hello YouTube success welcome to a new episode uh you know when we're doing these episodes we normally record them and we want to make them ever green right it's if you're running a podcast you're like well I should always do my content so if you listen to it any time it's always appropriate that's the Hope really of course you know like some things happen like time goes and things you say a long time ago might not be as appropriate now so a great example of this is if you've watched or listened
to any YouTube content about keywords a lot of people talk about how keywords are not as important anymore you know the tags the keywords you put in your tag that kind of thing some people will argue about it it's still very important it's still worth doing other people will say that the AI is so good in YouTube that actually doesn't really need to be added the AI knows who you are what the video is about and it will distribute it to the right people so there's stuff like that that's not as app
ropriate totally gone on a tangent right that's not what this episode is about at all but um I just wanted to S point out that when you're creating this content you want to make it Evergreen because this episode is not Evergreen in any way I'm going to explain to you why in a second first thing I wanted to share with you is just a bit of a celebration really because I am a small Creator and if you listen to this you might think hopefully over the time You' thought well actually I've got some goo
d advice from that it's been worth listening and subscribing to this podcast or watching on YouTube if you're watching there as well hey did you notice the new office background I've got a new background I've not done my hair today as well is another thing so if you're listening to on on the podcast go and check it out on YouTube and you'll see what I mean things like that are really important another tangent it's really important to me it feels like putting makeup on you know doing my hair is i
s the same sort of thing I think for women putting their makeup on in the background and everything that happens in your environment is also important to me it's the Mis on sen is what they would say in film making terms which is in the scene what's in the scene so you know I do care about this stuff it is important anyway let's go back to the Celebration my ADHD brain is coming out clearly in waves today so I wanted to talk about Milestones really because I've got a little bit of an achievement
and the achievement is that I've become monetized now when you're starting a YouTube channel when you're getting started and when you're aiming for stuff I think it's important to have some kind of Milestones to aim for and YouTube already give you Milestones so I think the first Milestone is a th000 subscribers then it's 10,000 then 100,000 then a million and then Ridiculousness Beyond those numbers uh can you ever even for anyone here whatever lever you are can you even dream of a million sub
scribers and what that would mean for your business and what that would do for you uh personally as well even though the people talk about these being vanity metrics they're absolutely not vanity metrics they are important for a lot of people but there's Milestones like that that I think are important and actually when we're starting on YouTube I often talk to people about the first thousand subscribers because monetization I think it's changed actually recently it's gone from 1,000 to 500 now y
ou need to get monetized uh as well as it going from 4,000 watch hours to 3,000 but I still think that first, is super important but it doesn't necessarily mean okay it's 500 now doesn't necessarily mean that you will get monetized you can hit those numbers and still not have enough watch hours in in order to be um eligible for the YouTube Partner program and I didn't have that I didn't have the watch hours I've been on YouTube strangely enough I think with this channel I've been on YouTube sinc
e 2018 which is ridiculous I really started trying on YouTube probably in 2021 and I made around £40,000 that year from Brand deals off platform activities so it's still making money with with the channel but it was with off platform activities so even though I wasn't monetized my first brand deal I got when I had 763 subscribers I'm sure that's the number I wouldn't have that number in my mind if it wasn't true uh 763 subscribers I got a brand deal and that was huge because I got paid for four
videos and then beyond that first four videos I then got offered a long-term contract with a particular agency which meant that I got this extra money as well so I was not monetized and I've just become monetized in the last couple of days so we are at the end at the start of the new year so this is 2024 the third of January 202024 that's why I said this was not Evergreen episode and I got monetized just at the end of the year so I got the email that said hey you you're now you can now apply for
the YouTube Partner program and I did and it got approved and now I'm monetized now let me set tell you I haven't got a check yet I haven't got any money from my YouTube YouTube channel from the monetization and I always say to people like this shouldn't be the goal the Milestones are important 1,000 10,000 100,000 million Milestones are important one of the members in the communities just joined um the YouTube Community YouTube community. co.uk Ricky just posted he joined the community and the
n he posted Matt I've just hit 100,000 subscribers amazing he's a good guitar teacher so shout out to you Ricky if you're listening to this episode as well a brilliant achievement when you're thinking about these Milestones they are huge achievements and it's not just 100,000 it's 10,000 it's a th000 you should celebrate these things as you're going along now I do use tube buy so Tu budy also tells me I've just logged into my channel there it tells me I had 150,000 views as of December the 16th
and 2,500 subscribers as of December the 9th my subscribers right now are 2,849 so I'm a 50 away from 3,000 which is another little Milestone that I'll be happy with when I get there so I just wanted to share that with you largely because even though this is not an evergreen piece of content who knows where I will be in 2025 when I think about the year ahead and I'm planning for content and planning what we're going to do I'm thinking about where we could be in the next 12 months then it leads m
