the profound change that happened with Google AdWords is that it allowed people to find us that resulted in an infusion of about 9,000 donations for us which is a lot for a relatively small organization and generated nearly a million dollars in online contributions the suite of Google products has really helped us get off the ground and not have to pay too much money to do that using collaborative lists and shared information is one of the ways that nonprofits can reduce the pain of having a hig
hly distributed organization without a lot of funding we've been using google maps and google earth to make vivid some of our environmental concerns when you're sending messages out into the world it's hard to know whether you're having any impact and the Google tools help us figure out where there are messages reaching our audiences you
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