5 MUST-HAVE Fundraising Strategies for Nonprofits in 2024

hi my name is John Huynh (win)  and I'm a professional fundraiser, I've helped dozens of nonprofits raise  millions of dollars and today I'm going to share with you the five must have  fundraising strategies for your nonprofit Strategy number one is to use artificial  intelligence AI seems to be on everybody's mind so the question is how can you leverage it  to raise money for your nonprofit there are many ways to implement AI into your fundraising but  the most no-brainer way is to use it to cr

aft your fundraising letters now ai isn't perfect  but it can help you generate hundreds of ideas it can also help you pick the best word choices  that would tug the hearts of your donors. The next strategy is to use social media and YouTube  influencers wouldn't it be great to get a Dwayne Johnson or a Taylor Swift to advertise about  your nonprofit unfortunately that might not work for most of you simply because we don't have  the budget to afford them but the next best thing is to use social

media and YouTube influencers  companies pay these influencers to advertise about a specific product so why can't you use them  to pay them and feature your nonprofit they're significantly cheaper than the celebrities on a  movie screen pick a mid tier level of influencer around 50,000 to 500,000 followers and ask them  to partner up with you on a future influencers are always looking for an opportunity to create  new and exciting content and share the causes that they are passionate about give

them an opportunity  to do so and you might even get their help for free now before we move on to the next strategy I  want to share with you a special opportunity every month I'm going to be offering a limited number  of free consultations I'd love the opportunity to learn more about your organization whether  you are a small or established nonprofit let's brainstorm together on how we can make it even  better look for the link below the next strategy is to incorporate Apple and Android pay as

a  donation option digital wallets are becoming an essential rather than a nice convenience a study  from Forbes found that over half of Americans prefer to use digital wallet payments this study  also show showed that spending increases for this group of people and over half would stop  shopping with a vendor that did not allow for digital wallet payments don't let your website be  an inconvenience to those who want to make a gift the next strategy is to focus on scholarships if  your nonprofit

is a school of any kind focus on raising scholarships to get new donors in the door  scholarships are effective because it creates a personal connection between donors and recipients  donors can see the clear and tangible impact on the lives of the students they are sponsoring  if your nonprofit is not a school you can still use the scholarship strategy to entice donors for  example if you run a shelter for animals you can ask your donor to sponsor a specific animal with a  name send them pictu

res of Cooper the dog and his well-being as a result of their sponsorship the  next strategy is to build high levels of trust with your donors every year economists love to  make a prediction about the economy the truth is no one can know for sure whether the economy  is going up down or sideways however there's one strategy that will help you weather the storm  in an economic downturn and help you raise money exponentially in an upturn the strategy is to  build trust with your donors by engagin

g them with your organization updating them on projects  that they've supported and being transparent with all your operations and finances the more trust  they have in your organization the more money they will give these are proven strategies that would  take your fundraising game to the next level I'm confident that if you implement these strategies  correctly you'll be able to compete with even the biggest and best nonprofits out there I hope this  video was helpful to you let me know your t

houghts Below in the comment section and feel free to add  any additional strategies to help out your peers