Dominate 2024: 5 Top AI Trends that You Need to Know

the influence of AI is said to make even a bigger impact on marketing campaigns and businesses this year. I'll be doing tons of research to see what's gonna happen the year ahead. And I if you don't want to miss out the top AI five biggest trends that shape the industry, then make sure they keep watching. And let me break it down for you. Thanks to HubSpot for responding to this video. First on the list is A.I. powered personalization. When you're scrolling through Netflix, do you remember when

Netflix would recommend your next binge watch? Well, that's basically in action Machine learning is deeply intertwined with all aspects of Netflix's business. We compose our catalog of content, how we produce our content, how we encoded, how we stream it. Now, going forward, it's going to get even more personalized. according to a recent research, over 62% of people have said they'll be less loyal to a company if that company delivers anything less of a personalized experience. Take Amazon, for

example. They're looking to use A.I. tools to help in the fashion department. So helping customers find the relevant fit and sizes, they're right for them based on aggregate data and making it personalized to each individual. And I guarantee it. This won't stop at just fashion going forward and can see companies in various different industries leveraging A.I. tools to make their specific product or service as personalized individually to each customer as possible. so as a business, for example,

you think about how do you leverage A.I. tools to create specific customer segments based on your existing data. You can even use A.I. ads to recommend specific products that are relevant to their viewing history of other type of products. and writing Customized email copy tailored to each customer based on their previous history of buying with the brand. and now let's talk about Einhorn's content creation. As a content creator myself. I watched this area very carefully and closely because I als

o want to use the latest and the best tools in this area in just the last year. EINHORN And creation has taken a huge leap in terms of what they can do. it just phenomenal to imagine what they can do in years to come. Sora just released recently by Open there. I can now create realistic videos that's hyper realistic with just a text from Can you even believe that this is not real? The goal of open AI is to use this tool to help creatives and producers in the video creation process. Only time wil

l tell how this can be developed further in the current A.I. testing phase. So sauron's not open to the public, but I can imagine it will be very soon. John can take a video. You can create a clone of you speaking on video. cloned myself into this A.I. influencer in less than 5 minutes So maybe going forward, you don't even have to shoot videos anymore. Again, not 100% perfect analogy, but I can imagine only with time it will get better. Opus clips like many other repurposed type of AI tools out

there, can take your long form video and essentially chop it up into small, digestible pieces of the content for social media. So in terms of content creation, we'll see. That is from the start of the creation process all the way to post-production of the content. Things will get even more easier with all these different tools coming out. That's going to help you to save your time, to increase your positivity, and to make you create higher quality content with less budget. We all know that touc

hing beauty is transforming the way we work. And one of my focus as this year is to incorporate more A.I. workflows into my overall marketing campaign business. I think there's so much potential in automating repetitive tasks and breakthrough creative blocks to generate fresh ideas with AI. But as we go through our daily workflow with immense deadlines and struggling to keep up as marketers and business leaders, how do we make sure we're using it in the most effective and efficient way? The team

in-house will share this useful free guide with me to help you unlock the full potential using chatbots in your work and inside their over 100 plus prompts to boost your productivity and also content creation. There's also a content refinement checklist to help improve the accuracy and quality of the results generated by A.I., which is super important, in my opinion, to get the results that we're looking for. Check out the free bundle on the link, the description. And thanks so much to Hotspot

for partnering with me on this video. the number three is really using AI driven customer service, one of which I'm really excited about. So really seeing tech giants like Google and Amazon providing real time support through A.I. Hi, Casey. This is the Virtual Assistant of Z Mortgages. I can schedule or change your upcoming appointment. Also, I can help you with your mortgage questions. What is an adjustable rate mortgage? So you can schedule appointments. Getting real time information. And als

o even getting instantaneous feedback on customer support inquiries. looking ahead. We're seeing companies in the hospitality industry using A.I. concierge, where guests can interact with empowered assistants to book spa treatments to get checked into rooms, requesting room service, and even getting recommendations on local attractions. So by having AI assisted customer service and support, it really allows businesses to provide much more efficient and faster responses and really just enhancing

the overall customer experience across the board. So number four is air power marketing Analytics. We've seen where Google Analytics for releasing air Insights, a feature that uses machine learning to uncover hidden patterns within your website analytics and to see what's the best recommendation for you, as well as what to fix. It's pretty much like having a data scientist in your own marketing team. when you're using AI driven analytics. Allow marketers and businesses to use much more precise i

nsights, which basically means much more effective campaigns and high return on your investment. there's a really cool example where Coca-Cola create a campaign to release a futuristic flavor called Y 3000 Based on global consumer behavior and also A.I. Insights. We've seen also other examples where Mars is partnering with A.I. Firm to discover more plant based ingredients. So even the Spices brand, McCormick and Co uses A.I. to get more insights in their data. So we're going to see a lot more p

lot development using A.I. insights in order to make the product as relevant to the consumers as possible. And number five, Los Angeles is AI powered accessibility Around the world, estimated 1.3 billion people experience some form of disability. and this number represents 16% of the global population, which is basically every one in six of us. so I believe that in the year ahead, brands should take this opportunity to leverage AI to make their content more accessible. In this video we talked al

l about the different A.I. trends can be happening in your head if you like this video. We definitely like this one where we share the top ten A.I. tools you can use in digital marketing campaigns right now. Remember, even though A.I. is completely influencing our entire industry, that in day age is just a tool. need to combine that with human creativity and also insights. So embrace these trends, experiment, and also stay ahead of the curve. If you like this video, remember to give a thumbs up

and also share with a friend who might also find it useful Thank you so much for watching and see the next video. they're minor issues overall.