e on to something well there's two things two extra things I want to tell you about firstly I couldn't do this episode without talking about tube Fest in fact every episode I think between now and may I will be talking about tube Fest in some way shape or form I've got some interviews we've got coming up on the podcast and there will be with some of the speakers that we've got a tube Fest so if you don't know what tfest is it's the video marketing conference that you need to be at you need to be
at right because it's the first video marketing Conference of its type I think in Europe but I'll def definely say in the UK and we've got an amazing lineup we've got 15 speakers across uh a full day of I've called it video marketing because it's a full day of video based content but also we've got two tracks so we've got a creators track and we've got a business track I'm now thinking to myself I've done an episode about this I don't think I have so if I've done an episode and you've heard all
of this apologies but we've got a creators track which is all about big creators well it's all about creators in general who can teach other creators how to be good creators so I've got people like Nick Nim I've got Austin Armstrong I've got well I've got a bunch of people that are what I would say influences in their own right so they've got huge amount of influence based on their vanity metrics of subscribers but I would say if you want to understand what it takes to really be a full-time Cre
ator those are the people that you can look up to and say they are doing that now and they will teach you strategies and tactics and things you need to know to become a full-time Creator right that to me alone is worth going to tube Fest it's Tube fest. live is the website address and Tu Fest is happening on May the 23rd 2024 in just 5 months time and you can get your tickets now the tickets are on sale we sold just short of a 100 tickets before Christmas we had a big launch in December and then
we are now uh looking to sell another 200 tickets over the next five months so then we've got a business track and the business track is about how to monetize your business as a Creator that's really the focus and and so when I said video marketing one of the people on the business track is a woman called Louise who uses YouTube as the top of her funnel if you're not used to funnels and and Lead magnets and all that kind of stuff it's a topic for a separate episode completely for sure but she b
asically has when you sell a product you need to get in front of people first which is the marketing side of things and then you put them through some kind of sales cycle people often call it a funnel and then you sell something to them on on the end but you need the people at the top of the funnel the audience in order to sell to people if you don't have no people you've got no one to sell to so Louise uses LinkedIn and has banged on about this for the last year I've been friends with her on Li
nkedIn for a while now or connected with her at least and I've been to a few events where she's been there and she's been talking and every time I talk about YouTube she says Matt you know what YouTube's been the best lead generation tool for me I get so much business from YouTube and she's a LinkedIn trainer she's a LinkedIn expert would be a more appropriate term really and I was like Louise you've got to come to to this event and speak and tell us how you are using a platform that's totally u
nrelated to your expertise she's using YouTube to sell LinkedIn services so there's people like that there's people like Robin way there's whole Andrew and Pete there's a whole bunch of of business-based people that are using content creation as a a method to bring an audience to their business and so I just wanted to bring those two groups of people together in the hope that you as a as a new Creator as an experienced Creator as a new business as an established business you could talk to people
that you probably wouldn't normally talk to if you're a business owner that doesn't create much content and you want to get into marketing and create more content speak to the creators if you're a creator that doesn't do much business is not making much much money or wants to become full-time you need to monetize your business speak to the business owners they're going to be in the room together the speakers are going to be there they're not speakers that are hands off that you won't be able to
speak to them they are going to be in the audience with you when I went to uh vidsummit for the first time which is an event that's in Dallas in the US I remember sitting next to a woman there and and we were both watching we were at the front I was on the front row and we were both watching this woman and I said to her it was this woman it's six sisters I think she's called there was like these six sisters and they had huge Channel and they've got brand deals and all that kind of stuff and I s
at next to this woman I think her name was Sarah sure her name was Sarah and I said to her it was 2018 so forgive me for not getting the names right but I said to her I said what are you doing she says I've got a cooking channel on Facebook little did I know that she was one of the speakers later on I watched her session and she had the biggest Cooking Channel on Facebook not one of she had the biggest she had several million followers or subscribers or or likes I think is what Facebook does rea
lly she had several mil million likes and it was all about I don't know if you've ever seen those cooking videos where you see from the top down and you see them getting made and then it's really creative types of videos and they show you like how to create something in like a minute and it just really quick it gives you all the ingredients and then you see all the Quick Cuts and the food getting made it's you know proper makes you hungry at least it makes me hungry when I'm watching these video
s but she had that channel she had the main one and and was a huge Creator and I just sat next to her I sat there chatting to her you know and I never forget that because when I created TW Fest I was like let's make it something where that's the case when I went last went to vidsummit Mr Beast was there you don't get near Mr Beast you know like he's there he's talking they tell everyone hey Mr Beast is Jimmy here we call him Jimmy but you don't get near him you know unless you're one of the spea
