(upbeat music) ♪ Everybody get up ♪ - Hey, nonprofits, welcome back. In today's nonprofit marketing tip video, I'm gonna show you how to
leverage Instagram stories to get more awareness and more engagement. So this training is
gonna be very tactical. I'm gonna share my phone, what
I'm looking at while I do it and it's gonna appear up here. So by the end of this video, you will know how to
use Instagram stories, and how to use the stickers so that you can get more
engagement and more awareness, s
o let's jump in. This is my Instagram homepage and there's a really cute
pig on there right now that I think you'll get to see it. And if you look right above the pig, you'll see that there are
circles that are highlighted. These are Instagram stories. Now the difference between Instagram story and Instagram posts is
that the Instagram story only lives on your profile for 24 hours. As you can see from the top You get the first visibility
before the actual feed. So on the top here these are accou
nts here that I've interacted with the most, and so that's why they're appearing there. And so this is one reason
you wanna get your nonprofit on Instagram stories, is because
the more you can get people to engage, the more you'll
show up first on their story. So let's get into how you can
create an Instagram story. What you wanna do is click on the photo or the camera icon on
upper left-hand side, and it's going to default to normal. Now you can upload your own photo from your camera roll here
or
you can actually snap a photo and have it appear real time, but what we're gonna do is toggle over to the type section, so it's
two options to the left, and in order to get to the stickers you have to type something,
so let's type question, and then click next. You can delete this text if
you didn't really want it by dragging it to the trashcan, and then you can click
on the square happy face. Now I wanna go over couple
of the stickers here, and so if you're looking to get some more awareness
and visibility, you can do a location tag. So let's say that you're
based in Dallas, Texas, we can do a Dallas, Texas location tag. And then let's say that you wanna appear for anyone looking for Dallas nonprofit. So just by adding these two
tags or sticker to your story, you're having an opportunity to appear in more people's news feeds and story. What we're really interested
in for this tutorial is how you can leverage the stickers that ask questions and drive engagement. So we're gonna go ah
ead
and click on the poll, the poll is where you can
ask a yes or no question. So let's ask, you know, have
you ever volunteered with us? When we put this poll up,
people then have the option to say yes or no, and then
we can follow up with them. So stay tuned, I'm gonna show you how you can access the
answers and responses and then go an extra level and
send people a direct message. It's really cool, so stay tuned. Now I could put multiple stickers on here and I'm going to do that
just for trai
ning purposes, but more than likely you're
gonna do just one per story. So let's go back into the stickers and I'm going to click on questions. Now questions are open ended, so here you can ask a
different type of question that needs a little more context. So let's say, when was the last time you volunteered with us? Now people could put something in like, hey it was September last year, or they could say it was
at the gala last week. It's very open ended, so this
is not something you wanna ask
if you're looking for quantifiable data; whereas, the poll you
could say 75% said yes and 25% said no. But haven't the open ended question can give you some great insight sometimes, so we do encourage you to use it. Now let's say you put a sticker on there and you don't want it there anymore, just like that text you
drag it to the trash and you can delete it. Another trick that I wanna show you is how you can actually put a photo into this story right
here without doing it in the beginning. So i
f you go out of Instagram
and you go to your camera roll what you wanna do is click
the little share arrow and copy it, and when you go back into Instagram the sticker pops up, so you can add the sticker to your story. No here's a cool feature, so you're able to move
all this stuff around. Something I like to do is
actually hide the location tag and hashtags just so
that it looks cleaner. They'll still appear in people's stories and what I mean by that is the people who aren't following you. The
y won't have the tags on them, but you'll get that visibility. So here's where you can
use a photo and a question. So this is just a quick trick, you can put in as many
as, you know, five photos, you just have to pinch 'em
down, you can twist 'em, really quick and easy way
to add photos to a story. So I'm gonna go ahead and delete that, delete this question,
and let's try a new one. So let's say we want
to do a poll or a quiz, the quiz is really great because this is where you can
understand peo
ple's knowledge about certain issues. And then if people aren't
getting the answers right, you can develop content to make them aware of the correct answer. So let's pretend that
we're a nonprofit in Africa and we focus on wildlife. We can ask a question like, what's the number one animal
in danger of extinction? And on this one it looks
like the text can only do a certain number of characters, so you can say the actual number one and that way we get more room. So in this example, you
have to pu
t in options so we can say the elephant, the rhino, and I don't know the real answer so I'm just putting in things here. And we could also say
something like buffalo, I know buffalo is probably
not in Africa (snickers). And then what you wanna do is press down on the correct answers, so
right now rhino is green that's the right answer. If someone selected the right answer a little confetti will pop up,
(bright popping and twinkling) and so we can put that on our story too. Quizzes are an amazing
