🌐 What is the Google Ad Grant Program? | $10,000 Monthly Advertising for Nonprofits

Hello, welcome to Elevation's  Google Grant explainer series. I'm Sam, head of online marketing at Elevation. Today, we're going to kick off with a little intro to the Google Grant. What is it? And why does your nonprofit need it? The Google ad grant is a $10,000 a month in kind credit for nonprofits  to use on search advertising. Yes, you heard that right. $10,000 a month. It might sound too good to be  true, but I promise it's not. And the best part is it's easy to apply to. You can be up and

running in less than two weeks. So, what exactly is this search advertising thing? You know, when you Google something? And I mean, literally anything from  pizza to how do I change a light bulb? The first few results look a little different. That's because they're paid results, which businesses can buy using Google ads. Now, with the $10,000 in search ads, your organization can buy that same ad  space using the free credit from Google. What kind of actual impact can  that bring to your organiza

tion? On average? One click on a search ad will cost $2 So in  just one month, your organization could see 5000 new visitors to your website, think 5000 new  potential supporters, volunteers, donors, and all the people who your nonprofit serves, who could  benefit from seeing the resources on your website. The grant is great at generating that kind  of exposure and visibility for a nonprofit. For example, small local organizations might  have trouble reaching people in their area. But with the g

rant, they can serve the  ads to people right in their community. Have I convinced you yet? Are you ready to get started? Check out our next video about how to apply,  you can complete the first step today.