In today's video, we share how nonprofits can use Canva to create free images for social media. We share our screen to provide a tutorial and information on how to apply for Canva for Nonprofits.
Nonprofits no longer need a graphic designer to create professional images. Canva for Nonprofits is easy to use. Watch this video to learn how your nonprofit can use Canva.
RESOURCES & LINKS MENTIONED IN THIS VIDEO:
Canva for Nonprofits:
https://about.canva.com/canva-for-nonprofits/
NONPROFIT MARKETING MONTHLY MEMBERSHIP
JOIN NOW: https://www.nonprofitmarketing.academy
Our monthly membership for nonprofit professionals launches on August 24th and will include:
⭐️ Our Marketing Hacks Library
⭐️ Signature Nonprofit Marketing Courses
⭐️ Templates, Worksheets & Swipe Files
⭐️ Discounts and Deals for Nonprofit Professionals
⭐️ On-Demand Trainings
⭐️ LIVE Monthly Q&A
⭐️ Curated Photos & Trending Audio for Nonprofits
NONPROFIT MARKETING ACADEMY MONTHLY MEMBERSHIP
FREE 30 DAY TRIAL: https://www.nonprofitmarketing.academy
COMMUNITY OF LOVING WARRIORS
A loving warrior is someone who fights invisible battles with love. Nonprofit professionals fight battles for others with love every day. We want to help you be a loving warrior for yourself so your heart can stay charged to make a difference. When you join our monthly membership, you'll become a member of our loving warrior community to connect with like-hearted nonprofit professionals.
SUBSCRIBE TO OUR YOUTUBE CHANNEL: https://www.youtube.com/channel/UCyTG4xo6NSVZZHMgOrVESfg?sub_confirmation=1
SAY HI ON SOCIAL:
Facebook: https://www.facebook.com/TheNonprofitMarketingAcademy
Instagram: https://www.instagram.com/nonprofitmarketing.academy
LinkedIn: https://www.linkedin.com/company/nonprofit-marketing-academy
The Nonprofit Marketing Academy is offered by Moxie Marketing, a boutique agency in Southern California that creates marketing campaigns with heart.
#NonprofitMarketing #NonprofitMembership
- Hey non-profits, welcome back. In today's video I'm gonna share my screen to show you how you
can use Canva to create free and beautiful images that your non-profit
can use on social media. I love Canva because you don't need to have any graphic design experience, it's very easy to use, and most of the features are free, and the good news is
if you're a non-profit, you might be eligible for Canva Pro which will unlock all of
the features for free. So make sure you stay 'til the end because tha
t's when I'll show you how you can apply to
get Canva Pro for free. So right now you are looking at my screen. This is the default homepage you'll see when you login to your Canva account. After you create one. So I recommend the first thing you do is to go over to the brand kit tab on the left hand side of the navigation. And set everything up from the get go. So when you have the free
version of the account the only thing you'll be able to do is upload your brand colors, but once you unlock th
e pro version you can upload your logo and you can also upload any fonts that your nonprofit has
decided you want to use. And if you don't know which font that is you can scroll through Canva. They have hundreds of fonts maybe even thousands of fonts and you can set these so that
your images look consistent and have that same look
and feel no matter what. So for brand colors, maybe you don't know what your brand color is and so there's color codes that you put
in here for exact matches. So for e
xample I'm going to say that we're Habitat for Humanity. So a quick trick, if
you want to ever learn how to grab these color codes is you can go to Google and you can search html color from image. And I always use the
first result that pops up. That's why it's
highlighted in purple here. So what you do is you upload your logo or any other image where you
want to pull a color from. And once you upload the
logo you'll see it here and you'll just click on
the color that you want. So the color code
here is
five six B eight four nine. We're going to copy that over and we're just gonna to delete
what was in there and add this. So now we have our brand
color already set up. And because we have two
colors for this logo we'll also grab the other one. So we'll just click on the blue part and we copy that code. (clicking) Wipe out what's in there. And now we have our two brand colors. So this is going to show up once we start to create an image. So let's navigate back to the homepage and what you
can, what you'll see here is there is create a design and so there's some automatic recommendations. Social media, presentation,
Facebook cover photo. If you're looking for something
specific you can type it in. So maybe you're looking
for a Facebook ad size. And you can see there is a suggestion twelve hundred by six twenty eight pixels. And so you can click on that. For today's purposes we're going to do just a generic social media image. So let's go ahead click on social media. Now it's goin
g to encourage
you to add some text and then pick a template and I just want to point out
a couple things to you. So you'll see on the left hand side there's some templates you
could scroll through those and see if any made sense for your non profit. Maybe you see a specific
template that you like and you can use that by using
multiple images in it. Or could type something
specific in here like quotes. So maybe you want to share quotes and it's going to bring up all
the specific quote options. W
here you can customize
them for your non profit. So we're just going to go back and let's say we want to use this template. Maybe it's struck our eye for some reason. And once we have a template that we like. You can then go back over
to the left hand side of the tab and click uploads
so that you can upload your own, image if you had one. So let's again go with the
Habitat for Humanity example. And upload a photo of people working. And we could drag this into the template. And you can start to s
ee
that it's starting to customize for Habitat for Humanity. So what we want to do is
click on this color block on the top and we want
to make it more branded. So to do that we click on
the color up on the left, left upper hand corner and you'll see that our brand colors are already in here. So this makes it much easier
to just grab it from here. So let's try to see what
it looks like green, we can try to see what
this looks like in blue. And because the people in the image are wearing blue shir
