Why Short Videos (TikTok, Reels) are attractive? | Must watch video | Quester

Short video apps like TikTok, reels, you open these app, start swiping, and before you know it, hours of your life is gone in thin air and achieved nothing. In this video, I will be going deep on why these apps are attractive and why are companies want them to be attractive. If you are a hardcore lover of TikTok or apps like these you should not skip this video. So stay tuned till the end. Now, I am not someone who is always on these apps but when I started using it, even without my knowledge I

started to scroll for more videos, and more and then, even more. The engagement level on these apps is higher than any other apps. it loops us in the same video until we interact with it. we all know how addictive TikTok is. I’ve personally deleted the app multiple times to kill my craving, but I find myself shamelessly downloading the app over and over again. Now before we dive deep into the psychology used behind these apps we will first look at the history of short video apps. It all first st

arted in the year 2012. Vine, a short video app was made. Initially, it was a huge success, people have never watched this thing before. It was a new thing to the world, but later due to lack of money and a bad advertisement model for the advertising company, the app found itself in the bottom pit. Instagram at that time was gaining momentum with its ever-increasing active users. Instagram introduced a video share feature in the app which hit hard vine company. with heavy competition from Instag

ram and Snapchat things become even worse for VINE. Later TikTok became the best companion for teenagers and the rest is history PRESENT While video broadly stands above other content in driving engagement, short-form video stacks up even better. Videos that hover between 30 seconds and one minute are the most shared – and with Facebook’s changing Newsfeed algorithm, shares are more important than ever. This may seem counter-intuitive, but short-form offers a lot of flexibility in content and st

yle. You can quickly cover a news item, run down a list, give a look behind the scenes at an event or business, offer a quick gag, or just about anything else you can think of. Here are some facts about videos that are worth a look at. 54% of People Want to See Brands Create Video vs Any Other Type of Content 66% of Video Ads are Less than 30 Seconds. 68% of People will Happily Watch a Business Video if it’s Under a Minute 49% of Business Videos Are Less Than a Minute Long Short videos for short

attention spans Social media is all about immediate gratification. Users are looking to consume content quickly, to keep up to date on breaking news and the latest trending topics. They simply don’t have the time or patience to sit through a lengthy video. The average length of a view on Facebook is only 18 seconds. Just imagine how low our attention span is becoming. you may be wondering what type of content in short videos is getting famous. Can u guess it? Ok, let me do it for you. There are

multiple genres in short videos that will hit your brain and make it viral or at least likable content. like videos that show luxury, cringy content, couple goals, quick motivation, videos about idols, and most important genre quick emotion, emotions like sadness, fun, regret, etc Features like autoplay in the app will let you scroll endlessly losing your control over the app. The interface plays a great role in it. Notice, how immersive the full-screen interface of TikTok is, the creator recor

ds their video close to the camera. a simple psychological fact is used that most of us pay more attention to faces than we do to anything else. That is so catchy. One after another app shows sticky and unexpected content that will be discussed in the latter part of the video. We can’t get off this app because of what psychologists call “random reinforcement”. Random reinforcement is the delivery of a reward at irregular intervals. TikTok works like an addictive slot machine. Every time we see a

post we get a dopamine hit. We want to feel that satisfaction again, so we keep scrolling just like gamblers keep adding nickels into slot machines. Digging deeper For better understating, I will explain one by one all the pillars upon which this short video app stands. Short, surprising, endless, snappy For explaining purposes, we will take TikTok as an example and will analyze it. before explaining the short nature of the videos I want you to understand the concept of “information seeker” as

humans we tend to get attracted by the lots of information regarding what is happening around the world like what is happening in someone's life, news about celebrities, what is the next big tech and on and on. But having said that our brain wants every information shortly, that is why apps like google news, Flipboard, inshorts have seen success in a short period. This information -seeking nature in less time leads to short videos that is why TikTok becomes so attractive. timers are set in the a

pp for videos like 15 sec. and 30sec. app prefers users to make short videos. Surprising:- we all love surprises who don't. Surprises hit the brain differently. hippocampus (part of your brain) which will generate chemical that is responsible to raise curiosity in you. These little surprises by the apps will always make you curious during the entire scrolling time. As explained earlier if this surprising thing is mixed with random reinforcement then something next level will happen in your brain

. You are more into the app than ever before. These surprises after an irregular interval of time will always make you curious till you are exhausted after watching hours of short videos. We know how many hours TikTok takes from us. One by one videos are waiting in a queue to be watched and those videos themselves are changing in a queue with what reactions it is getting on the present video. Reactions can be whether you like or share that video, how many times you have seen that video on a loop

, the algorithms that run behind the app are quite intelligent, either you learn, laugh or get entertain but u always get something personalized. app notices everything, literally everything like what type of creators you follow, what types of things that creator does in his videos like if that creator dance then more dancing videos will be shown to you. How much time you spend on different genres of videos. Also, the song in videos plays a big role once you like a video that has a particular so

ng in it then more and more new videos will be shown to you with that same song making the app soo much sticky. This is how you just remember flicking your thumb for the first time only and the rest is done by the app. And the urge of one more never ends. I don’t need to explain this. I mean how easy is it to use these apps. like for TikTok you just need to open that app and rest you know, one by one you keep on scrolling searching for that dopamine hit once you hit that you want more and if you

didn’t find it, you still keep on scrolling. which is a loop. problem that is going to have with humans The Attention Economy since these apps plays big role in our short attention span. People may have trouble focusing on tasks for any length of time without being easily distracted. A short attention span can have several negative effects, including: poor performance at work or school, inability to complete task daily, missing important details or information, communication difficulties in rel

ationships And the thing becomes even more addictive when all these get fed into AI that continuously monitors your all decision, which types of videos u are playing, for how long, which video you played in a loop, which song video you like and things goes on and on. WHY COMPANIES WANT IT TO BE ADDICTIVE ? “Its all about attention” These problems speak to a larger issue that is present with many large platforms using information and data as a commodity. The pressure for media companies to gain a

s much engagement for as long as possible is what is known as the Attention Economy. With its user base and a possible valuation of more than 100 billion dollars in 2021, TikTok is quite up there with a large platform. Everything revolves around one big thing ADVERTISEMENT. It may be through tv, youtube, Instagram, and every other free app, an ad is the main revenue for the company Your attention is scarce and is also desirable. Large platforms compete for attention as that allows them to genera

te revenue through advertisements, the selling of data, goods, and services. This can be simply selling you a funny video or a tangible commodity such as merchandise. In TikTok and other apps when you are fully into the app, scrolling one by one then the company throws an ad in the middle of it making it more relevant than ever. Advertisement is fuel to the TikTok like companies and if they can show good engaging videos to the viewers, the rate of advertisement in the app will increase resulting

in more money to be poured into the company making more evaluation of the company. This is how everything works. Thanks, guys if you made it to the end. If you like the video please hit the like button and if don’t dislike it. Comment down what are your thoughts regarding apps like these, and what are your past or present experiences with these apps. I will be happy to know that Catch you guys in the next one.