Well, first and foremost, it's important to have clarity around who the supporters you're trying to activate. Right? So in also understanding how they think. So it requires a bit of research to do so. Next it's really understanding how to properly develop your story so it has the problem, the solution, the impact and the ask, right? So those are four key elements to telling a compelling story that really can get people to act. And knowing that online video is actually gonna be one of the most im
portant ways for you to be able to get that story out there. In fact, it's been noted that over almost 60% of people will support an organization after watching a video. I mean, so it's pretty, very important part of what an organization uses to tell a story. Then finally, it's important to have a game plan. You know, you wanna be able to stack everything in your favor and so having a game
plan that's structured that really makes sense will increase the likelihood for successful sharing of that
story.
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