Coming soon, from Whole Whale University: We want to help you drive key actions on your website with the Google Ad Grant for Nonprofits. With this grant, you can spend up to $120,000 in Google’s advertising money next year to help you amplify your digital impact.There are a lot of trainings out there on Google Ads (formerly Google Adwords), but ours is the first that shows you how to apply strategies specific to nonprofit use of Google Ads. Only our course will walk you through the grant application process and show you the special nuances of working within a grant account.
Learn how to get the grant and optimize for impact in this updated Google Ads course designed for all levels. In this course you will learn:
- What the Google Ads Grant is and why it matters
- How to apply for the grant
- How to set up an awesome account from scratch
- Key policy requirements and tips for account management
- What to do if your account is suspended
- Strategies for optimizing performance over time
Every day with the Ad Grant brings free Google dollars that you could be spending to help your nonprofit’s cause. Keep an eye out for our updated course launch this spring!
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Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, "What else can this do for us?"
By using data analysis, digital strategy, web development, and training, WW builds a 'Data Culture' within every nonprofit organization they work with.
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Welcome to Whole Whale University! In this
course you will learn about the Google Ad Grant and frankly how it benefits
nonprofits, and how the platform actually works. It's important that you know the
ins and outs so that you can work within it and push it where you need to. How to
build your campaigns, ad groups, and ads, we are literally going to walk you
through, there are screen walkthroughs. We're going to make sure that this is
very tactical and practical for you so that you can start doin
g this work
yourself as soon as you're done. We hope you're motivated!
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