kers or the influencers there whereas at this event you get to speak to the speakers they're business owners like you and me they're creators like you and me so definitely worth doing it and and being in that and it's an intimate environment we're looking for 300 attendees so it'll be an intimate environment to get to get a hold hold of these people so then the last thing that I wanted to talk about is the shorts challenge so I was sitting there thinking to myself as I as you do at the start of
the Year again while this episode is not Evergreen and I was thinking what could I do what could I what could I really challenge myself with this year to do something different I've got almost 3,000 subscribers on my YouTube channel how can I accelerate that how could I get to 10,000 this year what am I going to do that's different that's going to accelerate me where I'm not going to look back in the year because if I look back at this year and I look at how many videos I've published I would pr
obably say there's not a massive amount now don't get me wrong we did increase our video output we definitely I'm just going back and looking on YouTube studio right now the first video I published the first actual YouTube video I published this year was my new channel um you know my new welcome to my Channel video which was February the 2nd 20123 and then there's probably 20 videos after that there's a few shorts that I did and there's some live videos I did but it's about 20 videos so for me t
o go from a th000 to to almost 3,000 during that time with 20 other videos how can I get to 10,000 what's my strategy going to be to ensure that happens and really what I've decided to do is do a bit of an experiment which I've done before and it works really well and I'm also going to track it quite religiously I'm going to come up with a tracking process in the next couple of days but I'll kind of give you my idea of it now and then you'll understand what we're doing so what we're going to do
is a short form piece of content every day now the idea about doing a short form piece of content every day is there's a couple of things to it the first one is that I want to get into the habit of creating content every single day now I know even for somebody like me that's created a lot of content before I know probably the first couple of times I did it I do it it's going to take me between 10 minutes and 30 minutes 10 to 30 minutes as I get going and as we create more of this content I recko
n we could film it edit it and upload it actually probably going to Outsource it but forget that bit for now but I could probably film it edit it and upload it in 10 minutes by the end of it so can I say to myself and commit to myself that every day after my morning routine I'm going to create a short form piece of content then what I'll do is I'll give it to my VA and ask her to publish it across the platforms uh in reality just to be really clear with you the first couple of times I'm going to
do it myself after that I'm going to to give it to an editor which might be my VA she might do that as well but most likely a a professional video editor not necessarily someone that does this stuff all day every day I'm going to give it to them they're going to edit it and then it's going to come back to the VA VA will publish it that's probably the workflow that I will follow in the end but right now I'm focused on the fact that can I create can I have 10 minutes to create this piece of conte
nt and get it onto the platforms and then what happen what will happen after 28 days of doing that now I call this the shorts challenge so if you go to shorts challenge.co you can get involved in this with us I'm recording this on the third of January hopefully this is going to go out on my podcast tomorrow on the 4th of January uh no pressure to my VA to get this sorted um but we're going to start on the 7th of January so you can come and do it with us on the 7th of January in a group so the gr
eat thing about doing these kind of things is I like to do it in a group I'll be talking about about it loads on my socials as well if you follow the king of video page when we publish the episode you'll see all the stuff there as well and it'll be on my YouTube channel the great thing about doing stuff as a group is it gives you motivation for me now the shorts challenge will email you every day so it says hey have you done your video today you then have a place in the YouTube Community YouTube
community. co.uk where you then go and P um you you go and drop the link of the video that you've done so again you'll see the people that have done it before I think we did it in May last I think that's the last time we did it um so you'll see all the people that did this for 28 days and their videos and the results that they've got and I wanted to do that really because I wanted with some of the challenges that people do you take them and you don't get to see what other people have done in re
al life like I can't hide it that's their videos theyve published it so you can see that for yourself and so you do it in a group you've got a place where you can go post the videos that should help it as well in terms of views and you can share and and get involved in that kind of stuff and it's all starting on Monday next week on the S 7th of January I'm saying the 7th of January like it is Monday I I just assume it is I'm pretty sure that is the case Monday's the 8th brilliant well done Matt
well done Matt you've got the date wrong 8th of January we're starting on the 8th of January in reality uh the reason why I say the seventh is because what I usually do is on the night before we start I do a live video and we just talk about the process of what's going to happen over those seven days and and in also in reality you can actually start it anytime it's an evergreen piece of content you know it's an evergreen challenge you can just go and sign up for it and start it straight away now
there is a cost associated with it I think it's 27 27 I going to say that which is about $35 if you're listening in the US and I have had people take this challenge all around the world so they're not just UK based people like I am if you're in Australia or in America you can get involved in this as well just you there will be a conversion rate for your fee which 27 is about $35 and I think that's it really that ah no because the other thing I wanted to tell you then is is what I'm going to do
