just so embarrassing I
was there and I was like oh my God like just so red in the face I was like this it's not supposed
to be a date don't don't make this out like it was just supposed to be like a treat that's hilarious
when I go to a like a fancy restaurant like bodies is kind of is it kind of fancy yeah it's kind of
fancy but I don't I don't dress up like I don't wear like a suit and tie we love to
dress up yeah
and then I do yeah well I think that's all part of my personality right it's like uh you know like if
I'm gonna go out someplace I always like to stand out whenever I do go to those networking events
you know things like that like I'm always just dressed audaciously to leave an impression but
you definitely leave an impression yeah because I remember the first time I met you I'm like wow
like you I remember that like I remember you like it's it's part you could tell it's defin
itely
part of your personality yeah and so I hope it was a good memory I tried to leave oh absolutely
I mean I reached out to you and yeah still had your business cards so it was good but I think
like for somebody like you in that position and going to like because we met at the uh Sexton
where you're talking about children the kids I think it's important like for them to see that
yeah to see that it is possible for you to be able to kind of be in trouble with them the last
time did you re
ally I did what'd you do okay well this first time I'll talk about it because like
I got it but um okay so I always try to be myself um and I'm telling the kids about like how like
you know go after your dreams don't listen to anyone else like if you want to do something like
if you're if you're torn between two different things like I was like peace pathology or like
something in media like you're eventually going to end up the place where you need to be so like
listen to the universe and
like just just follow your dreams like don't necessarily listen to
everything your parents have to say but they're Junior High kids right I like to call Strife in
people's lives apparently and a parent had um complained that you know like although like they
should follow their hearts like I don't understand why she would tell them not to listen to their
parents and I might have I might have I was vibing I always just go off the vibe I might have dropped
the F-bomb PG-13 you can have one F-b
omb right and like they were all 12 and 13 so but apparently I
think this girl really connected with me and she was talking about me to her parents and then the
parents just didn't like what I what I had ended up believing them with the message of of oh they
were also saying like oh like I was like you know I was super unprofessional the entire time I was
doing this job but that's because like I wanted to find a place I had told them I was like if I'm
moving across country for this job I'm
just gonna be 100 me I'm not gonna filter myself I'm not
gonna like do any of these other things and I had said I was like you know I cursed my cover
letter like where I was like you you wouldn't believe the [ __ ] I would do for you or something
like that and it's not like that that was it right and they're all riding with me they're all just
like eating up this energy because they never have somebody there who's like being real yeah exactly
and um that class where I dropped the F-bomb act
ually gave me like a standing ovation like as
they all like I was like okay that's it and they were just like they were like kind of clapping
I was like no no you guys don't need to clap for me and then they like really started Living
and I was just like oh okay like this is weird but yeah no so like Apparently one of the
kids like I think really connected went to their parents about it and they were upset saying
like oh like you don't have to be professional in this in this day and age and
blah blah blah oh my
gosh I the whole point of those Junior Achievement chats right are to connect with at least one kid
I'm in there trying to connect with the creatives I'm in there trying to tell them like hey if you
love photography you could be a graphic designer you could do this you could do that if you love
to write you could end up writing blogs or or all these other things and just trying to tell
them hey there are other jobs out there where you can be creative and you don't have
to be a pencil
Pusher if that's what you really want to do with your life and there's ways to find that and you
might not know about them right now that was my message right right I gave them my life story just
like I kind of did with you you know and they just hold on to it and they loved it so much but I was
also giving out free go-kart race was an accident um uh they loved it so much and it was just so
heartbreaking to get that email from from Junior Achievement saying like maybe you sh
ould just
stick with the high schoolers and I was like oh wow uh you know well it happens but like I think
I connected with him it sucks that I can't connect with them more now you know but like because
I I did just kind of like lose my filter for a moment because I was vibing with them so much you
know but I think whatever yeah but I think to say that you're not professional you don't even have
to be professional nowadays like like why like Society pushes this idea of what professionalism
is and it it doesn't need to look like one thing so and that's exactly what I told them I was
like you guys should be yours that my message was be yourself because you're you're gonna just
keep job hopping around until you find the right place like be like like I had said I had put on
all these professional sheens for every other job that I've been at and I would be a Turn and
