Hi, my name is Shinta Nurfauzia, you can call me Shinta. I'm the co-founder and CEO of Lemonilo. In my opinion, freedom of fashion is the freedom to express yourself through your own style. For me, fashion freedom, is not just about feeling good. So, fashion freedom, first of all I think everybody wants to be fashionable, wants to be, you know, be able to be stylish. But it doesn't mean that... we have to damage the environment, or like you know, buy things excessively. Because I think, right no
w, part of the freedom and to maintain our freedom, we have to think about the environment as well. I really think fast fashion is one of the things that, make our environment so unsustainable like now, It relates to, why I decided to have a healthy lifestyle. You can say that my personal style is "simple". Please don't get me wrong, I like to be fashionable as well. But the difference is, I don't like to spend too much time to shop. I really believe in order for me to be happy with the way I dr
ess, I don't have to burden the world. I don't have to burden the environment. So, just keeping it simple, including... now there are a lot of ways to be fashionable. Just rent, or just buy the basic stuff. So part of fashion freedom, I think, we have to be very very conscious about what happened with the environment.
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