sticker to use so that you can get people's understanding of where they are at in
terms of knowledge base. So I'm gonna delete this one and another sticker that
you can use is a countdown. So I've already created
a countdown in here for Giving Tuesday, so this
is gonna pre-populate for me, which is nice, I can also
create a new countdown. But let's go back Giving Tuesday. So let's say I wanted to
remind people once a week that Giving Tuesday was coming up or that a special event was coming up,
I could put in this sticker, I could also put in
another image or some text that gives context to what it is, and I can say something like, you know, click the link in our bio to learn more, and then drag that down, so that's another great cool feature. People can also click on the countdown so that they can get a reminder for when the event's coming near. So if you have any events, I encourage you guys to use
the countdown in your stories. And another thing that you can use is this range of the
heart
emoji, the heart-eyes emoji. So you can ask a question
and if you wanted to understand the scale,
maybe from like a zero to 10, people can respond to it. Or let's say you just had a photo in here and you wanted to get people to respond or just to engage by swiping
it, you could do that too. Okay so let's get to the donate sticker 'cause this is really great sticker. So donate stickers, or donation stickers, are available to both your
followers and you as a nonprofit. So let's pretend that
you're the nonprofit and we'll say that we're
Orange County United Way. And it'll automatically
populate text for you, but we're gonna delete this so we can create our
own fundraising title. And let's say we're going
a book drive donation, so we can say donate $5 to
give five students a book. So we can put that on our
story, we could add an image, we could add text to give more information about the need, and we could
also add in maybe a GIF or GIF, however you wanna say it, emoji. So we can, y
ou know, put books in here. We could add a fun emoji
so that the books appear and give it more visual context. And so this is really great
'cause you could do story, let's say that maybe you
wanna talk about the problems that are going on with education. So maybe that people are
dropping out of high school and the problem is all the way back to when they were in third grade, they didn't learn how to read well. So you can create the story
that tells the problem, how you're solving it, and
then th
e last story would be an opportunity for people to donate. So get creative with
how you use the stories. Again they only last for 24 hours, they don't have to be polished. But this is something
you definitely wanna test especially if it can give
your nonprofit donations. I think we went over all
of the major stickers, let me just take another look. Yes, so you can also mention accounts. So if you have a partner and
you wanted to share that, you could mention them and
then they can share that on
their page too as well,
so that's just a quick tip. I wanted to show you how
you can access your data from the people that responded to your polls and your questions. So if we go back to our homepage
and we click on our bio, there is a little clock
looking thing on the upper-left and that is the archive
of all of your stories. So when you click this, you can see how many
people actually responded, how many people saw it,
so I'm gonna scroll up to one of our first stories
from September 26th. And
on this story, we're asking people if they would be interested
in Instagram training, and 100% said yes. So how do I see who responded? Well what you do is you
click on the seen by 56 at the bottom and it'll show you who voted yes and who voted no. So if I wanted, I could click the little airplane looking symbol and
send them a direct message. So I could say something like, hi we just published an
Instagram training on YouTube thought you might be interested; click the link in our bio to see it
. And then I can send that,
so this is a really cool way that I can have a direct line
of communication with someone that I know was interested. Similarly, if you think about our example of have you ever volunteered
with our nonprofit, if the people said yes,
you could respond to them and say thanks so much for volunteering with our nonprofit. We have another amazing
opportunity coming up on August 9th, here's the link to register if you're interested. And similarly if the
person had answered no
, you could then send them
a direct message as well. You could say, hey I saw that you haven't
volunteered with us, if you interested, we have
this opportunity on August 9th and here's the link to
register for more information. So going into the direct
message is not something a lot of people are doing, but it is a way to level up your Instagram game, to get more interactive with
your donors and supporters. And again building these
relationships online is what's going to get
people to take actio
n, to support you, to
donate to you eventually. So we really encourage
you to take advantage of the Instagram stickers. And if you found this video
helpful and informational, you learned something,
please give us a thumbs up. If you are interested in learning how to use digital
marketing to drive donations for your nonprofit, we
are working on a course. And if you would like to get
notified when that launches, it's are donation driven marketing course, click the link in our description. And we r
elease new video every Tuesday, so if you wanna get more tips and tricks and learn about the latest that's going with the general marketing for nonprofits, click the subscribe button below and click the bell notification, so that you don't miss a video. And lastly thank you so much for tuning in to our YouTube video today. If you have any questions,
leave them in the comments and we will get back to you.
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