ts,
blue does work better. So we can do something like let's say. Volunteer today (clicking) We could say help build homes. And then we could say something like. Maybe there's an event
coming up this weekend. So we could say something like. Next volunteer opportunity is June, we'll say Saturday June thirtieth. That might be Sunday, it doesn't matter. So now you have this
image that looks nice. You didn't have to have any
graphic design experience but you were able to put text
on it to help it st
and out. And it from here all you have to do is click the download button. And it's going to download this image and then you can upload it to social media. So this is really amazing because you are just able to customize things and if you don't have photos maybe. Let's say that you are
just starting out or you haven't had the resources to get photographs in the past. You can search something
like building a home. And you'll get images
that you're able to use. Now when you hover over these some
of them have dollar signs. They're premium images but some are free. And the great thing is
that when you get Canva pro a lot of the premium images
are unlocked for free. So this is definitely
a reason why you want to apply as a non profit to get Canva pro. So let's just for example pull an image, drag and drop another image in. Another tip is if the image isn't lining up where you want it to. You can double click
it and move it around. So this one we're kind of limited. It's probably not the be
st photo, but you can then (clicking) You know type in different things to see if different images come up. And maybe that's a better image. So you're able to just
really plug and play. And we did this what in a matter
of a just a couple minutes. So another thing that you can do is that you can add elements of any kind. So there's different shapes, there's illustrations, there's emojis. So you could really come in
here and just play around. I recommend you came in here and just play around for a
t least and hour and see all of
the robust features and cool design options that Canva offers. So that is how you create
social media images from Canva. And I hope you found this helpful and if you did please give us a thumbs up. And now I want to show how you can apply for Canva for nonprofits. So we will put this
link in our description. So make sure you just click the link in our description to get to this page. So you'll see there's
Canva for nonprofits and they want to be able to
empower st
ory tellers and help you build beautiful campaigns. So that people can connect with what you're saying in your captions. If you scroll down there's over four thousand five hundred
nonprofits using Canva. They have some case studies here that you're able to take a look at. And then you'll get to
the apply now button. So when you click that
it's going to give you the eligibility requirements. And if you are a nonprofit
in the United States the key thing is that you are a five oh one c three nonpro
fit. There's some other guidelines if you are from a different country. So make sure to just click on
those and to check them out. So just to give you a quick
look at what it entails. So check if you're eligible. There's an application that you submit. And you'll get feedback
in about thirty days. When we helped a nonprofit
for their pro account it only took about ten days but of course it always
varies depending on demand. So the actual application is fairly simple and straight forward. They wa
nt you to just put
in the basic information. And then they ask you some questions about how you're going to use Canva and what you're trying to accomplish. You just click the
terms and you submit it. And then once you are approved or accepted as a nonprofit you can then go back to the homepage and then you can optimize
your brand kit even more. So then you can add your logo, you can add in your fonts. And you can also add
up to ten team members. And so this gives your
entire organization access.
So that you can you know grant access to volunteers or if you
have a team of people, you are able to do that. And so those are the key things you need to know about Canva. So make sure that you
subscribe to our channel if you found this video helpful and you're interested in
seeing more tutorials and if you can leave a comment below with whether or not you're going to start using Canva or apply for Canva, we would love it. So thanks for tuning in
and have a great day.
Comments
For a limited time, we're giving you a FREE 30-day trial of our monthly membership Visit www.nonprofitmarketing.academy to sign-up!
Just started using Canva and watched your video. Have now applied for the non profit version. Thank you so much!
I've used Canva before but didn't know about Canva Pro for Nonprofits until now! I'm going to apply!
Canva is absolutely great! I 've been using Canva for a half a year .
You are a LIFE SAVER!! I have a nonprofit pro account and this has helped so much!! Thank you!!
Based on your marketing videos, including this one on Canva, our nonprofit, Reap Goodness, is more prepared to share our knowledge and our plans for environmental restoration with the world. A big thank you for the service you provide. It has a wonderful ripple effect, that's for sure!
Canva has so many features! What a great tool.
This was such a helpful video! I'm interning at a non-profit and I didn't know that Canva offered the pro account for non-profits! I can't wait to sign us up so we can make branded posters and announcements. I also loved the tip about using the color code finder. Thank you so much. This was so helpful.
Canva is my favorite social media tool! Thanks for this!
Im working in a nonprofit org and this will help a lot in our projects! Thank you!
Wow, all nonprofits need to know about this awesome tool.
Great tips about Canva!! Especially how to grab the color codes!
Love this share more!
Thanks for sharing this tutorial!
Thanks for sharing! Great tutorial!
I have been using Canva ever since I saw it the first time - love the branding feature - just speeds up my process so effectively.
Would love to see another video on advanced techniques!
Thanks a lot for your videos! Very clear and useful :D
Thanks for all the tips!! We now use for many posts/social pages
I had no idea that Canva offered free subscriptions for nonprofits. Thanks for sharing!!