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Embracer Group to Sell Saber for $500M, GTA Maker Tells Staff to Return to Office

Swedish gaming company Embracer will sell one of its largest subsidiaries, Saber, to a group of private investors in a deal worth up to $500 million and Rockstar Games, a division of Take-Two, will ask employees to return to the office five days a week beginning in April as the video-game maker enters the final stages of development on its next game, the hotly anticipated Grand Theft Auto VI. Bloomberg's Jason Schreier joins "Bloomberg Technology" for more on what this means for the gaming industry at large.

Bloomberg Technology

10 hours ago

Tell us about the deal your reporting on. Yeah. So it's happening as we speak. So this is going to be announced in a in the next week or two that embrace or group is selling essentially Sabre, which is a big subsidiary of Embrace. Our group is going to go private. So a little bit of context here, Embrace our group is the Swedish gaming conglomerate that made a lot of headlines a couple of years ago because it was buying up companies all across the video game industry, a huge spending spree back
in the halcyon days of 2021 when the interest rates are low and buying was easy. But of course, things have changed and embrace. Our group has since embarked on a cost cutting initiative that has led to carnage across the video game industry and as shutdown studios laid people off. And now it's just looking to shed costs whenever possible. This is the latest move on that front. And overall, when you see these cancellation of projects, when you see ultimately companies doing deals like this, does
it speak to some of the pressure points that we're seeing across the entire industry? It definitely does. And yes, just this year, this week alone, I mean, we've just seen it's been a bloodbath. Sony has laid off 900 people. E just said last night that it was laying off more than 600 people. Yeah, we're seeing a climate, a lot of it. There are few factors behind all of these layoffs. But I think the biggest one is that during the pandemic, when there was a lot of growth in the video game indust
ry, a lot of these companies just swelled, they bloated, they hired too many people, and now they are kind of they're they're facing the math. They're looking at the numbers. The numbers have gone down a little bit. The growth hasn't been quite what it was when everybody was stuck at home playing video games. But the over hiring is still there. And as always happens, the people have actually made those decisions and are sticking around. It's the people who got hired who are suffering as a result
of this. Jason, the other top, top story that our audience is following is Rockstar Games, the studio behind Grand Theft Auto at telling its employees, according to your reporting, to come back to the office five days a week starting in April. What do you know about the decisions behind that move? Yeah, it's interesting. I think that in a lot of industry is a lot of industries obviously are grappling with this question of returning to the office after employees have gotten used to either workin
g hybrid or working remotely with the gaming industry. It's kind of it plays off on the topic we were just talking about because of the volatility of the video game industry, is such that people have to uproot their lives constantly for new jobs and so remote work is is very much a shield against that volatility. And so for a company like Rockstar, which is one of the leading videogame developers, to come out and say, Hey, we need you all to come in five days a week really strikes kind of. It's
a big contrast between what we're seeing elsewhere. Yeah, Rockstar there they their rationale here it's largely because of security and so they've suffered from some huge leaks of the next Grand Theft Auto game. There was one in 2022 where a bunch of footage, early footage from the game got leaked and dropped on the Internet. And then last year, last December, just a couple of months ago, when they were planning on releasing their latest, their new trailer, their first trailer for GTA six, it wa
s actually leaked on Twitter a few hours before it was due to go up. It was it was pretty ridiculous, actually. It was leaked with like a giant Kiran in the middle saying by Bitcoin it was very, very bizarre sequence of events. The game was the game is set in Florida. I joked at the time that it's the most Florida thing ever for the game to leak in that fashion. But this is this is one of the main reasons that they're doing this turn off is because they believe that their security was compromise
d as a result of people working remotely was interesting. Those we've seen it at other tech companies. I think a grinder who said, look, come back to the office and actually helps them reduce their workforce with more of a natural attrition aversion because they're like, look, if you're not going to abide by some of our rules, you need not come back. Is that kind of what's playing into this as well? Jason, Even though they are playing on the security side, that is extremely an extremely common t
heory, I will say, and I've heard that not just attached to Rockstar but also to a bunch of other companies. Blizzard last year was big on return to office. And one of the theories was, Hey, is this just kind of a soft layoff? Is this a way that we can lay people off without actually laying people off? Because we know that X percent of people will leave when they're forced with the prospect of having to go back to the office five days a week. So. Very common theory. I don't have anything that ca
n prove that, but it's certainly logical.

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