Burn job I'd be there for a year nine months you know all these different things because once
I got comfortable wi
th them they didn't like who the real Jackie was right so all of a sudden
you know I'm I'm having these problems so I was like if I'm I'm just one last shot at marketing
I'm gonna go in here I'm gonna be 100 myself and see what happens and they loved me and I found
the right fit for that and that's just that was my story that was what I was trying I told them
was that like you know like be yourself like you don't need to have a professional Sheen like be
respectful but in in the long term d
o what's going to be right for you and don't like Sheen over
your rough edges wow well you should definitely and you should definitely find where you belong
yeah and and you're I mean in everything yeah that's so crazy yeah I mean I get that like they
don't want you swearing in front of kids still PG-13 you're allowed to have one they don't
swear come on I know exactly and I was just like whatever it was like I'm sorry I was just being
passionate we were vibing and but you know it happens u
m but with Lansing yeah no I think High
Caliber definitely does try to be one of those destinations in those locations uh to bring people
in I try a lot with my different marketing tactics and everything like that and I try to work with
other places you know like that's that's part of big kid Bingo is working with like all the other
cool places around Lansing right and you know finding things oh sure my big my big ticket items
are over in Detroit or the Jackson County Fair but you know well
it's all who donated right yeah
exactly exactly so but uh it's it's good I mean um we're definitely trying we are looking to
expand and have a second location really those locations yeah we're at um well we've gone up in
the air quite a few times about it so like we like the cities that you've mentioned like Grand Rapids
or Detroit and things like that like we consider it it's all just a matter of like you know picking
out the right location it's wild that we have been as successful as we
are in Okemos right because
everyone's like you built a go-kart track in Lansing you're doing that well like yeah kind of
like we gave the people what they wanted and they love it and they show up for it so well I mean
you literally have everything that like an adult would want yeah exactly I mean you have go-karts
you have drinking you have ax throwing yep rage Rome rage room jelly ball blasters jelly ball
blasters yeah we're a big kid adult playpen kind of and it's big you don't feel con
like confined
yeah like someone is busy like you can go do other things yep and you don't feel like you're waiting
and the lines are terribly long usually not yeah on Saturday as it can be we have an arcade we're
actually expanding the car should have said that but we are expanding the arcade we're gonna I'm
excited for it's gonna happen at the end of the summer we're gonna have like kind of a kid portion
arcade what where we currently have it and then I believe we're going to be having lik
e more arcade
games like on on the other side just like over whereby pocket soccer is okay um and we're gonna
have like more adult games over there when I like that you guys you guys are starting to do you're
starting to change it to where it's more family friendly yeah like you have this stuff for the
adults but you also have like the go-karts for the kids yeah those kids are cute so we are still
very much focused on making sure the adults have fun but somebody once said to Jordan our owne
r
and CEO that like hey I'm an adult but I also like to have fun with my kids and he was like oh
maybe we should have mini go-karts you know like so they can have fun too so how does that work do
you race with the kids so if if you fits you sits um but uh they are very small but if if you
can fit your butt in into those tiny little bucket seats you can race with them okay so
it's just a little go-karts at the time yep yeah every we're never putting a regular size go
cart with a mini go-kar
t oh it's just the mini so you do sometimes see like adults out there and it
goes at the slower speed and everything like that um but they uh yeah if you can fit in it you can
raise it I can kind of fit in it I have very wide hips I kind of have to like do this like rock
with it type thing um but it is uh it's fun and then we lowered um we lowered the ages for
all of our other activities that we could then we couldn't lower ax throwing obviously but we
lowered jelly ball blasters from eight
to five throw bowling from eight to five arcade games are
in there then um pocket soccer is for any age for the most part I'm trying to think of what else we
have I think that's about it rage room you can't do but yeah there's so there's more activities
now where those families can participate so that's really cool and I think important too if you want
to have a family day or whatever yeah yeah so second location and anything else anything else
that's big and upcoming big kid Bingo is comi
ng and I'm super excited for that it's just going to
be six weeks though hopefully we can continue it um um yeah we've got some other big things
coming but I can't talk about that yeah I don't even know if I was supposed to say
anything about the arcade but I did anyways but yeah some some exciting trivia nights that
are coming up and stuff like that we're moving the karaoke maybe you know since you are bringing
it up the open mic night and you don't physically work there I'll give it some
consideration I think
it's always the employees who are like open night back night I think you guys need to do comedy yeah
it's a perfect spot it's so it's so big over there though so it's like if you don't fill it up with
