Hey, I’m Hunter from FullStory, and in this
video we’ll take a quick look at Custom Events. In short, Custom Events allows your team to
instrument events with the FS.event Javascript API or ingest events that have been indexed
on platforms like Tealium and Segment. This allows ultra precise customer experience
data that can easily be searched and accessed within FullStory. Let’s see how we can use Custom Events to
create a new segment in FullStory. In the dashboard, we can easily select a Custom
Event from Omnisearch and add it to a segment. Notice how the Custom Events are
marked by a lightning bolt—we’ll see this later in Playback as well. Custom Events also make it possible to pass
as many properties as we like with an event: price, item name, SKU, anything! All these event properties are also searchable. To segment our search even further, I’ll
add a display name property to search for customers that added peaches to their cart. We can also pair Custom Events with any number
of aut
omatically tracked events—like users that Rage Clicked—to segment the search
even further. Now that we have our segment setup, let’s
go ahead and jump into Playback to watch a session. In Playback, we’ll see the lightning bolts
again—marking where Custom Events occurred in a session. The pink lightning bolts represent events
that are currently in our search. Custom Events are also styled to standout
in the event stream. Clicking on it will let us dive in and see
all the properties that were pass
ed in. And that’s your first look at Custom Events! If you want to learn more, including how to
get started setting Custom Events on your site or ingest events from Segment or Tealium,
check out the knowledge base article below or at the end of the video.
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