off the back of that so my view is like okay what can I do for the year I'm going to do a short form piece of content now we have the podcast episode that goes out every week so I am publishing a piece of content to YouTube every week now so that makes me feel better I am going to look to add to another piece of content that's not the podcast because I don't think the podcast is going to have much of a positive effect on the YouTube channel as creating like useful helpful content I like to do ho
w-tos I like to show people how to do editing I've got a few ideas for some descript videos that kind of thing so I'm going to make sure that I publish one long form piece of content as well as the podcast so that's two pieces of long form content plus a video every day which sounds like a lot and it and it it should sound like a lot if you're just getting started but please remember with the podcast I film this like I am with you you're listening to this now I'm filming in this live and I give
it to my VA and she does everything else so if you're doing this yourself please know that there that piece of work needs doing by somebody you're not there yet maybe so just focus on let's start with the shorts challenge what if we just got into the point of creating a piece of content 10 minutes every day uh putting it out on the socials you could just start with YouTube I know um Melanie when who did my challenge last time she just did it on YouTube and got great results she was sending me sc
reenshots of the the results it weren't viral videos she definitely wasn't getting viral videos but she was getting hundreds of views U more than hundreds on some of some occasions um and it was increasing the subscribers on her Channel as well so it had an impact and it certainly had more of an impact compared to doing nothing so what if we did that for 28 days so how I'm going to measure this is and this is a bit that I'm um it's the last thing for this episode I'm going to measure this is I'm
going to have an Excel spreadsheet and I'm going to go and I'll make this available in the challenge actually I think it's a good idea for you guys to be able to have a tracking sheet as well and it's going to have the title of the video it's going to say it's going to have a link to the video so you can put the link to the video so you can always go and check it as well it makes it easier to go back and check it if you've got the link it's going to have how many views it got in 24 hours how ma
ny views it got after 5 days how many views it after a week I think that's it may maybe I'll go 1 three and seven something like that and this is just a way of so so then what would happen is when I get to day three of publishing a video every day and then go back to my day one just check the views make a note of the views go back to creating the video every day when I get to day seven I go back to day one check it just add the views it sounds like a lot of work it isn't it's a very quick thing
and and that's why you put the link to the video so you can quickly click it check the views make a note of it what's going to happen with this tracking is then you'll start to see some Trends in your own videos what videos are working what videos take a little bit of time to take off if you're just purely doing this on YouTube with shorts not Instagram or Tik Tok which I do recommend you put them on there as well and see the impact that it's going but I know that appreciate that's more work for
people if they're on their own but if you're just doing that on short some shorts videos can take two weeks before they take off it might be something that's happening in the world contextually that means your video takes off at that time so you could then go what happens after two weeks what happens after a month and of course you can Outsource this tracking as well so once you start it I would say do it yourself maybe do it for seven days and then if you've got a va va is a v assistant if if
you're not a a business owner or you're just a Creator getting started might not want know what a VA is it's a v assistant so you can have somebody that goes and does that work for you and just keeps track of those numbers and then maybe like once a week or once a month you can review those and look and see like okay this piece of content seems to be taken off I should do more pieces of content like that now you can visually do this yourself you can go and look on your YouTube shorts you can loo
k on your Tik toks and you can see the numbers but by having the tracking sheet it will help you see it in a much clearer way over a period a longer period of time okay I hope all that makes sense so just to summarize and stick with me the the summarize so for the summary because then my view my listen duration on the podcast will help um the summary is celebrate with me because we've got an achievement here we're monetized now two FES is happening May 23rd go and grab a ticket there's a discoun
t if you go to the website and then sign up for the mailing list you'll get a 10% discount so make sure you uh take that offer and also shorts challenge shorts challenge.co you can come and get involved now you know on this podcast I'm not going to just be pitching these things to you I hope you found some value in the plan that I've got I will be reporting back on this plan this 28 day plan I've got and let you know how we got on but it's I I just wanted to invite you really to come and get inv
olved in some of the stuff that we're doing I know some of you listeners have come and joined the community and it's not been as much of an active Community as I'd like it to be so we're going to make sure that we up up that over the next few weeks as well but come and join come and get involved that's what YouTube is about you can't sit and listen and watch for the whole time you've got to stop consuming and start creating all right my name is m q k video thanks so much for listening please rat
e this episode a five out of 10 and I'll love you forever thanks bye-bye okay I may have said rate this a five out of 10 but of course you knew that I meant a five star out of five I mean honestly I don't know where my brain's at sometimes so yeah what a low way to end the episode bye
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