part like with I think yes I think the only issue that you might have with a comedy is that it's
like a people walk through there yeah to get to the other part that's the hardest part about it
that really is and that's like why kind of why we stopped doing the live music
events you know
because it's like people that they just found it like it's a free activity but it was too passive
right so is life like like a comedy show would be passive yeah we found that people really enjoy
karaoke because it's another activity to offer it's something free that they can do during
that off time you know during that downtime or something like that if they come in there but it's
more participation than just passive entertainment so I think that's why karaoke has been more
successful than like the life music and things like that cool so yeah cool um and then as far as
like events coming up do you guys have anything anything this summer yes oh my God yeah of course
we do uh so I am as the marketing director I put on um uh these appreciation days that I I
really focus on we just had one in May for teacher appreciation day it was teacher and staff
wherein we invited all the teachers and staff in the Lansing area as long as they had an idea it
could be a janitor
lunch lady it could be the pencil pushers anything like that could come
out and I really don't like pencil pushers I they do the work I cannot do I love them because
they can do their brain works in ways that mine cannot so it's actually it's adoration that's
what that is it's not hatred it's adoration the people are doing the budget stuff though I
don't know the office administrators right right um they uh they got to come in and
play for free for an entire day uh they got the all access
pass and um that
gives you access to all of our activities so you get to come and do all of that for
free we didn't pay for people's drinks but um uh so they got to do that and we have
another appreciation day like that coming coming up it's First Responders appreciation day
it's where we invite and it's our second one so like this will be our third appreciation day but
our second annual First Responders appreciation day it's gonna be July 15th nope July 18th I
just moved it it's July 18th
it's Tuesday we're inviting First Responders EMTs police officers uh
emergency dispatch and nurses this time around as well too out to have a free day of fun with us
as well where they will get the all-access pass we did our first one in September last year
we wanted to change the date a little bit um to not have me packed back to back because
we also have the Meridian motor Fest a big big car show that happens over Labor Day weekend so
I'm just trying to spread myself out you know with al
l of our events but that's going to be
great I'm super excited I am just beginning to work on that marketing campaign where we do
work with like I do radio commercials we do um on-air commercials with FOX 47 where they kind
of look like I'm a host talking to people you know and stuff like that that's really cool and then
uh you know everything that we do online as well too so that's really exciting and then the other
big event is at the end of the summer it is the meridian motor Fest it's o
n Sunday September
3rd of Labor Day weekend and it is more than just a car show it's it celebrates everything
high octane we're gonna have a playhouse there for the kids we're gonna actually feature
for the first time a junior entrepreneur children's Market there where somebody reached
out to us and we're like hey we have all these kids who like to like learn and sell things
while learning like this whole Market type right so we're going to be featuring that
with them that's going to be re
ally cool um we also have all these classes
and contests Awards loudest exhaust um car limbo truck limbo wow um we have a car
that you get to smash for like five dollars you can like take a couple wax at the car so we kind
of bring the rage room outside to to a car smash um we have a monster truck there for rides then
as well too for families and everything like that that's Labor Day weekend yeah since Labor Day
weekend and what's really great is that all of the all the money that we bring
in like through the
sponsorships or people um purchasing to be part of the class contest or anything like that uh all
gets donated then to a non-profit I would love to say what nonprofit that is right now but I don't
know if we've officially announced it but just note it is a Lansing nonprofit uh local Lansing
nonprofit that we're going to be donating all of that to and it's going to be really it'll be
like at least like 12 Grand worth of donations or something like that so that's awesome y
eah that's
really cool it's cool to see a business like that I mean especially because High Caliber is local
it's a locally owned business yeah um it's cool to see them give back to the community yeah that's
that's kind of the whole point behind um the appreciation days and everything like that too um
as I went into 2023 as the marketing director I'm like okay so I have to keep in mind that I have to
have some sort of marketing continuity with every location that we might end up having righ
t in
like 10 years we want to have like 12 20 locations across the country right and I want that for us
right so how am I going to Market that because every every location is going to be different like
every like the yeah the demographics are going to be different people aren't going to necessarily
get every joke that we could do or anything like that you know because we are very jokey but um
so I started on working on being High Caliber in the community which is like my Flagship large Camp
marketing campaign that I can do at every location no matter what community we're in we're going to
be participating with that community so that's kind of the whole basis I'm working with Fox and
Town Square Media with Whittle and everything like that these are these large community channels
channels that you know you can go to to learn about local things that are happening right and
then working with them to just kind of challenge all of Lansing so I mean maybe I should come in
with your
city rep next time but challenge all of Lansing to um stand up and be a community
together and if they see us doing it if they see this big like large brand share the spotlight
with these other smaller brands or events or all these other like we sponsored the capital city
film festival and then we we're just sponsoring with communities and schools where they like help
children you know make sure that they're staying through school and like all that like actually
like accomplishing all the
way to graduation providing them mental health or even shoes you
know like all the things that kids could need so we um is that is that a program you guys
sponsor it so is that a yeah in the high school um or school they're in like eight different
schools but it's like a national known so but we were working with the state one cities uh
excuse me communities and schools of Michigan okay but it's a nationwide nonprofit um that we were
just partnering with so I call them our partners and uh w
hat we do is we take our marketing and
our Spotlight our Limelight and share it with them so people recognize High Caliber already and
it's like how do I keep High Caliber at the front of mine instead of just doing General branding
all the time right just like go-karts all the time is like okay eventually you're gonna know
that we're just doing go-karts right yeah but how do I capitalize on getting individuals to
want to continue spending money with us because our average customer comes in
one time every
eight months so it's like how can I get them to come in more often eh and B as we have more um
competition coming in like Dave and Busters is coming Zap Zone is opening in the Lansing Mall
you know like there's a couple of things that are direct competition kind of for us kind of
like not the direct thing but like we have a lot in common yeah and the way I'm doing that is is um
by showing that we're a part of the community and that we care about the community so that's kind o
f
like hey like you need some marketing professional help or like you you have an event coming up like
Community decent schools has an event coming up you know and we're going to be attending that so
we've been using some of our marketing money where it's just me hosting said communities and schools
representative and telling like having them tell their story about their event that's coming up or
what they do in the community and things like that so that's very cool yeah it's it's a big it'
s a
large campaign to kind of wrap your mind around so how do you plan on doing that for all these
different locations that you guys plan on opening I mean because same thing it seems you think you
can manage that or I mean obviously you'd have to hire people but you would obviously be over
that oversighting well so like right now I do for um since it's a brand new campaign and I'm trying
it out uh we're doing it six times throughout this year right so um it's like every other month
for th
e most part that I'm doing these big large campaigns being High Caliber in the community
but it's it's the same thing as showing up you know it's starting off small like sponsoring
it it is but um at the same point like I've been building myself up and Zack up our general
manager and stuff like that to kind of be one of the faces of High Caliber so like that way
we can't have multiple faces at every location maybe that's the GM maybe it's something else
maybe maybe I'm traveling a lot who k
nows but um that is something that we can accomplish at
each location I would just have to take my hands off the smaller things right I would have to have
all the smaller things that I do like flyers and emails and everything like that that would have to
be smaller and I would have to dedicate my time to what that Community sponsorship or partnership
would look like in each location and just kind of like bring it out you know right so but I have
really great Partners at Town Square Media an
d at Fox 47 who have like really helped us like develop
this and figure it out and that's really cool all of that other stuff that's really cool um Jackie
is there anything else you want to talk about real quick no no I'm tried I'm dried up now all right
we've been going for over an hour so I figured um well thank you for doing this yeah of
course thank you so much for having me it was good I hope I could answer a little bit more
about Lansing but it was yeah so I think it was fine yeah oka
y I know I think it's pretty sure
your eyes are like telling me like you could have done better oh I know I think you're
really good you're a good guess you're good okay so your husband should definitely start a
podcast you should co-host it I know right this now I need him to have the podcast so his
anger doesn't come out towards me like if the food's bad like I don't want
to be a part of that I want to just put them in a little bubble and like you have your
anger bubble over here and I'm
just gonna enjoy my happiness so oh that's funny but all right
well thanks for doing this thank you so much for having me it's been great absolutely and I'm sure
we'll do it again all right sounds good thanks foreign [Applause]
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